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All Episodes

B2B Sales Trends — 146 episodes

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Title
1

145. The Renewal Starts the Day You Close the Deal w/ Scott Lerner

2

144. Buyers Don't Need More Urgency. They Need More Certainty w/ Melissa McCabe

3

143. The Best Sales Teams Don't Scale With More Process w/ Jesse Davis

4

142. The New Rules of Cybersecurity Buying in the Age of AI w/ Marty Overman

5

141. Modern Buyers Changed. Has Your Sales Team? w/ Michael Aronowitz

6

140. Why Selling Software Isn't a Motivation Problem w/ Juha Mirsch

7

139. Most Client Briefs Miss the Real Problem w/ Emma Beckmann

8

138. Why Most Teams Are Using AI Completely Wrong w/ Fred Schwark

9

137. The Coaching System Behind High Performing Sales Teams w/ Sharla Wendt

10

136. The Hidden Pipeline Flaws That Are Ruining Your Revenue Forecasts w/ Marcus Houston

11

135. Why Sales Teams Struggle With Multi Stakeholder Deals w/ Yasha Mitrotti

12

134. Why Complex B2B Deals Are Won Before the First Meeting w/ Trushar Patel

13

133. Want Better Sales Performance? Put Your People First w/ Oliver Opitz

14

132. Why Good Sales Teams Lose Complex Enterprise Deals w/ Stuart Green

15

131. How to Protect Margin Without Losing the Deal

16

130. The Authenticity Advantage in Modern B2B Selling w/ Ritu Nadkarni

17

129. Sales Culture Behind High Performance w/ Liat Shentser

18

128. Stop Competing on Price: Differentiation Starts in Discovery w/ Rich Van Sprang

19

127. Why Urgency Is Missing in Most B2B Deals

20

126. Outcome Based Selling: Why Technical Sellers Lose Deals w/ Monia Munari

21

125. Most B2B Deals Are Lost Before Procurement Begins w/ Raymond Chow

22

124. Business Acquisition Strategy: Why Most Deals Fail After Closing w/ Marie Szymanski

23

123. Why Your Sales Process Isn’t Increasing Win Rates

24

122. Pipeline Over Revenue: Why Sales Leaders Keep Getting It Wrong w/ John Glennon

25

121. The Human Skills That Still Win Enterprise Deals w/ Dave Hirsch

26

120. Four Mistakes That Stall Enterprise Deals

27

119. Stop Chasing More Deals - Win Bigger Ones Instead w/ Ole Gerkensmeyer

28

118. Complex B2B Sales Strategy: Moving Beyond RFPs

29

117. How Employee Retention Drives Sales Growth

30

116. Why Most B2B Deals Stall Before They Even Start

31

115. 60% of B2B Deals End in “No Decision” — Here’s How to Fix That

32

114. The Future of B2B Sales: AI, Complex Deals, and Enterprise Buying

33

113. Sales Leadership Secrets: Fix Your Sales Pipeline Management

34

112. Customer Centricity in B2B Sales: Why Partner-Enabled Selling Wins

35

111. Enterprise Sales Strategy: Why Ecosystem Collaboration Wins Deals

36

110. Why Buyers Don’t Decide in B2B Sales | Sales Strategy Explained

37

109. Enterprise Sales Strategy: How References Shorten Deals

38

108. Why Expertise Alone Doesn’t Close Deals in Healthcare Sales

39

107. Product-Led Growth at Navan: Why Not Every Signup Deserves a Sales Call

40

106. Strategic Selling Means Having the Conversations Others Avoid

41

105. Outcome-Based Selling: Why Most Sales Transformations Stall

42

104. The Real Reason Complex B2B Sales Deals Stall | Cross-Functional Alignment

43

103. Relationship Selling at Scale: Why Trust Beats Process Every Time

44

102. The Sales Enablement Strategy Modern Go-To-Market Teams Actually Need

45

101. Why RFPs Fail in B2B Sales: A Sales Leadership Playbook

46

100. Sales Trends 2026: Increasing Sales Performance & Confidence in Selling

47

99. Sales Technique for High Performance in Modern B2B Teams (Best Of)

48

98. Sales Team Culture Building: From Process to Performance (Best Of)

49

97. Sales Engineering & Business Development: The Role That Wins Enterprise Deals (Best Of)

50

96. Sales Discovery That Works: Turning B2B Business Pain Into Action

51

95. Consultative Selling and the Sales Funnel: Why Saying No Wins More Deals

52

94. Public Sector Sales Leadership: Driving ROI in B2B Through Outcomes

53

93. Sales Enablement Strategy: Why Preparation Is the New Differentiator

54

92. Data Integration in Healthcare: How AI and Sales Enablement Are Changing B2B Sales

55

91. People-First Leadership: The Missing Link in Sales Motivation

56

90. Why Your Pitch Fails in the C-Suite - And Why Outcome-Based Selling Works

57

89. Sales Operations Planning: The Hidden Engine Behind Strategic Selling Success

58

88. When Hyper-Growth Hits the Wall: GTM & Sales Enablement Driving Sustainable Revenue

59

87. From Farmers to Hunters: Proactive Selling for Modern GTM Teams

60

86. Sales Training That Works: Mastering Problem Identification and ROI Selling Marketing

61

85. Emotional Intelligence in Sales: How Ownership Culture Changes Everything

62

84. How Coaching Culture Drives Customer Centricity & Value Based Selling

63

83. How a Smart Comp Plan Powers Your GTM Strategy

64

82. Why Buyers Don’t Need Sellers - And How to Win Them Back in Complex B2B Sales

65

81. IoT: Breaking Out of Commodity Selling

66

80. How Renesas Drives Predictable Growth Through Data & Trust

67

79. Leading with Clarity: Inside Microsoft’s Sales Culture with Jake Mannino

68

78. How to Keep Your ICP Alive | Shaun Scott on Building a Living Sales Strategy

69

77. The Healthcare Sales Process: How to Build Relationships at Every Level

70

76. The Age of AI and Sales Performance: Building Elite Teams with Justin Geib

71

75. Lead Generation Reinvented: Inside the SDR Engine with Robert Karpovich

72

74. Selling the Future: Building Credibility in an AI-Driven World

73

73. Staying Coherent in Complex Deals

74

72. From Funnel to Culture: Building Revenue That Lasts

75

71. Building Sales Teams for Modern Buyers

76

70. From Handoff to Partnership: Rethinking the Customer Lifecycle

77

69. The New Sales Engineer: Scaling Impact Without Spreading Thin

78

68. From Data to Deals: Enabling Sales with Precision, Not Promises

79

67. Beyond Value Selling: Building a Culture of Outcome, Impact, and Economic Value

80

66. Relevance Over Noise

81

65. How to Equip Your Executive Team to Champion Your Deal

82

64. Selling Without the Hard Sell

83

63. The Referral Advantage: Selling Through Partnerships That Scale

84

62. The Cost of Inaction in Healthcare Sales

85

61. Winning Through the Channel: Mindset, Trust, and Execution

86

60. Turning Sales Plans Into Outcomes

87

59. Enabling Sales Managers to Drive Results

88

58. Winning Through Partnerships: The Future of Channel Sales & Sales Leadership

89

57. The Hidden Cost of Selling Too Fast: Slowing Down to Win Big

90

56. AI Is Here — But Sales Is Still Human

91

55. Beyond the Lone-Wolf Seller: How Sales Teams Can Win Together

92

54. Winning the RFQ Game: How Sales Teams Can Shape Deals Before They’re Written

93

53. How Procurement Helps You Win Bigger Deals

94

52. Mastering Startup Sales: Lessons from a One-Person Sales Team

95

51. Why Thinking Differently Isn’t Enough—Sales Success Comes from Action

96

50. Why You're Not Winning More Deals—And What to Do About It

97

BONUS Episode: Top Sales Traits, According to the Best in the Game

98

49. Helping Buyers See the Problem: The Key to Unlocking Sales

99

48. Closing the Gap Between Sales Strategy and Execution

100

47. Breaking Out of the Commodity Trap: Selling Value in Enterprise Software

101

46. From $40M to $150M: Saviynt's Blueprint for B2B SaaS Expansion

102

45. Reframing Objections to Unlock Better Outcomes: Critical Sales Skills for 2025

103

44. Sales Mindset & Resilience: How to Stay in the Game and Win

104

43. Mastering Coachability: The Key to Sales Growth

105

42. Building High-Performing Sales Teams: Lessons from Salesforce

106

41. How Active Listening Drives Sales Success

107

40. Building Trust in Sales: From Salesperson to Trusted Advisor

108

39. The Art of Debrief: Building a Winning Sales Culture

109

38. Mastering Sales Discipline

110

37. Transforming Sales Engagement with AI and Personalization

111

36. Sales Success Through Preparation and Relationship-Building

112

35. Mastering Growth and Leadership: Scaling and Managing in Revenue Ops

113

34. The Evolution of Digital Sales Strategy

114

33. The Relentless Mindset

115

32. Harnessing the Library of Pain in Sales

116

31. Channeling the Great One: Strategies for Building and Leading Sales Teams in Tech

117

30. The Three Pillars of Elite Salesmanship

118

29. The Sales Engineer Evolution: From Demo Monkeys to Strategic Advisors

119

28. Landing the Giants: Targeting and Winning Over High Value Accounts

120

27. Honing the Sales Ecosystem: Scaling an Elite Sales Operation

121

26. Global Business Development: Effective Sales Behaviors and Cross-Cultural Considerations

122

25. Unleashing the Power of Top B2B Sales Performers

123

24. Holistic Revenue Enablement: An Integration of Tech and Psychology

124

23. Innovations And Insights From Adtech Sales

125

22. Digital Transformation and Sales Strategy: Navigating Unprecedented Challenges

126

21. Retaining And Renewing B2B Clients: A Deep Dive With Jeff Brades

127

20. Revolutionizing Sales: Is Go-To-Market Enablement the Future of Sales?

128

19. Mastering the Science of Sales Psychology

129

18. Decoding the Role of CRO: Shaping Revenue Strategies in the C-Suite

130

17. Scaling Excellence: Strategies for Growing Boutique Professional Service Firms

131

16. Forging Your Career Path in B2B Sales w/ Christine Kidder

132

15. Lead Nurturing Tactics for Small Businesses

133

14. How to Excel in Medical Technology Sales

134

13. What Makes The Ideal Sales Rep? Building Your IRP

135

12. Accelerating the Development of Top Sales Talent

136

11. A Superstar SDR’s Guide To Cold Prospecting

137

10. Building a Brand that Accelerates Deal Velocity

138

9. Reframing the Sales Funnel

139

8. How Google Is Revolutionizing Sales Enablement in 2022

140

7. How Finnair is delivering innovative sales methodologies to the post COVID tourism industry

141

6. Orchestrating Value Through the Social Footprint Method

142

5. Dealing With Procurement and Tough Professional Buyers

143

4. The Secret Sauce Of Sales Enablement [Seth Rosen]

144

3. Creating a Sales Ecosystem That Generates Sustainable Value

145

2. Fueling the Sales Addiction

146

1. From History Channel to SciFi: The Evolution of B2B Sales