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All Episodes

Optimize to Monetize — 326 episodes

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Title
1

Borrowed Trust Is the New Algorithm: How to Grow Faster by Tapping Into Someone Else’s Audience

2

How to Build a Framework People GET and BUY with Megan Yelaney

3

Build a Business Without Being Dependent on the Algorithm with Holly Marie Haynes

4

The 3-Part Marketing Ecosystem Behind Predictable Revenue

5

The Data That Actually Matters in 2026 (And the Metrics That Are Distracting You From Making Money)

6

What Happens to Your Funnel Between Launches (And Why It Matters)

7

Velocity Marketing: How to Speed Up the Time Between "I'm Interested" and "Here's My Credit Card"

8

How Coaches Can Use AI to Turn Comments into Conversions

9

The Real Reason Your Ads Aren’t Converting (Even When They’re “Set Up Right”) with Samantha Fine

10

The Conversion Layer No One Is Talking About: Micro-Automations That Add Thousands Without More Traffic

11

Email Deliverability in 2026: How to Get More Opens, Clicks, and Sales with Cheryl Rerick

12

Leading Through Human Connection with Megan Kuiper

13

The No-New-Lead Strategy: How to Multiply Your Revenue With the Leads You Already Have

14

Wealth Worries to Financial Freedom with Penelope Jane Smith

15

The Return of Long-Form: Why 60-Second Content Is Dead and Trust-Building Depth Wins in 2026

16

Long Term Visibility with SEO and Content Repurposing with Maggie Schneider

17

The Show-Up Shortcut: Stop Trying to Be Everywhere

18

The Subtle Shifts That Make Your Message Unforgettable with Jen Liddy

19

How to Turn Content Into Conversions

20

Closing the Identity Gap: The Real Secret to 1% Success with Mindi Huebner

21

Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)

22

Why Most Coaches Struggle to Keep Clients Engaged (And How to Fix It)

23

Mastering Video Marketing: How to Use Video to Grow and Stand Out On Any Platform with Keenya Kelly

24

The 2026 Must-Have Funnels Every Coach and Course Creator Needs to Scale Smarter

25

Why Your Sales Page Isn't Converting (And Where the Real Sale Actually Happens)

26

How to Market Like It’s 2026 Strategies that will dominate

27

How Online Coaches Scale Funnels Without Guessing

28

The Funnel Mistake That's Keeping You Stuck (And How to Fix It)

29

Stop Guessing What's Broken in Your Funnel: The Method That Actually Scales

30

Outsourcing and hiring VAs effectively with Esther Inman

31

Track It To Grow It: How Successful Coaches Think Like CEOs

32

The Art of Blessing & Releasing: When It's Time to Fire Your Clients

33

The #1 Mistake Coaches Make When Trying to Scale (And How to Fix It)

34

Using Stages to Build Relationships that Convert with Aurora Gregory

35

Why Your Coaching Funnel is Secretly Failing (And What to Do About It)

36

Top 3 Low Cost, High Impact Meta Ads That Actually Work with Ashley Braswell

37

Why Community-Driven Businesses Win (And How to Build Yours)

38

How to plan your monthly calendar to get 'er done

39

8 Sales Page Tweaks for Higher Conversions

40

Spring Clean Your Tech Stack and Optimize Operations in 4 Easy Steps

41

From Followers to Buyers: How to Fast-Track Your Social Media Conversions

42

Stop Flying Blind: Making Sense of Marketing Metrics

43

How to Make Imposter Syndrome Your Superpower with Suzy Oliver

44

The Ultimate Guide to High-Impact Sales Calls: 10 Expert Tips for Closing More Deals

45

From Good to Great: 3 Insider Secrets Behind 7-Figure Webinar Success

46

How To Build A Killer Marketing Funnel That Converts Like Crazy

47

Reduce Overwhelm and Get Sh*t Done: Redefining Productivity with Elise Enriquez

48

The Marketing Toolbox: 5 Must-Have Systems to Drive Growth

49

Busted! 5 Online Business Myths That Stunt Growth (and How to Overcome Them)

50

The Hottest Influencer Marketing Tactics for 2024: Micro-Influencers, UGC, and more!

51

Next-Level Marketing: Leveraging AI and Machine Learning for Unprecedented Growth

52

The Trust Factor: Transforming Buyers into Lifelong Fans

53

The Power of Retargeting

54

Stop Guessing, Start Winning: Harnessing Data and Analytics for Funnel Success

55

From Confusion to Conversion: 5 Steps to Simplify Your Sales Funnel

56

Why Mobile Optimization Matters (+ How To Do It Well)

57

Unlock the Power of A/B Testing: Your Guide to Data-Driven Marketing Decisions

58

Omnichannel Marketing: How to Craft a Cohesive Brand Experience

59

Sustainability and Social Responsibility: Strategies to Thrive in the Conscious Consumer Era

60

5 Growth Hacking Techniques Every Startup Needs

61

The Power of Personalization: How to Create Exceptional Customer Experiences

62

Podcast Promotion Masterclass: 7 Organic Strategies for Success

63

How to Sell Like a Natural and Convert More People with Aleasha Bahr

64

Open, Click, Convert: 4 Proven Strategies to Elevate Email Engagement

65

LevelUp Summit: 5 Key Takeaways To Guide Your Next Business Breakthrough

66

31 Nights of Scary Metrics that could be Costing you Money : SALE QUALIFIED LEAD

67

31 Nights of Scary Metrics that could be Costing you Money : GROWTH RATE

68

31 Nights of Scary Metrics that could be Costing you Money : LEAD TO SALE RATIO

69

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ENGAGEMENT SCORE

70

31 Nights of Scary Metrics that could be Costing you Money : REVENUE VS FORECAST

71

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER SUPPORT TICKET RESOLUTION TIME

72

31 Nights of Scary Metrics that could be Costing you Money : PAYMENT DEFAULTS

73

31 Nights of Scary Metrics that could be Costing you Money : PROFIT MARGIN

74

31 Nights of Scary Metrics that could be Costing you Money : COST PER LEAD

75

31 Nights of Scary Metrics that could be Costing you Money : RETENTION RATE

76

31 Nights of Scary Metrics that could be Costing you Money : SEARCH ENGINE RANKING

77

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER SATISFACTION SCORE

78

31 Nights of Scary Metrics that could be Costing you Money : REFERRALS

79

31 nights of scary metrics that could be costing you money : MONTHLY RECURRING REVENUE

80

31 nights of scary metrics that could be costing you money : CHURN RATE

81

31 nights of scary metrics that could be costing you money : AVERAGE CART VALUE

82

31 nights of scary metrics that could be costing you money : CUSTOMER LIFETIME VALUE

83

31 nights of scary metrics that could be costing you money : CART ABANDONMENT

84

31 nights of scary metrics that could be costing you money : RETURN ON AD SPEND

85

31 Nights of Scary Metrics that could be Costing you Money : UNSUBSCRIBE

86

31 Nights of Scary Metrics that could be Costing you Money: EMAIL CLICK THRU RATE

87

31 Nights of Scary Metrics that could be Costing you Money : SOCIAL MEDIA ENGAGEMENT

88

31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ACQUISITION COST

89

31 Nights of Scary Metrics that could be Costing you Money : COST PER CLICK

90

31 Nights of Scary Metrics that could be Costing you Money : SALES CONVERSION

91

31 Nights of Scary Metrics that could be Costing you Money : EMAIL OPEN RATE

92

31 Nights of Scary Metrics that could be Costing you Money : CLICK THRU RATE

93

31 Nights of Scary Metrics that could be Costing you Money : SHOW UP RATE

94

31 Nights of Scary Metrics hat could be costing you Money : BOUNCE RATE

95

31 Nights of Scary Metrics that Could Be Costing You Money: LANDING PAGE CONVERSION

96

From Clicks to Conversions: Optimizing Ad Campaigns to Accelerate Business Growth with Jackie Ellis

97

31 Nights of Scary Metrics that Could Be Costing You Money: WEBSITE TRAFFIC

98

Beyond Transactions: How Customer-Centric Growth Builds Community & Raving Fans

99

Chatbots 101: Are They Impacting the Customer Experience?

100

Expert Growth Tactics for Scaling to Seven Figures & Beyond

101

Optimizing Email Migration: Your Guide to Secure Deliverability

102

Mastering the Science of Marketing: Data-Driven Strategies for Growth

103

How to Captivate your Digital Audience with Voice Search Optimization

104

The Digital Marketing Revolution: Leverage the Power of AI

105

Chatbots and Influencers: The Next Era of Social Media Marketing

106

The Power of Micro-Moments: How to Capture and Convert Mobile Users

107

Hot Summer Marketing: Top Trending Strategies to Heat Up Your Campaigns

108

Monthly Tasks To Increase Sales Conversions

109

How To Go From Disempowering To Empowering Thoughts with Mindi Huebner

110

How Live Launching Can Sabotage Your Investing and Affluence Goals with Nicki Krawczyk

111

5 Reasons To Run Facebook Ads

112

Quarterly Planning To Increase Conversions in 2023

113

Personalized Marketing with Penny Kelley

114

Lessons Learned From My First Year In Business

115

How To Protect Your Email Deliverability

116

Creating Targeted and Magnetic Content for TikTok with Aubree Malick

117

Top 5 Proven Techniques for Increasing Your Email Subscribers

118

Maximize Your Marketing Success: 5 Compelling Reasons to Start Tracking Your Efforts Today!

119

How To Create Urgency When Running an Evergreen Program

120

Unlocking the Secret to High Converting Funnels

121

How To Launch An Influencer Marketing Campaign

122

5 Effective Ways to Use ChatGPT

123

Top 3 Effective Marketing Strategies to Acquire New Customers

124

How to Quadruple Your Enrollment in One Year with Elizabeth Chappell

125

TikTok for Business with Samantha Vlasceanu

126

The Power of Leadership and Systems with Tomasha Suber

127

The Truth About Sales and Marketing

128

8 Most Important Customer Success Metrics

129

Top 10 Digital Marketing Trends You Can't Ignore in 2023

130

Maximize Your Reach Using Short Form Video with Nika Stewart

131

5 Most Valuable Marketing Success Metrics You Should be Measuring

132

BEcoming Her with Julie Ciardi

133

Why You Don't Need A Chief Marketing Officer...Yet (Part 2 of 2)

134

How to Leverage the Power of Automation with Organic Social Selling with Jenna Larson

135

What's The Difference Between The Role Of The CMO & Marketing Manager? (Part 1 of 2)

136

Rewiring Your Brain to Create Inevitable Success with Mindi Huebner

137

The Real Reason Your Marketing Isn’t Getting Results

138

How To Measure Your Customer's Experience

139

Creating High-Converting Content for Middle of Funnel

140

How To Create Your "To Don't" List with Megan Sumrell

141

How To Go From "Good" To "Extraordinary"

142

Top 6 Marketing KPIs Every Coach & Course Creator Should Know

143

2 Things Every Coaching Business Needs To Be Profitable

144

Creating Irresistible Top Of Funnel Content

145

How Do You Know Your Marketing Investments are Driving Results

146

Live Stream to Profit with Ashley Ann

147

5 Marketing Mindset Shifts

148

The 5 C's to Organize Your Marketing Strategy

149

Paralyzed Thinking About Your 2023 Annual Marketing Plan? Here's What To Do...

150

How To Approach Social Media For Your Unique Business with Mandy Emerson

151

How to Know When You Should Start Retargeting

152

The 5 Marketing Funnel Stages You Must Know

153

The 3 Forms of Marketing Psychology That Every Marketer Should Know

154

How To Prepare For the Future of Digital Marketing

155

Facebook Ads Metric "Frequency" Explained: My Top Tips and Tricks

156

My Game Changing Takeaways from Funnel Hacking Live 2022

157

9 Habits of Highly Successful People

158

How to Get the Most Out of Your Interviews with Anthony Fernandez

159

How to Get Out of Facebook's Learning Limited

160

Why You Need to Simplify to Scale with Crista Grasso

161

One Simple Way to Stop Overthinking

162

BEST OF SERIES #5: How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk About

163

6 Ways the iOS 15 Update Affects Your Email Marketing

164

BEST OF SERIES #4: The Real Secret To Digital Domination

165

BEST OF SERIES #3: Instagram Reels with Social Squad Society

166

BEST OF SERIES #2: How to Build a Unified Content Marketing Plan

167

BEST OF SERIES #1: Facebook Ads for Local Businesses...What You Need To Know

168

The 3 C's of Collaboration and It's Compound Effect with Melissa Rose

169

Top Metrics to Track on Your Funnel & Why They Are Important

170

Social Media Mindset Hacks with Marion Wagner

171

How to Execute a Summer Marketing Reboot

172

Monetizing Your Facebook Group with Michelle Vroom

173

5 Marketing Tactics To Keep Your Business Top Of Mind (Part 2)

174

Scaling Your Business as an Introverted Entrepreneur with Emma-Louise Parkes

175

Pivoting for Profit with Tish Luka

176

The Importance of Staying Top Of Mind (Part 1)

177

How to Attract Dream Clients That Respect Your Talent and Value Your Offering with Stephen Houraghan

178

6 Steps To Maximizing Your Webinar Results Using Facebook™ Ads

179

9 Hot Marketing Ideas to Give Your Sales a Boost This Summer

180

5 Common Mistakes When it Comes to Driving Traffic that are Costing You Leads & Sales

181

Lessons Learned From Raising Twins with Danny Fernandez

182

Hearing Crickets? How to Know if it's Your Offer or Your Marketing

183

How to Get Featured on Media Outlets Even if You're Just Starting Out with Larissa Banting

184

How to Grow a 6-Figure Biz With a Tiny Ad Budget, Even if You’re Just Starting Out!

185

How To Get More Clients with Nikki Nash

186

How to Get Off the Content Creation Hamster Wheel

187

The Neuroscience of Storytelling with Seth Erickson

188

When Is It A Good Time To Start Running Facebook Ads?

189

Conversational Commerce with Paul Ace

190

When SHOULD OR SHOULDN'T You Hire an Ads Expert?

191

6 Tips for Writing Your Best Facebook Ads Headlines

192

How to Grow Your Podcast with Facebook Ads

193

More Sales in a New York Minute with Jen Gitomer

194

Spring Clean Your Funnel For Conversions

195

Facebook Ads for Local Businesses...What You Need To Know

196

How To Let Go Of What's Holding You Back

197

The One Metric That Matters Most

198

It's Time To Declutter Your Digital Life

199

How to Build a Unified Content Marketing Plan

200

How to Organize Your Brand Assets for Maximum Success and Efficiency

201

Maximizing Pinterest Marketing in 2022 with Heather Farris

202

The Cycle of Launching Ads

203

How to Grow Your Business From Zero to 8 Figures with Bryan Clayton

204

How to Implement a System for Time Management + Productivity

205

What Happens When a Launch Doesn't Go As Planned

206

What's a New Customer Really Worth?

207

How to Make Genuine Connections with Your Audience Through Effective Copywriting with Nicki Krawczyk

208

Campaign Objectives: What to Measure

209

Burnout, Slowing Down and How to Get Your Motivation Back

210

Are You Running Your Business Blind?

211

How To Know If Your Funnel Is Working (And What To Do About It)

212

3 Shifts To Becoming a Courageous CEO

213

QuickBooks with Candus Kampfer

214

How to Detach from Any Outcome

215

A Day-by-Day Sneak Peek Into My Work Week

216

4 Tricks to Take the Fear Out of Marketing

217

5 Marketing Hacks That Will Make You More Sales

218

Viewing Marketing Through The Lens of Abundance

219

Instagram Reels with Social Squad Society

220

How to Create Urgency & Scarcity to Get Prospects to Make a Buying Decision

221

How To Create A Reintroduction Email Campaign

222

The Real Reason We Avoid Doing Things - and How to Push Through

223

Meet The Team at Fernandez HQ

224

How To Reintroduce Yourself To Your Audience

225

3x Your Revenue with Virtual Events with Amanda Engler

226

2022 Must Have Strategy

227

100th Episode and 8 Ways To Win With Facebook Ads in 2022

228

The Must Have Tool To Properly Diagnose Your Ad Campaigns

229

12 Days to Create The Perfect Ad: Day 12

230

12 Days to Create The Perfect Ad: Day 11

231

12 Days to Create The Perfect Ad: Day 10

232

12 Days to Create The Perfect Ad: Day 9

233

12 Days to Create The Perfect Ad: Day 8

234

12 Days to Create The Perfect Ad: Day 7

235

12 Days to Create The Perfect Ad: Day 6

236

12 Days to Create The Perfect Ad: Day 5

237

12 Days to Create The Perfect Ad: Day 4

238

12 Days to Create The Perfect Ad: Day 3

239

12 Days to Create The Perfect Ad: Day 2

240

12 Days to Create The Perfect Ad: Day 1

241

Best of Series #5: 5 Landing Page Tips To Increase Conversions

242

Best of Series #4 - How To Make More Sales With a Killer Thank You Page

243

The 6 S' of a Successful Business with Beverly Simpson

244

Best of Series #3: The Secret To Get More Clicks, Sales & Profits

245

Best of Series #2 - 6 Simple Posts to Get Massive Engagement

246

What It Takes To Have Big Coach Energy with Ashley Gordon

247

Best of Series #1 - 3 Essential Components To A Highly Converting Funnel

248

The Real Secret To Digital Domination

249

My Top 3 Takeaways from Funnel Hacking Live

250

Step Into the Role of the CEO Psyche To Get Higher Conversions with Jen Casey

251

How To Decide Which Launch Vehicle Is Best For You

252

How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk About

253

How To Turn a 3x ROI Into a 15X ROI with Jarod Spiewak

254

73. Top 5 Video Tips That Will Give You Confidence

255

72. How To Get Back In Work Mode After Summer

256

71. Quantum Intuition Framework with Jenna Teague

257

70. The Difference Between Ads Manager & Ads Center

258

69. Tips To Improve Your Webinar Conversions

259

68. Extremely Powerful Facebook Ad Targeting Strategies

260

67. How Social Selling Can Increase Conversions with Ryann Dowdy

261

66. Why Your Sales Page Shouldn't Be Too Cute

262

65. 4 Ways Done For You Services Will Help Grow Your Business

263

64. Launch Debrief

264

63. Translating Your Expertise Into An Online Course with Melissa Guller

265

62. Content That Converts with Melissa Berrios

266

61. 7 Reasons You Should Pixel Everything

267

60. 3 Funnel Tips That Will Increase Your Average Cart Value

268

59. How To Know When You're Ready To Hire An Ads Manager

269

58. How Organic and Paid Traffic Work In Harmony

270

57. Leveling Up with Masterminds with Jen Argue

271

56. How to Grow Your Reach With Instagram Reels with Stephanie Morgan

272

55. Building Your Brand with Shawon Davis

273

54. The Reason You Must Have a Lead Magnet

274

53. My Biggest Takeaways from Unlease The Power Within

275

52. Best Instagram Practices for Online Businesses with Sydney Davy

276

51. Flip The Script On Negative Self Talk

277

50. The Importance Of Stress Management And Wellness For Entrepreneurs with Ericka Eller

278

49. How To Stand Out From Your Competition

279

48. Breaking Down Facebook Campaign Objectives

280

47. How To Catapult Your Results

281

46. How To Know An Offer Will Convert

282

45. 3 Questions To Ask Yourself Every. Single. Day!

283

Productivity & Time Management with Megan Sumrell

284

How To Prepare for the iOS 14 update as a Facebook Advertiser

285

The One Place You May Not Think FB Is Looking And They Totally Are (Ad Account Shut Down Series)

286

#MarketingTipFriday: Ads Campaigns that Gets You visible and Builds Authority

287

40. Stay Compliant With Delicate Niches (Ad Account Shutdown Series)

288

39. #MarketingTipFriday: Get Creative to Optimize

289

38. What Words To Avoid In Your Ad Copy (Ad Account Shutdown Series)

290

37. #MarketingTipFriday: To Boost Or Not To Boost

291

36. Ad Account Shutdown (Ad Account Shutdown Series)

292

35. Pinning for Prospects with Rachel Ngom

293

34. Money & Money Mindset with Selina Gray

294

33. A Simple Strategy That Generated a 6 Figure Launch With $500 Ad Spend

295

32. The Most Important Partnership In Your Business with Danny Fernandez

296

31. The Power of Knowing Your Numbers with Katie Ferro

297

30. Building Authority Through Content with Alicia Jonas

298

29. Lessons Learned From My First Year In Business

299

28. The Key Ingredients For a Profitable Offer That Converts with Penny Kelly

300

27. Human Design and Leveraging It For Business With Lauren Armstrong

301

26. The Lessons Learned From Turning a Vision Into $7200 in Just 3 Months with Jennifer Goldbeck

302

25. Top 5 Ways To Get More Email Subscribers

303

24. How Hiring a VA 3X My Productivity and Income with Nicole Murphy

304

23. How To Write High Converting Copy Using Story Interviews with Jules Dan

305

22. Podcast With Purpose with Julie Davidson

306

21. Why Live Video Is More Important Now For Business Than Ever Before with Tiffany Lee Bymaster

307

20. Creating Stories That Convert With Nick Demos

308

19. 5 Landing Page Tips To Increase Conversions

309

18. How Customer Retention Strategies Can Help Your Business During A Recession

310

17. Leaving Your 9 to 5 with Amy Coats

311

16. How To Lead Gen The Smart Way with Allison Hardy

312

15. The Silent Killer In Your Business with Kerri Carlile

313

14. How To Stay Recession Strong

314

13. How To Effectively Use Goal Setting To Grow Your Business with ALoN David

315

12. The Secret To Getting More Clicks, Sales & Profits

316

11. Your Photo Impact with Michelle Adams

317

10. Content That Builds Authority with Danielle Cevallos

318

9. How To Make More Sales With A Killer Thank You Page

319

8. How To Be Procrastination-Free in Business & Life with Christine Li

320

7. Planning Your Customer Journey With The Marketing That Converts Method with Teresa Heath-Wareing

321

6. 6 Simple Posts To Get Massive Engagement

322

5. Connect With & Convert New Leads In 45 Seconds

323

4. The Importance of Choosing You with Martine Williams

324

3. The 3 Components of a Highly Converting Funnel (it's not what you think)

325

2. How To Know When You're Ready To Start Running Ads

326

1. Welcome to the Traffic & Conversions Show!