All Episodes

129. Sales Culture Behind High Performance w/ Liat Shentser (VP at SentinelOne)

128. Stop Competing on Price: Differentiation Starts in Discovery w/ Rich Van Sprang (VP Sales Americas at Hitachi Vantara)

127. Why Urgency Is Missing in Most B2B Deals

126. Outcome Based Selling: Why Technical Sellers Lose Deals w/ Monia Munari (SVP Sales, Siemens Energy)

125. Most B2B Deals Are Lost Before Procurement Begins w/ Raymond Chow (VP Asia Pacific at Cytiva)

124. Business Acquisition Strategy: Why Most Deals Fail After Closing w/ Marie Szymanski (GM at Atlas Copco)

123. Why Your Sales Process Isn’t Increasing Win Rates

122. Pipeline Over Revenue: Why Sales Leaders Keep Getting It Wrong w/ John Glennon (SVP of Sales, North America at Sinch)

121. The Human Skills That Still Win Enterprise Deals w/ Dave Hirsch (Regional Director at Bloomberg)

120. Four Mistakes That Stall Enterprise Deals

119. Stop Chasing More Deals - Win Bigger Ones Instead w/ Ole Gerkensmeyer (CSO at Nexperia)

118. Complex B2B Sales Strategy: Moving Beyond RFPs

117. How Employee Retention Drives Sales Growth

116. Why Most B2B Deals Stall Before They Even Start

115. 60% of B2B Deals End in “No Decision” — Here’s How to Fix That

114. The Future of B2B Sales: AI, Complex Deals, and Enterprise Buying

113. Sales Leadership Secrets: Fix Your Sales Pipeline Management

112. Customer Centricity in B2B Sales: Why Partner-Enabled Selling Wins

111. Enterprise Sales Strategy: Why Ecosystem Collaboration Wins Deals

110. Why Buyers Don’t Decide in B2B Sales | Sales Strategy Explained

109. Enterprise Sales Strategy: How References Shorten Deals

108. Why Expertise Alone Doesn’t Close Deals in Healthcare Sales

107. Product-Led Growth at Navan: Why Not Every Signup Deserves a Sales Call

106. Strategic Selling Means Having the Conversations Others Avoid

105. Outcome-Based Selling: Why Most Sales Transformations Stall

104. The Real Reason Complex B2B Sales Deals Stall | Cross-Functional Alignment

103. Relationship Selling at Scale: Why Trust Beats Process Every Time

102. The Sales Enablement Strategy Modern Go-To-Market Teams Actually Need

101. Why RFPs Fail in B2B Sales: A Sales Leadership Playbook

100. Sales Trends 2026: Increasing Sales Performance & Confidence in Selling

99. Sales Technique for High Performance in Modern B2B Teams (Best Of)

98. Sales Team Culture Building: From Process to Performance (Best Of)

97. Sales Engineering & Business Development: The Role That Wins Enterprise Deals (Best Of)

96. Sales Discovery That Works: Turning B2B Business Pain Into Action

95. Consultative Selling and the Sales Funnel: Why Saying No Wins More Deals

94. Public Sector Sales Leadership: Driving ROI in B2B Through Outcomes

93. Sales Enablement Strategy: Why Preparation Is the New Differentiator

92. Data Integration in Healthcare: How AI and Sales Enablement Are Changing B2B Sales

91. People-First Leadership: The Missing Link in Sales Motivation

90. Why Your Pitch Fails in the C-Suite - And Why Outcome-Based Selling Works

89. Sales Operations Planning: The Hidden Engine Behind Strategic Selling Success

88. When Hyper-Growth Hits the Wall: GTM & Sales Enablement Driving Sustainable Revenue

87. From Farmers to Hunters: Proactive Selling for Modern GTM Teams

86. Sales Training That Works: Mastering Problem Identification and ROI Selling Marketing

85. Emotional Intelligence in Sales: How Ownership Culture Changes Everything

84. How Coaching Culture Drives Customer Centricity & Value Based Selling

83. How a Smart Comp Plan Powers Your GTM Strategy

82. Why Buyers Don’t Need Sellers - And How to Win Them Back in Complex B2B Sales

81. IoT: Breaking Out of Commodity Selling

80. How Renesas Drives Predictable Growth Through Data & Trust

79. Leading with Clarity: Inside Microsoft’s Sales Culture with Jake Mannino

78. How to Keep Your ICP Alive | Shaun Scott on Building a Living Sales Strategy

77. The Healthcare Sales Process: How to Build Relationships at Every Level

76. The Age of AI and Sales Performance: Building Elite Teams with Justin Geib

75. Lead Generation Reinvented: Inside the SDR Engine with Robert Karpovich

74. Selling the Future: Building Credibility in an AI-Driven World

73. Staying Coherent in Complex Deals

72. From Funnel to Culture: Building Revenue That Lasts

71. Building Sales Teams for Modern Buyers

70. From Handoff to Partnership: Rethinking the Customer Lifecycle

69. The New Sales Engineer: Scaling Impact Without Spreading Thin

68. From Data to Deals: Enabling Sales with Precision, Not Promises

67. Beyond Value Selling: Building a Culture of Outcome, Impact, and Economic Value

66. Relevance Over Noise

65. How to Equip Your Executive Team to Champion Your Deal

64. Selling Without the Hard Sell

63. The Referral Advantage: Selling Through Partnerships That Scale

62. The Cost of Inaction in Healthcare Sales

61. Winning Through the Channel: Mindset, Trust, and Execution

60. Turning Sales Plans Into Outcomes

59. Enabling Sales Managers to Drive Results

58. Winning Through Partnerships: The Future of Channel Sales & Sales Leadership

57. The Hidden Cost of Selling Too Fast: Slowing Down to Win Big

56. AI Is Here — But Sales Is Still Human

55. Beyond the Lone-Wolf Seller: How Sales Teams Can Win Together

54. Winning the RFQ Game: How Sales Teams Can Shape Deals Before They’re Written

53. How Procurement Helps You Win Bigger Deals

52. Mastering Startup Sales: Lessons from a One-Person Sales Team

51. Why Thinking Differently Isn’t Enough—Sales Success Comes from Action

50. Why You're Not Winning More Deals—And What to Do About It

BONUS Episode: Top Sales Traits, According to the Best in the Game

49. Helping Buyers See the Problem: The Key to Unlocking Sales

48. Closing the Gap Between Sales Strategy and Execution

47. Breaking Out of the Commodity Trap: Selling Value in Enterprise Software

46. From $40M to $150M: Saviynt's Blueprint for B2B SaaS Expansion

45. Reframing Objections to Unlock Better Outcomes: Critical Sales Skills for 2025

44. Sales Mindset & Resilience: How to Stay in the Game and Win

43. Mastering Coachability: The Key to Sales Growth

42. Building High-Performing Sales Teams: Lessons from Salesforce

41. How Active Listening Drives Sales Success

40. Building Trust in Sales: From Salesperson to Trusted Advisor

39. The Art of Debrief: Building a Winning Sales Culture

38. Mastering Sales Discipline

37. Transforming Sales Engagement with AI and Personalization

36. Sales Success Through Preparation and Relationship-Building

35. Mastering Growth and Leadership: Scaling and Managing in Revenue Ops

34. The Evolution of Digital Sales Strategy

33. The Relentless Mindset

32. Harnessing the Library of Pain in Sales

31. Channeling the Great One: Strategies for Building and Leading Sales Teams in Tech

30. The Three Pillars of Elite Salesmanship

29. The Sales Engineer Evolution: From Demo Monkeys to Strategic Advisors

28. Landing the Giants: Targeting and Winning Over High Value Accounts

27. Honing the Sales Ecosystem: Scaling an Elite Sales Operation

26. Global Business Development: Effective Sales Behaviors and Cross-Cultural Considerations

25. Unleashing the Power of Top B2B Sales Performers

24. Holistic Revenue Enablement: An Integration of Tech and Psychology

23. Innovations And Insights From Adtech Sales

22. Digital Transformation and Sales Strategy: Navigating Unprecedented Challenges

21. Retaining And Renewing B2B Clients: A Deep Dive With Jeff Brades

20. Revolutionizing Sales: Is Go-To-Market Enablement the Future of Sales?

19. Mastering the Science of Sales Psychology

18. Decoding the Role of CRO: Shaping Revenue Strategies in the C-Suite

17. Scaling Excellence: Strategies for Growing Boutique Professional Service Firms

16. Forging Your Career Path in B2B Sales w/ Christine Kidder

15. Lead Nurturing Tactics for Small Businesses

14. How to Excel in Medical Technology Sales

13. What Makes The Ideal Sales Rep? Building Your IRP

12. Accelerating the Development of Top Sales Talent

11. A Superstar SDR’s Guide To Cold Prospecting

10. Building a Brand that Accelerates Deal Velocity

9. Reframing the Sales Funnel

8. How Google Is Revolutionizing Sales Enablement in 2022

7. How Finnair is delivering innovative sales methodologies to the post COVID tourism industry

6. Orchestrating Value Through the Social Footprint Method

5. Dealing With Procurement and Tough Professional Buyers

4. The Secret Sauce Of Sales Enablement [Seth Rosen]

3. Creating a Sales Ecosystem That Generates Sustainable Value

2. Fueling the Sales Addiction

1. From History Channel to SciFi: The Evolution of B2B Sales