AEC Marketeer cover art

All Episodes

AEC Marketeer — 145 episodes

#
Title
1

Episode 145: Applying Brand Journalism to AEC with Katie Wagner

2

Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy

3

Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro

4

Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black

5

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

6

Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller

7

Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller

8

Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller

9

Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller

10

Episode 136: Leadership Tidbits and a Little Winter Pivot with Keelin Cox

11

Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson

12

Episode 134: Construction SEO with Perryn Olson

13

Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth

14

Episode 132: Podcasting Best Practices with John Tyreman

15

Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois

16

Episode 130: Tradeshows with Tracy Jenkins

17

Episode 129: Don't Fill the Swimming Pool with Mindy Gulati

18

Episode 128: AEC Marketing Memes

19

Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes

20

Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane

21

Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker

22

Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long

23

Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart

24

Episode 122: Building Your Firm's Social Media with Duncan Robertson

25

Episode 121: SERC Series - How to Own Your Pursuit Schedule with Briana Carter

26

Episode 120: Success, Simplified with Sarah Kinard

27

Episode 119: Client Experience (CX) with Tim Asimos

28

Episode 118: Managerial Economics with Keelin Cox

29

Episode 117: The Year Ahead

30

Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman

31

Episode 115: Survey Methodology with Keelin Cox

32

Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton

33

Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

34

Episode 112: Getting Schtuff Done with Katherine Robinette

35

Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips

36

Episode 110: Listening: A Boop!

37

Episode 109: Attracting and Retaining Talent with Bryce Batts

38

Episode 108: How to be a Leader of Leaders with Marci Thompson

39

Episode 107: Neurodiversity in the Workplace with Richard Tregaskes

40

Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

41

Episode 105: Animate Your Science with Dr. Tullio Rossi

42

Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune

43

Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2

44

Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1

45

Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth

46

Episode 100: AEC Marketing 101 with Julie Shaffer

47

Episode 99: A New Year's Thank You Note

48

Episode 98: Embracing Growth Mindset in AEC Marketing with Janki DePalma

49

Episode 97: Exploring the Doer-Seller Model with Donna Corlew

50

Episode 96: Elevating the AEC Industry with BJ Kraemer

51

Episode 95: Generational Communications in Internal Marketing

52

Episode 94: How to Write a Proposal Cover Letter with Keelin Cox

53

Episode 93: Strategic Planning with Deirdre Booth

54

Episode 92: Marketing Analytics with Christina Inge

55

Episode 91: Using AI Tools for Content Development with Danielle Gray

56

Episode 90: Re-Cast, Beyond the Rainbow: What Corporate Allyship Really Looks Like

57

Episode 89: Client Mapping with Keelin Cox

58

Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble

59

Episode 87: A Career Story: Melinda Hepp

60

Episode 86: Visual Storytelling in Photography with Tyler Chartier

61

Episode 85: When is it Time to Rebrand? with Perryn Olson

62

Episode 84: Update Your Resume Pronto with Stacy Chaney

63

Episode 83: Simplifying Thought Leadership with Keelin Cox

64

Episode 82: Modern Marketing 101 with Erik Huberman

65

Episode 81: Say It with Style: The Most Underrated Resource in Writing with Kristen Ruiz

66

Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

67

Episode 79: A Career Story: Danielle Gray

68

Episode 78: Success Secrets of the Intentional Networker with Patti DeNucci

69

Episode 77: Busting Boilerplate Proposals with Jen McGovern

70

Episode 76: Overlooked Marketing Methods with Tennile Cooper

71

Episode 75: Exploring Alternative Marketing Models with Ayo Abbas

72

Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta

73

Episode 73: How to Interview Your Interviewer with Frank Lippert

74

Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

75

Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary

76

Episode 70: Path to the C-Suite with Amy Jones

77

Episode 69: A Career Story: Communications with Beth Shimogawa

78

Episode 68: Accelerating Change in Digital Marketing with Jon Gribble

79

Episode 67: Building Your Personal Brand with Damion Morris

80

Episode 66: Beyond the Rainbow: What Corporate Allyship Really Looks Like

81

Episode 65: Career Conversations with Uniqueka Walcott

82

Episode 64: How Diversity is the Antidote to Labor Shortages with Jennifer Todd

83

Episode 63: The COAA Way with Howie Ferguson

84

Episode 62: Exploring Marketing Strategies with Andy Pierce

85

Episode 61: Account Development Planning with Mark Wainwright

86

Episode 60: How to Efficiently Manage Resumes and References

87

Episode 59: Client-Facing Marketing with Matthew Winklestine

88

Episode 58: AEC Marketing with Keelin Cox and Matthew Winklestine

89

Episode 57: Preventing Burnout with Rachelle Ray

90

Episode 56: Leadership and Management with Stephanie Wood

91

Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay

92

Episode 54: The AEC Professional's Guidebook with Gabe Lett

93

Episode 53: Gratitude with Michael Telford

94

Episode 52: A Mentorship Story with Tenille Bettenhausen and Jeff Gill

95

Episode 51: The Great Resignation with Bryce Batts

96

Episode 50: Demystifying Market Research with Sarah Kinard

97

Episode 49: Own Your Awesome with Mike Fiorini

98

Episode 48: What is a Fractional CMO with Doug Parker

99

Episode 47: How to Manage Performance Reviews with Maisha Hagan

100

Episode 46: How to Create SEO Value with Bryon McCartney

101

Episode 45: How to Showcase Marketing Skillsets

102

Episode 44: Inclusion, Diversity, and Recruiting with Alicia Washington

103

Episode 43: All Things A3 with Ann Leiner

104

Episode 42: Sustainability at the City Level with Salem Afeworki

105

Episode 41: The Ultimate Marketing Training How-to with Matt Handal

106

Episode 40: The Ins and Outs of AEC Photography with Emily Hagopian

107

Episode 39: How Marketers Can Use Data

108

Episode 38: How to Evaluate Your Business Processes

109

Episode 37: The Benefits of Automation Software with Kathryn Bennett

110

Episode 36: Company Culture and COVID with Julie Huval

111

Episode 35: Asking the Right Questions to Get the Best Content with Mercedez Thompson (Episode 11 Rebroadcast)

112

Episode 34: Never Underestimate the Power of Aloha with Rachel Mamiya

113

Episode 33: Making the Case for Case Studies with Leslie Blaize

114

Episode 32: Death by Architecture with Tenille Bettenhausen

115

Episode 31: Coping with Constraints with Megan Morgan

116

Episode 30: Building Business with Shiloh Swanson

117

Episode 29: Podcasting 101

118

Episode 28: A Marketing Career Story with Cricket Robertson

119

Episode 27: Counselor to AEC Marketer with Gabe Lett

120

Episode 26: Take a Walk on the Client Side with Jamie Lai

121

Episode 25: A Thank You Note from Keelin

122

Episode 24: S, M, L Firms with Keelin and David LeCours

123

Episode 23: How to Build Effective AEC Websites with David Lecours

124

Episode 22: How to Work with Graphic Designers with Candi Crosson

125

Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman

126

Episode 20: Marketing Unicorns with Fawn Radmanich

127

Episode 19: The Benefits of Mentoring with Joy Guinn

128

Episode 18: Getting to Know Chris Austin of Maven's Notebook

129

Episode 17: Innovating with Fawn Radmanich

130

Episode 16: Business Development Planning and Accountability during Market Fluctuations

131

Episode 15: Virtual Interview Tips

132

Episode 14: How to Build Your Bravery Muscle and Lean into Your Core Values

133

Episode 13: Kim Austin: A Career Story

134

Episode 12: Career Coaching

135

Episode 11: Asking the Right Questions to Get the Best Content

136

Episode 10: Visual Journaling

137

Episode 9: Exploring B+C Marketing Strategies

138

Episode 8: Building Your Personal Brand with Damion Morris

139

Episode 7: Public Relations and Social Media in AEC

140

Episode 6: How 'Let's Talk Race' Transformed into a [safe space]

141

Episode 5: How to Leverage Personality Assessments with Leanne Abraham

142

Episode 4: Chris Tejeda on Business Development and Networking

143

Episode 3: Courtney Kearney: Wife, Mom, Data Loving Marketer

144

Episode 2: Negotiation and the Power of Empathy with Maurie Kelly

145

Episode 1: Getting to Know InDesign Guru, Julie Shaffer