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All Episodes

The Dealership Fixit Podcast — 210 episodes

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Title
1

Throwback: The Passion Problem Killing Dealership Profitability | Michael Jones Sr, Master Technician

2

1,200 Used Bikes a Year, No Dealer Fees, and a Second Store in 120 Days: Inside Lucky U Cycles with Jeremy Coon

3

Master the Job in Front of You, Teach the Job Below You: Chase Vance on Climbing the Dealership Ladder

4

April Was the Peak. Now Comes the Slide. What Every Dealer Should Do With Used Inventory Right Now | NPA Market Update

5

Throwback: Stop Chasing Facebook Likes. Here's What Actually Grows a Dealership. | Joe Iribarren, Beyond Creative

6

Throwback: The Elvis Story and Why You Should Never Judge a Customer by Their Cover | Joe Johnson, Tucker Powersports

7

Throwback: The Product That Keeps Riders in the Saddle Longer | Craig Johnson, Founder of Wild Ass Seats

8

16 Business Books Every Powersports Dealer Should Read: A Joint Episode with PSB Power Hour's Brendan Baker

9

The F&I Process, the Product Stack, the Pay Plan, and the Lender Strategy That Separates Elite Dealers with Alex Reyes

10

The Money Hiding in Your F&I Office: Reinsurance, Hidden Fees, and Why Powersports Dealers Are Next on the FTC's List | Gene Silas & Jeff Barron, Brightline Dealer

11

The Biggest Trade Show in the Country Just Added a Dedicated Powersports Section. Are You Going to SEMA 2026?

12

The 2026 OEM Co-Op Update Every Dealer Needs to Know Brand-By-Brand Breakdown with Sarah McVean Brown

13

From Click to Close: Why 62% of Powersports Leads Never Get a Real Response | NPDA Webinar Series

14

The 2026 ILE Study Is Out and the Numbers Are Hard to Ignore with Fran O'Hagan, Pied Piper Management

15

Where Are Used Powersports Prices Heading This Spring? Mike Murray From NPA Breaks Down the Numbers

16

Pre-Owned Is Its Own Brand: What Every Powersports Dealer Needs to Hear With Max Materne from The Dealer Lab

17

Powersports DMS Deep Dive: Inventory, AI & RFID with with Lou Pedler from ZiiDMS

18

Throwback: PPC for Powersports Dealers: Stop Wasting Ad Spend & Sell More Units with Mike Shaug

19

Moving Metal Podcast - Used Inventory, Dealer Marketing, and the Future of Powersports Retail

20

The Silent Killer on Most Powersports Dealer Websites with Mark Sheffield

21

Throwback: Dealership Growth + Leadership The “10 Pennies” Method with Phillip Orange

22

NPA Used Motorcycle Wholesale Trends: Cruisers, Sport Bikes, MX, SxS in 2026 with Mike Murray

23

Used Inventory Secrets for Powersports Dealers | Acquisition, Recon & Profit Growth with Mark Sheffield & Kyle Reid

24

Inventory Discipline, DMS Data & Dealer Profitability with Brian Tierney from Lightspeed

25

Throwback: Family Dealerships, Dealer Associations & Leadership Reality with James Myers

26

Aging Inventory Killing Your Dealership? Here’s the Fix With MPN (AIMExpo Panel)

27

MIC + AIMExpo: Dealer ROI and Why the Industry Must Be Protected with Cinnamon Kernes

28

Throwback: Hiring the Right People Starts With the Right Story with Jay Sanders

29

How MSF Builds New Riders and Why Dealers Should Partner with Them with Robert Gladden

30

From GM to Aftermarket: The Dealer Playbook Angel Hacker Learned the Hard Way

31

Throwback: Compliance Isn’t Optional: How Dealers Stay Out of Hot Water | Randy Felice (Part 3)

32

Throwback: Ask for Help or Fall Behind: Coaching, OEM Support, and Compliance Resources with Randy Felice (Part 2)

33

Throwback: Building Dealership Processes That Actually Stick with Randy Felice

34

15 (Audio) Books To Make You Better This Year (Sales, Marketing, Leadership, and Dealer Systems)

35

The Dealer Marketing System: Move Aged Units, Build Offers, Run Ads That Convert

36

Throwback: How Dealers Win Back Parts, Service, and Used Bike Profit with Craig Martin

37

Throwback: Jason Gearld on Product That Sells, and Hiring Right

38

Throwback: Steve Dodd on Comp Plans That Actually Work

39

Brian Croft on KTM, Dealers & The Future of Retail for Motorcycle and Powersports Dealerships

40

The Process is the Profit: F&I, Training, and Reinsurance with Gene Silas of Brightline Dealer Advisors

41

The Insurance Crisis Dealers Can’t Ignore With Zach Materne from Apiar

42

Powersports Journey, Used Bikes, AI, and Dealer Growth with Jacob Berry & One Gang Worldwide Podcast

43

How Dealers Win with Used Bikes | Brendan Baker on Pre-Owned Strategy

44

Throwback: CAPED Retail - How Dealers Win with Jeffrey McNulty

45

The Real Checklist for Selling Your Dealership, with Courtney Bernhard from Performance Brokerage Services

46

Throwback: Auctions Are Red Hot. NPA’s Tony Altieri on Supply, Pricing, and What Dealers Should Buy

47

Why Dealers Still Treat Leads Like It’s 2015, with Chris Yeloushan from Rollick

48

Throwback: Service Writers Run the Show. How to Hire, Train, and Tune a Profitable Service Dept

49

Throwback: How Great Leaders Inspire Teams (Lessons from Retail Giant Jeffrey McNulty)

50

Throwback: Process, Time, and Culture That Win With Derek Sanders

51

Used Bikes, Auctions, and Smarter Inventory: Mike Murray of NPA

52

How Dealers Can Actually Use AI with brent wees of IdeaMeetPlan

53

Why NPDA Matters: Dealer Connect, Advocacy, and the Future of Powersports with Tigra Tsujikawa

54

From Showroom Gaps to New Riders: Triumph’s Teri Lynn on Elevating the Dealer Experience

55

Inside The Culture of Wilkins Harley-Davidson: John Lyon on Staff, Process, and Profits

56

The Next Big Shift in Consumer Expectations, Are Dealers Ready?

57

Mastering Appointment-Setting for Internet Leads with Heather Deatherage

58

Used Bike Inventory Secrets from Nate Sanel: What Dealers Get Wrong

59

Digital Sales Departments That Actually Work with Heather Deatherage

60

Why Your Internet Leads Aren’t Turning Into Buyers (And What to Do About It)

61

Do you stand out in the market with a ride-before-you-buy advantage?

62

Want to Be an F&I Rockstar? Derek Sanders Reveals the Secrets to $1,500+ Per Copy

63

Used Bike Listings That Actually Convert - How to Sell More Online

64

Trade-In Leads Are Gold, Don’t Sleep on Them

65

Powersports Dealerships - Unlock Hidden Profits & Dominate Online Sales!

66

What Every Dealer Needs to Know About OEM Co-Op (With Sarah McVean Brown)

67

How to Make Your CRM Work Like Magic – with Heather Deatherage

68

Powersports Roundtable Throwback: Communication, Culture & Service Ops with Kurt Von Ahnen

69

Powersports Dealers: Skyrocket Leads With Digital Marketing Secrets on TrueTrack

70

Google, SEO & Free Ways Dealers Can Perform Better Online

71

Dealers, Stop Losing Customers! Simple Fixes You Can Use NOW!

72

Unlock Used Motorcycle Profit Dealer Secrets Revealed!

73

10 Changes Dealerships Should Make – with Jared Burt

74

What Makes a Great Dealership Work – with Bobby Whitney of Progressive Powersports

75

Fix Your Dealership Now - Leadership Secrets They Don't Teach! With Kurt Von Ahnen

76

E123: How to Write Copy That Actually Sells Motorcycles — The Bill Glazer Formula

77

E122: The Ultimate Playbook for Turning Used Motorcycle Inventory into PURE PROFIT!

78

E121: Winning Word Tracks for Every Step of the Sales Process

79

E120: Mastering Digital Marketing & Paid Ads for Dealerships

80

E119: Perfecting Appointment Setting for Internet Departments

81

E118: Mastering Online Lead Management for Power Sports Dealerships

82

E117: Building a Winning Internet Department for Motorcycle & Powersports Dealerships

83

E116: Unlock Skills at This Year's Ultimate AI Hackathon with brent wees

84

E115: Streamlining Powersports Sales Online Technology with Jory Anderson from Revvable

85

E114: Mastering Motorcycle Sales with the Harley walk-around US champion, Mike Grant

86

Fixit Quick Takes: Future Of Powersports with Robin Hartfiel

87

Fixit Quick Takes: Angela's F&I Profitable Products

88

Fixit Quick Takes: Angela & The Finance process in Powersports dealerships.

89

Fixit Quick Takes: How to Increase Finance Product Penetration for Maximum Profit and The Future of Digital Finance

90

Fixit Quick Takes: Unleashing Efficiency with DMS Insights from Justin Quinn

91

Fixit Quick Takes: Mastering Digital Marketing in Powersports with Mike Shaug

92

Fixit Quick Takes: Shaping the Future with MMI - The Journey of Service Technicians

93

Fixit Quick Takes: CRM Mastery with Tad Kilgore | Transforming Powersports Sales

94

Fixit Quick Takes - Measure to Improve: Benchmarks & Baselines in Internet Sales

95

E113: Greg Gifford's Local SEO Secrets for Powersports Dealerships Get An Edge on Google

96

E112: Dealership Fixit Podcast with AJ Meisel - 10 Simple Ways to Attract and Retain Employees

97

E111: Dealership Fixit Podcast with Michael Gerbino with Piaggio Group Americas talks Powersports

98

E110: Driving Digital Growth: A Deep Dive into Powersports Internet Sales with Heather Deatherage

99

E109: Mastering F&I in Powersports with Angela Hieronimus with Live Oak Dealer Service

100

E108: Dealership Fixit Podcast: Fireside Panel - Insights from Marketing Masterminds

101

E107: Dealership Fixit With Shaun Raines & Jacob Berry Round 3 - We Launch A Christmas Campaign for Kids motorcycles

102

E106: Dealership Fixit Podcast: Navigating the Future with Jeremy Johnson of Lightspeed | Powersports Industry Deep Dive

103

E105: Dealership Fixit With Shaun Raines & Jacob Berry Round 2 - We Launch A New Motorcycle Using AI and Show You How!

104

E104: Dealership Fixit With Shaun Raines & Jacob Berry Recap The Digital Dealer AI Hackathon

105

E103: History of Dealernews with Robin Hartfiel - Dealership fixit podcast powersports and motorcycle

106

E102: Mystery Shopping The Powersports Customer Experience With Fran O’Hagan from Pied Piper

107

E101: Used Motorcycles Retail & Auction With Mike Murray From NPA

108

E100: Round 3 - All Things DMS With Justin Quinn From DX1

109

E99: The State Of Motorcycle Industry Jobs With Jason Gearld

110

E98: Round 2 - All Things DMS With Justin Quinn From DX1

111

E97: The State Of Service Technicians With Tim Yarborough from MMI

112

E96: All Things DMS With Justin Quinn From DX1

113

Welcome To The Dealership Fixit Podcast - Intro

114

E95: Unleashing the Power of CRM for Success. Creating & Innovating Out Of Need for Motorcycle & Powersports Dealerships.

115

E94: The Key to building a high performing business development center in your powersports dealership

116

E93: Unveiling the Marketing Secrets of Powersports Dealership Advertising Unbelievable Strategies Revealed With Mike

117

E92: Your Dealership Is Not A Stock Photo. Will Customer Swipe Right On Your Inventory Dating Profile?

118

E91: The Insane World Of Buying and Selling Motorcycles With Tony; Owner, Operator & Head Mechanic at Powersports Of Palm Beach. 

119

E90: Powersports dealerships & Artificial Intelligence, what is the impact on our staff & customers? Jacob Berry & Angel Hacker Discuss All The potential for dealer staff members

120

E89: Benchmarks & Baselines with the 5X50% Rule with Jacob Berry & Angel Hacker

121

E88: Jacob & Angel Cover Top Stories. Pied Piper ranks Indian Dealers #1, Tucker Goes Direct To Consumer & The FED Rates Rise Again!

122

E87: Customer Experience with Angel Hacker, General Manager of Indian Motorcycle San Diego

123

E86: Easy Ways To Improve Your Online Game with Jacob Berry

124

S4:E85 - Frank J. O'Connell author of Jump First Think Fast

125

S4:E84 - 5 Minute Gamify - Heartburn to Heartbeat with Phillip Orange of Houston Motorsports

126

S4:E83 - Phillip Orange from Houston Motorsports & the daily 10 pennies

127

S4:E82 - We Talk FTC Rules with Michael Masouras, CEO of MotoHunt.com

128

S4:E81 - 5 Minute Gamify - Heartburn to Heartbeat with Michael Masouras of MotoHunt.com

129

S4:E80 - 5 Minute Gamify - Heartburn to Heartbeat with Jeffrey P. McNulty of New Retail Ethos

130

S2:E60 - Kurt Von Ahnen / Leadership in Crisis

131

S2:E69 - 10 Changes Dealerships Should Make After Coronavirus w/ Jared Burt

132

S4:E79 - Retail - Where Should Your Focus Be Right Now? - Jeffrey P. McNulty joins me

133

S4:E78 - Jon Levesque of Ronnie's Cycles - how Facebook groups are helping them connect to customers at a new level

134

S4:E77 - 5 Minute Gamify - Heartburn to Heartbeat with Jon Levesque of Ronnie's Cycle Sales of Bennington

135

S4:E76 - Jake Lowry on his journey from pro racer to pro dealership employee

136

S4:E76 - Catching up with Primo Marotto of Scott Sports

137

S4:E75 - 5 Minute Gamify - Heartburn to Heartbeat with Primo Marotto of Scott Sports

138

S4:E74 - 5 Minute Gamify - Heartburn to Heartbeat with Tiffany Miller

139

S4:E73 - How to develop & keep your best employees with Tiffany Miller

140

S4:E72 - 5 Minute Gamify - Heartburn to Heartbeat with Jake Lowry of Graham KTM

141

S4:E71 - Update - New Episodes Coming This Month

142

S4:E70 - Do it like it’s both, practice and the performance

143

S3:E69 - Michael from MotoHunt talks Google & How Dealerships Can Perform Better for Free

144

S2:E68 - Powersport Roundtable - Dec 9th - Part 5/5 - Kurt von Ahnen

145

S2:E67 - Powersport Roundtable - Dec 9th - Part 4/5 Laura Rondon

146

S2:E66 - Powersport Roundtable - Dec 9th - Part 3/5 - Joe Iribarren

147

S2:E65 - Powersport Roundtable - Dec 9th - Part 2/5 - Joe Marcoux

148

S2:E64 - Powersport Roundtable - Dec 9th - Part 1/5 - Stacy Raske

149

S2:E63 - What is the POWERSPORT ROUNDTABLE on Dec 9th?

150

S2:E62 - Austin Rothbard of Twisted Road - What's NEW? Dealer rental system

151

S2:E61 - Tony Altieri from NPA - We discuss their used market insights

152

Jaye Sanders from Dream Team Referrals - Episode 58

153

Communication is Key Right Now w/ Derek Sanders of DS1 - Episode 57

154

Retain Your P&A Customers - Richard Kimes - Episode 56

155

LEADERSHIP AXIOMS THAT ENSURE MY INTENTIONS ARE HONORABLE & TRUE by Jeffrey P. McNulty, read by me - Episode 55

156

Kurt von Ahnen wants to help you with Fixed Ops - Episode 54

157

Aspire & Persevere! Jason Gearld shares his story - Episode 53

158

2019 has been a Wild Ass year! Thanks Craig! - Episode 52

159

Teri Lynn w/ Triumph North America shares some of her experiences in motorcycling - Episode 51

160

Josh Barton w/ Trail Tech talks Connected Riders & GPS products - Episode 50

161

Steve Dodds with Garage Composites talks Comp Plans - Episode 49

162

Phantom of the Shopera, a Christmas Story with Michael Jones - Episode 48

163

What's a Ski Byk? Aaron Remkus joins me to explain - Episode 47

164

Unlock the culture code to find would-be riders - Larry Little of MIC - Episode 46

165

Jamie Cheek with Cardo Systems talks tech & connectedness with me - Episode 45

166

"The Ultimate Retail Manual" author Jeffrey P. McNulty joins me - Episode 44

167

What's missing at powersports dealerships these days? - Episode 43

168

Where is your next Gen customer coming from? Larry Hughes w/ STACYC joins me - Episode 42

169

Do you need a business sherpa? Tristan Wright joins me from Australia to explain - Episode 41

170

The Next Big Shift in Consumer Expectations is Coming. Are Dealers Ready? Jared Burt Joins Me – Episode 40

171

Randy Felice of A&S Motorcycles talks Sales & Advertising Compliance - Episode 39

172

Randy Felice of A&S Motorcycles talks Business Coaching and 20 Groups - Episode 38

173

Godspeed Patrick "P-Town" Bridgford

174

Randy Felice of A&S Motorcycles talks with me about vision, mission statements plus the power of great checklists - Episode 36

175

Where ya been? Seasonality! - Episode 35

176

Want out of your bubble? Listen to Bobby Whitney of Progressive Powersports, for a start - Episode 34

177

F&I Wizardry with Tony Tarell of AL3RT GPS - Episode 33

178

Your Customers Are Wondering - Where's My Hug? - Episode 32

179

"What’s The Fuss About Content Marketing?" (discussion on Cycle Trader Insider Blog post) - Episode 31

180

What Dealerships Should Know About Motorcycle Sharing - Austin Rothbard of Twisted Road is my guest - Episode 30

181

Unlock the creativity of your dealership staff - my guest, Joe Johnson of Tucker Powersports - Episode 29

182

Safety, Margin, Technology & much more with Phil Ammendolia of LS2 Helmets - Episode 28

183

Talking Adventure, Technology & Ways to Engage Community with Jay Bernard of Triumph Motorcycles - Episode 27

184

What's an ACV? Mike Murray of National Powersport Auctions can explain, plus he knows how to get the real V to you - Episode 26

185

Scott Wright of IMS Products and I discuss how to get in better "control" of your profits - Episode 25

186

Branding Alert! Dirtbike shops, especially those with Yamaha YZ250F and YZ450F on any race track or display, don't miss this - Episode 24

187

Are you ready to roll up your sleeves and begin coaching the next generations of potential motorcycl

188

Powersports Business article about recent Pied Piper PSI Survey - Episode 22

189

What dealerships need to know about Google, guest Michael Annable - Episode 21

190

Stop wasting your time posting to Facebook! Joe Iribarren is my guest - Episode 20

191

Want to be an F&I rockstar? Derek Sanders talks F&I tips and tricks - Episode 19

192

Running a multi-generation dealership with James Myers of Valley Cycle Center - Episode 18

193

Talking moto jobs with Alex Baylon from MotorcycleIndustryJobs.com - Episode 17

194

“Don’t play the kingdom game” in your service department ~ Michael Jones Sr - Episode 16

195

"You don’t pay the bills with margin, you pay the bills with profit" ~ Craig Martin - Episode 15

196

Need insight on the sort of PG&A folks you should hire? Ryan McPherson is an example - Episode 14

197

Are you failing the merchandising game? - Episode 13

198

Do you co-op? Looking for feedback - Episode 12

199

Can you say Acerbis? Brian Fullerton can and has been for 20 years - Episode 11

200

Who knows how to get rabid grassroots support? Jim Boschen is our guest - Episode 10

201

#1 mistake dealerships make. Derek Sanders special guest - Episode 9

202

Can you learn from a Wild Ass? Special guest Craig Johnson has unique insights - Episode 8

203

Ever fire a customer? Special guest Jason Fox has, and joins me to discuss - Episode 7

204

Who the heck am I again? Episode 6

205

How to best ignore customers and why you never should - Episode 5

206

A Customer Fired Me Today - Episode 4

207

The OL' CX - what the heck is that? - Episode 3

208

A bit more depth on me and why I’m podcasting to dealers! - Episode 2

209

S1:E0 - Welcome! Short intro on this podcast

210

The Dealership Fixit Podcast (Trailer)