All Episodes

Keeping Consumers Central to Making Business Decisions

The Intersection of Data, Insights, AI & the Future of Marketing

How Consumer Insights Shape Creativity Across Markets

Why High-Growth Brands Must Rebalance Marketing Mix

Building the AI-Native Insights Function of the Future

Translating 139 Years of Innovation into Modern Storytelling

How Soccer Built Culture Before America Fully Embraced It

Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership

Using AI to ask deeper, more human questions

How to build brand elasticity to reshape perception

How consumer insights are reshaping perceptions & driving innovation in frozen foods

How HelloFresh scales DTC with consumer insights

The Science Behind Measurable Marketing Impact

It’s Not the Data, It’s the People

Think Global, Feel Local: How Insight Powers Cultural Relevance

Super Bowl advertising that actually works

Shaping Customer Experiences with Agentic AI & Personal Shopper Agents

How Behavioral Science Helps Brands Overcome Fragmented Insights

Culture moves fast—your marketing should, too

How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries

Tapping Your Consumers As Bold Creative Partners

Building the NFL brand beyond the game itself

Zappi's Connected Insights Imperative Report

#78 - Emerging trends and watchouts in market research

#77 - Innovating on the edges: How to navigate AI and complex markets

#76 - How AI Agents will change the way brands innovate

#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

#74 - How to use behavioral science to influence people and understand consumers

#73 - Why consumer insights + AI = real world superpowers

#72 - Build it and they will come: How to systematize data for the whole organization

#71 - Leveling up the insights function: From disconnected to connected

#70 - How to use AI to change the game

#69 - How to create and embed an insights department

#68 - Innovating for the future

#67 - How to get the CEO to give a sh*t about insights

#66 - How to be the boss you wish you’d had

#65 - Connecting the dots: The importance of globally connected insights

#64 - The power of researching early and often (and doing sh*t that scares you)

#63 - How to perform while you transform

#62 - Why sample consistency is everything

#61 - Best in snow: The UK’s top Christmas ads 2023

#60 - Drinking the honey: Customer centricity as a superpower

#59 - Losing the fear: How to embrace AI for creativity

#58 - Breaking down the stereotype of a one-size-fits-all work system

#57 - Creating impact: AI, LinkedIn, coaching and beyond

#56 - Kicking short-termism to the curb: Unlock your team's full potential

#55 - Putting foresight on the map

#54 - Cannes you believe it? Takeaways from Cannes Lions '23

#53 - This is how you innovate

#52 - The power of elastic thinking: Connecting insights to decision making

#51 - What does AI mean for the future of market research and beyond?

#50 - How to be an insights transformation superstar

#49 - How to elevate your insights with empathy

#48 - Why insights teams need to break the wheel to make a bigger impact

#47 - Lightning in the bottle: How to be an electrifying brand leader

#46 - Super Bowl 57: The ads that scored major points this year

#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)

#44 - Bringing insights to an iconic brand after 95 years

#43 - Let’s talk about sex: Insights in the telehealth sector

#42 - Fixing the founding flaw of matrix organizations

#41 - Making magic: Using insights to create great TV

#40 - How to approach your category like it's your first day on the job

#39 - What’s changed in marketing (and what hasn’t)

#38 - How to do marketing people love

#37 - What it takes to be an (almost) perfect insights professional

#36 - Lessons from a legend: Transforming insights before it was cool

#35 - Why you need empathy to fuel growth

#34 - How to power your insights career

#33 - How consumer insights will get its power back

#32 - Being a purpose-driven leader

#31 - How to be a global insights leader

#30 - Why insights leaders should think like four-year-olds

#29 - A masterclass in making your brand stand out

#28 - Advertising as art: How ad testing enhances creativity

#27 - Why you should fall in love with the problem, not the solution

#26 - Applying design thinking to insights

#25 - Democratizing insights in a decentralized organization

#24 - How to be a better leader (and a better human)

#23 - Global tools, local insights, smarter decisions

#22 - Building a connected insights ecosystem

#21 - How to master ‘always on’ advertising

#20 - How to research shoppers in a post-pandemic world

#19 - Forging a path to real representation in research

BONUS EPISODE: Top 7 takeaways from season 2

#17 - Inside the mind of a customer transformation legend

#16 - Listening like a leader

#15 - Landing insights without an insights team

#14 - Putting the consumer at the heart of creative development

#13 - Leveraging software (and trust) to save time and maximize impact

#12 - From intel to insights: How to empower teams to drive change

#11 - How to be the professional and the partner

#10 - Setting up a world-class knowledge management system

#9 - How to stay agile in 2021

#8 - The innovation game

#7 - Elaine Rodrigo: Embracing the twists and turns of life

#6 - Michael Brereton: Shaping insights professionals of the future

#5 - Kate Schardt: Transforming the world of insights

#4 - Diane Hessan: Diving deeper into voter behavior (Election Special)

#3 - Eric Salama: Influencing decisions in a data-filled world

#2 - Theo Francis: Elevating conversations that matter

#1 - Litthya Burgin: Overcoming the expected and the unexpected