All Episodes
He Said, She Said: Razor Branding™ Podcast — 275 episodes
B2C Thinking in a B2B World. It Works. W/ Erik Koenig
Serve First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar
Breaking Through the B2B Noise w/ Joya Scarlata
From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy
Thought Leadership as a Growth Strategy W/ Wendy Gugora
Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs
Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin
From Agency Life to In-House Strategy W/ Heather Johnson
Frameworks Over Playbooks W/ Andy Weiss
B2C Thinking in a B2B World W/ Juliana Pereira
Building a Brand from the Inside Out w/ Michelle Herl
Legal Marketing and the Art of Standing Out W/ William McLaughlin
Scaling a Brand Across Locations w/ Laurie Leer
Niche Branding w/ Howard Kelly
Marketing from Both Sides w/ Chanelle Yarber
Data Driven Branding w/ Libby Cain
Branding by the Numbers w/ Cathy Bertrand
Branding in the Niches W/ Rob Einterz
Banking, Branding, and the Power of Different Thinking w/ Camberly Gilmartin
Branded in Stone w/ Sam Arcot
Branding That Builds Trust w/ Ann Barilleaux
Branding Without a Rebrand w/ Sean Schnipper
Branding Through Acquisition w/ Ronnie Hay
Branding from Above w/ Andrew Mullin
Branding Beyond the Balance Sheet w/ Sunny Ricks
Manufacturing, Relationships, and Branding w/ Lisa Kilwin
Branding That Keeps the Lights On w/ Matt Stephenson
The Sunny Side of Branding: Emotion, Evidence, and Marketing That Works w/ Sunshine Makarow
Branding Outside the Box w/ Greg Bowman
Branding in Hypergrowth w/ Meghan Marks
Branding Beyond the Bid w/ Justin Davidson
Branding Across State Lines w/ Linda Richardson
Branding on Both Sides of the Counter w/ Jason Gough
Branding for Builders w/ Andrew Burton
Not Your Average Brand Story w/ Rochelle Paulet
Your Voice. Your Story. Your Brand. w/ Liz Brooks
The Courtship of Branding w/ Zach Schleien
Branded Videos that Connect w/ David Feinman
From Data Overload to Smart Strategy w/ Charlie Grinnell
Design, Branding, and the AI Debate w/ Michael Russo & the Creative Team
Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo
Branding From the Inside Out w/ Ari Weinzweig
Accessible Branding w/ Mike Barton
Relational Branding w/ Ryan Chute
Branding Beyond Borders w/ Fernando Andreazi
From Pitch to Press: Branding Through PR w/ Mickie Kennedy
Bringing Brands to Life with Daale Carter
Inside the Agency-Client Relationship w/ Jaci & Michael Russo
Branding from the Factory Floor w/ Robert Pelletier
Branding Through Relationships w/ Cairo Marsh
The Art of Visual Branding w/ Stewart Cohen
Building Brands and Winning Mindsets w/ Dave Behar
Harnessing Momentum in Branding with Matt Mathison
Finding Your Branding Unicorn with William Vanderbloemen
Building Workplace Culture w/ Dr. Mechelle Roberthon
Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka
The Intersection of PR and Branding with Sarah Segal
The Power of Direct Mail in a Digital World with Wilson Zehr
How to Adapt and Evolve Without Losing Focus
Navigating Leadership and Branding in a Hybrid World with Dan Regard
The Importance of Having a Strategic Brand Plan
Unlocking Leadership for Your Brand with Chris Hutchinson
The Psychology of Branding Pt. 2 with Dr. Tricia Groff
Consumer Insights and Branding with Brett Townsend
The Financial Side of Branding with David C. Barnett
The Psychology of Branding with Dr. Tricia Groff
The Marriage of Branding and Relationships
The Performance of Branding with Jason Friedman
Rebranding Made Simple with Jaci and Michael Russo
How Successful Brands Capitalize on Technology with Greg Brooks
The Evolution of Digital Marketing in the age of AI with Rachel Hernandez
SEO and Branding in Today’s Everchanging Marketplace
Authenticity in Branding with Greg McDaniel
Branding Insights from the 21 Hats Experience
Launching, Building, and Scaling Your Brand with Mark Donnigan
How Storytelling Can Save Your Brand with Jeff Bartsch
Financial Literacy and Your Brand with Kyle Geers
A Look Back on 2023 with Jaci and Michael Russo
[Bonus Podcast] Building Brands For Musicians and Personalities with Rick Caballo
How Quality Content Can Affect Inbound Leads with Levi Lascsak
The Role of Emotional and Quantitative Data in Branding with Jeremy Delk
How Data Can Help with Your Branding with Becky Lawlor
How Being Relentlessly Curious Can Improve Your Brand with Lori Haller
The Importance of Education, Research, and Collaboration in B2B Branding with Shachar Meron
Realtors, Management, and Branding with Kurt Uhlir
How Podcasts Can Improve Your Brand with Jonathan Sachs
Branding from Down Under with Katrina McKinnon
B2B Automation and Branding with Gil Allouche
The Changing Landscape of B2B Branding with David Deutsch
Sustainability and B2B Branding with Dan Chamberlain
Confessions of a Marketing Director with Sean Schnipper
Finding Your Audience with Nathan Yeung
Adapting to Changes in Business and Branding with Brian Will
Building Your Brand From the Inside Out with Jaci and Michael Russo
Leveraging AI Tools for Inbound Marketing with Eric Quanstrom
A Closer Look at Websites, AI and Branding with Adam Warner, Director of Field Marketing at GoDaddy
How Privacy and Security Can Affect Your Brand with Jodi Daniels
Adjusting to Change in 2023 with Jaci and Michael Russo
SEO, MESSAGING, AND BRANDING, OH MY WITH JASON BERKOWITZ
THE MENTAL SIDE OF BRANDING WITH JONATHAN PRITCHARD
BRAND U – PERSONAL BRANDING WITH MELISSA BOWEN
UNDERSTANDING CAVEMAN BRAIN WITH DR. JEAN OURSLER
DEVELOPING YOUR PERSONAL BRAND WITH MILA GRIGGS
DISCOVERING THE MISSING ELEMENTS IN YOUR BRAND WITH TONY RUBLESKI
Building a Brand from the Inside Out with Steven Bugg
HOW FINDING THE RIGHT PEOPLE CAN AFFECT YOUR BRAND WITH CHRIS BOND
The Importance of Strategic Branding with Leslie Gibbs
Relationship Branding with Nick Gray
Dominating Category Design with Kevin Maney
How to Scale and Create Content with Dave Snyder
What is a brand with Jaci and Michael Russo
The Importance of Relationships in Branding with Rob Kessler
Consumer Behavior and Branding with Aaron Ahuvia, Ph.D.
Telling Your Brand’s Story with Lindsay Pinchuk
Entrepreneurial Branding with Travis Rosbach
B2B vs B2C Branding with Rob Kirkpatrick
Choosing the Right Agency with Jonathan Sachs
Leveraging Research to Find Your Audience w/ Jen Swanson
Razor Branding™ Podcast LIVE: 2.17 with Maureen Dugas Foster
Razor Branding™ Podcast LIVE: 2.16 with Leigha T. Porter
Razor Branding™ Podcast LIVE: 2.14 with Michael Frugé
Razor Branding™ Podcast LIVE: 2.13 with Loren Feldman
Razor Branding™ Podcast LIVE: 2.12 with Michael Murdoch and Robbie Dale
Razor Branding™ Podcast LIVE: 2.11 with Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC
Razor Branding™ Podcast LIVE: 2.10 with Stephen Ortego & Peter DeHart
Razor Branding™ Podcast LIVE: 2.9 with Lauren Kane
Razor Branding™ Podcast LIVE: 2.8 with Stephanie Hilton & Bayleigh Frickey
Razor Branding™ Podcast LIVE: 2.7 with Greg Salazar
RazorBranding™ Podcast LIVE: 2.6 with Park Howell
Razor Branding™ Podcast LIVE: 2.5 with Rob Wise
Razor Branding™ Podcast LIVE: 2.4 with Jennifer Weishaupt
Razor Branding™ Podcast LIVE: 2.3 with Michael Russo & Jaci Russo
Razor Branding™ Podcast LIVE: 2.2 with Melissa Bowen, with Wholehearted Living Membership & Community
Razor Branding™ Podcast LIVE: 1.30 with Sam Oliver from ACA
Razor Branding™ Podcast LIVE: 1.29 with Ben Powers
Razor Branding™ Podcast LIVE: 1.28 with Lauren + Laken with Something Borrowed Blooms
Razor Branding™ Podcast LIVE: 1.27 with Amber Robinson & Patti Holland
Razor Branding™ Podcast LIVE: 1.26 with Casey White
RazorBranding™ Podcast LIVE: 1.25 with Katie Culbert
RazorBranding™ Podcast LIVE: 1.24 with Justin Sylvester
RazorBranding™ Podcast LIVE: 1.23 with Jay Walker
RazorBranding™ Podcast LIVE: 1.22 with Andrea Heuston
Razor Branding™ Podcast LIVE: 1.21 with Missy Andrade
Razor Branding™ Podcast LIVE: 1.20 with Kane Leonard
Razor Branding™ Podcast LIVE: 1.19 with Michael Boyer
Razor Branding™ Podcast LIVE: 1.18 with Gus Rezende
Razor Branding™ Podcast LIVE: 1.17 with Alex Lazard
Razor Branding™ Podcast LIVE: 1.16 with Dana P. Baker
Razor Branding™ Podcast LIVE: 1.15 with Ashley Mudd
Razor Branding™ Podcast LIVE: 1.14 with Johnny Blancher
Razor Branding™ Podcast LIVE: 1.13 with Charlotte Busch Cryer
Razor Branding™ Podcast LIVE: 1.12 with Christa Billeaud
Razor Branding™ Podcast LIVE: 1.11 with LeeAnn B Stephan
Razor Branding™ Podcast LIVE: 1.10 with Ryan Cazares
Razor Branding™ Podcast LIVE: 1.9 with Monica Rougeau
Razor Branding™ Podcast LIVE: 1.8 with Marcelle Fontenot
Razor Branding™ Podcast LIVE: 1.7 with Michele Ezell
Razor Branding™ Podcast LIVE: 1.6 with Bradley Cruice
Razor Branding™ Podcast LIVE: 1.5 with DJ DIGITAL
Razor Branding™ Podcast LIVE: 1.4 with Ruffin Rodrigue
Razor Branding™ Podcast LIVE: 1.3 with Melissa Lyons Bowen, LPC-S
Razor Branding™ Podcast LIVE: 1.2 with Rob Kirkpatrick
Razor Branding™ Podcast LIVE: 1.1 with Mike Russo
9 ways your CRM will build your brand
16 ways to make working from home work for you.
10 Steps to Prepare Your Brand for a Crisis
7 Ways to Improve Your Brand: #7 Thought Leadership
7 Ways to Improve Your Brand: #6 Content Creation
7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan
7 Ways to Improve Your Brand in 2020: #4 Touchpoints
7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation
7 Ways to Improve Your Brand in 2020: #2 Specific Message
7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience
Expect an ROI When You Invest in Your Brand
3 Steps to Build Your Big Bold Brand
3 Do It Yourself Tips to Build Your Brand
When Going Negative Goes Wrong
University asks Louisiana high school to stop using logo
Don’t Play Chicken With Your Brand
Learn to Build Your Brand from the Experts
4 Tips to Help Your Bold Brave Brand Stand Out From the Pack
How to Choose the Right Branding Agency For You
“Stranger Things” Uses Out of Home Advertising to Build Their Brand
Coach Robichaux Built the Brand of Baseball
Do Advertising Awards Build Your Brand?
WHY HAVING THE BIGGEST BUDGET DOESN’T ALWAYS TRANSLATE TO HAVING THE BEST BRAND
THE OPPORTUNITIES AND CHALLENGES OF DIGITAL AND ONLINE MARKETING
IT’S SO HARD TO SAY GOODBYE
BLOWN CALLS, SUPER BOWLS AND BRANDING
HOW GILLETTE CHANGED THE CONVERSATION
A BRANDING EXPERIENCE FROM THE MASTER
HOW PAYLESS CHANGED THE CONVERSATION
TECHNOLOGY AND BRANDING
Model of a Brand
THE DIFFERENCE BETWEEN MARKETING AND BRANDING
WHY SO MANY BUSINESSES HATE ADVERTISING
DISCOUNT BRANDING AND WHY IT NEVER WORKS
REBRANDING FROM THE INSIDE OUT
BRANDING, RELATIONS AND LOVE
WHAT IT MEANS TO LOCALIZE YOUR BRAND
NIKE JUST DOES IT WITH COLIN KAEPERNICK
HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING
WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT
CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND
BRANDING FOR THE ENTREPRENEUR
Get Coverage in Traditional Media
How to Keep Your Public Relations Focus on Your Audience
You Need a Great PR Timeline for Your Campaigns
Weathering a Public Relations Nightmare
Reengineering Your Brand Through SWOT Analysis
Top 6 Tips to Make Your Ecommerce Company Stand Out
Which eCommerce Site is Right for Your Brand
4 Ways to Differentiate Your eCommerce Brand
7 Pros and Cons of Starting A Solely eCommerce Business
4 Strategies That Will Help Your Team Warm up to Cold Calls
Do You Need a Sales Script to Close the Deal?
How to Prioritize Clients to Maximize Results
4 Ways to Perfect Prospecting
6 Steps to Creating a Sales Process that Works
New Print Advertising Offers Many Opportunities to Your Brand
The Who and How of Outdoor Advertising
Television Advertising Will Bring Ultimate Brand Awareness
The Intimacy of Radio Advertising
Keeping an Eye on the Right Analytics
5 Tips on How to Get Your Mobile Website Updated and User Friendly
Quality Website Content Will Make Your Brand Trustworthy
How Website Design May be Helping or Hurting Your Brand
Top 5 SEO Mistakes and How to Avoid Them
Project Pricing vs Hourly Pricing for a Branding Agency
5 SEO Tips to Make Your Brand Shine
Why an Ongoing SEO Strategy is Essential for a Healthy Brand
A Branding Review of the Best and Worst 2018 Super Bowl Ads
Introduction to SEO, 6 Things to Understand about SEO in 2018
Your Brand in Pictures (and Video and Snaps and Pins)
A 4 Step Guide to Using YouTube to Reach a New World of People
7 Tips That Make Your Recruiting Efforts Worth It
5 Ways to Make Facebook Work for 2018
3 Ways to Evolve Your Brand in the New Year
Podcast shownotes: 5 Signs That it May be Time to Rebrand
4 Methods for Taking the Cold out of Cold Calls
5 Ways to Make Your Brand Standout During Any Holiday Shopping
6 Tips to Understand SEO for Your Brand
3 Ways Brand Consistency Builds Powerful Connections
Embracing the Millennial Office Culture
5 Ways to Prepare Your Brand to Help in a Crisis
5 Ways to Attract Quality Customers
3 Tips to Thought Leadership Success
How A Small Brand Can Stand Tall
Reduce Your Churn Rate
7 Strategies to Recruit Top Talent
Community Involvement
Naming Your Brand
Direct Mail
Outdoor Advertising
Print Opportunities
Television Advertising
Power of Radio Advertising
7 Reasons You Can’t Crowdsource Your Brand
How to Use Photos to Build Your Brand
Developing Digital Citizens
Common Missteps When Building Your Personal Brand and How to Avoid Them
Online Reviews
Build Your Brand Through Twitter
Listen and Learn to Build Your Brand
Build Your Brand Through Social Media
The Branding Process
Two Types of Customers
Brand Touchpoints
The 5 R’s of Branding
Personality Type
Audience Profiling
Message Matrix
What is a Brand
Change the Conversation