All Episodes

The Creator Economy: When Content Is the Business

Paid Ads, Social Media, and SEO

Building An Audience By Saying The Quiet Part Out Loud

Welcome to The Content Lab

#46 Lessons From a Merger Pt. 2: The Buyer Side

#45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your Company

#44 How to Make Sure Your Content Agency Doesn't Fire You

#43 Setting Yourself Apart and Getting Hired as a Freelance Writer

#42 Lessons From a Merger

#41 How Do You Become a LinkedInfluencer?

#40 Our Own Blog Used to Suck

#39 Why AI Checkers Don't Work: A Content Agency's POV

#38: What We Wish You Knew About SEO

#37 How a Recruiting Website Tripled Organic Traffic in 6 Months

#36 There's No Such Thing As an Impulse Purchase

#35 Why Good Marketers Act Like Journalists, Not Columnists

#34 How to Manage Content When You're Not a Content Marketer

#33 SEO for Content Marketers at Any Level, in Any Industry

#32 The 3-Step Framework to Making Your Brand Stick

Mini Episode: The Critical Authority Threshold Might Be Holding You Back

#31 Peep Laja on How Small Businesses Can Build a Moat

Mini Episode: Creating Viral Loops in Content, Marketing, and More

Mini Episode: Creation Vs. Distribution: What's the Right Balance?

#30 Why Your Company Needs a YouTube Channel

Mini Episode: Here's What You Might Need Instead of a Niche…

Bonus: The "Us Vs. Them" Narrative [from the Cart Overflow podcast]

Mini Episode: Build a Community (Not an Audience)

#29 Do One Thing Ridiculously Well

Mini Episode: Make Your Content Do More for You

#28 Everything You Need to Know to Start a Podcast for Your Company

#27 Content Strategy Starts With Your Customers' Language

Mini Episode: How an Info Site Went Zero to 100,000 in 6 Months

#26 There's One Ecommerce Touchpoint With a 100% Open Rate

Mini Episode: How to Make a Content Marketing Style Guide

#25 The Content Agency Questions You've Always Wanted to Ask

Mini Episode: How to Create an Actually Useful Content Marketing Persona

#24 You Don't Need a Tool for Better Marketing (You Need Good Data)

#23 How Content and Community Empower Each Other

Mini Episode: How a DTC Beverage Company Grew 4x in Search Traffic in 3 Months

#22 Corey Haines Wants You To Be a More Prolific Marketer

Mini Episode: How to Attract Customers, Not Just Readers

#21 How Doopoll's Content Strategy Converts 20% of Site Visitors

Mini Episode: How to Use Your Company Blog for PR & News

#20 How New Creators and New Startups Should Think About Marketing

#19 Amanda Goetz Tells You How to Tap into Your Superfans

Mini Episode: How to Get Executive Buy-in for Content Marketing

#18 DTC 101: Your KPIs Might Be Hindering Long-Term Growth

Mini Episode: 4 Signs You're Ready for Link Building

#17 How Kaleigh Moore Uses Twitter to Build Her Brand

Mini Episode: How to Succeed at SEO Without Tools

#16 Holiday Prep: Planning Your Content in Advance

Mini Episode: Red Flags to Look for When Hiring a Content or Marketing Agency

#15 How Steph Smith Made $40K+ from Her Ebook in 1 Month

Mini Episode: How We Hire Great Writers at Growth Machine

#14 Content Has 4 Goals (And They're Not What You Think)

#13 Adam Rogers: From Intern to Content Marketing Manager in Less Than a Year

#12 Tim Stoddart: The Key to Success is Being Specific

#11 Corinne Watson: Ecommerce Content Needs to Move Forward

#10 SEO and Content Analytics: Why Being Data-Driven is the Wrong Approach

#9 Info Site Case Study: How a Gig Economy Website Hit 100K Monthly Visitors in 6 Months

#8 Mailbag Episode: Meet Our Head of Marketing; Content Without SEO Tools; Semantic Keywords

#7 Recovering from Losing 80% of Your Traffic to a Google Update

#6 SEO for Food Bloggers: Being Successful in an Incredible Competitive Space

#5 Cost to Acquire New Customers (CAC) and Their Lifetime Value (LTV) with Wilson Hung (Kettle & Fire)

#4 Learning Growth with Julian Shapiro and Asher King Abramson (Demand Curve)

#3 The Power of Pain-Point SEO with Benji Hyam from Grow and Convert

#2 SEO Case Study: 0 to 150k Monthly Visitors in 8 Months

#1 Welcome to the Growth Machine Marketing Podcast!