All Episodes
What Would They Do? The Customer Experience Podcast For Online Business — 85 episodes
81. The 12-month onboarding experience that runs itself (without losing the personal touch)
80. What your offer ecosystem can learn from music festivals with Ceels Lockley
79. The State of the Customer 2026: 3 findings that will change your approach
78. The hidden cost of using AI to improve your marketing & messaging
77. Why your best customers don’t hold the best insights (and who is!)
76. Love at first click & why retention starts before the sale
75. The best launches start with this (nope, it’s not copy)
74. Where is your customer journey falling apart? Let’s diagnose…
73. The real reason you can't bring your ideas to life (and what to do about it)
72. Hot Seat: How to make your email automations feel personal with Rachel Smith
71. Set your intentions, and I'll remind you in 60 days
70. The 2026 State of the Customer Survey is open
69. Behind my first virtual event: the format, the results, the tech, and what I'd do differently
68. 95% Client Retention without burning out with Dr. Tiffany Shelton
67. The ‘false momentum’ problem in your membership or online program
66. Before you retire your offer, listen to this
65. Hot Seat: How to design a membership busy people will stick with
64. Building repeat revenue as a service provider
63. 12 Retention strategies that increased revenue, engagement & loyalty
62. Discounts, deadlines and bad habits & what it takes to fix these sales patterns
61. Pricing psychology, business confidence & client experience with Jasmine Parasram
60. The invisible churn killing your sales
59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick
58. The 3 Levels of Personalisation every online business needs
57. The real reason your list isn’t converting into sales
56. From personal brand to customer loyalty & what actually builds trust with Suz Chadwick
Pod Birthday #1 Episode: Case Study | 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry
Pod Birthday #2 Episode: Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami Williamson
Pod Birthday #3 Episode: A therapist’s secrets to creating safe and authentic group environments with Ash McDonald
55. The Podcast turns One 🎊 But you’re getting the gifts!
54. My CX Escape Room Strategy: A case study in engagement & loyalty
53. AI, course design, and the evolution of content-only learning experiences with Jasmine Jonte
52. Amplifying the client journey in service-based businesses
51. Thinking About Switching Email Platforms? Here’s my recommendation...
50. What 50 podcast episodes revealed about customer experience & retention (it might surprise you!)
49. This sales page tweak made 83% of browsers stop and interact
48. Creating personal client experiences & healthy boundaries with Hamilton Schmid
47. Stop reacting: build a more intentional business in 2026
46. Rethinking offers in the age of AI (and why the human touch matters)
45. My transparent 2025 recap: What worked (and flopped) in my business this year
44. Repurposing testimonials: clever ways to boost conversions and retention
43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson
42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs
41. Email Personalization 101: Trigger links, custom fields & segments explained
40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick
39. 3 easy ways to set your business up for a successful 2026 right now
38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle
37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowan
36. 500 responses & the strategy behind my high-impact surveys
35. A therapist’s secrets to creating safe and authentic group environments with Ash McDonald
34. What it really takes to shift to a customer-first business
33. Creative, low-tech ways to deliver stellar customer experiences
32. The 3-step plan to re-engage your email list after ghosting it
31. The real-life retreat strategy that builds raving fans with Holly Haynes
30. Proactive sales strategies that don’t feel pushy
29. What customers really want in 2025 (3 surprising truths from the State of the Customer Report)
28. Creative loyalty program ideas that don’t hurt your profit margins
27. Why your website isn’t converting (and what to fix first) with Madelyn Furlong
26. The strategic approach to exceptional virtual summit experiences with Dolly DeLong
25. Why your best customers leave (and how to prevent it)
24. Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami Williamson
23. The 4 Seasons of the Customer Journey: Winter
22. The 4 Seasons of the Customer Journey: Autumn
21. The 4 Seasons of the Customer Journey: Summer
20. The 4 Seasons of the Customer Journey: Spring
19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners
18. How to increase membership engagement without creating more content
17. How to build customer loyalty between sales without constant promotions
16. How to make your welcome sequence custom, clickable & customer-first
15. How to sell like a human: Authentic sales strategies with Caryn Gillen
14. Case Study: 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry
13. What the Netflix Model can teach us about customer experience and retention
12. Behind the scenes: How I relaunched my membership
11. My exact process for designing irresistible customer experiences
10. How to turn first-time buyers into loyal, long-term customers
9. Email list segmentation & how to nurture different customer types
8. Sales page strategies & how to lead with value rather than dollars
7. High-ticket client experiences & how to make them remarkable
6. Evergreen sales & how to boost them with clever email automations
5. How to boost course sales when your live launch is slower than expected
4. Profitable virtual events & how to get attendees to upgrade to the paid experience
3. How to create a client magnet website experience
2. What to do when your dream clients can't afford you?
1. Customer Experience and Customer Service: What’s the difference?
What would They do? | Trailer