MI Podcast

Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap01:30 - Introduction17:35 - What are the revenue channels for casting agencies?26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider?34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign?37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand?40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years?46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges?49:53 - What is the role of social media in today’s casting process?55:32 - What are the different revenue streams for an artist today?59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.) 01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial?01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast

Episode 71 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction23:26 - What are the most common blind spots that businesses face when planning for growth?28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?45:10 - How do you differentiate between good growth and bad growth?01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade?01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today?01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry?01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing?01:26:33 - ConclusionDivya's Socials:https://www.linkedin.com/in/divyadixit2022/ https://www.instagram.com/divyadixit_diva/#marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

Episode 70 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction01:38 - Komal's Background06:15 - Intrinsic qualities required to succeed as a psychologist08:28 - The use of psychology in different fields12:32 - Understanding consumer behavior in media consumption via psychology21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs29:48 - Opportunities for phycologists in the market37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?01:06:24 - How can sales related messaging be optimized from a psychological perspective?01:15:06 - How to handle corporate office dynamics from a psychological perspective?01:32:18 - Time management tips for working professionals01:42:42 - How to rise above the victim culture in society?01:51:06 - ConclusionKomal's Socials:https://www.linkedin.com/in/komalfrfr/https://www.youtube.com/@makeyourselfcomfortable_mychttps://www.instagram.com/makeyourselfcomfortable_myc/#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast

Episode 69 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators?52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively?01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams?01:11:15 - How has the nature of online piracy evolved in recent years and what unique challenges does this pose to content creators?01:21:10 - How does Bytescare ensure it respects user privacy while collecting and analyzing data to identify piracy?01:22:28 - How does Bytescare adapt its strategies to handle piracy in different regions, especially where laws and enforcement might vary widely?01:26:32 - Do you collaborate with content platforms or social media networks to combat piracy, and if so, what does that collaboration look like ?01:31:07 - ConclusionBytescare - https://bytescare.com/Bytescare's Socials:LinkedIn - https://www.linkedin.com/company/bytescare/ Instagram - https://www.instagram.com/bytescare_official/#marketing #media #contentsecurity #digitalprotection #nikhilkumarmarketing #mipodcast

Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain traction in 2025?50:42 - With social commerce becoming more prevalent, how can brands integrate content marketing with direct sales strategies?56:10 - How is influencer monetization evolving, and what new revenue streams will be most lucrative in 2025?01:00:28 - What role will micro and nano influencers play in branded content and how can brands leverage them effectively?01:10:51 - ConclusionAditi's Socials:LinkedIn - https://www.linkedin.com/in/aditi-rathore-0365a1341/ Instagram - https://www.instagram.com/unforgeettable_one/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

Episode 67 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn?35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement?39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn?42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video?50:18 - What’s the most effective way to spark meaningful interactions with your followers through content?58:19 - How can creators repurpose older content effectively without it feeling repetitive to their audience?01:02:28 - What are some unconventional ways to overcome creative block and reignite your inspiration as a creator?01:06:19 - What’s one mistake you see new content creators making and how can they avoid it?01:13:07 - How do you approach planning your content calendar to stay organized and on top of trends?01:16:53 - How do you measure the success of a piece of content - beyond likes and shares?01:20:16 - ConclusionMudrika's Socials:LinkedIn - https://www.linkedin.com/in/mudrikakavdia/Instagram - https://www.instagram.com/mudrikakavdia/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 16:02 - How has the rise of digital media transformed the traditional role of PR in brand management? 27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media? 34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy? 39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space? 43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes? 53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today? 58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy? 01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts? 01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management? 01:08:16 - Image management 01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast

Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/) Timestamps: 00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field? 16:08 - How has media planning evolved since you first started in the industry? 30:12 - What are the core principles of effective media planning that you follow? 44:26 - How do you approach media planning for diverse brands? 54:10 - What are some of the latest trends in media planning that marketers should be aware of? 01:00:42 - How has digital media impacted traditional media planning strategies? 01:10:25 - How do you measure the success of a media planning campaign? 01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning? 01:21:12 - Time management tips for marketers 01:25:08 - Conclusion #marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

Episode 64 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Vinita Khadka's Socials: LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/ Instagram - https://www.instagram.com/lastminute_quotes/ Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ Timestamps: 0:00 - Introduction 20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future? 25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy? 32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach? 38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so? 45:12 - What are some innovative ways brands can leverage data and analytics to refine their marketing strategies? 54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges? 01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade? 01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values? 01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives! 01:28:36 - Conclusion #marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast

Episode 63 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Zaunty Gupta's Socials: LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/ Instagram - https://www.instagram.com/zaunty_gupta/ Timestamps: 0:00 - Introduction 2:07 - Zaunty's background and what inspired him to become a coach for business founders? 05:42 - Zaunty's television career 12:34 - Zaunty's entrepreneurial journey 28:24 - What unique challenges do business founders face that inspired you to focus on this niche? 34:46 - Why is creating clarity of goals so crucial for business founders? 38:24 - HR practices for small enterprises 44:14 - Can you share a success story where your coaching significantly impacted a founder’s business? 48:28 - Are there a lot of opportunities for startups in India? 01:01:08 - 3 pillars of Zaunty's coaching 01:03:12 - Conclusion #marketing #media #entrepreneurship #businesscoaching #nikhilkumarmarketing #mipodcast

Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 0:00 - Introduction 01:26 - Khanak’s background and journey 06:32 - Pro tips to crack marketing interviews 21:21 - Evolution of influencer marketing in the beauty industry 34:06 - Picking the right influencer for your brand 46:23 - Power of UGC in marketing strategies 52:43 - Acing short-form video content creation 58:34 - Working with experts as influencers 01:00:29 - Role of storytelling in creating memorable content 01:04:41 - Creating campaigns that stand out 01:08:59 - Optimising content for e-commerce platforms 01:14:00 - What’s coming up next in the beauty industry 01:20:50 - Tips for people wanting to enter the beauty industry 01:27:00 - Conclusion Khanak Mehta's Socials: LinkedIn - https://www.linkedin.com/in/khanakmehta/ Instagram - https://www.instagram.com/khanakxx/ #marketing #media #contentmarketing #beautyindustrymarketing #nikhilkumarmarketing #mipodcast

Episode 61 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Harshanki Thakker (https://www.linkedin.com/in/harshanki/) Timestamps: 00:00 - Introduction 11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business? 20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively? 51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn? 01:01:29 - What role does networking and relationship-building play in successful lead generation on LinkedIn? 01:12:08 - What are some best practices for engaging with leads on LinkedIn without coming across as too salesy or intrusive? 01:24:56 - How can LinkedIn's advertising options be utilized to target and convert leads effectively? 01:28:09 - What metrics should businesses track to measure the success of their lead generation efforts on LinkedIn & how can they use this data to optimize their strategies? 01:31:11 - Conclusion #marketing #media #linkedinmarketing #leadgeneration #nikhilkumarmarketing #mipodcast

Episode 60 - MI Podcast   Nikhil Kumar (https://linktr.ee/nikhilkumar.official)   Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)   00:00 - Introduction 15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them? 21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations? 24:58 -  How should you leverage organic & paid content as an e-commerce brand? 35:11 -  Influencers for e-commerce - How you leverage them to grow your channels 39:42 - How can e-commerce businesses ensure a consistent and positive brand positioning for their products amidst intense competition? 47:57 - How can e-commerce businesses strategically price their products to attract customers while maintaining profitability? 53:33 - What are the key considerations for promoting products on marketplaces like Amazon & how can businesses maximize their visibility & sales? 58:16 - What are some common mistakes or misconceptions businesses make while selling on Amazon, and how can they avoid them? 01:02:25 - How important is social commerce in today's e-commerce landscape & what are some effective tactics for driving sales through social media platforms? 01:09:47 - What role do customer reviews and ratings play in influencing purchasing decisions on e-commerce platforms & how can businesses manage and leverage them effectively? 01:16:01 - ONDC - Journey 01:21:52 - What does it mean for a brand to present on quick platforms? What are the key challenges brands face on these platforms? 01:25:16 - Conclusion   #marketing #media #ecommercemarketing #quickcommerce #nikhilkumarmarketing #mipodcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/) Timestamps - 00:00 - Introduction 26:28 - What is offline marketing & how does it differ from online marketing? 31:50 - Why should businesses still invest in offline marketing strategies in the digital age? 41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines? 48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses? 58:30 - How does OOH advertising contribute to a brand's visibility? 01:04:08 - Why are on ground events & sponsorships important components of offline marketing? 01:13:34 - What are the advantages of face to face interactions at industry events in marketing your brand? 01:18:30 - How can business optimize their point of sale marketing to influence customer decisions? 01:25:25 - What are some creative & unconventional guerilla marketing tactics that have proven successful? 01:29:38 - How do giveaways contribute to brand awareness & customer loyalty? 01:36:14 - Conclusion

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/) Timestamps: 00:00 - Introduction 05:44 - What is the importance of authenticity in influencer content and its resonance with audiences? 11:32 - Analysis of successful influencer-brand partnerships 17:34 - Examining effective content formats and strategies employed by content creators to captivate their followers 20:42 - Exploring how content creators cultivate communities around their personal brand 28:32 - Showcasing real-world examples of some awesome content creators & some of their content that we can learn from 38:42 - Q & A: What is your take on para-social relationships with influencers/content creators? 42:48 - Q & A: Which kind of creators should young adults follow to grow? 48:46 - Q & A: How do you define stardom or star appeal in today’s day & age? 52:08 - Q & A: How do we achieve authenticity in brand collaborations from the POV of a content creator & a marketer? 57:15 - Q & A: What is the balance needed between style & substance in content? 01:00:50 - Q & A: How can we distribute content organically to optimize reach? 01:05:46 - Q & A: How does a viewer become a loyal follower on social media? 01:10:42 - Conclusion

Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Precap 01:30 - Introduction 03:20 - About Tara's professional journey 08:06 - Tara's career transition from journalism to marketing 11:28 - Advice to marketing & advertising content presenters 14:24 - The increasing importance of high quality original content for marketing 17:24 - Designing a social media strategy as a content marketer 20:32 - Tara's stint at Neflix 26:20 - "Money Heist" marketing campaign 28:10 - "Stranger Things" marketing campaign 29:20 - How has the entertainment industry undergone massive changes in the digital era 32:12 - How should artists work in the AI age 34:30 - The rise of the talent management industry 36:42 - Tara's profile at Doulingo 40:53 - Best marketing practices to retain consumers 44:16 - Managing social media channels & online communities 48:38 - Paid social media content promotion 50:48 - Doulingo Dunki campaign 53:50 - How to optimize your social media profile as an entertainment industry professional 01:00:15 - Conclusion Tara Kapur's Socials - LinkedIn - https://www.linkedin.com/in/tara-kapur/ Instagram - https://www.instagram.com/tara.kapur/ #marketing #media #contentmarketing #entertainmentindustrymarketing #nikhilkumarmarketing #mipodcast

Episode 56 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps:00:00 - Introduction 03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry? 12:46 - Sukanya's journey from HR to marketing 20:15 - What is the significance of organic social media in today's digital landscape? 26:55 - Approach towards marketing via expos 28:38 - The actual customer oriented approach in marketing 30:08 - Actual influence of an influencer 38:50 - Actual deliverables for an influencer 40:08 - Reach vs Effectiveness of an Influencer 43:06 - How do you balance between organic & paid social media? 48:20 - Being choosy when selecting clients 50:00 - What are the key elements of a successful organic social media strategy? 57:58 - In the ever-evolving world of social media algorithms, how can businesses stay ahead and maximize their organic reach? 01:03:32 - Can you share some common mistakes businesses make in their organic social media approach and how to avoid them? 01:05:38 - Should a digital marketing consultant or agency market themselves as an expert in a particular industry? 01:10:02 - Having a process of who to work with beyond commercials 01:10:43 - Can you share any upcoming trends in organic social media? 01:12:06 - Conclusion Sukanya Chatterjee's Socials - LinkedIn - https://www.linkedin.com/in/sukanyasarkar/ Instagram (Encompass Ideas) - https://www.instagram.com/encompass_ideas/ #marketing #media #organicsocialmedia #socialmediamarketing #nikhilkumarmarketing #mipodcast

Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps - 00:00 - Introduction 12:58 - Can you briefly explain what content marketing is and why it's crucial for startups? 17:24 - How has the landscape of content marketing evolved in recent years, especially for startups? 20:12 - What is a content funnel, and how does it play a role in the success of a startup's marketing strategy? 32:26 - What are the key elements of creating engaging and valuable content for startups? 34:18 - How can startups identify and address the specific needs and pain points of their target audience through content? 40:18 - What role does content play in lead nurturing, and how can startups build effective lead nurturing campaigns? 43:06 - Can you share some successful examples of startups that have excelled in lead nurturing through their content? 47:10 - What are some common challenges that startups face in implementing effective content marketing strategies, and how can they overcome them? 51:52 - Are there any misconceptions or myths about content marketing for startups that need to be addressed? 53:55 - Beyond creation, how important is the distribution and amplification of content for startups, and what strategies work best? 01:02:00 - What are some timeless principles that startups can follow, regardless of the ever-evolving nature of content marketing? 01:04:55 - Any upcoming trends or technologies in content marketing that startups should keep an eye on 01:08:44 - Suggested AI stack for content creation 01:12:38 - Examples of effective content marketing directly optimizing sales in a small period of time 01:15:52 - Persona wise content marketing strategies 01:23:34 - Optimizing reach of niche domain related content 01:26:28 - Conclusion Pallavi Tyagi's Socials - LinkedIn - https://www.linkedin.com/in/pallavityagi/ Instagram - https://www.instagram.com/pallavi26tech Facebook - https://www.facebook.com/pallavi26tech #marketing #media #contentmarketing #startupmarketing #nikhilkumarmarketing #mipodcast

Episode 54 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 18:44 - What is moment marketing & what is its relevance? 25:39 - What is meme marketing & what is its relevance? 36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience? 46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy? 50:26 - What output should brands be looking at to measure the impact of their moment and meme marketing efforts? 01:01:28 - How can moment and meme marketing seamlessly integrate with traditional marketing campaigns to create a cohesive brand narrative? 01:03:36 - Are there differences in approaching moment and meme marketing for global events versus local or niche moments? 01:07:29 - What challenges do brands commonly face in executing moment and meme marketing, and what strategies can help them overcome these challenges? 01:14:20 - Conclusion Rashika's Socials - LinkedIn - https://www.linkedin.com/in/rashikadass-growthmarketer/ Instagram - https://www.instagram.com/the.urbanchief/ #marketing #media #momentmarketing #mememarketing #nikhilkumarmarketing #modernintelligencechannel

Episode 53 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:55 - How did you get into LinkedIn content marketing (Kanishka)? 08:10 - How would you describe the unique advantages of using LinkedIn for content marketing compared to other social media platforms? 15:28 - What trends have you noticed in the way professionals engage with content on LinkedIn? 22:20 - What elements make for a successful LinkedIn content marketing strategy? 19:30 - How can event organizers encourage attendees to refer others to the event? 27:38 - How do you design content funnels on LinkedIn?30:54 - Are there specific techniques on LinkedIn that you find particularly effective for audience targeting? 34:10 - How do you determine which LinkedIn format is most suitable for a particular message or goal? 38:28 - What key metrics do you prioritize when measuring the success of a LinkedIn content marketing campaign? 40:32 - How do you adjust your strategy based on the data and analytics you gather? 45:35 - How do you stay updated on changes to the LinkedIn algorithm, and how have these changes influenced your approach to content marketing? 51:48 - Tips for individuals looking to enhance their personal brand through LinkedIn content? 57:48 - Misconceptions about LinkedIn content marketing 01:03:58 - Where do you see the future of LinkedIn content marketing heading? What emerging trends or strategies should marketers should be prepared for? 01:09:24 - Conclusion Kanishka's Socials - LinkedIn - https://www.linkedin.com/in/kanishka-gopal/ Instagram - https://www.instagram.com/brandingwithkani/ #marketing #media #linkedinmarketing #contentmarketing #nikhilkumarmarketing #modernintelligencechannel

Episode 52 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:53 - Ritika's Background 10:10 - How do you approach promoting a community marketing event to ensure maximum visibility and participation? 19:30 - How can event organizers encourage attendees to refer others to the event? 22:00 - What elements contribute to creating a positive and engaging event experience for attendees? 28:30 - How do you measure and gauge the level of engagement during a community marketing event? 35:42 - To what extent should event design be personalized to cater to the diverse preferences and interests of the community? 38:48 - Are there follow-up strategies or post-event engagement initiatives that you recommend for fostering ongoing connections? 41:42 - Specific post-event marketing strategies to enhance business impact 45:25 - How can community marketing events contribute to building long-term relationships with attendees? 47:58 - Innovative campaigns designed by Ritika 50:52 - Event marketing to Gen Z in big cities 56:14 - How sub cultural communities can be marketed via events? 58:20 - Effectively marketing live streaming events 01:02:43 - Movie marketing & event marketing similarity 01:05:42 - Networking for students & young working professionals in big cities 01:08:40 - Becoming a local event organizer 01:13:11 - Conclusion Ritika's Socials - LinkedIn - https://www.linkedin.com/in/ritika-j-639723170/ Instagram - https://www.instagram.com/ritikajajodia__/ #marketing #media #eventdesign #communitymarketing #nikhilkumarmarketing #modernintelligencechannel

Episode 51 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:50 - Sweta's Background 04:25 - What attracted you (Sweta) to influencer marketing? 06:03 - What actual abilities & skills are required in influencer marketing? 09:02 - How to set expectations with clients in influencer marketing? 11:56 - How do you design influencer marketing campaigns? 21:35 - How do influencer marketing agencies shortlist influencers for campaigns? 37:43 - How should influencer marketers manage tough situations? 43:38 - The necessity of having an extensive influencer database for influencer marketing 44:14 - How to monetize your content properly as a young influencer? 51:04 - How should you handle brand deals as an emerging influencer? 53:55 - Sweta's successful influencer marketing campaigns 56:21 - How can marketers work better with influencer marketing agencies? 58:36 - Influencer reviews on e-commerce sites 59:42 - What are the new trends going forward in influencer marketing? 01:02:36 - Influencers in movies 01:04:46 - Why are actors becoming digital influencers? 01:06:44 - Influencers offering hyper personalized services & communication 01:09:31 - Conclusion Sweta's Socials - LinkedIn - https://www.linkedin.com/in/sweta-singh-0930531b5/ Instagram - https://www.instagram.com/_chaotic__vibe/ #marketing #media #influencermarketing #influencerbranding #nikhilkumarmarketing #modernintelligencechannel

Episode 50 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 10:50 - Overview of the current landscape of the luxury lifestyle and fashion industry 19:42 - What emerging technologies are being embraced to enhance the luxury shopping experience? 32:50 - How has consumer behavior evolved in the luxury market, especially with the rise of online shopping? 47:28 - What role does social media play in shaping consumer preferences for luxury brands? 54:02 - Do you see a shift in consumer priorities towards more sustainable and ethically produced luxury goods? 01:04:23 - What is the impact of influencer marketing in the luxury lifestyle and fashion industry? 01:19:24 - Conclusion Riddhi's Socials - LinkedIn - https://www.linkedin.com/in/riddhi-punjani-641aab131/ Instagram - https://www.instagram.com/riddhipunjani/ Rahim's Socials - LinkedIn - https://www.linkedin.com/in/therahimlakhani/ Instagram - https://www.instagram.com/therahimlakhani/ #marketing #media #luxurymarketing #luxurybranding #nikhilkumarmarketing #marketingintelligencechannel

Episode 49 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 07:50 - How can podcasting be an effective tool for individuals looking to build and grow their personal brand? 15:02 - How do you define a strong personal brand, and how can podcasters align their content with their brand identity? 22:18 - What steps should individuals take when planning to start a podcast as a means of personal branding? 30:08 - How can someone identify their target audience and tailor their podcast content to resonate with them? 34:16 - What tips can you offer to help podcasters maintain a regular posting schedule and keep their audience engaged? 39:48 - What strategies should podcasters employ to encourage listener engagement and interaction with their brand? 45:16 - How can individuals get started with guesting, and how should they approach potential collaborations? 54:38 - What future trends or developments do you foresee in podcasting and personal branding, and how can individuals prepare for them? 59:48 - Conclusion Hamza's Socials - LinkedIn - https://www.linkedin.com/in/hamzachitalwalla/ Instagram - https://www.instagram.com/hamzachitalwalla/ #marketing #media #podcasting #personalbranding #nikhilkumarmarketing #marketingintelligencechannel

Episode 48 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps00:00 - Introduction09:36 - What does it mean to have a "winning mindset" in the context of marketing, and how can marketers cultivate this mindset to achieve greater success?20:52 - How do successful marketers handle failure and setbacks, and what strategies can they use to bounce back and stay motivated in challenging times?26:48 - What are some time management strategies that can help marketers prioritize tasks and maximize their productivity?35:08 - How can marketers maintain their motivation and resilience in the face of rejection and intense competition?50:16 - How can marketers develop a clear and confident decision-making process to make better choices for their campaigns and strategies?01:05:52 - What are some exercises or practices that marketers can use to enhance their creativity and generate innovative ideas?01:17:24 - How can marketers avoid burnout and maintain a healthy work-life balance while still achieving their professional goals?01:30:12 - How can marketers embrace risk-taking while also managing potential downsides?01:39:46 - How can marketers effectively reflect on their experiences and learn from both their successes and failures?01:46:02 - Conclusion Ishita's Socials - LinkedIn - https://www.linkedin.com/in/ishitahundia/ Instagram - https://www.instagram.com/ishitahundiapodcast/ About Ishita - I have spent the last 10 years of my life working towards deeper human connections and joyful living. In all of my research, internship, employment, and entrepreneurial endeavors, I discovered that 90% of people's decisions are the result of subconscious choices.Working with incubation centers' helped me understand how VC's fundamentally mark choices to product categories, and working for society as a mental health empowerment coach helped me connect to people by asking, hearing, and connecting to people on a big scale. As a project manager in charge of a team of 120 people, I was able to lead and develop immersive technology-based storytelling, as well as learn to lead with empathy. I have great people skills and the capacity to generate innovation based on my expertise working with varied cultures andexperiencing all aspect of delivering and generating value and empowering 4000+ people. #marketing #media #winningmindset #productivity #nikhilkumarmarketing #marketingintelligencechannel

Episode 47 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 09.28 - How has Instagram transformed the beauty industry's marketing strategies & what are some key trends that have emerged as a result? 20:02 - What are some best practices for finding the right influencers to collaborate with, and how can brands measure the success of these partnerships? 50:02 - With the rise of Instagram shopping features, how can beauty businesses optimize their product pages and leverage Instagram's e-commerce capabilities to drive sales? 55:08 - Has the shift towards promoting inclusivity and diversity affected marketing strategies for beauty brands on Instagram? If so, how can companies effectively portray these values through their content? 59:52 - What are some tactics and strategies to ensure a beauty brand's content is seen by a wider audience and reaches potential customers? 01:07:02 - How can businesses encourage customers to create and share UGC, and how does it impact brand loyalty? 01:09:46 - How important is authenticity and transparency in beauty marketing on Instagram? What are some ways brands can build trust with their audience and avoid common pitfalls related to authenticity? 01:12:02 - What are some creative and innovative marketing campaigns or strategies that have proven successful for beauty brands, and what can others learn from these examples? 01:16:42 - What are some tips for crafting compelling captions that complement the visuals and enhance engagement? 01:20:52 - Are there any upcoming or lesser-known Instagram features that beauty businesses should be aware of and consider incorporating into their marketing efforts? 01:23:52 - Conclusion Bhavya's Socials - LinkedIn - https://www.linkedin.com/in/bhavya12 Instagram - https://instagram.com/even_bhavya About Bhavya - Bhavya Sinha, is a seasoned social media marketing manager based in Mumbai. With an impressive 6 years of experience in the social media space, Bhavya has honed her skills to perfection. She possesses an astute understanding of the Instagram algorithm and excels at crafting content that captivates a wider audience. Managing a thriving meme page on Instagram with 20K followers, she beautifully intertwines her creativity and expertise in the world of social media marketing. Beyond her digital prowess, Bhavya's interests include reading, meditation, and painting, adding depth to her dynamic approach. #marketing #media #beautyindustrymarketing #instagrammarketing #nikhilkumarmarketing #marketingintelligencechannel

Episode 46 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape? 13:20 - How can a brand showcase authenticity and genuine personality on social media platforms? 21:20 - How can storytelling be used in humanizing a brand on social media? 30:46 - What types of content resonate most with audiences when it comes to humanizing a brand on social media? 40:15 - How can humor be incorporated into a brand's social media presence to make it more relatable and approachable? 45:20 - How can brands measure the success of their efforts to humanize their brand on social media? 54:54 - Conclusion Nandinis Socials - LinkedIn - https://www.linkedin.com/in/nandini-agrawal-5381161a4/ Instagram - https://www.instagram.com/nandiniagrawall/ About Nandini - Nandini is a Chemistry Major from Delhi University. Chemistry and her profile, don't really match. Still, this crazy journey from PCM in XIIth grade to Chemistry in Undergrad to months and years of exploration through internships, freelance gigs, and volunteer ships in college, she couldn't be happier that she aspires to be an Impact Marketer. She worked at Dentsu Webchutney (now a part of Dentsu Creative) as a social media account executive for 7 months as her first full-time job post-college. She worked on Dentsu's one of the most fast paced accounts, POCO India, managing its day-to-day operations, client relations, team management, briefings, etc. She believes in constantly upskilling herself which is why she is pursuing an online PG equivalent "Advanced Digital Marketing and Communications" diploma with specializations in "Content Marketing" and "Branding" from MICA X Upgrad. She also takes pride in helping small businesses to help make their social game strong, largely on Instagram, over these 2 years. She is a content junkie, who loves to consume and create good content. But at the same time, she likes to strategize and take an approach. Her father's jewellery business is like her baby on digital. She created its online presence and is involved in launching campaigns for the brand solely. She conducts photo shoots, designs, and writes for them. She looks forward to days when she can exercise her creativity, bring life to brands and organizations, and establish relationships based on loyalty. She'd still say that there are miles to go before she sleeps because her purpose in life remains to learn as much as she can in these years, build expertise in branding and marketing, know the secret sauce to build heart-touching brands and create impact in the world. #marketing #media #branding #contentmarketing #nikhilkumarmarketing #marketingintelligencechannel

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 12:28 - What is B2B tech content marketing and why it's particularly important in the technology industry? 18:08 - In the B2B tech sector, how can content be strategically aligned with different stages of the buyer's journey to drive engagement and conversions? 25:42 - B2B tech content often involves complex technical concepts. How can marketers strike a balance between producing content that's insightful for experts while remaining accessible to a broader audience? 30:06 - How does content marketing help establish B2B tech companies as thought leaders in their field? What content strategies are effective for showcasing expertise? 35:00 - B2B tech audiences consume content in various ways. What content formats, such as whitepapers, webinars, podcasts, and videos, tend to resonate the most in this industry? 38:32 - Search engine optimization (SEO) is crucial for content discoverability. How do B2B tech marketers optimize their content to rank well in search engines and attract the right audience? 47:21 - B2B tech content often requires input from technical experts. How can marketing and technical teams collaborate effectively to produce accurate and compelling content? 53:12 - What emerging trends do you see shaping the future of B2B tech content marketing? How can marketers stay ahead of these trends? 57:50 - What are some of the common challenges B2B tech content marketers face and what advice do you have for overcoming them to achieve successful campaigns? 01:04:02 - Conclusion Sreyashi's Socials - LinkedIn - https://www.linkedin.com/in/sreyashi-chatterjee/ Instagram - https://www.instagram.com/sreyashi__chatterjee/ About Sreyashi - Sreyashi is a seasoned content marketer, working in the B2B SaaS sector for almost 6 years. She has worked with multiple SaaS startups and agencies and is skilled in content writing, content marketing, SEO, and copywriting. Currently, she is working as an independent Marketing Consultant and has helped over 20 SaaS brands generate leads through her targeted, organic content strategies. #marketing #media #b2bmarketing #contentmarketing #nikhilkumarmarketing #marketingintelligencechannel

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry 09:41 - Well known marketing campaigns in the luxury space which marketers can learn from 25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can brands tap into this trend? 35:32 - How can luxury brands create memorable experiences that resonate with their audience and reinforce their brand image? 42:46 - What metrics and indicators should luxury brands focus on to measure the success of their marketing efforts? 48:55 - Unique challenges that marketers face in the luxury industry 58:46 - Conclusion Vritvi's Socials - LinkedIn - https://www.linkedin.com/in/vritvi-n-sawant-a4478014a/ Instagram - https://www.instagram.com/vritvis09/ About Vritvi - Vritvi Sawant is a Globally published Author-Podcaster-Youtuber-Entrepreneur-Influencer! Her book Blinded By Ambition has been doing great worldwide with a lot of accolades. Her podcast Vritvi Talks is referenced to widely on YouTube and 7 different music platforms bcos of Her niche of self help and Inspiring stories. She has been awarded recently for her contribution to society in the literature section as she advocates a lot for education & literacy. On the work front, with over 12 years experience in the direct marketing & management sector, in present day, she owns a digital marketing and PR company called SstallionEncore in Mumbai. She started 5 years ago and back then started working with hospitality brands. She has been working in luxury and fmcg space post covid. Today, Her clientele is spread across the same space and hugely PR and marketing is what they look out for to collab with her company. #marketing #media #luxurymarketing #luxurybranding #nikhilkumarmarketing #marketingintelligencechannel

Episode 43 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Mandar's Socials - LinkedIn: https://www.linkedin.com/in/mandarmarathe/ Instagram: https://www.instagram.com/thegoodbusinessmandar/ Time Stamps 00:00 - Introduction 01:28 - Mandar's journey in digital marketing 47:34 - What is D2C marketing and how does it differ from B2C in terms of approach? 50:21 - How can companies effectively target and reach consumers in a crowded D2C market, and what are some common challenges associated with this? 52:35 - What are some common D2C marketing channels, and how can companies decide which channels are best for their business? 55:34 - How important is brand building in D2C marketing, and what are some strategies for building a strong brand presence in the marketplace? 59:16 - What role does content marketing play in D2C marketing, and how can companies create compelling and effective content for the same? 01:03:10 - How can companies use social media to reach and engage with their target audience, and what are some common mistakes to avoid when using social media for D2C marketing? 01:11:28 - How can companies effectively measure the success of their D2C marketing efforts, and what metrics should they be paying attention to? 01:16:12 - How can companies balance short-term sales goals with long-term brand building efforts in their D2C marketing campaigns? 01:23:40 - What are some common mistakes that companies make when implementing D2C marketing strategies, and how can they avoid them? 01:33:09 - Conclusion About Mandar - Mandar Marathe is an Internetpreneur & consultant with cross-functional, hands-on expertise in Digital Marketing across Search Engine Optimization (SEO), Google, Meta, LinkedIn ads and content marketing. In his 16-year-long career, he has worked with Infosys, US-based Digitas, and Reprise Media. In 2013, he started Briefkase, his own digital marketing agency. Since then, he has been a digital marketing consultant to over 100+ startups & SMEs, helping them find new customers and grow exponentially through performance and content marketing. He has been the visiting faculty for Digital Marketing at IIM Sirmaur and the Great Lakes Institute of Management, Chennai since 2018 and is teaching Digital Marketing as guest faculty at Shailesh J. Mehta School of Management, IIT Bombay since 2011. #marketing #media #d2cmarketing #performancemarketing #nikhilkumarmarketing #marketingintelligencechannel

Episode 42 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Ishwari's Socials - LinkedIn: https://www.linkedin.com/in/ishwari-wani/ Instagram: https://www.instagram.com/ishwari_wani57/ Time Stamps 00:00 - Introduction 00:50 - How should different internal departments in a company work with marketing? 25:42 - How should different external stakeholders of a company work with marketing? 41:48 - How should you collaborate with other marketers? 46:30 - How should you choose who to collaborate with as a content creator? 56:50 - How should brands use cross-promotion or co-branding initiatives? 01:04:58 - Ishwari's IIT preparation process 01:14:14 - What kind of exposure do you get on an IIT campus 01:17:53 - Extra-curricular activities at IIT 01:20:18 - Startup infrastructure at IIT 01:22:52 - Placements at IIT 01:25:12 - What do you think of the health of startups in India? 01:27:02 - Advice as per your learnings at IIT 01:30:20 - Conclusion About Ishwari - I’m a recent B.Tech graduate from IIT Kharagpur, set to join as a tech consultant at PwC. My journey so far has been incredibly diverse, granting me valuable work experience in partnership, strategy, growth, and content domains. Thriving in dynamic environments, I relish the excitement that comes with fast-paced challenges and the opportunities they present for continuous learning and growth. India's bustling startup ecosystem holds a special place in my heart, as I firmly believe in its potential to shape a brighter future through transformative solutions. Additionally, I’m also passionate about the web3 space and recently had the opportunity to work with a web3 venture fund. When I’m not working, I enjoy reading, writing and playing basketball! #marketing #media #collaboration #crosspromotion #cobranding #nikhilkumarmarketing #marketingintelligencechannel

Episode 41 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Siddharth's Socials - LinkedIn: https://www.linkedin.com/in/siddharthrohilla/ Instagram: https://www.instagram.com/i.sid.art/ Facebook: https://www.facebook.com/Siddharth.Rohilla Soundcloud: https://soundcloud.com/music_sid Time Stamps 00:00 - What do you mean by brand solutions? 02:27 - How does brand solutions differ from advertising? 05:47 - What are the types of challenges in brand solutions? 10:04 - What is the process of brand solutions management? 13:51 - Maruti Suzuki Brezza's "Aasman se aage" campaign in Indian Idol 13 18:44 - What does it take to be a great brand? 23:26 - Transition from food technology into marketing 31:10 - How should you manage your work as a marketer? 37:23 - How to use AI in marketing 41:49 - How to be more business oriented in the age of AI 44:35 - How to create deeper connections via social media 50:38 - Insights + Planned Action + Past Learnings – Bias = Value Creation 55:31 - Pivoting as an entrepreneur 01:00:36 - Energy management as an entrepreneur 01:03:25 - How to create stardom/star appeal 01:05:54 - Meeting with Amitabh Bachchan 01:06:40 - How does it help a marketer to have an artform as a hobby 01:12:42 - Brand integrations in KBC & Shark Tank 01:15:42 - Role of music in marketing 01:20:39 - Siddharth Rohilla’s journey as a musician 01:28:12 - Siddharth Rohilla’s musical performance 01:34:31 - Conclusion About Siddharth - Siddharth is currently working for Sony Pictures Networks where he each day strives to connect the dots between content, technology and consumers. Blending his creative, analytical and problem-solving skills for clients in the Brand Solutions space, he has won accolades for the work he has done on campaigns for priority clients on key channels like Sony Entertainment Television and SAB TV and on key properties like KBC, Indian Idol, Shark Tank, Good Night India Show etc. His prior work experience includes stints at ITC Foods, Cargill India and at the Center of Innovation, Incubation and Entrepreneurship at IIM Ahmedabad. Siddharth hails from the beautiful city of Dehradun where he strengthened his foundation in some of the best schools in the town. Being an avid traveler he has lived and explored more than 7 states and continues to make backpack trips in the urge to explore the uncharted territories of the country. #marketing #media #branding #brandsolutions #nikhilkumarmarketing #marketingintelligencechannel

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Ruchi - Ruchi is a seasoned marketer and strategist with a flair for elevating D2C (Direct-to-Consumer) brands to new heights. With 4.5 years of valuable work experience, Ruchi brings a wealth of expertise and a deep passion for fashion and lifestyle to the table. Ruchi's professional journey has revolved around empowering D2C brands, helping them navigate the ever-evolving marketing landscape with finesse. Armed with a strategic mindset and a keen eye for detail, Ruchi thrives on crafting innovative marketing strategies that drive brand awareness, customer engagement, and ultimately, business growth. Ruchi's Socials - LinkedIn: https://www.linkedin.com/in/ruchi-roy-389a16116/ Instagram: https://www.instagram.com/starcrossedpaths/ Time Stamps 00:00 - Introduction 04:23 - How to identify the right celebrity to align with your brand? 11:20 - Best practises for marketers to work with celebrities 14:35 - What are some creative ways to collaborate with celebrities beyond traditional endorsement deals? 25:18 - How do you measure the success of a celebrity marketing campaign? 29:36 - How do you navigate the potential risks associated with celebrity endorsements, such as scandals or controversies involving the celebrity? 36:54 - New kinds of celebrities who have cropped up in the recent years 44:53 - Celebrity interaction personalization services 49:56 - Apart from success in their domain what makes a celebrity more brand friendly 56:39 - Expectation of audience from their celebrities 01:00:18 - Conclusion #marketing #media #celebritymarketing #influencermarketing #nikhilkumarmarketing #marketingintelligencechannel

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Vrinda - She is a strong management professional with an MBA focused in Marketing from IBS Business School, Mumbai. Being an experienced marketing professional with a demonstrated history of working in food tech & web3, her expertise lies in go-to-market strategy, pricing strategy, key account management, influencer marketing, app marketing, business development, partnerships, brand and communication management. Vrinda's Socials - LinkedIn: https://www.linkedin.com/in/vrinda-tekchandani-aaa6568a/ Twitter: https://www.twitter.com/vrinda2525/ Time Stamps 00:00 - Introduction 06:54 - How to identify & target the right audience for your app? 16:32 - Keyword tracking in app marketing 23:15 - User engagement & rention strategies in app marketing 45:55 - Collaboration tips with other internal teams in app marketing 50:06 - Vrinda's most valuable learning's as an app marketer? 53:35 - Tips for influencer marketers 01:07:42 - How do you select the right influencers for your campaign? 01:11:14 - Tech marketing trends 2023 01:15:34 - Influencer marketing trends 2023 01:20:25 - Role of mentors in shaping your career 01:30:15 - Networking & building professional relationships 01:35:35 - How to grow as a marketing professional 01:39:44 - Conclusion #marketing #media #appmarketing #influencermarketing #nikhilkumarmarketing #marketingintelligencechannel

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Ashish - Experienced Digital Marketing Professional with a demonstrated history of working with multiple brands across the globe, within various industries. Specializing in Paid Performance marketing, to get business for the brands. Playing a major role in terms of paid spends, where it matters :) Ashish's Socials - Facebook : ⁠https://www.facebook.com/ashish.mange1⁠ Instagram: ⁠https://instagram.com/a.mange⁠ LinkedIn: ⁠https://www.linkedin.com/in/ashish-bhanushali-5133107a/⁠ Time Stamps 00:00 - Introduction 02:40 - How should you identify your audience as an advertiser? 04:08 - How does AI enable personalized advertising experiences? 06:36 - What impact has AI had on ad targeting and audience segmentation? 09:09 - Can AI help in predicting consumer behavior and trends? 11:23 - With the rise of AI-generated content, what are the implications for creative professionals in the advertising industry? 15:50 - How can AI assist in ad placement and media buying decisions? 20:48 - How do consumers perceive and respond to AI-powered ads? 24:14 - Can AI help in enhancing the customer experience within advertising? 27:48 - What are some of the most innovative applications of AI in advertising that we can expect to see in the near future? 29:17 - Will we see new ad tools coming up with the significant rise of AI? 31:17 - How can advertisers and marketers stay informed and updated about the latest advancements and best practices in AI for advertising? 36:30 - Performance marketing skills 41:46 - Ashish’s top learnings as a marketer 44:14 - Conclusion #marketing #media #ai #digitaladvertising #nikhilkumarmarketing #marketingintelligencechannel

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Sagar Tanna (https://www.linkedin.com/in/sagar-tanna-87518520/) About Sagar Tanna - I'm a performance marketer with a decade of experience under my belt, navigating the ever-changing world of digital marketing. Consider me your seasoned guide through the fascinating realm of performance marketing. From search engine marketing (SEM) to social media advertising, affiliate marketing to email campaigns, and mobile advertising, I've got you covered. I've mastered the art of juggling these various aspects, like a digital marketing ninja! But it doesn't stop there. I'm also fluent in the language of data analytics and love crunching numbers to measure campaign effectiveness and optimize ROI. I can stretch your marketing budget further than elastic, forecast revenue like a crystal ball, and spot those elusive key performance indicators (KPIs) like a hawk. Now, here's where it gets interesting. I've not only honed my marketing skills but also developed a knack for leadership and management. Picture me as the maestro conducting a team of talented marketing professionals, all marching to the beat of our business goals. Oh, and did I mention my secret weapon? The rise of Prompt Engineering and AI has given us marketers some superpowers. With a dash of wit and a sprinkle of smart humor, I'll uncover how these technological advancements are shaping the marketing landscape and propelling businesses to new heights. So, if you're ready to dive into the exciting world of performance marketing, join me on this podcast adventure. Together, we'll unravel the mysteries, share some laughs, and unlock the secrets to delivering exceptional results for businesses. Let's make our digital dreams come true! Time Stamps 00:00 - Introduction 03:30 - How do you define performance marketing 05:40 - What all activities come under performance marketing 10:30 - How do you make a performance marketing strategy? 13:30 - Questions to ask a new performance marketing client 18:00 - Competitor analyzing techniques in performance marketing 19:20 - Guide for a performance marketing audit 26:30 - ACC (Awareness Consideration & Conversion) in performance marketing 29:36 - Retargeting campaign benchmarks 34:00 - Formats in remarketing campaigns 45:10 - AI tools that can optimize performance marketing 48:36 - Can the Google Ads Dashboard give better suggestions to enhance campaigns 51:28 - Advertising on Podcasts 54:02 - Advice for aspiring performance marketers 01:00:10 - Trends in performance marketing 2023 01:04:08 - App engagement techniques 01:08:13 - Marketplace optimization techniques 01:15:48 - Sagar’s best performance marketing campaigns 01:27:10 - Business model of performance marketing 01:30:00 - Cultural understanding of audience in performance marketing 01:33:24 - Sagar’s learnings as a performance marketer 01:37:40 - Conclusion #marketing #media #performancemarketing #digitalmarketing #nikhilkumarmarketing #marketingintelligencechannel

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:49 - Optimize your channel 04:06 - Cross-Promote your videos 05:05 - Collaborate with other creators 06:24 - Participating in online communities 07:02 - Paid Promotion 08:31 - SEO Strategies 09:27 - Analyze your analytics 10:21 - Email Marketing 11:50 - Attend Events 12:56 - Engage with your audience 13:48 - Conclusion #youtubechannelmarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:33 - Technical expertise 05:31 - Rapidly changing landscape 06:27 - Emphasis on data and analytics 07:21 - Focus on problem-solving 08:59 - Long sales cycles 10:22 - Technical content creation 11:37 - Conclusion #ITServicesMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:36 - Subscription-based model 06:16 - Focus on customer retention 07:30 - Need for education 08:32 - Emphasis on customer feedback 09:48 - Analytics-driven 11:28 - Emphasis on your trial & demo offers 12:20 - Personalization 13:16 - Referral marketing 14:30 - Influencer marketing 15:50 - Customer advocacy 16:46 - Conclusion #SAASMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:26 - Comply with regulations 03:46 - Emphasize trust and security 04:58 - Highlight competitive advantages 05:56 - Provide educational content 07:02 - Leverage customer data 08:50 - Embrace digital channels 09:23 - Offer exceptional customer service 11:05 - Foster partnerships 12:24 - Conclusion #BFSIMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 03:02 - Branding 04:38 - Offer Exceptional Guest Experiences 06:46 - Host Special Events 07:52 - Provide Value-Added Services 09:28 - Marketplaces 12:14 - SEO 13:24 - PPC 14:25 - Content Marketing 15:48 - Social Media Marketing 16:23 - Email Marketing 17:02 - Analytics & Measurement 18:16 - Conclusion #HotelMarketing #RestaurantMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 00:52 - Define the project scope 02:05 - Outline the creative strategy 03:21 - Describe the target audience 04:04 - Outline the creative elements 05:21 - Identify the deliverables 07:02 - Conclusion #CreativeBriefing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:19 - Market Research 04:28 - Marketing Planning 05:28 - Data Analysis 06:22 - Brand Identity Development 07:16 - Campaign Management 08:14 - Training & Support 10:18 - Conclusion #MarketingConsultancy #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 00:16 - Ad Placement 01:18 - Audience Insights 02:00 - Campaign Budget Optimization 02:47 - Ad Frequency Management 03:35 - Advanced Reporting 04:22 - Creative Testing 05:12 - Conclusion #FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:03 - Custom Audiences 02:58 - Lookalike Audiences 03:42 - Dynamic Ads 04:32 - Automated Bidding 05:38 - Retargeting Ads 06:39 - Video Ads 07:40 - A/B Testing 08:38 - Conclusion #FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 00:21 - Target ROAS 03:15 - Google Shopping Ads 04:35 - In-Market Audiences 05:21 - Demographic Targeting 06:06 - Ad Schedule Targeting 07:11 - Geographic Targeting 08:10 - Keyword Research & Expansion 09:20 - Conclusion #GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:47 - Smart Bidding 06:13 - Custom Intent Audiences 07:54 - Responsive Search Ads 08:47 - Ad Customizers 09:59 - Conversion Tracking 11:05 - Remarketing 12:40 - Ad Rotation 13:53 - Conclusion #GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 03:58 - Identify your unique value proposition 05:46 - Define your target audience 07:08 - Create a personal brand statement 08:33 - Establish an online presence 09:17 - Develop a content strategy 09:57 - Network and build relationships 12:39 - Be consistent 14:41 - Conclusion #PersonalBranding #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:58 - Alignment with brand values 05:02 - Target audience 06:34 - Reach and exposure 07:30 - Cost-effectiveness 09:03 - Competitor activity 10:19 - Measurable outcomes 11:37 - Conclusion #SponsorshipsinMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

MI Podcast Episode 23 - My top learnings as a marketer Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:43 - Keep up with industry trends 05:00 - Test and measure everything 06:38 - Build strong relationships 08:54 - Be adaptable 10:09 - Stay ethical 12:28 - Make a strategy & believe in the execution process 14:24 - Quality of database is of utmost importance 15:57 - Attitude is more important than aptitude in marketing professionals 17:54 - Marketing is more of an art than a science 18:42 - Marketing needs a strong leadership & work planning skills 20:31 - Conclusion #MarketerLearnings #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast