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All Episodes

The Marketing Insider: A Claritas Podcast — 60 episodes

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Title
1

Flying Blind or Fully Measured?

2

Culture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market Report

3

Mapping Lifestyles To Growth

4

From Insights To Inbox

5

Introducing ConneXions Premier Segmentation

6

Capture the Opportunity to Influence with Broadcast Attribution

7

The Marketing Solutions Set To Dominate 2025

8

4600 New Ways To Find Your Best Customers

9

A Deep Dive into the U.S. Hispanic Consumer Market

10

Zero-Party Data: The Answer To Walled Gardens?

11

Why Digital Audio Commands 40% of Audio Revenue: Accurate Measurement is Critical to This Success

12

Creating Suite Dreams for Travelers

13

Driving Growth In Today's Streaming Market

14

Unleashing the Power of AI for Marketing Success

15

The Evolution of The Digital Marketing Space

16

The Privacy Landscape

17

Data Science, Simplified

18

Don't Let The Word "Custom" Scare You

19

Audiences, Activation, and Acquisition - Part 2!

20

Audiences, Activation, and Acquisition

21

Transforming The Business Of Campaign Execution

22

Surpassing All Ad Revenue Forecasts

23

New Privacy Legislations and How They Impact Your Marketing Efforts

24

Why Measurement Will Be Key In 2023 (And Beyond!)

25

The Hispanic Market of Today and Tomorrow

26

Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven

27

Census 2020: The Gold Standard of Demographic Data?

28

The Future of Advertising is Reserved for the Metaverse

29

Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns

30

The Travel & Hospitality Industry

31

Women In Business

32

Going Beyond the Surface With The Black Consumer Market

33

Identity Resolution: The Multibillion Dollar Industry

34

Census 2020 – What’s Next?

35

Engaging the Influential Hispanic Market In 2021 and Beyond

36

Dispelling Senior Population Myths

37

Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream

38

Solving the Dilemma of Privacy vs. Personalization

39

Are You "Customer Centric" Enough?

40

Why Hybrid Marketing Solutions Work

41

From Customer Repellent To Lead Magnet

42

Real Ways To Really Increase Your ROI

43

Financially Empower Your Financial Institution

44

Streaming Audio & Podcasting: Making Your Ad Dollars Work Harder

45

¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market

46

Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them

47

Using Segmentation To Win The Privacy Debate

48

The Retail Industry: Adapting for Survival and Planning for Growth

49

Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox

50

Podcast Marketing & Measurement: Setting the Stage for Future Success

51

The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme

52

Voter Trends: What Marketers Need to Know & Why Businesses Should Care

53

Identity Graphs: Fuel for Your Marketing Engine

54

Delivering Fresh CPG Marketing to a Multicultural Nation

55

Measuring Success in an Omnichannel World

56

The Hispanic-American Market: Living The pLatino Life

57

The Asian-American Market – Crazy Rich and Growing Strong

58

Finance Industry Segmentation & Fair Lending

59

Marketing to a Majority-Minority Nation

60

The Small Business Buyer's Journey