All Episodes
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy — 64 episodes
Special Announcement 💚
Quick lil announcement
April Dunford: Nailing Competitive Positioning
Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)
Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)
Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky
Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)
Evidence-Based Marketing as a Competitive Advantage w/ Evan Huck (Co-Founder & CEO of UserEvidence)
Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin Pei
How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)
Part 1: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)
Part 2: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)
Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)
Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)
Competitive Intel lessons from Oracle, AWS, and Databricks w/ Mayur Palta
The Burnout Episode w/ Ranee Soundara
Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi)
Pivoting From Government to Corporate Competitive Intel w/ Sam Rinaldo (CI at Lucid) & Tracy Berry (CI at Freshworks)
Anand Sanwal: What Software Buyers REALLY Think About Their Vendors
Bobby Pinero: Building a Business Alternative to Excel
Anthony Kennada: Owned Audience as a Competitive Moat
The Win-Loss Episode with Ryan Sorley
Product Marketing President's Club w/ Mayur Palta from Databricks & Tirrah Switzer from Community Brands
The Secrets to Succeeding With 3rd-Party Analyst Firms w/ Jarod Greene
Juan Mendoza: Building A Newsletter-Based Media Company
PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
May Habib: How To Win In the Generative AI Space
Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
Devon O'Rourke: Building a Product Marketing Consultancy
Christopher Lochhead: the Godfather of Category Design
Camille Trent: Tracking the Latest Tech Trends
Howard Lerman: Designing a Sub-Category To Take On Zoom & Slack
Category Creation & How To Be a Productive Product Marketer w/ Jason Oakley (Klue)
Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG Competitors
Raechel Lambert: How To Make 6-Figures as a Freelancing Product Marketer
Dave Gerhardt: Drift, Privy, Exit Five, and Beyond
How Salesforce Approaches Competitive Intel w/ Dan Hamilton (Salesforce)
The SEO Episode: Ranking Competitive Content On Google
Patrick Campbell: Taking Competitive Intel to the Next Level
Will Aitken: How to Build a Media Company For Your SaaS Business
Partnering With Sales to Win More Competitive Deals w/ Leaders From Slack, Imperva, Klue, and Grafana Labs
Emma Stratton: Winning With Positioning and Messaging
Damon Chen: Scaling to $1M ARR as a Solopreneur
Max Altschuler: Investing in Companies That Can Grow 10x
Chris Orlob: How to Win More Competitive Deals
Starting and Scaling a Competitive Intelligence Program w/ Leaders From Freshworks, Zscaler, and 6sense
Competitive Intel specialist → Co-Founder w/ Ben Wunderman from Lyft, Postmates, and Packsmith
Brendan Hufford: How to Position and Differentiate Your Agency
Joel Primack: Why Community-Led Growth is the Future
Adrienne Barnes: Discovering Your Business's Best Personas
Kishore Kothandaraman: Building the Future of Event Marketing
Peep Laja: 3 Companies. 3 Competitive Advantages.
Nikki Ivey: Winning With Passion in a Mission-Driven Industry
Adam Schoenfeld: Building a Community in Public
Jessica Williams: Programs That Retain & Inspire Employees
Nick Bennett: Building Pipeline With Your Personal Brand
Scaling a community past thousands of members w/ Aaron Leeder from Pavilion
Melissa Rosenthal: How to Craft a Memorable Brand in a Crowded Market
Building Websites That Convert w/ Caitlin Seele (Drift)
Setting Customers Up For Success w/ Tom Studdert (ZoomInfo)
Getting On the First Page of Google w/ Chima Mmeje
How to Keep Your Customers w/ Diana De Jesus (Catalyst)
Morgan Ingram: The Dos and Don'ts of Social Selling
Will Allred: How To Get More Replies From Your Sales & Marketing Emails