All Episodes
This is Product Marketing — 75 episodes
Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day
Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
Episode 65: Talya Heller - How to Find What Makes Your Product Different
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
Episode 56: Sahil Sethi - Product Marketing Level Up
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers
Episode 52: Bianca Galan - Inside an International B2C Product Launch
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
Episode 49: Elena Hutchison - Decoding Analyst Relations
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
Episode 46: Terezia Batovska - The Key to Analyst Relations Success
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
Episode 44: Abiola Apooyin - Conducting Market Research
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
Episode 39: Julien Sauvage - Building a Great Sales Deck
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs
Episode 37: Robert Karel - Analyst Relations and Product Marketing
Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
Episode 34: Jason Schifrien - Product Release Process at Roku
Episode 33: Shari Diamond - Product Marketing Skills
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales
Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
Episode 29: Axel Kirstetter - What Happens After the Product Launch
Episode 28: April Rassa - Making Product Marketing More Strategic
Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire
Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing
Episode 25: Jennifer Crawford - Developing Buyer Personas
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
Episode 22: Janaki Nori - Driving the Product Adoption Program
Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging
Episode 20: Caryne Say - Getting Started with Account Based Marketing
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy
Episode 14: Kelly Drozd - Agile Marketing
Episode 13: John Zilch - Achieving a Successful Product Launch
Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey
Episode 11: Camil Lafreniere - Product Marketing vs. Product Management
Episode 10: Brian Martell - Building a Base of Influence for Product Marketing
Episode 9: Crispin Read - How to Build a Successful Second Product
Episode 8: Anita Raj - Go to Team Before Go to Market
Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done
Episode 6: Maria Ross - The Empathy Edge
Episode 5: Crispin Read - Don't Create a Category
Episode 4: Crispin Read - What Is a Product?
Episode 3: Bruno Aziza - The Story of Oracle Analytics Gartner Magic Quadrant Turnaround
Episode 2: John Kreisa - Product Marketing Career Roadmap
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
Episode 0: Welcome to This is Product Marketing