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All Episodes

Everybody hates your brand — 68 episodes

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1

Episode 67 - Talking about the value of Sponsorship with Special Guest Rory Natkiel

2

Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage

3

Episode 65 - Talking the role of CRM, AI and formal marketing training with Special Guest Gianfranco Cuzziol

4

Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves

5

Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti

6

Episode 62 - Talking Agentic AI with Special Guest Simon Spyer

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Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow

8

Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding

9

Episode 59 - Talking about the point of Loyalty with special guest Adam Posner

10

Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman

11

Episode 57 - Talking creative work, the art of copywriting and Neurodivergence with Special Guest Natalie Howells

12

Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips

13

Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers

14

Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins

15

Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White

16

Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?

17

Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing

18

Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens

19

Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose

20

Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell

21

Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler

22

Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar

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Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley

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Season 3 Episode 7 - Don't forget to destroy

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Season 3 Episode 6 - Marketing Room 101 Part 2

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Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year

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Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby

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Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

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Season 3 Episode 2 - What AC/DC can teach us about building a brand

30

Season 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry club

31

Season 2 Episode 5 - What is in your Marketing Room 101?

32

Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman

33

Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton

34

Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson

35

Season 2 Episode 1 - Four things marketing agencies don’t know about their clients

36

Episode 32 - Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor

37

Episode 31 - Talking about barriers to great thinking and performance with Special Guest Fiona Craig

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Episode 30 - Talking Facebook, agency leadership and diversity with Special guest Liz Roche

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Episode 29 - Talking Market Research, Behavioural Science and Neuroscience with Special Guest Chris Bland

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Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper

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Episode 27 - Talking marketing in the Art world with Special Guest Charlotte Stewart

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Episode 26 - Fortnite: A marketing case study

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Episode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson.

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Episode 24 - Talking independent agencies, COVID and the future with Special Guest James Ray

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Episode 23 - Talking marketing in the video games industry with Special Guest Eric Folliot

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Episode 22 - Talking marketing, AI and startup culture with Special guest Mark Bainbridge

47

Episode 21 - What makes Starbucks great?

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Episode 20 - Talking Print and Purpose (with special guest Richard Boon)

49

Episode 19 - The pros and cons of working abroad

50

Episode 18 - What makes Netflix great?

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Episode 17 - What makes Peloton great?

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Episode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers)

53

Episode 15 - What makes IKEA great?

54

Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)

55

Episode 13 - What's the purpose of brand purpose?

56

Episode 12 - Is age just a number in marketing?

57

Episode 11 - Talking data in marketing (with a special guest)

58

Episode 10 - The things that drive us crazy about marketing

59

Episode 9 - What is the point of loyalty programs? Part 2

60

Episode 8 - What is the point of loyalty programs? Part 1

61

Episode 7: The Customer-centric sacrifice

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Episode 6: Behavioural Science - an introduction for Marketers Part 2

63

Episode 5: Behavioural Science - an introduction for Marketers Part 1

64

Episode 4: Six of our favourite marketing books

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Episode 3: Specialist or Generalist - What should you be?

66

Episode 2: Agency or Client-side - Which one should you choose?

67

Episode 1: You are not your customer