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All Episodes

The Marketing Share — 68 episodes

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Title
1

How Sales and Marketing Can Actually Work Together and Avoid Friction with Chief Revenue Officer Paul Huffman

2

How CMOs Should Present Marketing Results to the Board

3

What Great Performance Marketing Actually Looks

4

How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)

5

How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)

6

This is What Sales Teams Actually Need From Marketing (Ep 63)

7

AI, Outsourcing, and Modern Marketing Leadership with CMO Lisa Cole (Ep 62)

8

How Great CMOs Lead Marketing Today with Karl Van den Bergh (Ep. 61)

9

How to Turn Customer Reviews into Revenue with George Swetlitz (Ep. 60)

10

How AI Is Reshaping the Role of the CMO with Kate Johnson (Ep 59)

11

How Startup Founders Should Think About Marketing with Mark Donnigan (Ep 58)

12

Becoming a CMO: What You Learn in Your First Year as a Marketing Leader (Ep 57)

13

The Future of Marketing Leadership Explained | Trends for 2026 (Ep 56)

14

How AI Is Reshaping SEO in Digital Health with Noah Goldfarb (Ep 55)

15

Becoming an Indispensable CMO: Finance, Alignment & AI Advice with Alan Gonsenhauser (Ep 54)

16

The Growing Demand for Fractional CMOs with Advisor Alan Gonsenhauser (Ep 53)

17

Balancing Brand Integrity and Local Market Strategy with Franchise Expert Brian McHale (Ep 52)

18

Rethinking Go-To-Market in the Age of AI with marketing expert Chaenara O'Brien (Ep 51)

19

Bridging the Messaging Gap: Chris Silvestri on Clear, Conversion-Driven Copy (Ep 50)

20

The Future of Social Media Strategy, AI, and Marketing & Sales with Emeric Ernoult, CEO of Agorapulse (Ep 49)

21

Healthcare Marketing in the Age of AI with Alex Membrillo (Ep 48)

22

Mastering Website Development For Your Next Website Project with Stephanie Brooks (ep 47)

23

Get Off Your (M)ass: Breaking Marketing Silos with Co-Authors Tanya and Tony Thorson (Ep 46)

24

How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)

25

From SEO to LLMs: How to get your brand in AI Search Results with David Kirkdorffer (Ep 44)

26

CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)

27

Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)

28

Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)

29

When Brands Go South with Todd Allard (Ep 40)

30

Metrics that Matter with Fractional CMO Monique Olan ( Ep. 39)

31

Game-Changing Tech for Real-Time Marketing (Ep. 38)

32

CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37)

33

SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36)

34

What CEOs Need from CMOs: How to Define Marketing Success for Your CEO (Ep. 35)

35

Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34)

36

The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33)

37

Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32)

38

B2B Marketing Strategies Reimagined: Mike Maynard on Storytelling, PR, and ABM Mastery (Ep. 30)

39

Building Better B2B Marketing: Chris Peer on ROI, Value Propositions, and KPIs that Drive Success (Ep. 30)

40

Marketing Goes Back to the Future: Jeff Greenfield’s Guide to Winning at Attribution in a Cookieless World (Ep. 29)

41

Mastering Demand Generation: Scaling Strategies with Carly Botelho (Ep. 28)

42

When Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27)

43

From Chaos to Clarity: Fractional CMO Andy Culligan on Strategic Execution, SDR Teams and Company Growth (Ep. 26)

44

Marketing Attribution: Friend or Foe? with Tracy Sestili (Ep. 25)

45

The Biggest Mistake First-Time Marketing Leaders Make (Ep. 24)

46

Marketing Leader Interviews: Leading for the First Time with Kyle Rutledge

47

Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan

48

Industry Specialization in Content Writing with Janine Kelbach

49

Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon

50

How Google's February 2024 Email Changes Affect Outbound Campaigns with Brandon Turnbull

51

Developing Executive Presence with Drew Saur

52

How to Measure and Track Your Brand with Jiri Boudal

53

Connecting the Dots from Brand to Demand with Beth Hunsicker Parker

54

The Marketing Recruiting Landscape

55

The Evolution of ABM Through Use of Intent Data with Latane Conant

56

10 Ways to Risk-Free Innovation with Tom Kuczmarski and Jake Sherman

57

Messaging for Complex Products with Marcy Freeman

58

New Marketing Leader Series: Facing the Unknown w/ Jenn Guidry

59

How Marketers Gain "Unfair Mindshare" w/ Derek Weeks

60

Building an Authentic Community w/ Matt Heinz of Heinz Marketing

61

The Skinny on Paid Search

62

Your First Marketing Hire w/ Kenny Mazursky

63

Understanding Generative AI for Marketers w/ Nicole Leffer

64

Outbound Email Marketing w/ Brandon Turnbull

65

Secret to Sales and Marketing Success

66

Navigating Crisis

67

Quiet Hiring for Growth Marketing

68

Intro to The Marketing Share Podcast