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All Episodes

Always Be Testing — 123 episodes

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Title
1

Horse Lessons from Mom | Ginger DeGrange

2

#121 Zero Platform: 10 Great Partners Beat 100 — The Future of Local Marketing | Adam Dewer, Soci.ai

3

SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif

4

90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson

5

#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White

6

#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell

7

#117 3 Structural Shifts Are Breaking Traditional SEO | Jordan Koene

8

#116 Scaling from $175M to $5B: Enterprise Affiliate Lessons from Fanatics | Wade Tonkin

9

#115 The Measurement Mistakes Costing Brands Millions | Cormac Jonas

10

#114 Why Most Growth Teams Fail Before They Start | Guillaume Cabane

11

#113 How Bad Incentives Quietly Break Affiliate Programs | Ziggy Kopetti

12

#112 Affiliate Networks Drop Honey: What Really Happened | Ben Edelman & Tye DeGrange

13

#111 Why 3 Common Leadership Habits Are Killing Your Growth | Jen Goodwin

14

#110 Why Great Marketing Fails When the Data Is Broken | Howard Schaffer

15

#109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg

16

#108 Lessons from a founder who built a lean, profitable SaaS—and still hit a growth ceiling | Adam Robinson

17

#107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy

18

#106 Why 70% of Brands Are Undervaluing Affiliate Marketing | Michael Cole - SVP of Marketing at Everflow

19

#105 Why Losing the Cowboy Code Is Hurting Modern Business Ethics with Bob Feist

20

#104 Rewriting the B2B Playbook: Bryn Jones on Scaling Through Partnerships

21

#103 Human in the Loop: Smarter AI Adoption with Nicole Leffer

22

#102 Building High-Performing Teams & Smarter Testing with John Toskey

23

# 101 Smarter Affiliate Marketing Starts Here | Kayla Castro of Zenni Optical

24

#100 The Cowboy Code of Marketing: Building Trust in B2B with Tye DeGrange

25

#99 Product-Market Fit, Protocols, and the Future of Growth with Peter Denton

26

#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon

27

#97 Scaling Brands Through Performance-Based Content with Lucas Beland

28

#96 From Startups to Streaming: Kevin Weatherman’s Playbook for AI-Driven Growth

29

#95 Customer Love, AI & Hyper growth with G2’s Sydney Sloan

30

#94 Fraud Protection : Lessons in Taking Down the Internet’s biggest fraudsters | Ben Edelman

31

#93 Unlocking E-commerce Growth: Data-Driven Strategies & Brand Building | Bryant Garvin

32

#92 Scaling Sales the Smart Way with Sam McKenna | Founder of SamSales

33

#91 From Startup Servers to Global Scale: The Top CashBack Story with James Little | Group Commercial Director

34

#90 Affiliate Marketing: New Technologies & Shifting Trends | Tricia Meyer - Executive Director, Performance Marketing Association

35

#89 Beyond Coupon Sites: Diversifying Your Affiliate Marketing Strategy | Ryan Fitzgerald - Head of SME Sales, Awin Global

36

#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

37

#87 AI and SEO: A Partnership, Not a Threat | Jordan Koene, CEO & Founder of Previsible.io

38

#86 Beyond Best Practices: First-Principle Thinking in Performance Marketing | Svet Kazanjiev, Principal, Blue Services

39

#85 Scaling B2B SaaS Growth: Insights from a Smartsheet Expert | Brendan Regan, Senior Director, Lifecycle Marketing at Smartsheet

40

#84 From SMB to Enterprise: Scaling Partner Programs with Data-Driven Strategies | Kayla Hamilton, Affiliate Marketing Manager at Sage

41

#83 Redefining Brand-Publisher Relationships | Vanessa Lawrence, Chief Content Officer at Linkby

42

#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, Truist

43

#81 Building a Partner-Centric Loyalty Platform | Jason Fuentes, VP Business Development, Wildfire Systems, Inc

44

#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, Gong

45

#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTrader

46

#78 Designing Sustainable Affiliate Partnerships | Nancy Harnett, Head of Affiliate Marketing at HubSpot

47

#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack

48

#76 Unlocking B2B SaaS Growth: A Partner-Led Strategy | Jennifer Rhima , Director of Partnerships in Apollo.io

49

#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.com

50

#74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu

51

#73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified

52

#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinks

53

#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith

54

#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact

55

#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely Lerner

56

#68 Role of Thoughtful Attribution in Effective Marketing

57

#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot

58

#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong

59

Austin Tech Week '24 | Market Masters (Marketing & Branding)

60

#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat

61

#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack

62

#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners

63

#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv

64

#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi

65

#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta

66

#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com

67

#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet

68

#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor

69

#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels

70

#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate

71

#53 Todd Crawford, Co-Founder, Impact

72

#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts

73

#51 Product & Growth Advisor, Fareed Mosavat

74

#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury

75

#49 Affiliate Marketing in the UK & Beyond, Richard Wright

76

#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne

77

#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr

78

#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool

79

#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions

80

#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN

81

#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics

82

#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency

83

#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific

84

#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix

85

#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant

86

#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja

87

#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft

88

#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball

89

#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader

90

#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize

91

#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s

92

#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane

93

#31 Commerce Content and Beyond, Leilani Han, Wirecutter

94

#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics

95

#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios

96

#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio

97

#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.

98

#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap

99

#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio

100

#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact

101

#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

102

#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital

103

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

104

#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

105

#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

106

#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT

107

#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

108

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart

109

#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at Qatch

110

#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode

111

#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact

112

#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai

113

#11 Building Leading SaaS tools for the Affiliate Marketing From Partner Discovery to Auditing Tracking, Chris Tradgett, Co-Founder at Publisher Discovery, Strategic Adviser at Moonpull

114

#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at Google

115

#9 Unlocking Growth via Customer Data Platform, Graham Hunter, Head of Start Up Program at Segment

116

#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ Affiliate

117

#7 From Fishing with Dad to Scaling Agencies: Entrepreneurial Lessons from a Conversion Rate Optimization Master, Nick Harris, Head of Optimization of Acadia

118

#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTC

119

#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital Consulting

120

#4 Is Google crushing SEO as we know it? Not quite. But Change is Coming. Here is How to Prepare for your Brand. And How to Combine the Power of Affiliate and SEO. Jordan Koene, Founder of PreVisible SEO

121

#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director

122

#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com

123

#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast