All Episodes
Marketing Operators — 139 episodes
Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?
Incrementality Testing for Black Friday, Cyber Monday: What to Spend?
“Leadership Is Leverage”: Motion’s CEO on the Future of Marketing
Funnel Coverage: The Upsell Fix Most Brands Never Check
Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls
Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story
Creators Over Reach: How to Rewrite Your Influencer Marketing
TikTok Shop Masterclass: Inside Ridge & HexClad Affiliate Programs
Meta Ads Underperforming? Why + What To Do Right Now
The Performance Creative Director Hire: Operator vs. Ideator
Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework
The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce
How to 2x Your A/B Testing Output Without More Budget
DTC Content Creation Process That Wins on Paid Social
How AI Is Reshaping Ecommerce Growth Teams: HexClad & Jones Road
Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative
Live at Meta’s 2026 Performance Marketing Summit: Ads, AI & Audiences
The Meta Playbook That Took True Sea Moss Beyond Nine Figures
Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic
How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing
Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris
500% Growth: Inside Cadence’s DTC and Retail Playbook
Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV
Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)
Why Your Meta Campaigns Are Stuck Targeting the Same People
Your Step-By-Step Growth Framework With Bryan Cano (True Classic)
New Ad Accounts, Organic & Creators: Marketing Operators Hotline
Incrementality Playbook Every Ecommerce Marketer Needs
Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”?
Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust
Category Expansion: When to Launch, What to Test & How to Scale
Episode 100! The Big Rocks We’re Focusing on for 2026 Growth
Performance Creative in 2026: What We’ve Updated and Why
From Organic Creative to Paid Performance: The New Flywheel
Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney
Key Initiative Breakdown: When and how to diversify your media mix
The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior
Our DTC 2026 Predictions & What 2025 Got Right and Wrong
From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff
The Influencer Marketing Playbook - with Lily Comba, Founder & CEO of Superbloom
Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding
What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing
Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko
Brand Tracking That Matters and How Modern Teams Scale TV
Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media
How We Track Revenue and Ad Spend Hourly During Cyber Five
What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia
What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode)
AI & the Future of CX: Lean Teams, Better Workflows & New Revenue Levers - with Richpanel’s Amit RG
Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success
The Lesser-Known BFCM Insights & Strategies Driving Our Planning Right Now
Creative Strategy and How AI Is Changing the Game for Growth Teams - with Reza Khadjavi, Motion CEO
Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)
Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer
Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution
Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One
Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)
New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings
Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
Inside Cozy Earth’s Viral Social Challenge with CMO George Davis
How We're Reaching New Audiences on Meta with Partnership Ads
The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry
How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda
From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now
DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now
Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns
How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them
Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters
When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
Why Great Marketers Think Like Data Scientists, with Eric Seufert
Spending More & Reaching Less? Fix Your Meta Account With Us
E067: How Marketers Should Actually Be Using AI, with the Boring Marketer
E066: DTC Marketers - Where Are You Wasting Your Time?
E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP
E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics
E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered
Bonus Episode: Marketing Operators X Meta Summit
E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right
E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing
E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches
E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose
E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton
E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth
E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig
E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative
E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results
E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth
E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More
E049: How Digital Product Fuels DTC Growth with Connor Dault
E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul
E047: Blending Brand Identity with Performance Marketing at the Highest Level
E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads
E045: Onboarding: How To Get The Best Out of Your New Hire from Day One
E044: Hiring: How To Build and Structure Your Team For Success
E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?
E042: Our 2025 DTC Predictions Review
E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV
E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships
E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't
E036: Our Biggest Mistakes & Lessons Learnt This Year
E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann
E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success
E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing
E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot
E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More
E027: How We Set Goals, Attribution Limitations and KPIs for Growth
E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify
E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates
E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO
E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays
E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization
E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?
E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams
E018: Optimizing Your Ad Creative Strategy: Creative Fatigue, Format Diversity and Meta Insights
E017: The Sweepstakes Tactics To Create Tentpole Moments
E016: Breaking Down Twitter's Hot Takes!
E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads
E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
E011: Going Global: How We're Approaching International Expansion
E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!
E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
E003: Holistic Retention Strategies and Driving LTV
E002: Creative Testing, Content Creation and Ad Performance Analysis
E001: A Deep Dive into attribution and measurement