All Episodes
The Insurance Marketing and Advertising Podcast — 69 episodes
IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different
LeConte Moore: There's No Business Like Show Business Insurance
WRIN.tv's Greene on Video in Insurance Marketing
Jeff Hughes and Andy Meng on How Insurance Marketers are Leveraging Big Data
Sun Life's Ed Milano Discusses Company's Multi-Prong Marketing Approach to Brokers and Consumers
NJM's John Hardiman Examines Social Media's Impact
Project CAP CEO on Digital Marketing for Independent Agents
Marc McFarland and Tom Morgan on Reaching Younger Workers
Leilani Brown on Relaunching a Global Brand
How Chubb Used Cross-Channel Marketing to Restart Auto Markets
IMAS: Chartis' Matthew Power on Innovation
Ty R. Sagalow on Insurance Innovation
Dominick Malgeri of Hygrade Business Group on Print Solutions for Insurers
Brian Casey of Locke Lord on The Downside of Social Media
Bob Evans of CSC on Building an Insurance Marketing App
Christopher Sorgie of New York Life on Little League Ad Strategy
Jeff Calusinski Reports All Eyes Are on Mobile
J.D. Power and Associates' Jeremy Bowler: Personal Auto Carriers Are Turning to Humor in Advertising Campaigns
Jerry Davies of Farmers Insurance on the Importance of Communicating During Catastrophes
Martin Hilson of MWH Advertising Takes Insurance Marketers Beyond Their Roots
NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky Detail the Rebranding of NYCM
comScore’s Susan Kleinman on Online Advertising Limits
Ellen Carney of Forrester on How Mobile Tech is Reinventing Insurance
Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight
Swiss Re's Alayna Francis on Leveraging Social Media
Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data
PARTNERS+simons' Tom Simons on Advertising Approach, Marketing Challenges
Lexington Insurance's Tara Russell on the Art of Running an Insurance Marketing Team
Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events
Charlotte Osborne, Zero to Sixty in One Marketing Cycle
AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research
Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube
Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella
Nancy Carini on Conning & Co.'s Rebranding Campaign
Jeremy Bowler of J.D. Power and Associates on What Drives Personal Insurance Customers to Shop
Gary Kimball on Crisis Communications for Financial Services Communicators
Lee McDonald, A.M. Best Company: Opening Remarks and Industry Overview
Don Jackson, Jackson Consulting Group Ltd.: Direct and to the Point
Andra Basora, Insurance Information Institute: Taking Insurance Information Online.
Marci DeVries, Imre Communications: Insurers and the New Media
Jay Jaffe, Actuarial Enterprises Ltd.: Profit-focused Insurance Marketing
Luis Sahagun, Farmers Insurance: Reaching Out to Multicultural Markets
Donna Wares, Hagerty Insurance: Cool Cars, Hot Marketing
Steve Sullivan, Liberty Mutual Insurance Company: Responsibility. What's Your Policy?
Trish Robinson, MassMutual Financial Group: Bringing Life to Life
Siobhan McNulty and Rena Kilgannon: Old Mutual Heads for the U.S.
Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising
Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising
Advertising Agency head Rena Kilgannon on bringing Old Mutual to the U.S. market
Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion
Liberty Mutual's Steve Sullivan on the Responsibility Campaign.
Don Jackson Reviews the Highs and Lows of Direct Marketing by Insurers.
Jon Swallen of TNS Media Intelligence analyzes surging advertising spending by U.S. insurers.
A conversation with Donna Wares of Hagerty on marketing insurance coverage for collectible cars and boats.
A conversation with Marci DeVries of Imre Communications about using new media
Travelers' Shane Boyd on Reacquiring the Red Umbrella
A conversation with Steven Schreibman of Nationwide Insurance on the insurers' high profile television ads featuring Kevin Federline.
Conference presentation: Shane Boyd on Travelers' In Synch Campaign
Conference Presentation by Lori Reed of InsureMe.com
Conference Presentation, Ansis Vallens, Signals & Strategies
Interview with Ann Glover of The Hartford
An interview with Shane Boyd of Travelers on the red-hot 'In-synch' advertising campaign
Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers
Interview with Bill Harris of WVH Inc. on video marketing for insurers.
How Carriers Can Work Better With Independent Agents
High-Knowledge Marketing: An Interview with Denis O'Shea of Hartford Steam Boiler
How Agencies Help Insurers With Branding and Marketing
Branding for commercial and large insurers: an interview with William Pitt
Marketing for independent agents: an interview with Peter van Aartrijk.