All Episodes
Fitness Business Insights with Matt Robinson — 346 episodes
Nobody Notices When It Goes Wrong
The Loyalty Ladder: How to Keep Clients for Years, Not Months
Paul Mutlow Interview
10 PT Clients in 90 Days: Starting From Zero
This Beats ANY Niche
Ready for the September Rush?
Fitness Business Lessons from Mickey Mouse
How to Do Online Coaching Properly with Ajay Sidhu
5 Ways My Clients Are Getting PT Clients Right Now
Your Business Can't Outgrow You
5 Shifts Every PT Needs to Make as the Fitness Industry Matures
3 Things I Learned at the UK's Biggest Fitness Event
From Rock Bottom to £7k a Month: Dean Foley's Story
I Wasted £3k on This...
The Two Hours That Will Make or Break Your Business
8 Questions Every PT Should Be Asking Right Now
How Chris Went from ZERO Clients to a Full House in Months
Your Biggest Business Bottleneck
The Two Levels of PT Business Intelligence
How to Get Your Paid Pipeline Live (And Selling) in 30 Days
How the Best PTs Structure Their Entire Business
Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Why PTs Hit the £2k Ceiling (And How to Break It)
How to Get PT Clients Without Free Consultations - The Paid Pipeline
You Don’t Need £10k Months. You Need a Money System
Escaping The Fitness Matrix: Tashan’s Playbook for Doing Fitness Differently
How to Convert the People Who’ve Been Watching You for Months
Stop Chasing Free Leads (You’re Playing the Wrong Game)
Good News: Competition Just Got Easier for Personal Trainers
Carly Killen: Building a Fitness Career That Actually Fits Your Life
What the Latest Fitness Industry Data Reveals About Your Next Clients
He Slapped Me Across the Face: A Brutal Lesson in Fitness Business Survival
86% of PTs Quit in 2 Years: Here’s the System Keeping You Trapped
She Had No Clients, No Experience and No Members in Her Gym. Now She Earns £13k More Than Her Old Salary (Sam Rice’s Story)
Never Struggle for Clients Again (The 3 Buckets Every PT Needs)
The January Rush Fallacy: Why Gym Floors Are Busy But PT Diaries Aren’t
The Biggest Business Mistake Fitness Coaches Keep Making
The Coaching Standards Panel Interview Matt
Why You Feel Behind Even When Your Business Is Growing
The Fitness Contradiction: Why Coaches Are More Confused Than Ever
Your Fitness Business Is Bleeding Money
Fitness Lead Generation in 2026 (The 3-Part System You Need)
The Skill You Built in Fitness That Can Transform Your Business
The 3 Types of Fitness Coaches I Work With (And How They Grow)
How to Raise Your Prices Without Losing Any Clients
The Future of Fitness: 2026 and Beyond (What Coaches Need to Know Now)
How to End the Year Strong & Start 2026 Ahead
How to Use AI Without Overwhelm (The 3 Rules That Actually Work)
The Thinking Tools That Separate Good Coaches from Great Ones
Why 90% of PTs Market Their Business Wrong (And How to Fix It)
The One Advantage AI Can’t Steal From You
Are You Misreading The Fitness Market?
Fitness Coaching is Dying
How to Build Online Clients Without Going Fully Online
Matt...Like You've Never Heard Him Before
The 4 Money Milestones Every Coach Needs to Hit
Fix These Mistakes Before You Launch Your PT Offer
Matt Gets Interviewed About One of His Key Systems
The Accountability Illusion: Why Most Coaches Get It Wrong
Nail Tough Client Conversations (Without Losing Business)
This Positive Behaviour Is Ruining Your Progress
The 7/11/4 Framework for Getting In-Person & Online Clients
Think Better. Solve Faster. Grow Smarter.
The 5-Part Formula for Fitness Business Growth
3 Moves to Make When Business Slows Down
How to Build a Business That Actually Works for You
Add £1,000+ Recurring Revenue—Step by Step
The Marketing Trap That’s Killing Your Business
The Only Shortcut That Actually Works
3 Ways AI Will Disrupt The Fitness Industry
Should You Charge for Check-Ins?
How to Thrive in a Cost of Living Crisis
Stuck? This Shift Changes Everything
The 3 Stages of Fitness Business Growth
My Journey from Fitness Business Struggles to Success
Why People Aren't Buying: Unlocking the Buyer’s Journey
9 No-Brainer (FREE) Lead Gen Opportunities
Fitness' Dirty Secret: The High-Ticket Lie (Exposed)
The 14-Day Business Overhaul: This Simple System Helped One Coach Sign 7 Clients, FAST!
The 'Gym Floor Fallacy' - What The 'Gurus' Are Missing...
The £60k+ Fitness Formula
More Leads, More Clients: The Lead Gen System That Actually Works
The Secret to Out-Sized Results
The Tables Are Turned on Matt!
Build Success Recipes With This Simple Technique
How To Use Fitness Trends To Your Advantage
How We're Going To Change The Fitness Industry
The Framework for Endless Leads and Sales Success
Never Struggle for Clients Again!
Get Ahead In 2025 With These Two Skills...
Merry Christmas - The Push vs. Pull Conundrum
3 Under-Used Fitness Business Models
How To Create Your Own Freedom With Your Fitness Business
Sales & Consultation Insights You CANNOT Miss...
Become Irreplaceable And Never Struggle for Clients
January Success Starts Now - Do These 5 Things...
The Stupidly Simple Numbers Behind A Successful PT Business
Understanding Paid Marketing in Fitness and How To Get Started
Private Client Event Insights - Part 2
Private Client Event Insights - Part 1
A Look Back On The Future of Fitness
Now Is A Great Time To Do This In Your Fitness Business...
Podcast Update
Use THIS To Your Advantage Over Your Competition
My WORST Fitness Business Investments
The Most Important Skillset in Your Fitness Business
This Fitness Offer Generated...39 Leads & 21 Clients
What Does Matt Do? Behind His Coaching Business...
Simplifying Your Social Media Strategy
Coaches Questions: Income Protection, Injured Clients & Content Consistency
Sell PT To Multiple Leads At Once
Easy PT Sales Conversations
Will Ozempic Ruin The Fitness Industry?
The EASIEST Way to Stand Out in Fitness
21 Ways to get PT Clients Now!
Insights from My Private Client-Only Event
Say THIS To Troublesome Clients...
Apply THIS to Your Learning...
Turn One Testimonial into 100's of Leads
Easily Get Clients in the Next Few Weeks
Sleep Secrets for You and Your Clients with Ben Pratt
How I Built My PT Client Base
Have You Ever Thought About This?
From Class Instructor to Facility Owner with Sophie Richardson
Coaches Questions: How to promote Your PT Business & Dealing with Knowledge Overwhelm
How To Run A High-Profit, Low-Stress Fitness Business in 5 Steps
Unbreakable Finances - Live Event Insights (Part 2)
Attracting Clients, Finding Your Niche & Creating Better Offers - Live Event Insights (Part 1)
Ben McDonald - A Hidden Skill All Coaches Need To Develop
Stephen Lunt - Combining The PT & Physio Skillsets
Stuart Aitken - Behind The Scenes of Fitness Business Coaching
Lessons Learned from Award-Winning Gym Owners - The Colony Health & Fitness
Ash Grossman - Body Mechanics Myths, Understanding Flexibility, and Creating Fitness Business Success
Sam Young - High-Ticket Coaching, Opening a Gym, and Understanding Your Clients
Ben Coomber - Supplement Ethics, Becoming Awesome & The Evolutions of a Coach
Nick Davis: The Realities of Being a PT, Overcoming Addiction & What Makes a Great Coach
Important Announcement!
Understanding and Leveraging the Change Curve
Questions from Our Coaching Clients
Unlocking Gym Floor Potential: Leads to Clients Made Easy
7 Ways to Grow Your Business in January
Ahead of the Curve: 2024's Emerging Fitness Trends
Beyond the Basics: Advanced Techniques in Goal-Setting and Reviews
STOP Doing This For The Gym
Coaches Questions: A Festive Guide for Fitness Coaches
Handling Stress, Dealing with Pressure, Overcoming Overwhelm in Your Fitness Business
Social Media: Necessity or Luxury for a Full Fitness Business?
Episode 200: A Legacy Message for Our Children
From Gyms to Online: Deciding on Your Fitness Business Journey
Embracing the 'No': Cultivating Resilience in Sales & Service
Leads, Sales & Clients: Tackling Fitness Business' Top 3 Challenges
Mastering the Business: Expert Answers to Coaches' Queries
Live Event Part 3: Unveiling Our Proven Tracking Tool
Live Event Part 2: Building a Successful Marketing Campaign
Live Event Part 1: Influence, Referrals & Re-Activations
The £16,000 Lesson: Business Coaching Red Flags
Attracting the Best: Setting Standards for Ideal Clients (And How To Handle Troublesome Ones)
From Niche Choices to Holiday Peace: Your Coaching Questions Answered
Future-Proof Your Life: How to Prioritise for Success
Stay on Track & Focused: Weekly Reviews for Business Success
How Much Do Personal Trainers Earn? Shocking Stats Revealed...
Paid from Free: Mastering the Art of 'Reach, Teach, and Ask'
Coaching Lessons from Parenthood: An Unusual Crossover
The Key to Stress-Free Finances in Fitness
Halve Your Stress by Plugging in These 3 Systems in to Your Fitness Business
Overcoming No-Shows to Maximise Your Sales Conversations
Live Event Part 2: Unlocking Human Potential - Practical Psychology in Fitness
Live Event Part 1: AI Advantage - Leveraging Artificial Intelligence in Fitness
MTB Fitness: Building an Online Fitness Business with Matt Mooney
How to Prepare Clients (or Yourself) for Big Physical Challenges
Overcoming Setbacks in Your Fitness Business
Mastering Muscle Building: Principles & Practices with Zac Cotton
Fundamental Strength Training with Alex Lenkowski - Empowering the General Population
Simplifying Fitness: Core Concepts for Effective Training
Conquering Price Objections: PT Business Strategies
Ask The Hosts: Health Hacks, Recent Learnings, Upcoming Projects and More
Coaches Notes: Marketing Strategies, Selling Semi-Private, Keeping Promotions Relevant, Where to Focus, Financial Targets and More
Do THIS Before Implementing Strategy...
The 3-Step Fitness Business Boost - Let's Review Your Progress
Josh Mullin - Gym Floor Approaches, Business Insights & Lessons Learned After Almost 20 Years in the Fitness Industry
Matt Kay - Career Longevity, Nailing Lead Gen & Building Successful Gyms
Will Atkins - Growing a Fitness Business Through Social Media, A Change in Approach to Nutrition, and Niching Down Your Business
Nicole Messham - Optimising Fitness Journeys for Pre and Postnatal Clients
Ash Grossman - From Finance to Movement Specialist
AI for Fitness Businesses: How To Use AI To Streamline Your Business
How To Succeed, Your Way!
Exclusive Insights: Key Lessons from Our Private Client Event
Carly Killen - Building A PT Business During The Toughest Time In Recent History
Use This to Drive Better Behaviours
Our Biggest Lessons Learned In 2022
10 Standards of Top Personal Trainers
Coaches Questions: When to Increase Prices, Stopping Clients Leaving, Lead Generation, Getting Paid on Time...and more!
Achieve Your Business Goals By Mastering Momentum
Simple Steps to Success in 2023
Your New Year Reset
Overcoming a 'Taboo' Subject with Mel Larkin
Make Your Business 10x Easier to Find Online
Episode 150 - Your Questions, Answered!
Sleep Better Using This - James Leinhardt from Levitex Sleep
More Sales in 4 Steps
Get 10 New Clients in 4 Weeks
The Ultimate Onboarding Process for Your Fitness Business
4 Tips to Finish 2022 Strong And Get Ahead for 2023
Logan Dubé - Injury & Pain-Free Movement
The Colony Health & Fitness - A Different Kind of Gym Experience
Coaches Questions - Difficult Clients, Leads with no Footfall, Why clients leave...and more!
Paul's Big Project - Launching A Gym, Handling Leads & Sales, Running a Team, Plus More!
Mark Edmondson - Peak Performance Coach
Gavin McNamee - Live Your Life...and be a PT
Strength and Performance - Running A Successful Fitness Facility
Josh Reilly - CrossFit Competitor, Business Owner & Masters Student
Stuart Aitken: Educating PTs with Lift The Bar (LTB)
Off Scratch Golf: Online Fitness with a Difference
The Strength Collective - 15 Months in to Running a Gym - Lessons Learned
Jo Perruzza - Mental Health in the Fitness Industry
Matt Vs. Paul - The Interview Edition
Adam Cummins - Differences Between PT Nutrition & Dietetics
The Golf PT - From S&C Coach to Fitness Business Owner
Liam Slater - From Pro Wrestling, to Personal Training, and Back Again
Beth John - From Employed PT to Self-Employed PT - The First 12 Months
Karl Morris - Mastering Your Mind Through Psychology
Dax Moy - The UK's Most Expensive PT, Studio Owner, Master Coach & Educator
Casey Zavaleta - The Key Elements of Habit Coaching
Your Recent Questions...Answered!
Reviews Made Simple: How to Fit Them in to Any Fitness Business Model
Reviews: What Questions Should You Ask?
Reviews: The Secret to a Successful PT Business?
Coaches Questions - Personal Training FAQ
How To Run Semi-Private Sessions - Programming for Small Groups
How To Convert To A Semi-Private Fitness Business
Semi Private.. What? Why? When?
We Disagree with James Smith On This One...
After-Sales Steps that Drive Retention & More Business
Pitch Like A Pro
Handling Sales Objections in Fitness
Grow by Selling to Humans
Grow by Selling to Reptiles and Mammals
7 Steps Before the Sale that Increase Sales
Series End: Questions from Listeners & Mentees
Intro: Consultations That Convert - The Ultimate Guide
Top Resource Recommendations for PT's
Steal Our Content System & Make Content Marketing A Breeze
How to Work 'ON' Your Fitness Business...And Claw Back Your Time
10 PT Lead Generation Strategies That Your Competition Aren’t Using
Planning for Fitness Business Success in 2022
Fitness Business Success in 2022 - Intro
Landmark Episode #100 - Two Special Guests
Answers Our Mentees Received, That You Need To Hear
Jordan Swindells - The Dream Personal Training Business
Myles Downey - Expert Coaching Advice for Fitness Professionals
Tom Vasey - From Zero to FULL in Under 8 Months
Kevin O'Neil from Breatheolution - Breath Work & Cold Exposure Therapy
Dr. Mark Bubbs - Nutrition Protocols for PT Clients
Frequently Asked Business Questions
A Simple Tool to Free Your Time
Improve Retention with these Client Care Systems
Struggling with Sales? Steal This Process...
How To Get Clients When You First Start
Fitness Business Mini-Series: Introduction
Nutrition FAQ for Personal Trainers
Niching in Nutrition: Nutrition Coaching
What's The Best Way to Track Food with Clients?
Teaching Nutrition Basics to Clients
Basic Nutrition Assessments for Personal Trainers
Nutrition Systems: Intro
Coaches Notes: Ben McDonald & Matt Dewhurst Interviews
Using Reviews & Re-Assessments to Improve Your Business
Expert Interview: Matthew Dewhurst
Assessment Led Programming
Expert Interview with Ben McDonald
Key Movements Assessments
Assessment and Programming: Intro
We're Changing the Podcast...
How To Write Semi-Private Programs
Leadership, Parenting and Coaching
Which is the Best Business Model?
Making Hard Work Easy
How To Increase Your Prices Properly
How To Uncover Your Personal Values
5 Things Successful PT's Do
Interview: Jonny Brooks - The Strength Collective
Top 5 Episodes for New(ish) PTs
The Best Fitness Education Resources
Interview: Will Atkins - From Teacher to PT & Online Coach
Interview: Adam Neal - Dad, Business Owner & Ex-Athlete
Organising Kick-Ass Events
Gym Startup with Mike & Dave from Strength in Numbers
Improve Your Business with Self-Care
The Keys to Excellent Coaching
The Ultimate Guide to Lead Generation
Interview: Education & The PT Career Path with Alex Lenkowski
How To Target Ideal Clients
How To Implement Key Business Systems
Avoiding Zoom-Doom
Interview: Jonny Baird - The Journey So Far
Learning From Social Media? The Do’s & Do Nots
Financial Success in Your Fitness Business
Business Health Check
A Structure For Goal Setting & Business Planning
Structuring A PT Business Around Holiday Seasons
Fitness Business Rebuild: 3 Core Principles
Welcome Back: The Pro-Fit Podcast Relaunch
Where Have We Been? A Little Update From Matt
The ONLY Way To Lose Weight
How To Start & Build Your Email List
How To Get Your Fitness Business Online
Re-Thinking Your Online Presence & Building Your Own Platform
Forget New Year's Resolutions, Try This Instead...
38 - The Most Popular Episodes of 2019
37 - Rachel Webb: Aches, Pains, Injuries & Joint Health
36 - Up Your Skills, Business & Health With These 4 Recommendations...
35 - Natalie Lowe - How to Niche a Fitness Business & Improve At Golf
34 - Patrick McEown: How Nasal Breathing Can Completely Change Your Health
33 - Thoughts on Online PT, Staying Grounded, 'Niches' & More
32 - An Interview With The Host - Matt Robinson
31 - Mike Robinson - How To Run A Marathon Even If Your Not A Marathon Runner
30 - Is Your PT Business Set for 2020?
29 - Shane Williamson: From Fitness Instructor to Fully-Booked PT
028 - Sarah Langdale: Mental Health in Fitness
027 - Chris Lenkowski - Mindset & Goal-Setting
26 - A Simple Question I've Not Answered For You Yet...
025 - Why You Eat The Wrong Things
024 - Five Things I Would Change If I Started Again
023 - The Hidden 1%'s in Your PT Business
022 - Rich Hopkins: The Wizard of PT Sales
021 - 7 Strategies To Double Your PT Business
020 - Four Pillars of Your PT Business
019 - Becki Keegan: Achieving Huge Success as PT in Under 3 Years
018 - Alex Lenkowski - Education & Raising PT Standards
017 - Is Personal Training Dead?
016 - A Quick Pro-Fit Podcast Announcement
015 - Tom Bainbridge: Coaching, Crash-Dieting & The Use Of AI In Fitness
014 - Andy Ramage from One Year No Beer
013 - Adam Cummins: Unlearn What You Think You Know About Nutrition
012 - Ben Coomber - Life, Fitness & Business
011 - The Big Review
010 - How To Handle Losing A Client & What To Do
009 - 3 Non-Fitness Books to Boost Your Fitness Business
008 - Paul Campey's 3-Step System for Creating Financial Success
007 - Ben Pratt Discusses Sleep Importance, How to Assess & Strategies to Improve
006 - Setting New Clients Up for Success
005 - The Power of an Excellent Consultation Process
004 - From CrossFit to Pro-Fit with Matt Dewhurst
001 - An Intro to The Pro-Fit Podcast
003 - The 3-Step Gym Floor System
002 - Building a Semi-Private PT Business with Rich Malpass