Education Marketing Leader with Chris Rapozo cover art

All Episodes

Education Marketing Leader with Chris Rapozo — 152 episodes

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Title
1

Leading With Joy During Higher-Ed's Tough Seasons | Donald Egle, Ph.D.

2

Is Higher Ed Preparing Students for the Jobs of Tomorrow? | Justin Fisher

3

Why Helpful Marketing Still Wins | Jay Baer on Youtility.

4

From Generic Messaging to Market Relevance in Higher Education w/ Christian Klepp

5

Students Aren't Choosing the "Best" College Anymore. Here's Why w/ Gjergj Dollani

6

The Editorial Strategy Behind Great Content, with Christopher Lott

7

How UF Online Became the Nation's #1 Online Bachelor's Program with Melissa Allen

8

The Reality of Marketing at a Community College with Eve Markman

9

The Future of Work, AI & Personal Branding with Joe Pulizzi

10

Lessons on Leadership, Culture, and Decision-Making with Craig Chanoff, CEO of Modern Campus

11

How to Take Better Photos for your School w/ Matt Stamey

12

How to Support 16 Campuses Without Controlling Them w/ Erica Marye

13

Why Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates

14

Everybody Writes w/Ann Handley | March Book Club

15

Winning Yield Season with Video with John Azoni

16

Strategy Over Tactics. Rethinking Organic Social with Jenny Li Fowler

17

Where Direct Mail Fits in the Modern Enrollment Mix

18

Short Form Video That Actually Works

19

This School Tripled Enrollment by Breaking Higher Ed “Best Practices”

20

Leadership and Identity in 2026: Starting Over With Intention

21

The Go-Giver | December Book Club

22

The Art of Effective Prospect Nurturing with Lisa Starkey-Wood

23

How to be a small college | November Book Club Meeting

24

The 15-Year-Old Co-Founder Changing How Students Choose Colleges | Evan Goldstein - Quadzio

25

Balancing Internal Teams and Agency Partners in Higher-Ed Marketing

26

How CU Boulder Scales Content That Drives Action | Maria Kuntz

27

The Gears of Success | September Book Club

28

Relationship-building in admissions isn’t what it was five years ago

29

How Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview

30

Finding Mission-Fit Students in Higher Ed 🎓 | August Book Club

31

Using Data to Drive Enrollment Strategies - A conversation with Kristen Johnson

32

Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros

33

Using Stories to Market to International Students - A Conversation with Kris Achten

34

Special: Insights from the Education Marketing Leader Book Club on MailedIt!

35

What Stronger Faculty Visibility Can Unlock for Your Institution - A Conversation with Dr. Hashim Zaman

36

Building Better Web Content for Neurodiverse Students - A Conversation with Beth Noël

37

What Happens When Marketing Leads Strategy—A Conversation with Mike Barzacchini

38

Fixing the Gaps in Parent and Counselor Communication – a conversation with Laura Rudolph

39

Special: Insights from the Education Marketing Leader Book Club on Heart over Hype!

40

Why Niche Content Is Your SEO Advantage in 2025 - A Conversation with Mariah Tang

41

Quick Wins for Higher Ed Marketers Under Pressure - A Conversation with Seth Odell

42

Performance TV for Higher Ed Marketing - a conversation with Jennifer Lonchar

43

Special: Insights from the Education Marketing Leader Book Club on Organic Social Media

44

Not a Second Choice: How South Plains College Tells Its Community College Story - A Conversation With Dan Dewbre

45

How to Market to Non-Traditional Students the Right Way — A Conversation with Yane Nemeroff

46

Inside Heart Over Hype: Jaime Hunt's Guide to Authentic Higher Ed Marketing

47

Marketing the Humanities - Strategies for Elevating SHAPE Subjects in Higher Education a Conversation with Kyle Campbell

48

Higher Ed Marketing Needs Bold Leadership—Here’s How to Step Up. A Conversation with Suzan Brinker

49

Navigating the Higher Ed Marketing Vendor Maze - A Conversation with Kevin Renton

50

Email Marketing Mistakes You’re Probably Making (And How to Fix Them) - A Conversation with Day Kibilds and Ashley Budd

51

Special: Insights from the Education Marketing Leader Book Club on Epic Content Marketing

52

Higher Ed’s Trust Problem and How Staff Can Help Fix It - A Conversation with Scott Cline, Ed.D

53

How AI is Reshaping SEO for Higher-Ed - A Conversation with Granit Doshlaku

54

Advancement as a Strategic Partner - A Conversation with Dan Giroux

55

Higher Ed Storytelling Beyond the Ordinary - A Conversation with Voltaire Santos Miran

56

Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn

57

How KAUST is leading inclusive storytelling in the Middle East - A conversation with Tony Sheridan

58

Transform Your Enrollment Strategy with Story-Driven Video - A Conversation with Ryan Koral

59

Unlocking Budget-Friendly UX Strategies for Higher Ed - A Conversation with Melanie Lindahl

60

Why Parent Engagement is Key to Student Success – A Conversation with Melissa Greiner

61

How to market law school non-JD programs - a conversation with Tara Ebrahimi

62

How to Optimize Higher Ed Websites with Search - A Conversation with Sara Kelzer

63

Driving Enrollment with Personalized Digital Ads: A Conversation with Sherika Attipoe

64

The Future of OPMs in Higher-Ed - A conversation with Dustin Ramsdell

65

How to Engage University Presidents in Higher-Ed Marketing - A Conversation with Dr. Tim Collins

66

Communicating the Value of Internships in Higher-Ed - A Conversation with Drake DelosSantos

67

How to Consolidate a University Website Post Merger - A Conversation with Jacob Eiden

68

Leveraging Social Media for Authentic Student Engagement - A Conversation with Jonathan Fonseca

69

Debunking 10 Common AI Myths - A Conversation with Ardis Kadiu

70

Building Excellence in Higher Ed Marketing Teams - A Conversation with Dan Baum

71

Equipping the Next Generation of Marketing Leaders - A Conversation with Sally Cameron - A Conversation with Sally Cameron

72

Transform Your Marketing with a Well-Structured Content Calendar - A Conversation with Rita Winthrop

73

Navigating a Higher-Ed Brand Overhaul - A Conversation with Blair Lee

74

Enhancing International Student Recruitment - A Conversation with Sandra Sergio Sotto

75

How to Build Trust and Community through Student Stories - A Conversation with Megan Smedley

76

Maximizing Digital Advertising for Higher Education - A Conversation with Jordan Burleson

77

Employer Branding in Higher Ed: Attract and Retain Top Talent - A Conversation with Eddie Francis

78

Empowering Adult Learners in Higher Education - A Conversation with Cheryl Temple

79

Transforming Higher Ed Websites with AI - A Conversation With Raffi DerSimonian

80

Innovative Marketing Strategies for the Enrollment Cliff - A Conversation with Dr. Carrie Phillips

81

Innovative Marketing Strategies for Educational Impact - A Conversation with RJ Thompson

82

Charting New Paths In Higher-Ed Marketing - A Conversation With Jaime Hunt

83

How To Create Marketing Messages That Drive Action - A Conversation With Jeff Ebbing

84

How Social Media Marketing Can Help With Student Retention - A Conversation With Maya Demishkevich

85

How To Craft Memorable Messages For Your Institution - A Conversation With Jason Houlihan

86

Getting Started with Student Influencer Marketing - A Conversation with Abby Humble

87

How Universities Can Champion Diversity in Their Marketing - a Conversation with Maria Kuntz

88

University Branding Essentials - A Conversation with Elliot Lollis

89

Creating an effective higher ed content strategy - An interview with Julie Johnson Novara

90

The Art of Public Scholarship: Empowering Academic Voices through Innovative Podcasting - A Conversation with Robert Li

91

Mastering Higher-Ed Earned Media Placements - A Conversation with Siobhan Lopez

92

How to Build Engaging Student Communities - A Conversation with Harrison "Soup" Campbell

93

How to Redesign a Higher-Ed Website - A Conversation with Kathleen Stockham

94

How to Market to First Generation College Students - A Conversation with Kristin Nichols

95

The Power of Personalization in Higher Ed Marketing a Conversation with Sean Beasley

96

Creating a Well-Rounded Higher-Ed Web Strategy - An Interview with Joshua Charles

97

How to Reclaim Your University Website - An Interview with Jenny Martin and Tim Wombles

98

Fostering Inclusive Communication on Higher-Ed Websites - An Interview with Shamell Forbes

99

How to Increase Student Enrollment Through SEO - An Interview with Abu Noaman

100

How To Create Inclusive Higher-Ed Web Content - An Interview with Day Kibilds

101

How To Personalize A Higher-Ed Website - An Interview with Kat Liendgens

102

How to Improve Your Higher-Ed Student Journey - An Interview with Rustam Irani

103

How to use Marketing for Student Engagement - An Interview with Brianna Palmer

104

How to Create a Great User Experience on your Higher-Ed Website - An Interview with Joel Goodman

105

Authentic Higher-Ed Storytelling - An Interview with John Azoni

106

Branding a University - An Interview with Eddy Occhipinti

107

How to Market an Online University - An Interview with David Hunt

108

How to Tell Compelling Adult Student Stories - An Interview with Shane Baglini

109

How to Create a Higher-Ed SEO Strategy - An Interview with Matt Herzberger

110

How to Create Effective Higher-Ed Content Strategies - An Interview with Danielle Ford

111

Marketing a Language School - An Interview with Lucas Blanco

112

PR Ethics in an AI World - An Interview with Kirk Hazlett, APR, Fellow PRSA

113

How to Interview Subject Matter Experts - An Interview with Jeremy Shere, Ph.D.

114

The power of a well optimized website - An interview with Bhuvanesh KR

115

How marketers can create value that ties back to their brand - an interview with Shiro Hatori

116

An Introduction to Web Smart Writing - An Interview with R. Todd Erkel

117

The Relationship Growth Marketer – An interview with Mike Grinberg

118

How to Navigate the Demographic Enrollment Cliff – An Interview with Jaime Hunt

119

YouTube Ads Strategies for Marketers - An Interview with Marcus Svedin

120

Tips on Starting Your First Podcast - An Interview with Ahron Wohlgelernter

121

Higher-Ed Web Strategies - An Interview with Philip Smith

122

Legal Chambers Submission Lessons - An Interview with Marco Guasti

123

How To Gain Earned Media Coverage - An Interview with Robert Engle

124

Lessons in Direct Mail Marketing - An Interview with Dylon Jones

125

The Demand Marketing Bootcamp - An Interview with Lynnice Wolf

126

Video Marketing Essentials - An interview with Jeff Long

127

The Benefits of Analytics in B2B Marketing - an interview with Jon Piehl

128

The Education Marketer - An interview with Kyle Campbell

129

Email Marketing Tips with Jenna Salerno

130

The Analytical Legal Marketer - An Interview With William McLaughlin

131

A Lesson in Higher-Ed Content Strategy an interview with Brian Piper

132

A Lesson in Demand Marketing - An interview with Joseph Lewin

133

How to write compelling student stories - An interview with Giovanni Santana

134

How lawyers can earn more business_ a lesson in legal marketing with Alistair Marshall

135

How to build an audience - An interview with Dan Sanchez

136

How to B2B Market to the Chinese Market - An interview with Christian Klepp

137

How to Marketing A Non-Profit - A Interview with David May from the Los Angeles Regional Food Bank

138

The Adaptable Marketing Leader - an interview with Holly Wright

139

How to Get the Most B2B Marketing Qualified Leads (MQLs) - An Interview with Laurie Hood

140

How to Make a Higher-Ed Website More Enrollment Focused - an episode with Bart Caylor

141

How to Post Content on LinkedIn - An Interview with Nick Bennett

142

How to get started with SEO - an interview with Kaushik Prakash

143

How Marketers Should Use ChatGPT an interview with Caroline Dunn

144

How Marketers Create Interest an interview with Teri Marks

145

How to Brand Your University - An Interview with Eddie Francis

146

Meet Your Customers Where They Are - An Interview With Jenny Stone

147

How to Create A Successful Podcast - An Interview with Robb Conlon

148

How to get started with video marketing- An Interview with Rob Clark from That Tall Family

149

Always Lead with Empathy - An interview with Elliot Lollis

150

Follow your bliss and success will come An interview with Gary Hudoff

151

Welcome to the Marketing Tales Show

152

Relationships matter in marketing! An interview with Troy Singer