Marketing, Demystified The Podcast

Most B2B marketing teams are still measuring success by lead volume. But those leads aren't converting. Gated PDFs, event badge scans, and webinar signups might hit your monthly quota, but they're not driving revenue.A few months ago, we spoke with Colin Spector, Orum's SVP of Sales, about what sales teams need from marketing: qualified pipeline. Now we're hearing how the marketing team delivers.On this episode, host Jenn Mancusi talks with Sarah Reece, Director of Demand Generation at Orum and former GTM leader at Sourcegraph and Red Hat. Sarah breaks down what's wrong with traditional lead generation, why demand generation works better, and what it looks like in practice. Plus, she shares the full story of how she convinced Orum leadership to make the switch.If you're tired of hitting lead volume goals that don't translate to revenue, this episode shows you a better way forward.🔗 Mentioned in this episode:Sales Alignment episode with Colin → https://podcasts.apple.com/us/podcast/73-what-sales-teams-need-from-marketing-and-why-most/id1694978118?i=1000723132231👤 Connect with us: Sarah → https://www.linkedin.com/in/sbethreece/Jenn → ⁠https://www.linkedin.com/in/jennifer-mancusi⁠🚀 Learn more about Growgetter: ⁠http://growgetter.io

You set up your CRM. You got your team using it. So why does something still feel off?For many growing businesses, the CRM is up and running, but the data inside it is quietly falling apart. Contacts go stale, duplicates pile up, and reports stop reflecting reality. And because it happens slowly, most teams don't catch it until it’s already a problem.On this episode, host Jenn Mancusi talks with Jonas De Mets, co-founder of Koalify and a RevOps expert who has spent years helping B2B teams get their CRM data under control. You'll learn why CRM data decays even when your team thinks they're doing everything right, what the warning signs look like, and what a realistic cleanup actually involves.If you want your CRM to start driving decisions, this episode is your starting point.👤 Connect with us: Jonas → ⁠https://www.linkedin.com/in/jonasdemets/Jenn → ⁠https://www.linkedin.com/in/jennifer-mancusi⁠🚀 Learn more about Growgetter: ⁠http://growgetter.io

AI is changing how product marketers work. But the strongest product marketers know that AI is only as good as the customer understanding underneath it.On this episode, host Jenn Mancusi talks with Elle Grossenbacher, who has led product marketing at companies like Cisco and Twilio and hosts the Product Marketing Adventures podcast.Learn Elle's approach to product marketing strategy, the Think-Feel-Do framework for messaging, and where AI fits into the product marketing workflow.If you're doing product marketing or wearing that hat at your company, this episode gives you a practical playbook you can apply this week."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner.🔗 Mentioned in this episode:Product Marketing Adventures podcast → https://podcasts.apple.com/us/podcast/product-marketing-adventures/id1805498961Customer Journey Mapping episode → https://podcasts.apple.com/us/podcast/43-how-to-do-customer-journey-mapping/id1694978118?i=1000663964632👤 Connect with us: Elle → https://www.linkedin.com/in/elle3izabethJenn → https://www.linkedin.com/in/jennifer-mancusi🚀 Learn more about Growgetter: http://growgetter.io

Most founders post on LinkedIn, see minimal traction, and quietly deprioritize it. The platform has a reputation for being hard to grow, especially for brand pages, and it's easy to write it off.On this episode, host Jenn Mancusi talks with Daniel Murray, founder of The Marketing Millennials and Authority, a B2B LinkedIn growth agency that has helped build multiple seven-figure media brands using LinkedIn as their primary organic channel.Daniel breaks down exactly how to grow on LinkedIn without spending a dollar on ads. You'll learn what the algorithm rewards, how to write posts that perform, why commenting is one of the fastest growth levers most people ignore, and how to build a content system that keeps working without starting from scratch every time.If you want LinkedIn to start working for your business, this episode is your starting point.

Most events end when the last attendee leaves. What if your event created energy that scaled, generating content, conversation, and momentum for weeks after?On this episode, host Jenn Mancusi talks with Dahlia El Gazzar, founder of DAHLIA+Agency and creator of Vibe Eventing. Learn what vibe eventing is, how it powers new sponsorship models, and how to design events that attendees want to create content about.If you're planning events and the traditional playbook isn't delivering results, this episode is a must-listen.

Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results.On this episode, host Jenn Mancusi is joined by Sam Balter, Head of Content at Wistia and former Director of Media at ZoomInfo. Sam has produced and marketed several podcasts for B2B brands, including the award-winning podcast Weird Work.Learn which AI video marketing tools teams are using across the production workflow, how teams are scaling video production while improving performance, and how AI is enabling video personalization at scale.Consider this your front-row seat as Sam breaks down the data and reveals what separates the teams getting results from those just adding tools to their stack.Want to check out the Wistia AI Video Report for yourself? Click here: https://wistia.com/explore/ai-video-trends

Whether you're considering M&A, raising capital, or scaling rapidly, growth events put pressure on everything underneath. Most business owners find out they're not prepared when it's too late.On this episode, host Jenn Mancusi sits down with Kristin Luck, Growgetter Co-Founder and Managing Director at Oberon Securities. With multiple PE-backed exits ranging from $30M to $450M, Kristin has seen M&A from both sides of the table and knows exactly what derails deals and what positions companies for success.Learn why M&A and capital planning need to start years in advance, what mistakes destroy value at the final hour, and the three areas every business owner must optimize. Whether you're planning a growth event or just building a more valuable business, this conversation shows you what to focus on now.Want to dig deeper and learn the HOW behind this preparation? Join us on March 19th, 2026 for a free webinar: https://go.growgetter.io/webinar-registration-build-for-scale

AI adoption has absolutely exploded, and yet most marketers are only scratching the surface of what's actually possible with these tools.On this episode, host Jenn Mancusi sits down with Ethan King, bestselling author of "ChatGPT to Double Your Business in 90 Days" and founder of SimpleSuccess.ai.With over 20 years building successful brands and helping businesses automate their marketing, Ethan breaks down what actually works when using ChatGPT for marketing.Learn the best strategies to scale your business, the shortcuts that get you results faster, and the biggest mistakes that slow you down.Whether you're just getting started or you've been using ChatGPT but want to access more value, this episode is your roadmap.

More than a decade ago, marketers struggled to wrap their heads around social media.Now, AI is clearing the chessboard all over again.In this episode, host Jennifer Mancusi sits down with Mark Schaefer, a marketing expert, author, business consultant, and educator, who wrote the first book on influencer marketing, "Return on Influence" (2012). His latest, "Audacious: How Humans Win in an AI Marketing World", has bold lessons for marketers struggling to find their footing amid yet another transformation in the industry.His biggest lesson? Marketers need to transform as well, into their most human, most authentic, most audacious selves.

Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand strategist Mimi Von Schack.Mimi has lit up the stage at Just For Laughs, the world's biggest international comedy festival. She currently moonlights as a copywriter for an international brand, and has run strategy for a Kraft Heinz brand… and you may have caught her in a Superbowl ad this past weekend for Wells Fargo!In both content and comedy, voice and specificity are key. We’ll discuss how non-comedians can adopt a comedian’s mindset, and why voice matters more than ever with the rise of AI.

Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand strategy focuses too much on "what's your why?" and not enough on "who's your who?" Learn about his Limbic Sparks® Brand Strategy framework, how emotional motivation drives customer behavior, and practical steps to stop focusing on persuasion and start focusing on connection. If you want to ignite interest, spark desire, and create ongoing brand loyalty, this episode is for you."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

What if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of Venus Media, to discuss why multicultural marketing has become essential for sustainable revenue growth. Learn what actually works when marketing to diverse audiences, how to build campaigns that resonate instead of alienate, and why the best strategies come from people who live in these communities. If you're treating diversity marketing like a checkbox instead of a growth opportunity, this conversation will change how you approach your customers."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually works. Learn how to set realistic lead generation goals, work your booth like a pro, and follow up fast to turn conference connections into real business. Whether you're a first-timer or a conference veteran, this episode gives you the tactical framework to make your investment pay off. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With over 25 years of marketing strategy experience, Evelyn has identified why brands hit plateaus after initial success. Learn the 8 symptoms of "brand adolescence," her proven frameworks to diagnose what's holding your brand back, and real-world examples of how brands like Crocs and Spotify successfully navigated their awkward phase. If your company has grown past startup mode but can't break through to the next level, this conversation is for you."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies? On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building.Learn when a community makes sense for your business, how to identify your first 100 members, and the practical steps to launch. If you're curious about community but don't know where to start, this conversation will give you a clear roadmap."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Why do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products. Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to convert prospects into customers, this conversation is for you."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Think your brand lives on your website? Think again. On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out. Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your culture might be your biggest competitive advantage. If you're struggling to scale your brand message, this conversation will change how you approach branding entirely."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process. If you want to know whether your marketing efforts are truly driving revenue or just looking good on paper, this conversation will give you the sales perspective you need. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your content getting lost in the noise, or is it bold enough to define your category? On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder of Bold & Noteworthy Marketing.Learn why 60% of B2B content fails to move the needle, how to break free from the content commoditization trap, and Kristen's four-phase framework to take your content from forgettable to category-defining. If you're tired of creating content that blends in with your competition, this episode will show you how to stand out and lead conversations in your industry."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat. Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to become the brand people think of first. Want to apply the framework to your own business? Download the free StoryBrand BrandScript template mentioned in the episode to follow along and start clarifying your message today: https://storybrand.com/downloads/8.5x11-BrandScript.pdfLooking for more tools to strengthen your brand message? Check out Lynn's free resources: https://www.inkandkey.com/resources"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io.

Is your marketing team moving fast enough for today's market?In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström, creator of "The Agile Brand" methodology and ICP Agile Certified Coach, to explore how Fortune 500 companies are elevating their marketing operations with agile principles. Learn why agility matters and the practical steps to operationalize agile marketing in your organization. If you're tired of watching competitors outmaneuver you while you're stuck in lengthy campaign cycles, this episode is essential listening."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the age-old question: build or buy? Learn how to evaluate plug-and-play marketing tools vs. custom solutions, what infrastructure growing companies need, and how to avoid wasting time and money on tech that doesn’t scale. If you're trying to future-proof your marketing operations, this one’s for you. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success. Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.Join us!

Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or helping clients through one, this episode provides actionable insights to ensure your digital brand survives and thrives through major changes.#MarketingDemystified #DigitalBranding #CorporateRebrand #SEO #AIMarketing

Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.With more than 30 years of experience, Michael has developed simple yet powerful frameworks that help B2B service companies, fractional executives, and business consultants scale profitably. His approach cuts through marketing fluff to focus on what truly matters – revenue generation. From helping a CPA firm achieve 8X growth in two years to enabling a fractional CFO to increase rates by 5X while improving conversion, Michael's results-oriented methodologies have proven successful across diverse industries.

Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find traditional branding concepts too "fluffy."

On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.

On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious institutions like UCLA Extension and Rutgers Business School. Neal brings a unique global perspective to digital marketing, having helped entrepreneurs and businesses worldwide grow through strategic use of social media, content, and influencer marketing.Join him and Jenn Mancusi for this informative discussion.Connect with Neal Schaffer here:https://nealschaffer.comConnect with Growgetter, your growth marketing partner here:http://growgetter.io

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules." Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email marketing trends and best practices. During his nearly 20 years in the industry, he’s written nearly 4,000 blog posts and articles about email and digital marketing.Join us for this episode of "Marketing, Demystified." Connect with Chad here: https://www.linkedin.com/in/chadswhite/ Need help with your marketing? Contact Growgetter here: https://www.growgetter.io/contact/

Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been called a marketing and communications visionary, helping businesses understand how to thrive.Join us for this conversation. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy. But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies. Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future. Connect with Matt: https://www.mrmattdavies.me "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth. To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and former SEMrush leader. Anton has spent years mastering the art of influencer partnerships. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert. Join us and grab a copy of her book here: https://www.amazon.com/Data-Driven-Personalization-Consumer-Insights-Generate/dp/1398614602/ref=sr_1_1?crid=MHNGXJXGSZQI&dib=eyJ2IjoiMSJ9.GsXuLUx1Q4Ps-jzi5E7XTKzQbZmLZwj8H6aQnac0bWQ.q-w8SguajiwKXmbeAVGJrhUrxTSTgVIrZztVoB2gyQ8&dib_tag=se&keywords=zontee+hou&qid=1733446058&sprefix=zontee%2Caps%2C322&sr=8-1 "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human? That's what Jennifer Mancusi will explore with Siew Ting Foo, author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping brands maintain their humanity in an increasingly digital world. Join us and grab a copy of her book: https://www.amazon.com/Building-Brands-Soul-humanising-creating/dp/9811756058/ref=pd_ci_mcx_mh_mcx_views_0_image?pd_rd_w=oXtmw&content-id=amzn1.sym.bb21fc54-1dd8-448e-92bb-2ddce187f4ac%3Aamzn1.symc.40e6a10e-cbc4-4fa5-81e3-4435ff64d03b&pf_rd_p=bb21fc54-1dd8-448e-92bb-2ddce187f4ac&pf_rd_r=9FJ2KNEE9FFA5K1AX42P&pd_rd_wg=NOlaB&pd_rd_r=02d4ffd8-713a-4861-af2e-a0fa750dda34&pd_rd_i=9811756058 "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do. On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman, a veteran storyteller with over 25 years of experience bridging media, communications, and B2B marketing. As former VP of Content at Demandbase, Jon built a global content operation that drove millions in pipeline revenue. He's also a SiriusXM host and professor of Corporate Storytelling, giving him unique insights into how B2B companies can adopt media principles to transform their marketing. Join Jon and Jennifer Mancusi for this conversation.

Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked appointments. On this episode of "Marketing, Demystified," Jennifer Mancusi talks with Terence Tam about the topic. He has mastered the art of creating marketing funnels that consistently generate quality appointments and is the Chief of Radicalness at Radical-Marketing and former founder of multiple successful companies. He brings a wealth of knowledge in lead generation and appointment scheduling, helping businesses transform their scattered marketing efforts into streamlined systems that work. Join us.

Getting noticed in email inboxes can feel like trying to be heard at a rock concert. \We all know those emails that instantly get deleted or forgotten - and then there are the ones we can't help but open and act on. What makes the difference? That's what we're exploring with Auroriele Hans, a certified email strategist who's mastered the science of standing out in cluttered inboxes. Auroriele helps B2B SaaS companies transform their messaging from easily overlooked to impossible to ignore. Welcome to the show, Auroriele.Join her and Jennifer Mancusi for Episode 54 of "Marketing, Demystified."

On the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle Garrett. Michelle is an expert at positioning clients as thought leaders and securing earned media coverage that matters. Jenn Mancusi talks with her on Episode 53 of "Marketing, Demystified." Join them live. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this discussion. Grab a copy of his book here. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically. That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countless brands align their messaging with core values, create meaningful consumer connections, and stand out authentically. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

​​In a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll uncover with our guest, Philipp Kristian, an international trust keynote speaker and luminous global voice on trust. Philipp has spent a decade in Fortune 500 digital innovation, advised unicorn-status tech companies, and authored two books on trust as the superpower of humanity. He's here to inspire us to mind distrust and win with trust. Join Phillip and Jennifer Mancusi for this live conversation "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

In an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies, tools, and techniques that are reshaping the marketing landscape and help companies achieve growth. To discuss that topic, Jenn Mancusi is joined by Sheri Otto, a top B2B marketing strategy voice and growth marketing manager at Redwood Software. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach. On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser, author of “Renegade Marketing” and founder of CMO Huddles. Join us. More about the CMO Super Huddle: https://cmohuddles.com/super-huddle Drew's quick wins: https://docs.google.com/document/d/1QPqniqf1xw53jN2LBrJ9yYKubzyqJMpxqM3vt4vA8pk/edit "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales? To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io Read the B2B Buying Disconnect Report here: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis Learn more about TrustRadius: https://www.trustradius.com

Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests. What’s in it for the guests? In other words, why is guesting on podcasts a good strategy? To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right podcasts to be a guest on. Let’s demystify marketing together. Join us. Learn more about Interview Connections: https://interviewconnections.com "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done. Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience. To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demystify marketing together on Episode 42 of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.” "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io