Education Marketing Leader with Chris Rapozo cover art

All Episodes

Education Marketing Leader with Chris Rapozo — 142 episodes

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Title
1

How to Take Better Photos for your School

2

How to Support 16 Campuses Without Controlling Them

3

Why Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates

4

Everybody Writes w/Ann Handley | March Book Club

5

Winning Yield Season with Video with John Azoni

6

Strategy Over Tactics. Rethinking Organic Social with Jenny Li Fowler

7

Where Direct Mail Fits in the Modern Enrollment Mix

8

Short Form Video That Actually Works

9

This School Tripled Enrollment by Breaking Higher Ed “Best Practices”

10

Leadership and Identity in 2026: Starting Over With Intention

11

The Go-Giver | December Book Club

12

The Art of Effective Prospect Nurturing with Lisa Starkey-Wood

13

How to be a small college | November Book Club Meeting

14

The 15-Year-Old Co-Founder Changing How Students Choose Colleges | Evan Goldstein - Quadzio

15

Balancing Internal Teams and Agency Partners in Higher-Ed Marketing

16

How CU Boulder Scales Content That Drives Action | Maria Kuntz

17

The Gears of Success | September Book Club

18

Relationship-building in admissions isn’t what it was five years ago

19

How Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview

20

Finding Mission-Fit Students in Higher Ed 🎓 | August Book Club

21

Using Data to Drive Enrollment Strategies - A conversation with Kristen Johnson

22

Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros

23

Using Stories to Market to International Students - A Conversation with Kris Achten

24

Special: Insights from the Education Marketing Leader Book Club on MailedIt!

25

What Stronger Faculty Visibility Can Unlock for Your Institution - A Conversation with Dr. Hashim Zaman

26

Building Better Web Content for Neurodiverse Students - A Conversation with Beth Noël

27

What Happens When Marketing Leads Strategy—A Conversation with Mike Barzacchini

28

Fixing the Gaps in Parent and Counselor Communication – a conversation with Laura Rudolph

29

Special: Insights from the Education Marketing Leader Book Club on Heart over Hype!

30

Why Niche Content Is Your SEO Advantage in 2025 - A Conversation with Mariah Tang

31

Quick Wins for Higher Ed Marketers Under Pressure - A Conversation with Seth Odell

32

Performance TV for Higher Ed Marketing - a conversation with Jennifer Lonchar

33

Special: Insights from the Education Marketing Leader Book Club on Organic Social Media

34

Not a Second Choice: How South Plains College Tells Its Community College Story - A Conversation With Dan Dewbre

35

How to Market to Non-Traditional Students the Right Way — A Conversation with Yane Nemeroff

36

Inside Heart Over Hype: Jaime Hunt's Guide to Authentic Higher Ed Marketing

37

Marketing the Humanities - Strategies for Elevating SHAPE Subjects in Higher Education a Conversation with Kyle Campbell

38

Higher Ed Marketing Needs Bold Leadership—Here’s How to Step Up. A Conversation with Suzan Brinker

39

Navigating the Higher Ed Marketing Vendor Maze - A Conversation with Kevin Renton

40

Email Marketing Mistakes You’re Probably Making (And How to Fix Them) - A Conversation with Day Kibilds and Ashley Budd

41

Special: Insights from the Education Marketing Leader Book Club on Epic Content Marketing

42

Higher Ed’s Trust Problem and How Staff Can Help Fix It - A Conversation with Scott Cline, Ed.D

43

How AI is Reshaping SEO for Higher-Ed - A Conversation with Granit Doshlaku

44

Advancement as a Strategic Partner - A Conversation with Dan Giroux

45

Higher Ed Storytelling Beyond the Ordinary - A Conversation with Voltaire Santos Miran

46

Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn

47

How KAUST is leading inclusive storytelling in the Middle East - A conversation with Tony Sheridan

48

Transform Your Enrollment Strategy with Story-Driven Video - A Conversation with Ryan Koral

49

Unlocking Budget-Friendly UX Strategies for Higher Ed - A Conversation with Melanie Lindahl

50

Why Parent Engagement is Key to Student Success – A Conversation with Melissa Greiner

51

How to market law school non-JD programs - a conversation with Tara Ebrahimi

52

How to Optimize Higher Ed Websites with Search - A Conversation with Sara Kelzer

53

Driving Enrollment with Personalized Digital Ads: A Conversation with Sherika Attipoe

54

The Future of OPMs in Higher-Ed - A conversation with Dustin Ramsdell

55

How to Engage University Presidents in Higher-Ed Marketing - A Conversation with Dr. Tim Collins

56

Communicating the Value of Internships in Higher-Ed - A Conversation with Drake DelosSantos

57

How to Consolidate a University Website Post Merger - A Conversation with Jacob Eiden

58

Leveraging Social Media for Authentic Student Engagement - A Conversation with Jonathan Fonseca

59

Debunking 10 Common AI Myths - A Conversation with Ardis Kadiu

60

Building Excellence in Higher Ed Marketing Teams - A Conversation with Dan Baum

61

Equipping the Next Generation of Marketing Leaders - A Conversation with Sally Cameron - A Conversation with Sally Cameron

62

Transform Your Marketing with a Well-Structured Content Calendar - A Conversation with Rita Winthrop

63

Navigating a Higher-Ed Brand Overhaul - A Conversation with Blair Lee

64

Enhancing International Student Recruitment - A Conversation with Sandra Sergio Sotto

65

How to Build Trust and Community through Student Stories - A Conversation with Megan Smedley

66

Maximizing Digital Advertising for Higher Education - A Conversation with Jordan Burleson

67

Employer Branding in Higher Ed: Attract and Retain Top Talent - A Conversation with Eddie Francis

68

Empowering Adult Learners in Higher Education - A Conversation with Cheryl Temple

69

Transforming Higher Ed Websites with AI - A Conversation With Raffi DerSimonian

70

Innovative Marketing Strategies for the Enrollment Cliff - A Conversation with Dr. Carrie Phillips

71

Innovative Marketing Strategies for Educational Impact - A Conversation with RJ Thompson

72

Charting New Paths In Higher-Ed Marketing - A Conversation With Jaime Hunt

73

How To Create Marketing Messages That Drive Action - A Conversation With Jeff Ebbing

74

How Social Media Marketing Can Help With Student Retention - A Conversation With Maya Demishkevich

75

How To Craft Memorable Messages For Your Institution - A Conversation With Jason Houlihan

76

Getting Started with Student Influencer Marketing - A Conversation with Abby Humble

77

How Universities Can Champion Diversity in Their Marketing - a Conversation with Maria Kuntz

78

University Branding Essentials - A Conversation with Elliot Lollis

79

Creating an effective higher ed content strategy - An interview with Julie Johnson Novara

80

The Art of Public Scholarship: Empowering Academic Voices through Innovative Podcasting - A Conversation with Robert Li

81

Mastering Higher-Ed Earned Media Placements - A Conversation with Siobhan Lopez

82

How to Build Engaging Student Communities - A Conversation with Harrison "Soup" Campbell

83

How to Redesign a Higher-Ed Website - A Conversation with Kathleen Stockham

84

How to Market to First Generation College Students - A Conversation with Kristin Nichols

85

The Power of Personalization in Higher Ed Marketing a Conversation with Sean Beasley

86

Creating a Well-Rounded Higher-Ed Web Strategy - An Interview with Joshua Charles

87

How to Reclaim Your University Website - An Interview with Jenny Martin and Tim Wombles

88

Fostering Inclusive Communication on Higher-Ed Websites - An Interview with Shamell Forbes

89

How to Increase Student Enrollment Through SEO - An Interview with Abu Noaman

90

How To Create Inclusive Higher-Ed Web Content - An Interview with Day Kibilds

91

How To Personalize A Higher-Ed Website - An Interview with Kat Liendgens

92

How to Improve Your Higher-Ed Student Journey - An Interview with Rustam Irani

93

How to use Marketing for Student Engagement - An Interview with Brianna Palmer

94

How to Create a Great User Experience on your Higher-Ed Website - An Interview with Joel Goodman

95

Authentic Higher-Ed Storytelling - An Interview with John Azoni

96

Branding a University - An Interview with Eddy Occhipinti

97

How to Market an Online University - An Interview with David Hunt

98

How to Tell Compelling Adult Student Stories - An Interview with Shane Baglini

99

How to Create a Higher-Ed SEO Strategy - An Interview with Matt Herzberger

100

How to Create Effective Higher-Ed Content Strategies - An Interview with Danielle Ford

101

Marketing a Language School - An Interview with Lucas Blanco

102

PR Ethics in an AI World - An Interview with Kirk Hazlett, APR, Fellow PRSA

103

How to Interview Subject Matter Experts - An Interview with Jeremy Shere, Ph.D.

104

The power of a well optimized website - An interview with Bhuvanesh KR

105

How marketers can create value that ties back to their brand - an interview with Shiro Hatori

106

An Introduction to Web Smart Writing - An Interview with R. Todd Erkel

107

The Relationship Growth Marketer – An interview with Mike Grinberg

108

How to Navigate the Demographic Enrollment Cliff – An Interview with Jaime Hunt

109

YouTube Ads Strategies for Marketers - An Interview with Marcus Svedin

110

Tips on Starting Your First Podcast - An Interview with Ahron Wohlgelernter

111

Higher-Ed Web Strategies - An Interview with Philip Smith

112

Legal Chambers Submission Lessons - An Interview with Marco Guasti

113

How To Gain Earned Media Coverage - An Interview with Robert Engle

114

Lessons in Direct Mail Marketing - An Interview with Dylon Jones

115

The Demand Marketing Bootcamp - An Interview with Lynnice Wolf

116

Video Marketing Essentials - An interview with Jeff Long

117

The Benefits of Analytics in B2B Marketing - an interview with Jon Piehl

118

The Education Marketer - An interview with Kyle Campbell

119

Email Marketing Tips with Jenna Salerno

120

The Analytical Legal Marketer - An Interview With William McLaughlin

121

A Lesson in Higher-Ed Content Strategy an interview with Brian Piper

122

A Lesson in Demand Marketing - An interview with Joseph Lewin

123

How to write compelling student stories - An interview with Giovanni Santana

124

How lawyers can earn more business_ a lesson in legal marketing with Alistair Marshall

125

How to build an audience - An interview with Dan Sanchez

126

How to B2B Market to the Chinese Market - An interview with Christian Klepp

127

How to Marketing A Non-Profit - A Interview with David May from the Los Angeles Regional Food Bank

128

The Adaptable Marketing Leader - an interview with Holly Wright

129

How to Get the Most B2B Marketing Qualified Leads (MQLs) - An Interview with Laurie Hood

130

How to Make a Higher-Ed Website More Enrollment Focused - an episode with Bart Caylor

131

How to Post Content on LinkedIn - An Interview with Nick Bennett

132

How to get started with SEO - an interview with Kaushik Prakash

133

How Marketers Should Use ChatGPT an interview with Caroline Dunn

134

How Marketers Create Interest an interview with Teri Marks

135

How to Brand Your University - An Interview with Eddie Francis

136

Meet Your Customers Where They Are - An Interview With Jenny Stone

137

How to Create A Successful Podcast - An Interview with Robb Conlon

138

How to get started with video marketing- An Interview with Rob Clark from That Tall Family

139

Always Lead with Empathy - An interview with Elliot Lollis

140

Follow your bliss and success will come An interview with Gary Hudoff

141

Welcome to the Marketing Tales Show

142

Relationships matter in marketing! An interview with Troy Singer