Education Marketing Leader with Chris Rapozo cover art

All Episodes

Education Marketing Leader with Chris Rapozo — 147 episodes

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Title
1

The Editorial Strategy Behind Great Content, with Christopher Lott

2

How UF Online Became the Nation's #1 Online Bachelor's Program with Melissa Allen

3

The Reality of Marketing at a Community College with Eve Markman

4

The Future of Work, AI & Personal Branding with Joe Pulizzi

5

Lessons on Leadership, Culture, and Decision-Making with Craig Chanoff, CEO of Modern Campus

6

How to Take Better Photos for your School

7

How to Support 16 Campuses Without Controlling Them

8

Why Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates

9

Everybody Writes w/Ann Handley | March Book Club

10

Winning Yield Season with Video with John Azoni

11

Strategy Over Tactics. Rethinking Organic Social with Jenny Li Fowler

12

Where Direct Mail Fits in the Modern Enrollment Mix

13

Short Form Video That Actually Works

14

This School Tripled Enrollment by Breaking Higher Ed “Best Practices”

15

Leadership and Identity in 2026: Starting Over With Intention

16

The Go-Giver | December Book Club

17

The Art of Effective Prospect Nurturing with Lisa Starkey-Wood

18

How to be a small college | November Book Club Meeting

19

The 15-Year-Old Co-Founder Changing How Students Choose Colleges | Evan Goldstein - Quadzio

20

Balancing Internal Teams and Agency Partners in Higher-Ed Marketing

21

How CU Boulder Scales Content That Drives Action | Maria Kuntz

22

The Gears of Success | September Book Club

23

Relationship-building in admissions isn’t what it was five years ago

24

How Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview

25

Finding Mission-Fit Students in Higher Ed 🎓 | August Book Club

26

Using Data to Drive Enrollment Strategies - A conversation with Kristen Johnson

27

Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros

28

Using Stories to Market to International Students - A Conversation with Kris Achten

29

Special: Insights from the Education Marketing Leader Book Club on MailedIt!

30

What Stronger Faculty Visibility Can Unlock for Your Institution - A Conversation with Dr. Hashim Zaman

31

Building Better Web Content for Neurodiverse Students - A Conversation with Beth Noël

32

What Happens When Marketing Leads Strategy—A Conversation with Mike Barzacchini

33

Fixing the Gaps in Parent and Counselor Communication – a conversation with Laura Rudolph

34

Special: Insights from the Education Marketing Leader Book Club on Heart over Hype!

35

Why Niche Content Is Your SEO Advantage in 2025 - A Conversation with Mariah Tang

36

Quick Wins for Higher Ed Marketers Under Pressure - A Conversation with Seth Odell

37

Performance TV for Higher Ed Marketing - a conversation with Jennifer Lonchar

38

Special: Insights from the Education Marketing Leader Book Club on Organic Social Media

39

Not a Second Choice: How South Plains College Tells Its Community College Story - A Conversation With Dan Dewbre

40

How to Market to Non-Traditional Students the Right Way — A Conversation with Yane Nemeroff

41

Inside Heart Over Hype: Jaime Hunt's Guide to Authentic Higher Ed Marketing

42

Marketing the Humanities - Strategies for Elevating SHAPE Subjects in Higher Education a Conversation with Kyle Campbell

43

Higher Ed Marketing Needs Bold Leadership—Here’s How to Step Up. A Conversation with Suzan Brinker

44

Navigating the Higher Ed Marketing Vendor Maze - A Conversation with Kevin Renton

45

Email Marketing Mistakes You’re Probably Making (And How to Fix Them) - A Conversation with Day Kibilds and Ashley Budd

46

Special: Insights from the Education Marketing Leader Book Club on Epic Content Marketing

47

Higher Ed’s Trust Problem and How Staff Can Help Fix It - A Conversation with Scott Cline, Ed.D

48

How AI is Reshaping SEO for Higher-Ed - A Conversation with Granit Doshlaku

49

Advancement as a Strategic Partner - A Conversation with Dan Giroux

50

Higher Ed Storytelling Beyond the Ordinary - A Conversation with Voltaire Santos Miran

51

Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn

52

How KAUST is leading inclusive storytelling in the Middle East - A conversation with Tony Sheridan

53

Transform Your Enrollment Strategy with Story-Driven Video - A Conversation with Ryan Koral

54

Unlocking Budget-Friendly UX Strategies for Higher Ed - A Conversation with Melanie Lindahl

55

Why Parent Engagement is Key to Student Success – A Conversation with Melissa Greiner

56

How to market law school non-JD programs - a conversation with Tara Ebrahimi

57

How to Optimize Higher Ed Websites with Search - A Conversation with Sara Kelzer

58

Driving Enrollment with Personalized Digital Ads: A Conversation with Sherika Attipoe

59

The Future of OPMs in Higher-Ed - A conversation with Dustin Ramsdell

60

How to Engage University Presidents in Higher-Ed Marketing - A Conversation with Dr. Tim Collins

61

Communicating the Value of Internships in Higher-Ed - A Conversation with Drake DelosSantos

62

How to Consolidate a University Website Post Merger - A Conversation with Jacob Eiden

63

Leveraging Social Media for Authentic Student Engagement - A Conversation with Jonathan Fonseca

64

Debunking 10 Common AI Myths - A Conversation with Ardis Kadiu

65

Building Excellence in Higher Ed Marketing Teams - A Conversation with Dan Baum

66

Equipping the Next Generation of Marketing Leaders - A Conversation with Sally Cameron - A Conversation with Sally Cameron

67

Transform Your Marketing with a Well-Structured Content Calendar - A Conversation with Rita Winthrop

68

Navigating a Higher-Ed Brand Overhaul - A Conversation with Blair Lee

69

Enhancing International Student Recruitment - A Conversation with Sandra Sergio Sotto

70

How to Build Trust and Community through Student Stories - A Conversation with Megan Smedley

71

Maximizing Digital Advertising for Higher Education - A Conversation with Jordan Burleson

72

Employer Branding in Higher Ed: Attract and Retain Top Talent - A Conversation with Eddie Francis

73

Empowering Adult Learners in Higher Education - A Conversation with Cheryl Temple

74

Transforming Higher Ed Websites with AI - A Conversation With Raffi DerSimonian

75

Innovative Marketing Strategies for the Enrollment Cliff - A Conversation with Dr. Carrie Phillips

76

Innovative Marketing Strategies for Educational Impact - A Conversation with RJ Thompson

77

Charting New Paths In Higher-Ed Marketing - A Conversation With Jaime Hunt

78

How To Create Marketing Messages That Drive Action - A Conversation With Jeff Ebbing

79

How Social Media Marketing Can Help With Student Retention - A Conversation With Maya Demishkevich

80

How To Craft Memorable Messages For Your Institution - A Conversation With Jason Houlihan

81

Getting Started with Student Influencer Marketing - A Conversation with Abby Humble

82

How Universities Can Champion Diversity in Their Marketing - a Conversation with Maria Kuntz

83

University Branding Essentials - A Conversation with Elliot Lollis

84

Creating an effective higher ed content strategy - An interview with Julie Johnson Novara

85

The Art of Public Scholarship: Empowering Academic Voices through Innovative Podcasting - A Conversation with Robert Li

86

Mastering Higher-Ed Earned Media Placements - A Conversation with Siobhan Lopez

87

How to Build Engaging Student Communities - A Conversation with Harrison "Soup" Campbell

88

How to Redesign a Higher-Ed Website - A Conversation with Kathleen Stockham

89

How to Market to First Generation College Students - A Conversation with Kristin Nichols

90

The Power of Personalization in Higher Ed Marketing a Conversation with Sean Beasley

91

Creating a Well-Rounded Higher-Ed Web Strategy - An Interview with Joshua Charles

92

How to Reclaim Your University Website - An Interview with Jenny Martin and Tim Wombles

93

Fostering Inclusive Communication on Higher-Ed Websites - An Interview with Shamell Forbes

94

How to Increase Student Enrollment Through SEO - An Interview with Abu Noaman

95

How To Create Inclusive Higher-Ed Web Content - An Interview with Day Kibilds

96

How To Personalize A Higher-Ed Website - An Interview with Kat Liendgens

97

How to Improve Your Higher-Ed Student Journey - An Interview with Rustam Irani

98

How to use Marketing for Student Engagement - An Interview with Brianna Palmer

99

How to Create a Great User Experience on your Higher-Ed Website - An Interview with Joel Goodman

100

Authentic Higher-Ed Storytelling - An Interview with John Azoni

101

Branding a University - An Interview with Eddy Occhipinti

102

How to Market an Online University - An Interview with David Hunt

103

How to Tell Compelling Adult Student Stories - An Interview with Shane Baglini

104

How to Create a Higher-Ed SEO Strategy - An Interview with Matt Herzberger

105

How to Create Effective Higher-Ed Content Strategies - An Interview with Danielle Ford

106

Marketing a Language School - An Interview with Lucas Blanco

107

PR Ethics in an AI World - An Interview with Kirk Hazlett, APR, Fellow PRSA

108

How to Interview Subject Matter Experts - An Interview with Jeremy Shere, Ph.D.

109

The power of a well optimized website - An interview with Bhuvanesh KR

110

How marketers can create value that ties back to their brand - an interview with Shiro Hatori

111

An Introduction to Web Smart Writing - An Interview with R. Todd Erkel

112

The Relationship Growth Marketer – An interview with Mike Grinberg

113

How to Navigate the Demographic Enrollment Cliff – An Interview with Jaime Hunt

114

YouTube Ads Strategies for Marketers - An Interview with Marcus Svedin

115

Tips on Starting Your First Podcast - An Interview with Ahron Wohlgelernter

116

Higher-Ed Web Strategies - An Interview with Philip Smith

117

Legal Chambers Submission Lessons - An Interview with Marco Guasti

118

How To Gain Earned Media Coverage - An Interview with Robert Engle

119

Lessons in Direct Mail Marketing - An Interview with Dylon Jones

120

The Demand Marketing Bootcamp - An Interview with Lynnice Wolf

121

Video Marketing Essentials - An interview with Jeff Long

122

The Benefits of Analytics in B2B Marketing - an interview with Jon Piehl

123

The Education Marketer - An interview with Kyle Campbell

124

Email Marketing Tips with Jenna Salerno

125

The Analytical Legal Marketer - An Interview With William McLaughlin

126

A Lesson in Higher-Ed Content Strategy an interview with Brian Piper

127

A Lesson in Demand Marketing - An interview with Joseph Lewin

128

How to write compelling student stories - An interview with Giovanni Santana

129

How lawyers can earn more business_ a lesson in legal marketing with Alistair Marshall

130

How to build an audience - An interview with Dan Sanchez

131

How to B2B Market to the Chinese Market - An interview with Christian Klepp

132

How to Marketing A Non-Profit - A Interview with David May from the Los Angeles Regional Food Bank

133

The Adaptable Marketing Leader - an interview with Holly Wright

134

How to Get the Most B2B Marketing Qualified Leads (MQLs) - An Interview with Laurie Hood

135

How to Make a Higher-Ed Website More Enrollment Focused - an episode with Bart Caylor

136

How to Post Content on LinkedIn - An Interview with Nick Bennett

137

How to get started with SEO - an interview with Kaushik Prakash

138

How Marketers Should Use ChatGPT an interview with Caroline Dunn

139

How Marketers Create Interest an interview with Teri Marks

140

How to Brand Your University - An Interview with Eddie Francis

141

Meet Your Customers Where They Are - An Interview With Jenny Stone

142

How to Create A Successful Podcast - An Interview with Robb Conlon

143

How to get started with video marketing- An Interview with Rob Clark from That Tall Family

144

Always Lead with Empathy - An interview with Elliot Lollis

145

Follow your bliss and success will come An interview with Gary Hudoff

146

Welcome to the Marketing Tales Show

147

Relationships matter in marketing! An interview with Troy Singer