All Episodes

Ep. 69: Authenticity at Scale: The University of Iowa Content Model

Ep. 68: Higher Ed Conferences: What You Should Know Before You Go

Ep. 67: The Secret to More Engaging Content? Start by Listening

Ep. 66: Remember When Social Media Was Actually Social?

Ep. 65: How the Comments Became the Main Character

Ep. 64: How Northeastern Turned a Commencement Announcement Into a Moment

Ep. 63: How One Post Can Wreck Your Brand And What to Do About It

Ep. 62: How to Build a High-Retention Student Content Team

Ep. 61: From Agency to In-House: How Clemson Took Control of Paid Social

Ep. 60: The Career Path Social Media Managers Don’t Know Exists (yet)

Ep. 59: What Higher Ed Gets Wrong About Podcast Promotion

Ep. 58: The Burnout Problem in Social Media

Ep. 57: Making the Case: The Data That Helped Dartmouth Expand Its Social Team

Ep. 56: Jon-Stephen Stansel Answers Your Social Media Questions

Ep. 55: Maximizing Instagram Stories in Higher Ed

Ep. 54: The Making of the RivalIQ + Quid list of top performing schools on social media

Ep. 53: How University of Montana Found Its Social Voice

Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes

Ep. 51: How Penn State Built Its First Influencer Campaign

Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale

Ep. 49: Building a Repeatable Process for Creativity

Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)

Ep. 47: Navigating Negativity in Social Media

Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis

Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)

Ep. 44: Showing the Humans Behind the Institutional Account

Ep. 43: A Look into University of Michigan’s Social Media Playbook

Ep. 42: Want to Go Viral? Start With Trust

Ep. 41: Stop Building for Personas and Start Building for People

Ep. 40: Connecting Social Media to Institutional Success

Ep. 39: Creating a Social Media Campaign From Scratch

Ep. 38: Inside Oxford’s Strategic Campaigns Team

Ep. 37: Shifting from Enrollment Pro to Enrollment Parent: the Surprises, struggles, and Stories

Ep. 36: From Just Doing It to Driving Impact, Social Media has evolved

Ep. 35: Showcasing Authenticity with a People-First Social Strategy

Ep. 34: Rocky vs. Rocky: A Winning Collaboration

Ep. 33: Turning Social Media into Your Top Recruitment Tool

Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs

Ep. 31: Tapping into Influencer Marketing

Ep. 30: Jenny’s Reflections on the Anniversary of her Book Launch

Ep. 29: From University of Limerick to KAUST: Crafting Stories that Matter

Ep. 28: Forsyth Tech's Social Media Secret? Making Students Feel Seen

Live at AMA: UO Turns Conference Transition into Campus-Wide Momentum

Ep. 27: MIT’s Media Library

Ep. 26: Gamification in Higher Ed: A New Frontier

Ep. 25: Ensuring Campus Voices Shine Amidst Athletic Dominance

Ep. 24: Using Data-Driven Insights to Create Engaging Content

Ep. 23: Reclaim Your Day with These Game-Changing Time Management Tactics

Ep. 22: Building a Resilient Social Media Strategy with Experimentation

Ep. 21: The Unique Structure of NC State’s Social Media Team

Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024

Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta Account Lockouts

Ep. 18: Decoding Data for Social Media

Enrollify.org Relaunch: More Content, More Community

Ep. 17: Managing an Executive Channel

Ep. 16: A Minimum Viable Social Strategy for a Team of One

Leveraging Creator Marketing in Higher Education: Insights from the Front Lines

Ep. 15: Infusing Humor into Boring Subjects

Ep. 14: Centralizing Chaos: The Ohio State’s Journey to a Unified Social Media Presence

Ep. 13: Tips for Submitting Your First Presentation Proposal

Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media

Ep. 11: Cultivating Allyship for the LGBTQ+ Community on Social Channels

Ep. 10: The Essentials of Covering Live Events for Social Media

Ep. 9: 5 Things Your Supervisor Should Know About Being A Higher Ed Social Media Manager

Ep. 8: Intersecting your institution’s culture with pop culture

Ep. 7: Using social media listening and monitoring to recruit creators

Trailer: Confessions of a Higher Ed Social Media Manager with Jenny Li Fowler

Ep. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah Wells

Ep. 5: Navigating the Digital Storm: Social Media Management in Crisis and its Mental Impact

Ep. 4: Behind the Screens of #HigherEdSocial

Ep. 3: Community Connections: Navigating and Cultivating Social Media at a Two-Year College

Ep. 2: How to Get Started as a Higher Ed Social Media Manager

Ep. 1: Real Talk: The Highs and Lows of Social Media Management in Higher Ed

Introducing Confessions of a Higher Ed Social Media Manager