All Episodes

# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange

#133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange

#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange

#131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange

#130 From 50 to 5,000 Customers in 60 Days: Pictory's PMF Story

#129 Building Enterprise-Grade AI Tools Safely | Danielle Sakher & Tye DeGrange

#128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange

#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely

#126: EMERGENCY POD: Affiliate Fraud Unpacked - The Phia Fiasco

#125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn

SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif,  and Tye DeGrange

#124 Why Authentic Content Beats the Algorithm | Yoray Halevy

CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone

Horse Lessons from Mom | Ginger DeGrange

#121 Zero Platform: 10 Great Partners Beat 100 — The Future of Local Marketing | Adam Dewer, Soci.ai

SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif

90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson

#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White

#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell

#117 3 Structural Shifts Are Breaking Traditional SEO | Jordan Koene

#116 Scaling from $175M to $5B: Enterprise Affiliate Lessons from Fanatics | Wade Tonkin

#115 The Measurement Mistakes Costing Brands Millions | Cormac Jonas

#114 Why Most Growth Teams Fail Before They Start | Guillaume Cabane

#113 How Bad Incentives Quietly Break Affiliate Programs | Ziggy Kopetti

#112 Affiliate Networks Drop Honey: What Really Happened | Ben Edelman & Tye DeGrange

#111 Why 3 Common Leadership Habits Are Killing Your Growth | Jen Goodwin

#110 Why Great Marketing Fails When the Data Is Broken | Howard Schaffer

#109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg

#108 Lessons from a founder who built a lean, profitable SaaS—and still hit a growth ceiling | Adam Robinson

#107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy

#106 Why 70% of Brands Are Undervaluing Affiliate Marketing | Michael Cole - SVP of Marketing at Everflow

#105 Why Losing the Cowboy Code Is Hurting Modern Business Ethics with Bob Feist

#104 Rewriting the B2B Playbook: Bryn Jones on Scaling Through Partnerships

#103 Human in the Loop: Smarter AI Adoption with Nicole Leffer

#102 Building High-Performing Teams & Smarter Testing with John Toskey

# 101 Smarter Affiliate Marketing Starts Here | Kayla Castro of Zenni Optical

#100 The Cowboy Code of Marketing: Building Trust in B2B with Tye DeGrange

#99 Product-Market Fit, Protocols, and the Future of Growth with Peter Denton

#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon

#97 Scaling Brands Through Performance-Based Content with Lucas Beland

#96 From Startups to Streaming: Kevin Weatherman’s Playbook for AI-Driven Growth

#95 Customer Love, AI & Hyper growth with G2’s Sydney Sloan

#94 Fraud Protection : Lessons in Taking Down the Internet’s biggest fraudsters | Ben Edelman

#93 Unlocking E-commerce Growth: Data-Driven Strategies & Brand Building | Bryant Garvin

#92 Scaling Sales the Smart Way with Sam McKenna | Founder of SamSales

#91 From Startup Servers to Global Scale: The Top CashBack Story with James Little | Group Commercial Director

#90 Affiliate Marketing: New Technologies & Shifting Trends | Tricia Meyer - Executive Director, Performance Marketing Association

#89 Beyond Coupon Sites: Diversifying Your Affiliate Marketing Strategy | Ryan Fitzgerald - Head of SME Sales, Awin Global

#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

#87 AI and SEO: A Partnership, Not a Threat | Jordan Koene, CEO & Founder of Previsible.io

#86 Beyond Best Practices: First-Principle Thinking in Performance Marketing | Svet Kazanjiev, Principal, Blue Services

#85 Scaling B2B SaaS Growth: Insights from a Smartsheet Expert | Brendan Regan, Senior Director, Lifecycle Marketing at Smartsheet

#84 From SMB to Enterprise: Scaling Partner Programs with Data-Driven Strategies | Kayla Hamilton, Affiliate Marketing Manager at Sage

#83 Redefining Brand-Publisher Relationships | Vanessa Lawrence, Chief Content Officer at Linkby

#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, Truist

#81 Building a Partner-Centric Loyalty Platform | Jason Fuentes, VP Business Development, Wildfire Systems, Inc

#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, Gong

#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTrader

#78 Designing Sustainable Affiliate Partnerships | Nancy Harnett, Head of Affiliate Marketing at HubSpot

#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack

#76 Unlocking B2B SaaS Growth: A Partner-Led Strategy | Jennifer Rhima , Director of Partnerships in Apollo.io

#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.com

#74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu

#73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified

#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinks

#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith

#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact

#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely Lerner

#68 Role of Thoughtful Attribution in Effective Marketing

#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot

#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong

Austin Tech Week '24 | Market Masters (Marketing & Branding)

#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat

#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack

#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners

#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv

#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi

#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta

#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com

#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet

#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor

#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels

#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate

#53 Todd Crawford, Co-Founder, Impact

#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts

#51 Product & Growth Advisor, Fareed Mosavat

#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury

#49 Affiliate Marketing in the UK & Beyond, Richard Wright

#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne

#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr

#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool

#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions

#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN

#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics

#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency

#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific

#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix

#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant

#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja

#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft

#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball

#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader

#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize

#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s

#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane

#31 Commerce Content and Beyond, Leilani Han, Wirecutter

#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics

#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios

#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio

#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.

#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap

#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio

#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact

#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT

#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart

#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at Qatch

#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode

#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact

#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai

#11 Building Leading SaaS tools for the Affiliate Marketing From Partner Discovery to Auditing Tracking, Chris Tradgett, Co-Founder at Publisher Discovery, Strategic Adviser at Moonpull

#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at Google

#9 Unlocking Growth via Customer Data Platform, Graham Hunter, Head of Start Up Program at Segment

#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ Affiliate

#7 From Fishing with Dad to Scaling Agencies: Entrepreneurial Lessons from a Conversion Rate Optimization Master, Nick Harris, Head of Optimization of Acadia

#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTC

#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital Consulting

#4 Is Google crushing SEO as we know it? Not quite. But Change is Coming. Here is How to Prepare for your Brand. And How to Combine the Power of Affiliate and SEO. Jordan Koene, Founder of PreVisible SEO

#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director

#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com

#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast