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All Episodes

Optimize to Monetize — 323 episodes

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Title
1

The 3-Part Marketing Ecosystem Behind Predictable Revenue

2

The Data That Actually Matters in 2026 (And the Metrics That Are Distracting You From Making Money)

3

What Happens to Your Funnel Between Launches (And Why It Matters)

4

Velocity Marketing: How to Speed Up the Time Between "I'm Interested" and "Here's My Credit Card"

5

How Coaches Can Use AI to Turn Comments into Conversions

6

The Real Reason Your Ads Aren’t Converting (Even When They’re “Set Up Right”) with Samantha Fine

7

The Conversion Layer No One Is Talking About: Micro-Automations That Add Thousands Without More Traffic

8

Email Deliverability in 2026: How to Get More Opens, Clicks, and Sales with Cheryl Rerick

9

Leading Through Human Connection with Megan Kuiper

10

The No-New-Lead Strategy: How to Multiply Your Revenue With the Leads You Already Have

11

Wealth Worries to Financial Freedom with Penelope Jane Smith

12

The Return of Long-Form: Why 60-Second Content Is Dead and Trust-Building Depth Wins in 2026

13

Long Term Visibility with SEO and Content Repurposing with Maggie Schneider

14

The Show-Up Shortcut: Stop Trying to Be Everywhere

15

The Subtle Shifts That Make Your Message Unforgettable with Jen Liddy

16

How to Turn Content Into Conversions

17

Closing the Identity Gap: The Real Secret to 1% Success with Mindi Huebner

18

Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)

19

Why Most Coaches Struggle to Keep Clients Engaged (And How to Fix It)

20

Mastering Video Marketing: How to Use Video to Grow and Stand Out On Any Platform with Keenya Kelly

21

The 2026 Must-Have Funnels Every Coach and Course Creator Needs to Scale Smarter

22

Why Your Sales Page Isn't Converting (And Where the Real Sale Actually Happens)

23

How to Market Like It’s 2026 Strategies that will dominate

24

How Online Coaches Scale Funnels Without Guessing

25

The Funnel Mistake That's Keeping You Stuck (And How to Fix It)

26

Stop Guessing What's Broken in Your Funnel: The Method That Actually Scales

27

Outsourcing and hiring VAs effectively with Esther Inman

28

Track It To Grow It: How Successful Coaches Think Like CEOs

29

The Art of Blessing & Releasing: When It's Time to Fire Your Clients

30

The #1 Mistake Coaches Make When Trying to Scale (And How to Fix It)

31

Using Stages to Build Relationships that Convert with Aurora Gregory

32

Why Your Coaching Funnel is Secretly Failing (And What to Do About It)

33

Top 3 Low Cost, High Impact Meta Ads That Actually Work with Ashley Braswell

34

Why Community-Driven Businesses Win (And How to Build Yours)

35

How to plan your monthly calendar to get 'er done

36

8 Sales Page Tweaks for Higher Conversions

37

Spring Clean Your Tech Stack and Optimize Operations in 4 Easy Steps

38

From Followers to Buyers: How to Fast-Track Your Social Media Conversions

39

Stop Flying Blind: Making Sense of Marketing Metrics

40

How to Make Imposter Syndrome Your Superpower with Suzy Oliver

41

The Ultimate Guide to High-Impact Sales Calls: 10 Expert Tips for Closing More Deals

42

From Good to Great: 3 Insider Secrets Behind 7-Figure Webinar Success

43

How To Build A Killer Marketing Funnel That Converts Like Crazy

44

Reduce Overwhelm and Get Sh*t Done: Redefining Productivity with Elise Enriquez

45

The Marketing Toolbox: 5 Must-Have Systems to Drive Growth

46

Busted! 5 Online Business Myths That Stunt Growth (and How to Overcome Them)

47

The Hottest Influencer Marketing Tactics for 2024: Micro-Influencers, UGC, and more!

48

Next-Level Marketing: Leveraging AI and Machine Learning for Unprecedented Growth

49

The Trust Factor: Transforming Buyers into Lifelong Fans

50

The Power of Retargeting

51

Stop Guessing, Start Winning: Harnessing Data and Analytics for Funnel Success

52

From Confusion to Conversion: 5 Steps to Simplify Your Sales Funnel

53

Why Mobile Optimization Matters (+ How To Do It Well)

54

Unlock the Power of A/B Testing: Your Guide to Data-Driven Marketing Decisions

55

Omnichannel Marketing: How to Craft a Cohesive Brand Experience

56

Sustainability and Social Responsibility: Strategies to Thrive in the Conscious Consumer Era

57

5 Growth Hacking Techniques Every Startup Needs

58

The Power of Personalization: How to Create Exceptional Customer Experiences

59

Podcast Promotion Masterclass: 7 Organic Strategies for Success

60

How to Sell Like a Natural and Convert More People with Aleasha Bahr

61

Open, Click, Convert: 4 Proven Strategies to Elevate Email Engagement

62

LevelUp Summit: 5 Key Takeaways To Guide Your Next Business Breakthrough

63

31 Nights of Scary Metrics that could be Costing you Money : SALE QUALIFIED LEAD

64

31 Nights of Scary Metrics that could be Costing you Money : GROWTH RATE

65

31 Nights of Scary Metrics that could be Costing you Money : LEAD TO SALE RATIO

66

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ENGAGEMENT SCORE

67

31 Nights of Scary Metrics that could be Costing you Money : REVENUE VS FORECAST

68

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER SUPPORT TICKET RESOLUTION TIME

69

31 Nights of Scary Metrics that could be Costing you Money : PAYMENT DEFAULTS

70

31 Nights of Scary Metrics that could be Costing you Money : PROFIT MARGIN

71

31 Nights of Scary Metrics that could be Costing you Money : COST PER LEAD

72

31 Nights of Scary Metrics that could be Costing you Money : RETENTION RATE

73

31 Nights of Scary Metrics that could be Costing you Money : SEARCH ENGINE RANKING

74

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER SATISFACTION SCORE

75

31 Nights of Scary Metrics that could be Costing you Money : REFERRALS

76

31 nights of scary metrics that could be costing you money : MONTHLY RECURRING REVENUE

77

31 nights of scary metrics that could be costing you money : CHURN RATE

78

31 nights of scary metrics that could be costing you money : AVERAGE CART VALUE

79

31 nights of scary metrics that could be costing you money : CUSTOMER LIFETIME VALUE

80

31 nights of scary metrics that could be costing you money : CART ABANDONMENT

81

31 nights of scary metrics that could be costing you money : RETURN ON AD SPEND

82

31 Nights of Scary Metrics that could be Costing you Money : UNSUBSCRIBE

83

31 Nights of Scary Metrics that could be Costing you Money: EMAIL CLICK THRU RATE

84

31 Nights of Scary Metrics that could be Costing you Money : SOCIAL MEDIA ENGAGEMENT

85

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ACQUISITION COST

86

31 Nights of Scary Metrics that could be Costing you Money : COST PER CLICK

87

31 Nights of Scary Metrics that could be Costing you Money : SALES CONVERSION

88

31 Nights of Scary Metrics that could be Costing you Money : EMAIL OPEN RATE

89

31 Nights of Scary Metrics that could be Costing you Money : CLICK THRU RATE

90

31 Nights of Scary Metrics that could be Costing you Money : SHOW UP RATE

91

31 Nights of Scary Metrics hat could be costing you Money : BOUNCE RATE

92

31 Nights of Scary Metrics that Could Be Costing You Money: LANDING PAGE CONVERSION

93

From Clicks to Conversions: Optimizing Ad Campaigns to Accelerate Business Growth with Jackie Ellis

94

31 Nights of Scary Metrics that Could Be Costing You Money: WEBSITE TRAFFIC

95

Beyond Transactions: How Customer-Centric Growth Builds Community & Raving Fans

96

Chatbots 101: Are They Impacting the Customer Experience?

97

Expert Growth Tactics for Scaling to Seven Figures & Beyond

98

Optimizing Email Migration: Your Guide to Secure Deliverability

99

Mastering the Science of Marketing: Data-Driven Strategies for Growth

100

How to Captivate your Digital Audience with Voice Search Optimization

101

The Digital Marketing Revolution: Leverage the Power of AI

102

Chatbots and Influencers: The Next Era of Social Media Marketing

103

The Power of Micro-Moments: How to Capture and Convert Mobile Users

104

Hot Summer Marketing: Top Trending Strategies to Heat Up Your Campaigns

105

Monthly Tasks To Increase Sales Conversions

106

How To Go From Disempowering To Empowering Thoughts with Mindi Huebner

107

How Live Launching Can Sabotage Your Investing and Affluence Goals with Nicki Krawczyk

108

5 Reasons To Run Facebook Ads

109

Quarterly Planning To Increase Conversions in 2023

110

Personalized Marketing with Penny Kelley

111

Lessons Learned From My First Year In Business

112

How To Protect Your Email Deliverability

113

Creating Targeted and Magnetic Content for TikTok with Aubree Malick

114

Top 5 Proven Techniques for Increasing Your Email Subscribers

115

Maximize Your Marketing Success: 5 Compelling Reasons to Start Tracking Your Efforts Today!

116

How To Create Urgency When Running an Evergreen Program

117

Unlocking the Secret to High Converting Funnels

118

How To Launch An Influencer Marketing Campaign

119

5 Effective Ways to Use ChatGPT

120

Top 3 Effective Marketing Strategies to Acquire New Customers

121

How to Quadruple Your Enrollment in One Year with Elizabeth Chappell

122

TikTok for Business with Samantha Vlasceanu

123

The Power of Leadership and Systems with Tomasha Suber

124

The Truth About Sales and Marketing

125

8 Most Important Customer Success Metrics

126

Top 10 Digital Marketing Trends You Can't Ignore in 2023

127

Maximize Your Reach Using Short Form Video with Nika Stewart

128

5 Most Valuable Marketing Success Metrics You Should be Measuring

129

BEcoming Her with Julie Ciardi

130

Why You Don't Need A Chief Marketing Officer...Yet (Part 2 of 2)

131

How to Leverage the Power of Automation with Organic Social Selling with Jenna Larson

132

What's The Difference Between The Role Of The CMO & Marketing Manager? (Part 1 of 2)

133

Rewiring Your Brain to Create Inevitable Success with Mindi Huebner

134

The Real Reason Your Marketing Isn’t Getting Results

135

How To Measure Your Customer's Experience

136

Creating High-Converting Content for Middle of Funnel

137

How To Create Your "To Don't" List with Megan Sumrell

138

How To Go From "Good" To "Extraordinary"

139

Top 6 Marketing KPIs Every Coach & Course Creator Should Know

140

2 Things Every Coaching Business Needs To Be Profitable

141

Creating Irresistible Top Of Funnel Content

142

How Do You Know Your Marketing Investments are Driving Results

143

Live Stream to Profit with Ashley Ann

144

5 Marketing Mindset Shifts

145

The 5 C's to Organize Your Marketing Strategy

146

Paralyzed Thinking About Your 2023 Annual Marketing Plan? Here's What To Do...

147

How To Approach Social Media For Your Unique Business with Mandy Emerson

148

How to Know When You Should Start Retargeting

149

The 5 Marketing Funnel Stages You Must Know

150

The 3 Forms of Marketing Psychology That Every Marketer Should Know

151

How To Prepare For the Future of Digital Marketing

152

Facebook Ads Metric "Frequency" Explained: My Top Tips and Tricks

153

My Game Changing Takeaways from Funnel Hacking Live 2022

154

9 Habits of Highly Successful People

155

How to Get the Most Out of Your Interviews with Anthony Fernandez

156

How to Get Out of Facebook's Learning Limited

157

Why You Need to Simplify to Scale with Crista Grasso

158

One Simple Way to Stop Overthinking

159

BEST OF SERIES #5: How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk About

160

6 Ways the iOS 15 Update Affects Your Email Marketing

161

BEST OF SERIES #4: The Real Secret To Digital Domination

162

BEST OF SERIES #3: Instagram Reels with Social Squad Society

163

BEST OF SERIES #2: How to Build a Unified Content Marketing Plan

164

BEST OF SERIES #1: Facebook Ads for Local Businesses...What You Need To Know

165

The 3 C's of Collaboration and It's Compound Effect with Melissa Rose

166

Top Metrics to Track on Your Funnel & Why They Are Important

167

Social Media Mindset Hacks with Marion Wagner

168

How to Execute a Summer Marketing Reboot

169

Monetizing Your Facebook Group with Michelle Vroom

170

5 Marketing Tactics To Keep Your Business Top Of Mind (Part 2)

171

Scaling Your Business as an Introverted Entrepreneur with Emma-Louise Parkes

172

Pivoting for Profit with Tish Luka

173

The Importance of Staying Top Of Mind (Part 1)

174

How to Attract Dream Clients That Respect Your Talent and Value Your Offering with Stephen Houraghan

175

6 Steps To Maximizing Your Webinar Results Using Facebook™ Ads

176

9 Hot Marketing Ideas to Give Your Sales a Boost This Summer

177

5 Common Mistakes When it Comes to Driving Traffic that are Costing You Leads & Sales

178

Lessons Learned From Raising Twins with Danny Fernandez

179

Hearing Crickets? How to Know if it's Your Offer or Your Marketing

180

How to Get Featured on Media Outlets Even if You're Just Starting Out with Larissa Banting

181

How to Grow a 6-Figure Biz With a Tiny Ad Budget, Even if You’re Just Starting Out!

182

How To Get More Clients with Nikki Nash

183

How to Get Off the Content Creation Hamster Wheel

184

The Neuroscience of Storytelling with Seth Erickson

185

When Is It A Good Time To Start Running Facebook Ads?

186

Conversational Commerce with Paul Ace

187

When SHOULD OR SHOULDN'T You Hire an Ads Expert?

188

6 Tips for Writing Your Best Facebook Ads Headlines

189

How to Grow Your Podcast with Facebook Ads

190

More Sales in a New York Minute with Jen Gitomer

191

Spring Clean Your Funnel For Conversions

192

Facebook Ads for Local Businesses...What You Need To Know

193

How To Let Go Of What's Holding You Back

194

The One Metric That Matters Most

195

It's Time To Declutter Your Digital Life

196

How to Build a Unified Content Marketing Plan

197

How to Organize Your Brand Assets for Maximum Success and Efficiency

198

Maximizing Pinterest Marketing in 2022 with Heather Farris

199

The Cycle of Launching Ads

200

How to Grow Your Business From Zero to 8 Figures with Bryan Clayton

201

How to Implement a System for Time Management + Productivity

202

What Happens When a Launch Doesn't Go As Planned

203

What's a New Customer Really Worth?

204

How to Make Genuine Connections with Your Audience Through Effective Copywriting with Nicki Krawczyk

205

Campaign Objectives: What to Measure

206

Burnout, Slowing Down and How to Get Your Motivation Back

207

Are You Running Your Business Blind?

208

How To Know If Your Funnel Is Working (And What To Do About It)

209

3 Shifts To Becoming a Courageous CEO

210

QuickBooks with Candus Kampfer

211

How to Detach from Any Outcome

212

A Day-by-Day Sneak Peek Into My Work Week

213

4 Tricks to Take the Fear Out of Marketing

214

5 Marketing Hacks That Will Make You More Sales

215

Viewing Marketing Through The Lens of Abundance

216

Instagram Reels with Social Squad Society

217

How to Create Urgency & Scarcity to Get Prospects to Make a Buying Decision

218

How To Create A Reintroduction Email Campaign

219

The Real Reason We Avoid Doing Things - and How to Push Through

220

Meet The Team at Fernandez HQ

221

How To Reintroduce Yourself To Your Audience

222

3x Your Revenue with Virtual Events with Amanda Engler

223

2022 Must Have Strategy

224

100th Episode and 8 Ways To Win With Facebook Ads in 2022

225

The Must Have Tool To Properly Diagnose Your Ad Campaigns

226

12 Days to Create The Perfect Ad: Day 12

227

12 Days to Create The Perfect Ad: Day 11

228

12 Days to Create The Perfect Ad: Day 10

229

12 Days to Create The Perfect Ad: Day 9

230

12 Days to Create The Perfect Ad: Day 8

231

12 Days to Create The Perfect Ad: Day 7

232

12 Days to Create The Perfect Ad: Day 6

233

12 Days to Create The Perfect Ad: Day 5

234

12 Days to Create The Perfect Ad: Day 4

235

12 Days to Create The Perfect Ad: Day 3

236

12 Days to Create The Perfect Ad: Day 2

237

12 Days to Create The Perfect Ad: Day 1

238

Best of Series #5: 5 Landing Page Tips To Increase Conversions

239

Best of Series #4 - How To Make More Sales With a Killer Thank You Page

240

The 6 S' of a Successful Business with Beverly Simpson

241

Best of Series #3: The Secret To Get More Clicks, Sales & Profits

242

Best of Series #2 - 6 Simple Posts to Get Massive Engagement

243

What It Takes To Have Big Coach Energy with Ashley Gordon

244

Best of Series #1 - 3 Essential Components To A Highly Converting Funnel

245

The Real Secret To Digital Domination

246

My Top 3 Takeaways from Funnel Hacking Live

247

Step Into the Role of the CEO Psyche To Get Higher Conversions with Jen Casey

248

How To Decide Which Launch Vehicle Is Best For You

249

How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk About

250

How To Turn a 3x ROI Into a 15X ROI with Jarod Spiewak

251

73. Top 5 Video Tips That Will Give You Confidence

252

72. How To Get Back In Work Mode After Summer

253

71. Quantum Intuition Framework with Jenna Teague

254

70. The Difference Between Ads Manager & Ads Center

255

69. Tips To Improve Your Webinar Conversions

256

68. Extremely Powerful Facebook Ad Targeting Strategies

257

67. How Social Selling Can Increase Conversions with Ryann Dowdy

258

66. Why Your Sales Page Shouldn't Be Too Cute

259

65. 4 Ways Done For You Services Will Help Grow Your Business

260

64. Launch Debrief

261

63. Translating Your Expertise Into An Online Course with Melissa Guller

262

62. Content That Converts with Melissa Berrios

263

61. 7 Reasons You Should Pixel Everything

264

60. 3 Funnel Tips That Will Increase Your Average Cart Value

265

59. How To Know When You're Ready To Hire An Ads Manager

266

58. How Organic and Paid Traffic Work In Harmony

267

57. Leveling Up with Masterminds with Jen Argue

268

56. How to Grow Your Reach With Instagram Reels with Stephanie Morgan

269

55. Building Your Brand with Shawon Davis

270

54. The Reason You Must Have a Lead Magnet

271

53. My Biggest Takeaways from Unlease The Power Within

272

52. Best Instagram Practices for Online Businesses with Sydney Davy

273

51. Flip The Script On Negative Self Talk

274

50. The Importance Of Stress Management And Wellness For Entrepreneurs with Ericka Eller

275

49. How To Stand Out From Your Competition

276

48. Breaking Down Facebook Campaign Objectives

277

47. How To Catapult Your Results

278

46. How To Know An Offer Will Convert

279

45. 3 Questions To Ask Yourself Every. Single. Day!

280

Productivity & Time Management with Megan Sumrell

281

How To Prepare for the iOS 14 update as a Facebook Advertiser

282

The One Place You May Not Think FB Is Looking And They Totally Are (Ad Account Shut Down Series)

283

#MarketingTipFriday: Ads Campaigns that Gets You visible and Builds Authority

284

40. Stay Compliant With Delicate Niches (Ad Account Shutdown Series)

285

39. #MarketingTipFriday: Get Creative to Optimize

286

38. What Words To Avoid In Your Ad Copy (Ad Account Shutdown Series)

287

37. #MarketingTipFriday: To Boost Or Not To Boost

288

36. Ad Account Shutdown (Ad Account Shutdown Series)

289

35. Pinning for Prospects with Rachel Ngom

290

34. Money & Money Mindset with Selina Gray

291

33. A Simple Strategy That Generated a 6 Figure Launch With $500 Ad Spend

292

32. The Most Important Partnership In Your Business with Danny Fernandez

293

31. The Power of Knowing Your Numbers with Katie Ferro

294

30. Building Authority Through Content with Alicia Jonas

295

29. Lessons Learned From My First Year In Business

296

28. The Key Ingredients For a Profitable Offer That Converts with Penny Kelly

297

27. Human Design and Leveraging It For Business With Lauren Armstrong

298

26. The Lessons Learned From Turning a Vision Into $7200 in Just 3 Months with Jennifer Goldbeck

299

25. Top 5 Ways To Get More Email Subscribers

300

24. How Hiring a VA 3X My Productivity and Income with Nicole Murphy

301

23. How To Write High Converting Copy Using Story Interviews with Jules Dan

302

22. Podcast With Purpose with Julie Davidson

303

21. Why Live Video Is More Important Now For Business Than Ever Before with Tiffany Lee Bymaster

304

20. Creating Stories That Convert With Nick Demos

305

19. 5 Landing Page Tips To Increase Conversions

306

18. How Customer Retention Strategies Can Help Your Business During A Recession

307

17. Leaving Your 9 to 5 with Amy Coats

308

16. How To Lead Gen The Smart Way with Allison Hardy

309

15. The Silent Killer In Your Business with Kerri Carlile

310

14. How To Stay Recession Strong

311

13. How To Effectively Use Goal Setting To Grow Your Business with ALoN David

312

12. The Secret To Getting More Clicks, Sales & Profits

313

11. Your Photo Impact with Michelle Adams

314

10. Content That Builds Authority with Danielle Cevallos

315

9. How To Make More Sales With A Killer Thank You Page

316

8. How To Be Procrastination-Free in Business & Life with Christine Li

317

7. Planning Your Customer Journey With The Marketing That Converts Method with Teresa Heath-Wareing

318

6. 6 Simple Posts To Get Massive Engagement

319

5. Connect With & Convert New Leads In 45 Seconds

320

4. The Importance of Choosing You with Martine Williams

321

3. The 3 Components of a Highly Converting Funnel (it's not what you think)

322

2. How To Know When You're Ready To Start Running Ads

323

1. Welcome to the Traffic & Conversions Show!