All Episodes

Hot takes from Shelby Sapp’s Women and Wealth conference

Losing my identity, burying my boyfriend and navigating scale through mold and a fried nervous system ft. Jason Theobald

The “Instagram Ban”: avoid restrictions and never lose your account

The 3-min video that made me $3M

Ranking the things I do to look my hottest in my 30’s

Why hiring more setters won’t fix your volume problem

Personal trainer goes from barely affording groceries to $212k year

Money advice I wish I had sooner as a self-made multi-millionaire

Don’t quit your business to go full-time until you can answer these questions (ft. Erin Dimond)

Never lose leads, my signature re-sparking method

They sold IFCA to me. Here’s the full story. (ft. Erin Dimond and Jordan Duggar)

I bought Impact Fitness Coaching Academy (IFCA)

This free AI Coach will get you a new client this week

Selling your high-ticket offer when “everyone is broke”

Mom and personal trainer, Sarah scales to $17k MRR and leaves gym floor

The one post that should go live every Sunday

The trap that keeps coaches stuck at $30k months

Create a high-ticket online fitness coaching offer that scales

Goal setting doesn’t work. This does.

The one question you have to ask on a sales call to close the deal

Why are business coaches “burning it all down” and becoming astrologers?

SCALE AUDIT: why most coaches aren’t set up for growth

Fix what’s broken in your sales process (so you can stop complaining)

Transition in-person clients online without losing revenue

My peptide, HRT, and training protocol that’s improved stress and business scalability

Is it burnout, misalignment or growing pains?

A BTS look at the $2.5M offer that built my legacy

How I batch record one month of videos in one day

Overcoming the trust recession in the online coaching space

My secret to managing 75 fitness clients and having a 2-year retention average

2025 Year in Reflection: what I crushed, f*cked up and tested

$100k mistakes that made me burn it down (and how I’d do it differently)

A BTS look at the fourth annual Dallas Conference (and the major surprise I dropped)

Two common paths to building a 7-figure online coaching business

10 numbers to track if you want to close more sales

Exactly how I'd start and grow my business to $10k months (if I only had two hours per day)

Four personal trainers who all made $5k-$10k online look easy (ft. FCA students)

What burnout, AirBnb hosting and two zip codes taught me

Master high-ticket sales and build a team that closes (ft. Payton Welch)

The pep talk every beginner online coach needs to hear

The 3 essential pinned posts for magnetizing high-ticket clients

LIVE: watch me in real-time clean up Instagram profiles

What type of ads should you be running and where to start

Everything feels broken? Why that’s a great thing.

Ditch Sunday Scaries: my weekly flow that kills anxiety and boosts momentum

How to train ChatGPT to sound like you

How to define your niche without overthinking

$6M in 6 years: my top lessons learned as an entrepreneur

How I built a team that makes decisions without me

Decision-making strategies of a 7-figure business owner

Use Instagram stories to convert your audience

The 3 numbers I track each week

What to do when business feels slow (and how to not spiral)

The real reason you can’t stop working

What 6 years of organic marketing on Instagram taught me

Organic vs Paid: what sales strategy makes the most sense for you right now?

HIRING: the when, what and how of building a reliable team

Scaling to 7-figures comes down to two things

Lead magnet not converting? Here's how to fix it. (ft. AR Funnel’s Mike Crowson)

A deep dive into peptides, performance and profitable coaching (ft. Dom Kuza)

Leverage your community to grow your online coaching business

Retention Strategies: keep clients engaged, happy and renewing

FCA graduates one (or more) years later

My signature marketing method designed to build trust, credibility and clarity

Can’t think of what to post? Ask yourself these five questions.

How to get your first (or next) online fitness coaching client

Shifts I made to go from 6-fig years to 6-fig months

A chat with my OBM: team hiring, leadership and retention (ft. Qwantel Mosley)

Game-changing mindset shifts to boost public speaking confidence (ft. Heather Morrison)

An email marketing coach and Emmy-winning journalist share content growth strategies (ft. Mike Millner)

UNFILTERED: Will I ever compete in bodybuilding again?

My business scale told year-by-year based on my physical health

WTF should actually be in your bio and on your profile?

HOT TAKE: the “Ozempic” of business coaching (don’t fall for it)

Why profit margins aren't the best measure of profitability

FAQs I answer for beginner coaches scaling to their first $5k month

How my clients made $17.45M organically using this 5-step DM framework

Mastering high-ticket sales (ft. Dean Kozora)

Developing an 8-figure mindset (ft. Vince Pitstick)

Pivotal re-frames and lessons from 8-figure mentors and colleagues

Navigating the balance of discomfort and happiness while scaling

DALLAS CONFERENCE PANEL: a conversation with my mentor on my third 7-figure year

DALLAS CONFERENCE PANEL: scale hacks, self-leadership and radical responsibility

Optimizing training and 7-figure scale (ft. Alex Bush)

Seven mentors, $40k debt, three years of struggling to building a 6-figure business

The 30-day marketing strategy to get you seen, loved and paid

More than just a bodybuilding coach: culture, legacy and his entrepreneurial journey (ft. Mark Tomanek)

Why breaking past 6-figures feels impossible

Olympia-level programming techniques (ft. Corey Lindner)

How “not wanting a 7-figure business” is holding you back

A 5X Olympian’s explant story and redefining herself after stage (ft. Tawna McCoy)

Balancing bodybuilding and running a profitable online coaching business (ft. IFBB Figure Pro Rachel Sedwick)

Convert your personal training clients online using this conversation

Productivity killers in your business

32 micro strategies to implement right now

You don’t have a “lead gen” problem. It’s this.

Why hitting a $10k month is easier than you’re making it

Cultivating an in-person network and event hosting (ft. Amanda Smith)

Turning ADHD into your superpower as an entrepreneur ft. Sam Led

My biggest insecurity as a 7-figure business owner

The viral video formula and short-form content hacks (ft. Ryan Magin)

Advice I'd give myself one year into business

Get more freedom out of your business (ft. Steve Kopshaw)

Creating your coaching framework and defining client success

Using keto as a metabolic tool with your clients (ft. Ben Azadi)

3 intentional revenue plateaus I’ve made to scale my business

The future of the online fitness coaching space (ft. Jason Theobald, Jeff Black, John Gorman)

One simple method to get your first (or next) client online

Set Your Business Up to Sell (ft. Jason Roberson)

Lindsay built a 6-figure business while having a baby and working a full-time military job

Building a high-performing sales team (ft. Nick Ross)

Stupid things I did that scaled me to my first $250k as an online fitness coach

How I took a full week off in my business (and what happened)

Defining coaching excellence (ft. Cameron Cheek)

You can still scale your business if your adrenal and hormone health suck

SETTERS: hiring, training and sales team leadership

Rapid fat loss, diet breaks and building a 7-figure brand (ft. John Gorman)

New offer, challenge, app or Facebook group: what’s best for your business?

Research application, semaglutide and authority building in the online coaching space (ft. Bill Campbell, PhD)

Managing depression as an entrepreneur, gym ownership and mental resilience (ft. Jeff Black)

The one phrase that’s pushed me through every business plateau

NASHVILLE SEMINAR: the roadmap to your first 7-figures

How I get everything done without missing deadlines or impacting client success

How Demi made $1M as a fitness professional

8-minute lead generation (why you aren’t landing sales)

Developing grit and mental toughness as an entrepreneur (ft. Justin Mihaly)

Brenda built a multi-6-figure business in 18 months while navigating motherhood

What comes first: the certification or the business?

If I was starting my business all over again this year, here’s what I would do

Reflections on my second 7-figure year and the scale to 8-figures with my mentor (ft. Will Webb)

CASE STUDY: Creating a sold-out, signature offer and building a multi-6-figure business (ft. Lisamarie Kowalik)

Coaching your clients through plateaus and mindset sticking points (ft. Laurin Conlin)

Developing camera confidence and interviewing skills from two former TV reporters (ft. Kathrine Nero)

Build a globally recognized coaching company and crave-worthy team culture (ft. Paul Revelia)

FCA SERIES: Hit your first $5k month in your online coaching business

FCA SERIES: 6-figure results featuring FCA graduates

FCA SERIES: How FCA helped hundreds start + scale their online coaching businesses (ft. FCA success coaches)

DALLAS CONFERENCE SPEAKER PANEL: The future of the online coaching space and navigating business scale

DALLAS CONFERENCE PANEL: an interview with my mentor about the realities of scaling to 7-figures (ft. Will Webb)

The Black Friday Episode

CEO CHAT: contest prep, advanced coaching skills and running a successful online coaching business (ft. Austin Stout)

SALES: volume, objection handling and tough love required to massively scale your online coaching business (ft. Steve Smaridge)

FIRST MILLION: Deadly mistakes online health and fitness coaches make

W-2 jobs I worked while scaling a multi-6-figure fitness coaching business

Recurring revenue versus pay-in-fulls

Handling grief and unexpected life happenings while running a business

Increase your client retention (ft. Jeff Su)

How to start, scale and monetize your podcast

Four years in business, $3M in sales, two offers and one big ass vision

Build, grow and convert your email list (ft. Shannon Vondy)

LAUNCHING: successes, failures and lessons in between when launching a high-ticket offer (ft. Latesha Lynch)

Growth-hacking social media and standing out in a digital world (ft. Enrico Incarnati)

If I wanted to make an extra $10k cash this week, here’s what I would do.

3 must-do’s (and one major shift) to have your most profitable quarter

An open discussion on female entrepreneurship and radical responsibility (ft. Amanda Hanquist)

How to write high-converting sales pages (ft. Ashlyn Carter)

How much should you charge for online coaching?

How I host virtual retreats in my Mastermind

20 QUESTIONS: What my clients ask me frequently and how I answer

Building a Million-Dollar Course (ft. Sam Miller)

Do you have what it takes to become a millionaire?

How to be patient and embrace slow change

Make money on YouTube (ft. Jamar)

CASE STUDY: personal trainer to $200k online in one year

SALES CHAT PT II: Sales team training, mistakes and FAQs (ft. Mike Camps)

SALES CHAT PT I: Handling objections like a sales pro sales calls (ft. Mike Camps)

Why your business is stuck at $10k-$20k months

Is your business ready to run ads? ft. Hattie Dunstan

My journey with HRT, semaglutide and weight loss resistance (ft. Jason Theobald)

My exact sales call flow (and how I maintain authority)

3 types of content that helped me make $2.5M in sales

How Flexible Dieting and “fitspo” culture is harming your health (ft. Illie Zeneli)

Weight-loss resistance, semaglutide and the future of the online coaching industry (ft. Vince Pitstick)

Questions to ask your mentor when you don’t know what to ask

How winning an Emmy made me a better business coach

My actual take-home pay and other numbers you ask me about

How growing up around scarcity made me more money

What to focus on at every revenue bracket on your way to $100k months

Why I’m closing the Mastermind that made me $1.5M (and what’s next)

Nobody cares about your weekly check-ins (talk about this instead)

6 steps to see if your business will grow this year

Reflections from my first 7-figure year

RETREAT RECAP: scaling to 7-figures, pivots, toxic relationships and your next move

KPIs: what and how to track data in your business

7 ways to build credibility

SALES MAPPING: plan your next year of projects and income

What I would do if I wasn’t making $10k months yet

CASE STUDY: My $700k launch

Pivoting when your launch feels like a total #FAIL

Million-Dollar Idea: how to come up with one and bring it to life

What I’m not loving in the business coaching industry right now

Turn your Facebook group into a money-making machine (ft. Cierra Lueck)

Structure vs Strategy: the key to your next quantum leap

Building 7-figure habits and the one question I ask myself daily

Why you don’t need a morning routine to be successful

7-Figure DM Strategies (ft. Samantha Harris)

30, Flirty and Wealthy: a look into my most defining decade

How I sell $50k packages with my Instagram captions

Before you launch a challenge, subscription or program, listen to this

CEO Chat Pt 2: How to lead a group program, getting feedback and industry trends we don’t love (ft. Topsie VandenBosch)

CEO Chat Pt 1: Crushing the mindset spirals, imposter syndrome, and developing self-leadership in business (ft. Topsie VandenBosch)

How to start your side hustle while working a full-time job (from personal experience)

What my most successful clients have in common

The *real* schedule of a 7-figure business owner

The best business advice I ever received

Tax write-offs and wealth strategy for solopreneurs (ft. Shawn Hanquist)

The formula to selling on your Instagram stories

What does it take to “build authority” in the online coaching space?

Master the art of selling (ft. Karrie Brady)

My thoughts on Hustle Culture

CEO Chat Pt II: trash group programs, bad hires and networking (ft. Tomasha Suber)

CEO Chat Pt. I: $100k months, leadership and hustle culture (ft. Tomasha Suber)

3 Pivotal Moments on the Way to 7-Figures

If I had to start my business over again, here's what I would do.

How buying a Louis Vuitton got me to $100k months

LinkedIn Marketing for fitness coaches (ft. Lindsay Mitrosilis)

Selling in the DMs (without a call)

Steal my content strategy for Instagram posts

How being Emo got me to 7-figures

Create a freebie that actually converts

Hard truths you need to hear as an entrepreneur

LEGAL TALK: contracts, failed payments and best practices to protect your business (ft. Taylor Tieman)

Identifying and curing adrenal insufficiency (ft. Dasha Agoulnik)

Master the millionaire mindset and step into abundance

Dear Fitness Coaches: do better.

Create a course that doesn’t suck (ft. Ariel Schiffer)

The 6-Figure Fitness Coach Formula [day three]: unf*ck yourself and get rich

The 6-Figure Fitness Coach Formula [day two]: 6-Figure strategies and must-have systems

The 6-Figure Fitness Coach Formula [day one]: positioning yourself for 6-figure success

Creating Magnetic Copy: brand voice, emails and sales pages (ft. Lauren Zink)

5 steps to hitting your first $10k month

Positioning yourself as the go-to hire on Instagram

Overcoming Price Objections

Identify your "secret sauce" coaching method (ft. Megan Yelaney)

Use your Enneagram type to be a better coach and leader (ft. Jenn Whitmer)

The Birthday Episode: lessons learned at 29

Fill Your Roster Series: FCA client success stories

Fill Your Roster Series: #1 fatal mistake new coaches make

Fill Your Roster Series: the ASM™ method and why it’s the missing link

Fill Your Roster Series: how to get fully booked as an online fitness coach

DM strategy to double your income ft. Michelle Kuan

The ugly truth about 6-figure launches

4 Ways to Stand Out as an Online Coach

Instagram content secrets: strategy, DMs + reels (ft. Sam Rodriguez)

6 things you need to hit $30k months

Helping Frustrated Clients

How to NOT Lose on Instagram

What I sell in my $500k business

My productivity hacks for getting it all done

5 fatal mistakes I made as a new coach (and how to avoid them)

How I had a $60k launch with only 80 email subscribers

Is bloating normal + my gut health diagnosis

How to set Coach and Client Boundaries

Reverse Dieting Q&A: who it's for, weight gain and duration

Mastering the Discovery call

Coffee: the good, bad and...moldy?

Build an Instagram Bio That Makes You Money

When should you hire a VA?

Perfecting Your Intake Form

Dining Out Hacks (and alcohol tracking)

5 words to NEVER use in your sales strategy

7 Ways to Build Camera Confidence for More Sales

From Laid Off to CEO

Diets to avoid in 2021

Biggest Lessons Learned in 2020 feat. Marie Wold

Reverse Dieting: mindset, weight gain and food anxiety

Anxiety

Overcoming Binge Eating (ft. Laurin Conlin)

Should you track macros forever?

POWERLIFTING: What I wish I would’ve known before my first meet

COACHES CORNER: Reverse dieting after a bikini prep (ft. Cliff Wilson)

What is a reverse diet?

Are you self-sabotaging?

The Instagram comparison trap

Building an online coaching business (ft. Paul Revelia)

COACHES CORNER: Are you mentally ready to diet? (ft. Cliff Wilson)

Quarantine hacks and working from home (ft. Emily Hayden)

Refeed days and untracked meals

Work-life balance and defining “enough” (ft. Adam Atkinson)

GOSSIP GIRLS: brownies, life on quarantine & “would you rather” (ft. Stefanie Antorcha)

Meal Timing & Fasted Cardio

Strategies to grow your email list and make sure they’re read (ft. Marissa Roy)

Maintain muscle on quarantine (ft. Layne Norton)

Grow your Instagram fast with these easy tips

Being Authentic on Instagram (ft. Katie Rutherford)

Creating Your Authentic Self

COVID: an influencers dream? (ft. Laurin Conlin)

One trick changed my life, and launched my business