All Episodes

#93: Why “Feeling Better at Home” Is the Most Undervalued Selling Strategy in Landscaping

#92: What Marketing ROI Actually Looks Like in Landscaping - and Why It Takes Time

#91: Stop Selling Landscaping Maintenance - Start Selling Property Management

#90: How Client Satisfaction Surveys Protect Your Contracts (and Grow Your Business)

#89: Sustainability Isn’t the Selling Point - Here’s What Is

#88: How to Attract Better Employees to Your Landscaping Business

#87: 6 Landscaping Objections That Are Actually Marketing Opportunities

#86: What Growth-Minded Owners Can Learn from the 100 Days of Hell

#85: The 8 Psychological Triggers Behind Every Landscaping Sale

#84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works

#83: 7 Ways to Sell More Enhancements

#82: How to Do a Competitor Audit (And Why It Might Be the Smartest Marketing Move You Make This Year)

#81: Why Bing Ads Might Be Your Luxury Brand’s Secret Weapon

#80: Sponsorships: How to Maximize, and How (and When) to Say No

#79: How to Build a Referral System for Your Outdoor Business

#78: Lessons from Luxury: What the Hospitality Industry Can Teach Your Outdoor Business

#77: Promo Products That Don’t Suck: Gifts Clients, Leads, and Employees will Love

#76: Marketing, Party of 1: 9 Ways to Survive and Thrive as a Solo Marketer

#75: Back to the Fundamentals: 7 Timeless Marketing Moves for 2026 (and Beyond)

#44: Don’t Skip the Strategy: Why Going Straight to Tactics Is a Bad Idea (Holiday Rerun)

#33: How 10 Touchpoints Can Shorten Your Sales Cycle (Holiday Rerun)

#74: Make 2026 A Banner Year for your Business

#73: 9 Marketing Wins from 2025 (You Should Definitely Steal for 2026)

#72: Want More Right-Fit Leads? Say Who You’re NOT For

#71: The NEW Social Media Rules for 2026

#70: How AI Is Changing Local Marketing for the Outdoor Product and Service Industry

#69: Use the Off Season Like a Marketing Pro – Part 2

#68: Use the Off Season Like a Marketing Pro – Part 1

#67: The Marketing Funnel Explained (And why it matters for your business)

#66: Custom ChatGPTs: Your Secret Weapon for Sales and Sanity

#65: How Google’s Q4 Updates Help you Beat Your Competition

#64: Align Marketing and Sales to Grow Your Outdoor Business

#63: Turn $100 into $100K: The ROI of Strategic Gifting

#62: The 5 Emotional Factors That Drive High-Ticket Buying Decisions

#61: Gen X: The Hidden Buying Power of the Middle Child Generation

#60: Website Checkup: 20 Dos and Don’ts

#59: 11 PR Lessons Luxury Outdoor Brands Can Learn from a Pro

#58: 7 Ways to get Future Business from a One-Time Sale

#57: How to See Exactly What Your Clients Are Googling to Find you Online

#56: Don’t Reinvent the Wheel: 10 Ways to Repurpose Older Content Like a Marketing Pro

#55: Three AI Tools That Give You a Competitive Edge (Beyond ChatGPT)

#54: From Fluff to Firepower: How to Turn Testimonials into Sales Tools

#53: Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?

#52: If Marketing Feels Like a Struggle, It Could Be Your Brand

#51: Your Proposal is Killing the Sale: How to up your proposal game

#50: Funny Sells – How to Inject Humor into your Marketing

#49: Underdog Advantage: How to Market When You’re NOT Number 1

#48: Scoot Over, Suits: 10 Tips to Sell More with LinkedIn

#47: Your Sales Call Tune-up for Closing Deals Faster

#46: Free, Powerful, and Totally Underused: Maximize Your Google Business Profile

#45: 7 MORE Tips to Grow Your Outdoor Business with Email

#44: Don’t Skip the Strategy: Why Going Straight to Tactics Is a Bad Idea

#43: 7 Lessons to 10X Your Outdoor Business

#42: 5 Psychology Secrets to Make High-End Homeowners Say Yes

#41: Traditional Media Yay or Nay: A Guide for Your Marketing Dollars

#40: Top Video Tips for Your Outdoor Business

#39: Measuring Marketing ROI: What’s Actually Working?

#38: Don’t Tank Your Traffic: How to Keep Your Google Ranking When Rebuilding Your Website

#37: Marketing SOS: Why isn’t this working?

#36: Make your Box Trucks a Marketing Powerhouse

#35: 7 Tips to Grow Your Outdoor Business with Pinterest

#34: I Spy: How to See (and Beat) Your Competitors’ Ads

#33: How 10 Touchpoints Can Shorten Your Sales Cycle

#32: 9 Ways ChatGPT Saves you Time and Headaches

#31: The 7 Levels of Brand Engagement for Outdoor Businesses

#30: Empowering Your Team to Take Better Project Photos

#29: 5 Ways to Make your Yard Signs Work as Hard as You Do

#28: Sell More by Addressing Pain Points

#27: 5 Tips to Make Email Your Best Sales Tool

#26: 12 Ways to Transform Your Website Into Your Best Sales Tool

#25: 2025 Outdoor Trends to Supercharge Your Marketing and Sales

#7: Creating Target Personas to match your affluent buyers (Holiday Rerun)

#6: Marketing Around your Business’s Seasonality (Holiday Rerun)

#24: Strategies for Finding – and Hiring – Top Talent in the Outdoor Space

#23: Step-by-Step Guide to Create your Unique Selling Position

#22: Save Time by Rethinking Social Media

#21: Close More Deals with Non-Discount Incentives

#20: 20 Easy tasks you can do now to set you up for success in 2025

#19: Shorten Your Sales Cycle with Customer Paths

#18: Help Them Before They Hire You: Building Trust with Potential Clients Through Education

#17: Holiday Social Media Ads: Go all in or pull back?

#16: Utilizing Print Marketing to Increase Sales by 28%

#15: How The 95/5 Rule Leads to a Consistent Sales Pipeline

#14: Boomer Buyers: How to Sell to the Wealthiest Generation

#13: Increase Ad ROI with Small Meta Audiences

#12: Drive Sales with Effective Landing Pages

#11: Mastering and Maximizing Customer Reviews and Word of Mouth Marketing

#10: Maximizing Meta Ads for Selling to Affluent Buyers

#9: Reduce Your Costs and Double Your Exposure with Complementary Partnerships

#8: Beat Your Competition with Storytelling

#7: Creating Target Personas to Match Your Affluent Buyers

#6: Marketing Around your Business’s Seasonality