Highway to Sell: Amazon PPC Insights cover art

All Episodes

Highway to Sell: Amazon PPC Insights — 124 episodes

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Title
1

Your Bid Doesn't Set Your CPC on Amazon. Your Click-Through Rate Does.

2

TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack

3

He Built a SaaS Company to $50M+ and Sold It for $200M in 3.5 Years. Now He's Back.

4

Amazon Is Splitting Your Variant Reviews Before May 31. Most Sellers Won't Notice Until ACoS Spikes.

5

Amazon Knows When Your Rival's Customers Are About to Reorder. Here's How to Show Up First.

6

Amazon Sponsored Display vs DSP. Most Brands Are Using the Wrong One.

7

Your ACoS Looks Healthy. It Might Be the Number Destroying Your Margin.

8

$6,600 in Ad Spend. Zero Orders. The Problem Wasn't the Campaigns.

9

$78,400 in Revenue Was Hiding in Our Client's Account. Campaign Manager Never Showed It.

10

The Number 30 Is Buried in Amazon's Ad Docs. It Changes How You Should Structure Every Campaign.

11

Amazon Now Charges You for Too Little Inventory AND Too Much. The Safe Zone Is Shrinking.

12

Amazon's Ad Algorithm Changed. More Budget Now Makes Your ROAS Worse. Here's Why.

13

Amazon Just Gave You a Data Analyst for AMC. Most Brands Don't Know It Exists Yet.

14

11 AI Systems Crawled Our Website 10,932 Times in Three Weeks. Google Analytics Saw None of It.

15

One Google Setting Decides If Your Products Get a Buy Button in AI Mode. Most Brands Have Never Heard of It.

16

OpenAI Killed Instant Checkout After 5 Months. The Real Story Is What the 83% Number Tells You.

17

Microsoft Built the AI Visibility Tool Google Still Doesn't Have. We Found 3,200 Citations on One Page.

18

Amazon's "Frequently Returned Item" Badge Tanks Conversions 25-50%. Here's the 7-Step Plan to Remove It.

19

TikTok's Shipping Mandate Is "Dead." Three Policies Are Still Enforced That Most Sellers Haven't Touched.

20

Only 11% of AI Citations Overlap Between Platforms. There's No Such Thing as "AI Search Optimization."

21

Amazon Is Rewriting Your Listings Without Asking. Here's How to Stop It.

22

The Algorithm Behind Amazon Rufus That Actually Decides Which Products Get Recommended

23

Why Selling on Amazon Feels Harder Than Ever (And What's Actually Changing)

24

The Future of Amazon Advertising: AI, Automation, and Why Your Old PPC Playbook Is Expiring

25

90% of What ChatGPT Cites Doesn't Rank on Google. Your SEO Strategy Is Looking in the Wrong Place.

26

Reddit Shows Up in 68% of AI Search Responses. Here's How to Get Your Brand Cited.

27

Amazon Just Let AI Agents Run Your Ad Campaigns. Here's What That Actually Means.

28

Amazon DSP Attribution Was Broken. Here's What They Rebuilt and Why It Matters Now.

29

6 Amazon PPC Strategies That Brands Spending $100K+ Per Month Actually Use

30

Amazon Just Raised FBA Fees and Your "Profitable" PPC Campaigns Are Probably Losing Money

31

Google Just Made Your Ecommerce Website Optional. Here's What Replaces It.

32

Google Just Rebuilt Google Trends With AI and Your $299/Month SEO Tool Should Be Worried

33

We Tracked Every AI Bot That Hit Our Website in 24 Hours. Google Analytics Missed All of Them.

34

Your Amazon Images With Data, Not Guesswork: How Small CVR Gains Compound Into Massive Sales Growth

35

Stop Pausing Keywords Too Early: 5 Rules Before You Kill Any Amazon PPC Keyword

36

Stop Wasting 20-40% of Your Amazon Ad Budget: The Complete Negative Keywords Guide

37

TikTok Is Secretly Pushing You Into Amazon's Warehouse : Here's Why (And How to Profit)

38

Amazon Creative Studio: Free AI Tool for Professional Ads

39

The Algorithm Behind Amazon Rufus That Actually Decides Which Products Get Recommended

40

83. From Textbooks to $100M: The Unstoppable Rise of Jasim Eisa's Amazon Empire

41

82. From Amazon Seller to Brand Exit – Ben Leonard’s E-Commerce Success Story

42

81. Sourcing Secrets: How to Survive Tariffs & Build a Global Supply Chain (Expert Advice)

43

80. Mastering Meta Ads with Josh from Gold Star Social Media 🚀

44

79. From Sleeping in a Car to Helium 10 Expert – The Untold Bradley Sutton Story!

45

78. Unlocking Amazon Success with Vanessa Hung: From Catalog Optimization to AI Insights

46

77. From Aerospace to E-commerce: Vincenzo's Journey to Building a Multi-Million Dollar Amazon Agency

47

76. Maximize Your Profits: When & Why to Move Away from Amazon FBA with Brandon from Fulfillrite

48

 75. Unlocking the Power of Amazon Marketing Cloud with Sreenath from Intentwise 

49

74. TikTok Trends & Tactics: Decoding Advertising Strategies

50

73. Beyond PPC: Full-Service Amazon Strategies with Clear Ads

51

72. Decoding Amazon Advertising Analytics: Insights with Tom and Tara

52

71. Unlocking DSP for Enterprise Sellers

53

70. Navigating Global Expansion and Advertising Strategies on Amazon

54

69. Selling Smarter on Amazon: Lessons from Leslie Hensell’s New Book

55

68. Mastering Enterprise - Utilising Amazon DSP

56

67. Amazon Mastery for Enterprises: Excelling with Brand Registry and A+ Content

57

66. Navigating PPC and Organic Sales on Amazon

58

66. High Street Brands - Are they missing a trick?

59

65. How to fix an Amazon campaign with too many keywords

60

64. Webinar: Mastering Amazon DSP - A Deep Dive into Digital Advertising Success

61

63. Driving Success Part 2: Campaign Planning for Q4

62

62. Driving Success: Navigating Q4 and Seasonal Holidays with Amazon Advertising

63

61. Streamlining Amazon Operations: Automation and Outsourcing Tips

64

60. Signs you need help with Ad budgeting

65

59. Amazon Marketing Cloud explained (Pacvue & SPN)

66

58. What works well with omnichannel advertising and marketing?

67

57. How to approach brand positioning and brand building

68

56. Surviving the summer sales & seasonality trends

69

55. Preparing for Prime Day

70

54. How to Prepare your advertising for Q2 and its seasonal holidays

71

53. 7 Figure Selling on Amazon - Take Your Amazon Business To The Next Level

72

52. How can I improve my TACOS in an Amazon world where PPC costs are going up?

73

51. How to prevent cannibalization of your organic sales with your PPC and DSP advertising spend

74

50. Trademarks, Patents & Post Purchase Marketing

75

49. Inventory, Influencers and Increasing your Income!

76

48. Pixel tracking and growing to $1mm with Clayton Atchison & Jamie Davidson

77

47. Trends for 2023

78

46. How to turn around a decreasing conversion rate

79

45. How To Do Competitor Research & Analyse The Market

80

44. How To Take Advantage of the Brand Metrics Console on Amazon Advertising

81

43. How To Forecast sales on Amazon

82

42. Our Experiences with Audio Ads on Amazon DSP

83

41. How to make an Amazon storefront that people actually want to visit

84

40: Webinar - International Selling & Logistics

85

39. Planning for Q4

86

38. How do I stop my PPC ads cannibalising my organic sales?

87

37. 15 Things About Amazon Selling We're Tired of Hearing

88

36. Keyword Research Made Simple

89

35. The Amazon Listing Honeymoon Period

90

34. What we learnt from Amazon Prime Day 2022

91

33. The Anatomy of a Great Amazon Advertising Bid Strategy

92

32. Get Primed and ready for Amazon Prime Day 2022

93

31. Industry Spotlight: Elizabeth Greene

94

30. Webinar: Amazon Ads Goals & Metrics - What do they mean and how can you use them?

95

29. TACOS, ACOS & other KPI's

96

28. Top Tips & Trends in Amazon PPC

97

27. Industry Insights - Jon Tilley from ZonGuru

98

26. Industry Spotlight - Yoni Mazor from GETIDA

99

25. Industry Spotlight - Nick Penev from Hello Tax

100

24. Industry Spotlight - Emma Schermer Tamir from Marketing by Emma

101

23. PPC Roundtable: Featuring Darrell Paterson and Laura McCaul

102

22. Industry Spotlight - Andri Sadlak

103

21. Industry Spotlight - Rael Cline

104

20. Industry Spotlight - Omar Angri from Margin Business

105

19. Industry Spotlight - Matt Parker from the Pinformative Group

106

18. Common Biggest Mistakes Made by Amazon Sellers

107

17. Industry Spotlight: Benjamin Webber

108

16. Industry Spotlight - with Vince Montero from Helium 10

109

15. Is it Time for DSP?

110

14. Industry Spotlight - PPC Scope with Brian Johnson

111

13. Industry Spotlight - Destaney Wishon from BetterAMS

112

12. Industry Spotlight - Brent Zahradnik from AMZ Pathfinder

113

11. Industry Spotlight- Sean Smith from PPC AMS Accelerator

114

10. Industry Spotlight - Lazar Žepinić from Sellers Alley

115

9. Top Tips About Bid Strategy

116

8. Why You Should Spend More Time Thinking About Match Types

117

7. Meet the Team - George Meressa

118

6. How To Save Money On Amazon Ads

119

5. Signs You Need An Amazon Ads Agency

120

4. Undeniable Reasons to Love Amazon Advertising

121

3. How To Crush Amazon PPC in 2021 - Part 2

122

2. How To Crush Amazon PPC in 2021 - Part 1

123

1. New Year New DSP

124

Highway to Sell - Trailer