All Episodes
Book Marketing Tips and Author Success Podcast — 337 episodes
Should You Sell Books Direct? The Truth About Leaving Amazon Behind
Paid Author Newsletters: Smart New Income Stream or Expensive Distraction?
15 Minutes to More Book Visibility: The Marketing Moves That Keep Working
Get Your Book Into Libraries—and Build the Local Buzz That Travels
Christmas in July: Your Holiday Book Sales Plan Starts Here
Think Local, Sell Everywhere: Book Marketing That Actually Sells Books
Publishing Horror Stories: The Expensive Mistakes Authors Never See Coming
The Relaunch Blueprint: Four Ways to Revive Book Sales
Amazon’s AI Translation Shortcut: Smart Strategy or Costly Mistake?
The Dangerous Myth About Book Sales That’s Holding You Back
Readers Don’t Buy Books—Consumers Do. Here’s Why That Matters
AI Is Scamming Authors: How to Spot Fake Book Marketing Before You Lose Money
Your Amazon Retail Page Has a Problem and You Probably Can't See It
Publicity Doesn’t Sell Books: What Authors Get Wrong (and What Works Instead)
The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
Podcast Pitching Secrets For Authors: What Podcast Hosts Actually Say Yes To (Part 2)
Podcast Pitching Secrets for Authors: How to Get Booked on Podcasts (Part 1)
Borrowed Buzz: The Smarter Way to Stay Visible Year-Round
Latest Goodreads Changes and Why They Matter for Authors
How to Hire a Book Marketing Team Without Getting Burned
How To Get And Keep Amazon Book Reviews Without Getting Banned
The Blueprint that Sells Books
The 7-Day Amazon Ads Reset: What to Fix, What to Ignore, When to Scale
How to Land Book Reviews Without Burnout, Begging, or Bribes
Why Readers Break Up With Books (and How to Make Yours a Long-Term Relationship)
Consistency That Sells: How Clear Branding Converts Browsers Into Buyers
Finding the Right Book Positioning And Why It Changes Everything
Turning Amazon Pages Into Conversion Engines With A+ Content
Why Your Book Isn’t Selling: Categories, Covers, And Clear Hooks
What Actually Predicts Book Sales And How To Focus Your Effort
New Year, New Launch, New Podcast Format = Smarter Author Wins
Our Favorite Episodes of the Year (Plus a Few New Takeaways)
Top Lessons From Our Most-Downloaded Episodes
Stop Guessing, Start Selling: Positioning Your Book for Real Traction
Book Marketing Without Burnout: Do Less, Reach More Readers
The New Media Strategy Every Author Needs Now
The Marketing Shift You Can't Afford to Ignore
Amazon’s A10 Shift: The Real Reasons Your Book Isn’t Selling (and How to Fix It Fast)
How To Slay Book Marketing Nightmares Before They Scare Off Readers
Make Your Book Unforgettable: Creative Ways to Wow Reviewers
The Data-Driven Author: The Real Secret Behind Author Success
Smart Pre-Order Strategies for Authors Who Have Little or No Following
Trophy Hunting for Authors: The World of Book Awards
Navigating Kindle Unlimited's Page Read Decline
Hook, Line, and Bestseller: The Art of the Elevator Pitch
The Hollywood Blueprint: Creating a Film-Ready Book
The Great Author Central Lockout: Amazon's Latest Frustration
Your Newsletter Is Worth More Than Your Social Media Followers
Goodreads Evolution: Amazon's Game-Changing Integration
Broke the Marketing Bank But No Sales? Here's Why!
The Amazon Sledgehammer: How One Author Lost Everything Over Metadata
Your Book Isn't Enough: How to Develop a Platform Media Responds To
Selling Cats to Dog People: Your Amazon Ad Comedy of Errors
Christmas in July: Why Authors Need to Prep Now for Holiday Sales
Beyond Boredom: Your Book Could Be Every Parent's Summer Solution
From Beach Reads to Bestsellers: Marketing Your Book in Summer
The Author's Identity Crisis: Why Brand Marketing Matters More Than You Think
The Pay-to-Play Dilemma: Paying for book reviews & coverage
Unlocking ChatGPT’s Creative Power for Authors
What Most Authors Get Wrong About Debut Success
Amazon's New Algorithm Changes: What Authors Need to Know
The Power of Reddit: Reach Millions Through Ask Me Anything Events
Creating Memorable Author Book Signing Events That Sell Books
Too Good to Be True? The Bookstore Scam That's Breaking Hearts
Dust It Off: The Author's Guide to Book Resurrection
Building Your Author Brand for Media Recognition
Book Bundling: How to Turn Your Backlist Into a Marketing Goldmine
The Grey Box Syndrome: Why Authors Who Skip the Basics Get Ignored
Naming Your Book: Avoiding Title Mistakes That Kill Sales
Amazon News: How to Navigate Amazon's Inconsistent Ad Guidelines
The Strategic Author's Guide to Amazon's Kindle Unlimited Program
Starting Your Own Publishing Company: Myth vs. Reality
Savvy Book Pricing Strategies That Sell
Amazon News: Author Central Changes and Search Result Trends
The Sneaky Ways Authors Sabotage Their Own Success
Don't Give Up on Your Book: When to Push and How to Pivot
Book Marketing Costs: Solid Investment or Waste of Money?
How to Get Your Author Website to Rank on Google
Why Your Book Isn’t Showing Up in Amazon Searches and How to Fix It
How to Resurrect a Book That's Dead in the Water
Cracking the Library Code: Get on Shelves and in Front of Readers
Mastering the Mic: Tips for Becoming an Irresistible Podcast Guest
Substack Success: Should Authors Add This Platform to Their Toolkit?
Your New Year Checklist: A Roadmap to Success
Unlocking Amazon Success: Optimization to Boost Your Visibility
Secrets to Writing Books Readers Can’t Resist
Exciting Announcement: Our New Mentorship Program Is Here!
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Rookie Mistakes: Avoid Costly Errors and Show Up Like a Pro
Scams, Hacks, and Red Flags: How to Protect Yourself
Goodreads Author Program Update: What You Need to Know
Bonus Episode! Amazon Delays: What to Do When Your Book Launch Hits a KDP Roadblock
How to Compete for Media Attention
Let's See if You're Ready for an Audiobook
Backup Book Covers: An Unexpected Bestseller Strategy
Amazon News: Urgent PSA on Bestseller Claims
Choosing the Right Vendors & Avoiding Costly Mistakes
Is Your Amazon Author Bio Costing You Sales?
Publishers Unpacked: Let's Talk Expectations
✅ The Author Success Checklist
Author Tools: The Good, Bad & Ugly
The Power of Indie Bookstores
Top Book Marketing Strategies to Embrace
Crafting the Perfect Reader Profile
Critical Marketing Questions to Ask a Publisher
How to Get Into the Goodreads Author Program
Debut Author Success: Myths & Realities
Amazon Bestsellers: Myths & Realities
RWA Files for Bankruptcy
How to Market Your Book without Social Media
The End of an Era: Costco Stops Selling Books
Smart Strategies to Recoup Your Book Investment
Beyond the Bookstore: Creative Sales Strategies
Amazon News: Critical Changes to Book Descriptions
Choosing an Author Name Format
Buyers v. Readers And Why They May Be Different People
Getting Book Endorsements: Everything You Need to Know
Mastering Nonfiction Book Descriptions
Behind the Curtain: Unveiling the Secrets of Success in Publishing
Cracking the Code: Reaching the Unreachable Reader
Book Sales: Why and How Self-Published Authors Are Taking the Lead
Listener Request: Navigating Amazon's Book Review Minefield
The #1 Strategy to Get More Amazon Reviews
Navigating the Literary Agent Landscape
Amazon's Virtual Voice: Redefining Audiobooks with AI
Navigating the Climb: Pitfalls for Authors Eyeing the Summit
Navigating the Media Landscape and How to Get Your Book the Attention it Deserves
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
Navigating the Unexpected: What Authors Need to Prepare For
The Power of Author Education: Why it can Save you Money and Help You Succeed
Screenplay Scams Exposed: Important Warning for Authors
Amazon News: International Readers Getting Cut Out of the Equation
Decoding the Jargon: Publicity, Marketing, Advertising, and Branding
Cracking the Code: Here's Why Your Amazon Ads Stopped Working
Crafting the Perfect Book Title and Subtitle Combo
How and Why Readers Buy Books: Understanding the Reader Journey
It's a Big Announcement!
Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous
Most Downloaded Episode: How We Really Feel About Advertising
The Secrets to Pricing Your Book for Success
Unlock the Secrets to Bestselling Success in 2024
Tossing Outdated Tactics and Refocusing in 2024
The Game-Changing Author Mindset
How to Break Into Trade Magazines
Tips for Developing a Captivating Book Cover & Penny's Latest Odyssey
Smart & Simple Strategies for Holiday Book Marketing
Secrets and Tips for Landing on a Bestseller List
How to Avoid Adding Your Book to an Amazon Dead End Category
Listener Request: When to Prep Elements of Your Author Platform
How to Craft a Great Book Pitch
The Amazon Sales Rank Demystified
How to Get into Catalogs and Subscription Boxes
Fake Books are Stealing Author Identities on Amazon
Amazon is Changing How Book Reviews Show Up in Search
Too Many Books, Not Enough Time to Market
The Amazon Machine is Changing Again
How to Identify (and avoid) Publishing Scams
Amazon Updates on Categories and More Changes on Amazon
Getting Your Books Specialty & Holiday Table Placement
Getting Your Book into Specialty Stores and Gift Shops
How to Use AI to Boost Your Book Marketing
All You Need to Know About Paid Influencer Marketing
How to Get More Traction on Social Media
How to Pitch Yourself to Podcasts or Start Your Own
Amazon's Latest Changes to Book Reviews
The New Category Changes on Amazon
"Doing Marketing" Versus Building & Growing Your Brand
What We Really Think About Social Media Advertising
Summer Promotion Ideas for Books Written for Kids and Teens
Using Book Awards and Contests to Maximize Your Exposure
Let's Talk About Soft Launches & Whether They Really Work
Book Distribution Finally Demystified
5 Reasons Your Amazon Ads Aren't Working
Things You Must Know How to Do As an Author
Tips for Setting a Budget for Your Book Marketing
Book Formats: Understanding the Benefits of Each Option
The Secrets to a Perfect Book Release
Why Promoting Locally Can be a Goldmine
The Pitfalls of Soliciting Feedback from Friends and Social Media
How to Follow the "Rules" for Success
How to Sell Your Book at the Correct Price
How Artificial Intelligence is Changing Publishing
Penny & Amy's Biggest Book Cover Pet Peeves
How to Sell More Copies of Your How-to or Self-Help Title
Getting Permission to Use Reviews, Blurbs and Likenesses
How to Make the Most Out of Every Marketing Dollar
How Your Author Bio Can Help You Sell Books
How to Make the Most Out of Every Single Win
A Different Perspective on Success and Failure
Listen to This Before You Put Your Book on Amazon
Common Ways Your Author Platform Works Against You
The Ins and Outs of Selling Books in Bulk
How the Wrong Book Title Can Make or Break Your Sales
Don't Lose Out on Sales By Marketing Your Non-Fiction to Everyone
Personalizing Your Book Can Make You a Media Rockstar
What You Can Expect to Pay for Your Book Marketing
The Difference Between Marketing and Sales
How Elevator Pitches Help Sell More Books
The Big Mistake You're Making on Your Website
How to Keep the Momentum Going After Your Release
Minisode: The Problem with Long Pre-Orders
How to Come Back from a Failed Book Launch
Minisode: How Book Marketing Firms Waste Your Money
Market Your Book in an Hour (or less) Per Week
Minisode: Don't be a Gray Box on Amazon
Things You Can Do to Fix Lagging Book Sales
Minisode: The Next Big Thing in Audio Books
Minisode: How to Protect Yourself from the Latest Author Scam
How to Market Your Book without Social Media
Minisode: How We Really Feel About Advertising
Networking with Libraries Amps Up Your Brand and Local Sales
Minisode: Christmas in July - How to Prepare your book for BIG holiday sales
How to Get Your Money's Worth When Hiring a Book Marketing Company
Minisode: Your Website's User Experience Matters
How Not to Screw Up Your Website
Minisode: The Importance of Online Media Alerts
Do Not Miss This Episode About Pen Names
Minisode: Goodreads Reminded Us that Not All Book Promotion is Equal
Insider Info on the Current Children’s Book Market
Minisode: Why Large Print Books Matter
The Big TikTok Show
Minisode: How to Crowdfund Your Book
What Most Authors Don't Understand About Publishing
Minisode: What Your Book Review Process Says About You
10 Myths About Author and Book Success
Minisode: Let's Talk About Paid vs. Organic Reviews
Book Covers that Actually Sell Books
Minisode: Why "Good Enough" and "Everyone Loves It" are Dangerous
Zeroing in on Your Real Reader Market
Minisode: Big Changes with Amazon Ads!
An Easy Way to Spend More Time Writing
Minisode: The Surprising Thing That’s Killing Your Book Sales
Rallying Your People: Superfans and Street Teams
Minisode: The Unexpected Details that Drive More Book Sales
Selling Non-Fiction Books in the Age of Free Information
Why Releasing a Book is Like Starting a Business
Minisode: Why You're Never Too Successful to Turn Down Media
How to Reverse Engineer Your Author Success
Minisode: How to Engage Social Media Adverse Readers
Secrets to Becoming a Profitable Author
Minisode: Red Flags We Look For and You Should Avoid
Creating (and sticking to!) a Book Marketing Plan in the New Year
Minisode: Are Covid-focused Books a Good Idea?
How a Publisher Can Kill Your Success
Minisode: Your Love/Hate Relationship with Your Content Editor
Why Gratitude Marketing is the Secret Sauce to Success and More Book Sales
Minisode: Understanding the Limits of Fiction in the Media
Why Some Goals Never Work and the Problem with Brainstorming
Minisode: Goodreads Drops Their Event Feature
Five Reasons Not to Put Your Book on Amazon Until You’re Ready to Promote It
Minisode: Amazon's New Bilingual Author Central Feature!
How to Battle Amazon Publishing (KDP) and Win - Bonus Episode
Minisode: I Want to be Famous (but I hate Amazon!)
How to Sell More Books Direct to Consumer to Sidestep Amazon
Minisode: Using a Special Pre-Order Price to Drive Book Sales
10 Easy Ways to Revive an Older Book
Minisode: Using Your Author Bio to Increase Sales
How to Sell More Books on Social Media without Burning Out
Minisode: Double Your Newsletter Sign Ups with This One Tip
Why a Good Author Brand is a MUST to Sell More Books
Minisode: Don't Promote Something That's Working Against You
Special Minisode: Amazon Launches A+ Content for KDP Authors
Understanding Kindle vs. Kindle Unlimited
Minisode: Why Your Next Book Won't Fix Your Last One
Using Book Reviews to Launch Your Success
Minisode: Key Elements of Your Book Promotion Timeline
Special Minisode: What the Next Apple iOS Update Means for Your Newsletter (And Your Book Marketing)
10 Things Book Marketing Can't Fix
Minisode: Do's and Dont's for Series Authors
All About Publication Dates and Choosing the Right One
Minisode: Media Kits and Press Releases
How to Market Your Book as a Summer Read
Minisode: Real Talk About Book Blurbs
Avoid Looking Like a Book Marketing Amateur
Minisode: How to Kill Your Book Series
How to Market a Memoir the Right Way
Minisode: This Is a Social Media Sabotage
Your Critical First 30 Days on Amazon
Minisode: Fun Ways to Enhance Your Amazon Reviews and Editorial Reviews
Sales Tips for Children's Book Authors
Minisode: Costco gets into the Audiobook Game
A Guide to Finding the Best Publisher for Your Book
Minisode: Why Non-Fiction Authors Must Be Experts to Succeed
Minisode: Dealing with Bad Reviews
Changes to Amazon that Affect Your Search and Keyword Choices
Minisode: Be Careful When Tethering Your Book to a News Story or Popular Culture
Minisode: Writing Books in Different Genres
How to Create and Maintain a Successful Newsletter
Minisode: Smart Pricing for Discount eBook Promotions
Getting Reviews is More Complex Than You Think
Minisode: Why You Should (still) Pitch your Local Library During a Pandemic
This Is the Biggest Mistake Authors Make
Creative Ways to Promote Your Book in 2021
Minisode: An Update on Amazon Book Categories
How the Pandemic has Changed Book Marketing
Minisode: An Update on Amazon Reviews
Sell More Books with the Right Amazon Categories
Minisode: Using Little Free Libraries for Local Promotion
Why You're Wasting Money on Amazon Ads
Minisode: Virtual School Readings for Local Promotion
Amazon's Secret Relevancy Score
Minisode: The Surprising Thing That's Killing Your Book Sales
Minisode: Are You Really Ready to Publish
Creative Ways to Use Video in Your Book Promotion
Minisode: Is Your Book Title a Slam Dunk or a Sinking Ship
Minisode: The Unexpected Details that Drive Book Sales
Selling More Books for the Holiday Season
Minisode: Avoiding the Buzzword Trap
Minisode: Will Your Book Fit into Santa's Bag
Get Your Book into Gift Guides
Minisode: How Images Can Improve Your Website
Minisode: Why your Social Media is Failing
How to Run a Kick A** eBook Promotion
Minisode: Why Collaboration is the Future of Author Marketing
Minisode: A Quick Tip to Improve Your Author Newsletter
Creative Ways to Use BookBub
Minisode: Some Quick Goodreads Tips
Minisode: A Quick Way to Improve Your Amazon Ads
Profile, Fan Page, or Group - What to Do on Facebook
Blog Tours and Book Sales
The Best Book Marketing Ideas for Book Marketing During a Pandemic
How to Network with Bookstagrammers
Promoting an Older Book the Smart Way
The Timing of Your Book Launch
Pitching Yourself to Local Media and Trade Media
The Secrets to Getting More Media for Your Book - Part 2
The Secrets to Getting More Media for Your Book - Part 1
Get More Blogger Reviews for Your Book - Part 2
Get More Blogger Reviews for Your Book - Part 1
Maximizing Goodreads - Part 3
Maximizing Goodreads - Part 2
Maximizing Goodreads - Part 1
Newsjacking Covid-19 for Your Book Promotion
Optimizing Your Amazon Book Page
Quick Ways to Get More Readers for Your Book
The Secret to Selling More Books Consistently
Selling Your First 10,000 Books