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If You Market — 194 episodes

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Title
1

202#: Killer Buyer Personas, with Jim Kraus

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2

201#: Build a Brand from Scratch, with Tim Partasevitch

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3

199#: A LinkedIn Paid Advertising How to, with Tanner Stolte

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4

200#: Creating Marketing Funnels with AI, with Tina Lorenz

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5

198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

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6

197#: 3 Step Process to Emotional Audience Connection, with Ian Baer

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195#: Email Content Customers Love, with Monica Badiu

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8

193#: Clone the Owner, with Dean Mercado

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9

191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash

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10

189#: Speaking IS Marketing, with Orly Amor
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188#: First Party Data and Events, with Jonathan Kazarian

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183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin

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13

182#: Belonging to the Brand, with Mark Schaefer

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14

Vacation Happens
15

180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski
16

179#: Networking for Introverts, with Jevonya Allen

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17

178#: Virtual Assistants and Delegation, with Kristy Yoder

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18

177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt
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176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt

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20

175#: Customer Service as Content, with Brooke Sellas

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21

174#: Inbound Video Calls, with Aleks Gollu

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22

173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut

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23

172: You Can Succeed at B2B Podcasting, with Tom Hunt

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24

171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham

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25

170#: Start Stabilize & Scale your Business, with Natasha Davis

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26

169#: Search is King for B2B Ecommerce Success, with Robert Neumann

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27

168#: Over Automation is Killing You, With Jon Ferrara

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28

167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan

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29

166: The 3 Growth Levers of Agile Strategy, With Simon Severino

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30

165: FOCUSED Marketing, With Shawn Smajstrla

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31

164: Win the Hour Win the Day, With Kris Ward

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32

163: Email Marketing Basics pt2 and 3, With Kelsey Johnson

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33

162: Email Marketing Basics pt1, With Kelsey Johnson

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34

161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer

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35

160#: Marketing as a Non-Marketer, with Michael Osborne

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36

159#: Virtual Event, Who Cares?, with Julius Solaris

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37

158#: Conversation Automation and Commerce, with Paul Ace

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38

157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin

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39

156#: Should You be Making Data-Driven Decisions?, with Nick Amabile

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40

155#: How to Win, on Purpose, with Jose Palomino

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41

154#: Using ABM to Target SMB, with Lokesh Dave

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42

153#: Why Brand Doesn't Matter, With Paul Cowan

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43

152#: Insert joke here, Humor in Copywriting

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44

151#: Walled Gardens vs Owned Marketing

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45

150#: How Topic Clustering Optimizes Content at Scale

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46

149#: European B2B Lead Generation in the Age of GDPR

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47

148#: Marketing to Software Engineers, with Karl Hughes

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48

147#: How Data Standards Drive Marketing Performance, with Verl Allen

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146#: Planning for Privacy-First Marketing, with Quimby Melton

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145#: Revenue Rules or Revenue Rules!, with Cody Ward

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51

144#: Automation from Lead to Sale, with Pieter K de Villiers

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52

143#: MarTech for Personalization and Growth, with Dan McGaw

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53

142#: Turn-Off Experiments, with Jeff Pedowitz

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54

141#: Unicorns are Alive and Entrepreneurship is Dying, with Elizabeth MacBride and Seth Lavine

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55

40#: Insta B2B Marketing?, with Neil Patel

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56

139#: How to Know if Your Company Should Quit Social Media, with Meg Atteberry
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138#: Pulling off Micro Events, with Jonathan Conelias

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58

137#: MarTech Simplification, with David Campbell

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59

136#: Funnels are Weak and Lazy, with Ziv Raviv

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135#: "Launching" on Social Media, with Sherane Chen

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61

134#: Ethical Marketing, with Cristina DiGiacomo

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62

133#: Who Cares About Big Tech & Privacy Anyway, with Jory Des Jardins

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63

132#: Cumulative Advantage, with Mark Schaefer

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64

131#: Relationship Building for SMBs, with John Vuong

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65

130#: Live Where You Vacation, with Emily Bron

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66

129#: Trust, with Dr. Yoram Solomon
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128#: How Agencies Can Consistently Close the Big Deals, with Christian Banach

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68

127#: Marketing a Professional Service Company, with Sean Campbell

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69

126#: Landing Page Optimization, with Ross Kimbarovsky

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70

125#: The Google Featured Snippet, with Brandon Leibowitz

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71

124#: Conversion Consistency, with Daniel Burstein

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72

123#: Show Me the Happiness, with David Meltzer

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73

122#: Can You Market It?, with Scott Carson

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74

121#: Pricing and the 4 P's of Marketing, with Per Sjofors

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75

120#: Preventing Audience Abuse, with Keith Bailey

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76

119#: Protecting Your Brand with Copyright & Trademark, with Jason Webb

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77

118#: Finding ROI in Podcasts, with Michael Greenberg

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78

117#: Leveraging Data for Maximum Results, with Tricia Benn

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79

116#: Doing More With Partnerships, with Amanda Nielsen

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80

115#: CRM Solution... or Problem, with Jeroen Corthout

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81

114#: What happens to Marketing if Google is broken up? with Matt Berman

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82

#113: Bat Faced Boy Has 8 Inch Ears and other Words That Sell, with Paul Ross

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83

#112: Presentation Skills, with Elizabeth Bachman

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84

#111: Pricing is Everything, with Shannyn Lee

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85

#110: Acquisition Marketing, with Brian Mac Mahon

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86

#109: Maximum Video Marketing, with Daniel Glickman

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87

#108: Be Unforgettable, with Amber Kemmis

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88

#107: ABM for Manufacturers, with Jeff White

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#106: How and Why to Write a Book, with Michelle Vandepas

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#105: How to Manage an Agency Relationship, with Garrett Mehrguth

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#104: Slicing and Dicing your leads, with Keith Perhac

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#103: SHOW ME THE MONEY, Be Your Own Agent, with Tony Vlahos

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93

#102: Building Your Marketing A Team, with Tracey Ellis

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94

#101: Is AMP The Future of Email?, with Jill Fanslau

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#100: They're All Cold Calls, with Wendy Weiss

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#99: Marketing Automation Unleashed, with Casey Cheshire

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97

#98: Shhhhhhhh, Word of Mouth Marketing, with Daniel Lemin

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98

#97: Who Works for Who & How to Work Together, with Michael Gordon

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#96: Don't Market Snow to Eskimos, with Bill Cates

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100

#95: Marketing Automation that Drives Sales, with Jason Rockman

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101

#94: Quick SEO, with Matthew Woodward

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102

#93: Sales Enablement Checklist, with Jen Spencer

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103

#92: Personal ABM, with Kristina Jaramillo

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104

#91: Your Name Sucks, with Alexandra Watkins

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105

#90: How to Be a Podcast Guest, with Kelly Glover

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106

#89: 3 Steps to Journey Mapping, with Jim Tincher

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107

#88: Avoid the Check the Box Mentality, with Allen Adamson

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108

#87: Elevator Pitches That WOW, with Chala Dincoy

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109

#86: What is Intent Data Anyway?, with Tukan Das

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110

#85: B2B Influencer Marketing, with Tom Pick

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111

#84: The Balancing Act of Bad News, with Tim O'Brien

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112

#83: Video in Email: Get More Personal, with Ethan Beute

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113

#82: 7 Steps to Methodical Growth, with Laura Patterson

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114

#81: Organic Influencer Marketing, with Morgan Kling

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115

#80: Why Unicorns Are Bad, with Brian Mac Mahon

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116

#79: How to Own Your Career, with Darryl Praill

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117

#78: The Role of A.I. in Marketing, with Louis Rosenberg

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118

#77: LinkedIn in the Time of COVID19, with Anthony Blatner

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119

#76: What's the Cheese Report, with John Wall

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120

#75: Simple B2B Persona Execution, with Ardath Albee

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121

#74: Practical AI for B2B Marketing, with Guy Yalif

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122

#73: MarTech Spotlight, Website Conversion Optimization with Hushly

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123

#72: Brand Equals Trust, with Mitch Duckler

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124

#71: The Art of The Call, with Amanda Puppo

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125

#70: Never Go With Your Gut, with Gleb Tsipursky

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126

#69: Your Brand will Live or Die Based on The Story You Tell, With Maury Rogow

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127

#68: The Most Human Company Wins, With Mark Schaefer

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128

#67: ABM is B2B, with Sangram Vajre

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129

#66: Webinars for Lead Generation, with Agnes Jozwiak

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130

#65: Agile Marketing, with Andrea Fryrear

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131

#64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano

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132

#63: How's Your Company Culture, with Chris Dyer

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133

#62: Growth Driven Marketing, with Mike Faherty

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134

#61: The Importance of Product Market Fit, with Michael Collins

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135

#60: The Convergence of TV and Digital, with Kenneth Kinney

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136

#59: The Non-Marketing Side of Marketing, with Meg Goetsch

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137

#58: Outbound Marketing & SDRs, with Aaron Ross

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138

#57: Your Website Redesign Will Fail, with Brian Massey

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139

#56: Common ABM Mistakes, with Kate Athmer

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140

#55: B2SB Marketing, with Dan Gliatta

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141

#54: The Continuous Connected Company, with Tom O'Malley

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142

#53: Know Your Enemy, with Eric Hawes

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143

#52: 5 Step Product Launch Process, with Yoni Solomon

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144

#51: You're Not Special, You're a Commodity, with Amir Bormand

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145

#50: Not Your Grandpa's Affiliate Marketing, with Jamie Birch

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146

49: F#CK Content Marketing, with Randy Frisch

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147

48: Brand Identity Impact, with Rani Sweis

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148

47: The Customer Journey, with Laura Patterson

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149

46: Product Marketing is Underappreciated, with Greg Powell

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150

45: Integrated Marketing Strategy, with Amy Wang

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151

44: Demand Generation Simplified, with Jack Kosakowski

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152

43.5: MarTech West 2019 Interviews - Bonus Episode

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153

43: The CUSTOMER ADVOCACY is Always Right, with Meaghan Sullivan

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154

42: The Customer Powered Company, with Mark Organ

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155

41: Account Based Marketing, with John Dering

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156

40: Stop Wasting Content, with Alex Navarro

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157

39: Content Delivery, with Laura Hall

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158

38: Startup Marketing, with Ryan O'Hara

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159

37: Digital Marketing, Art or Science?, with Vicky Sarmiento

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160

36: Content Marketing to Fuel Demand Generation, with Kelley Noblet

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161

35: Happy New Year!

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162

34: Working Remotely, with Lisette Sutherland

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163

33: Are You Solving Problems or Pushing a Product, with Patrick McFadden

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164

32: How to Develop LinkedIn Thought Leadership, with Rachel Simon

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165

31: MarTech Won't Save you, with Scott Brinker

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166

30: The Resurgence of Experiential Marketing, with Laurel Mintz
167

29: Epic PR Fails & Successes, with Karla Jo Helms
168

28: How to Create Social Media Thought Leadership, with Jasmine Sandler
169

27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin

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170

26: Women in Marketing, with Erica Lanyon
171

25: You Want The PR? You Can't Handle The PR!!! with Karla Jo Helms
172

23: Why More of Your Business Should be Referrals
173

22: What You Don't Know About Webinars Could Kill You, with Daniel Waas of GoToWebinar
174

21: The SDR Experiment, with Adam Schoenfeld
175

20: The Importance of Aligning Sales & Marketing, with Erica Lanyon
176

19: How to Build Influencer Relationships, with Jaxson Khan
177

18: Site Search with Stephen Zakur

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178

17: Upstream Marketing with Laura Patterson
179

16: B2B Data with Ruth Stevens
180

15: Top of Funnel Digital Marketing w/ Jordan Mason
181

14: Marketing Automation w/ Ali Jawin
182

13: Growth Marketing w/ Brandon Redlinger
183

12: Email Content Best Practices w/ Laura Lopuch
184

11: Customer Feedback w/ Jeremy Bieger
185

10: Meeting Maker Campaigns w/ Laura Beasley
186

9: Hiring the Right Marketing Team w/ Jamie Crosbie, part 2
187

8: Hiring the Right Marketing Team w/ Jamie Crosbie
188

7: Multitouch Marketing Makes the Difference w/ Terry Hedden
189

6: Why Employee Engagement Is Just As Important As Your Customer Experience w/ Charles Rogel
190

5: Why Webinars Are (Still) Awesome w/ Mike Agron
191

4: Digital Marketing in the Zone w/ David Reske
192

3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran
193

2: Account-Based Marketing: What It Is, What It Isn’t, and How to Get Started w/ Charlie Liang
194

1: Data, Dashboards, and why Marketing should always be in the room w/ Laura Patterson