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All Episodes

The Marketing Rapport — 102 episodes · page 1 of 2

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1

Data first: how winning companies make better decisions with Lucas Thelosen

2

Performance Marketing in Insurance: Lead Quality, Compliance and AI in 2026, with Andrew Filar

3

How compliance drives growth, customer trust, and better marketing with Rob Tate, COO at PossibleNOW

4

ActiveProspect CEO Steve Rafferty on the InfutorData Acquisition and 20 Years of Building Trust in Lead Generation

5

How Commerce Strategy Drives Brand Growth with Amie Owen of Flywheel

6

Redefining the Future of Segmentation with Lÿden Foust, CEO at Spatial.ai

7

What AI, Trust, and Authenticity Really Mean for Marketers in 2026 | POSSIBLE Conference & Expo

8

Can You Sell to an Algorithm? How to Market When Machines Make the Choices with Professor Quentin André

9

The Next Frontier in Insurance Is Data-Led Outreach, with Jeff Piotrowski of Customer Solutions Group

10

Physics to What Makes a Better Lead with the CEO of iLeads, Drew Warmington

11

Identity, Data, and Measurement with Gina Ive from VideoAmp

12

Navigating Global Identity and Privacy Trends at CES 2026

13

Trends shaping the 2026 insurance landscape with Pat Sullivan of Risk Information

14

From Data to Decisions: Making Every Marketing Move Count with Rustam Irani

15

Why Prudential’s Kalli Chapman Says All Marketing is Performance Marketing

16

Inside eHealth’s Brand Transformation with CRO Michelle Barbeau

17

Inside J.D. Power’s Latest Auto Insurance Research with Stephen Crewdson

18

The Power of Relevance: Ian Dewar on Anthropologie’s Customer Strategy

19

Personalization Lessons from Wendy’s David Galinsky

20

How Trust and Storytelling Drive Effective Go-to-Market Strategy with Nola Solomon

21

Beyond First-Party: Building Smarter Data Strategies with Josh Pisano

22

Susan Finerty's Guide to Managing Cross-Functional Partnerships

23

Iain Steeves of Farmers Insurance on Customer Acquisition in a Digital World

24

Modern Lead Gen is About Understanding. Then Calling.

25

From Rock Climbing to Entrepreneurship: Sasha DiGiulian on Marketing and Leadership

26

Insights to Impact: How Data and Research Drive Smarter Marketing with Andy Davidson of Bright Mountain Media

27

How Data, Identity, and Privacy Impact Advertising, with Comcast's Carmela Fournier

28

Privacy-First Marketing: The New Era of Data Collaboration with Lauren Wetzel, CEO of InfoSum

29

Variety's Transformation: Dea Lawrence on Digital Strategy, and Fandom

30

Go Beyond Loyalty: Understanding Consumer Behavior with Jared Luskin

31

Personalization Powers Growth: Understanding the Consumer with Lissa Cupp

32

How Brands Can Stay Authentic in a Crowded Market with Paolo Narag

33

Harnessing Data for Smarter Risk and Marketing Decisions

34

Invoca’s Gregg Johnson on Bridging Digital and Human Touchpoints

35

Google Changes Course for Third-Party Cookies: What Marketers Need to Know

36

Leveraging Data to Improve Lead Quality in Insurance Marketing

37

Identity’s Critical Role in AdTech with Krista Panoff of Innovid

38

Human Intelligence in Marketing: Sarah Knight's Approach

39

How Data Drives Better Marketing Outcomes with Bill Balderaz of Futurety

40

Beyond Clicks: Assessing Media Quality and Effectiveness with Harmon Lyons of Adelaide

41

Kieran Kennedy on the Transformative Power of Data in the Snowflake Ecosystem

42

Media Innovation and Measurement: Insights from CIMM's Jon Watts

43

Leveraging Data for a Competitive Edge with Lisa Jillson at Arity

44

Best Of: Data Trends & Challenges with Tim Finnigan, Director of Product Marketing at Verisk Marketing Solutions

45

Marketing Authentically: Insights with Alec Hanson, CMO at loanDepot

46

Data-Driven Evolution: From Marketing Automation to Customer Engagement with Pamela Robertson, CMO of Paytronix

47

The Transformative Impact of Women in the Workforce with Joan Woodward, President of Travelers Institute

48

Adapting to Digital Identity Shifts with Shiv Gupta, Founder of U of Digital

49

Evolving Trends & Strategies in Insurance Marketing with Ethan Jones, SVP of Insurance at Kissterra

50

Unlocking the Power of Data-Driven Marketing with Larry Kim, Founder & CEO of Customers.ai

51

Adapting to Changing Consumer Behavior: Trends & Strategies in Digital Advertising with Nola Solomon, SVP of Go-to-Market at Criteo

52

The Marketing Rapport LIVE with Aarti Gupta, Head of Insurance GTM/Business Development for North America for Amazon Web Services

53

Navigating the Marketing Matrix with Melissa Hendricks, Chief Marketing Officer at Verisk

54

Customer Feedback as a Powerful Tool with Jennifer Bell, CMO of Lettuce Entertain You

55

The Future of Customer Experience is Paved by Transparency with Anat Baron, CEO of Stashwall & V!A 2023 Keynote

56

Timing in Customer-Centric Marketing is Critical with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions

57

Empowering Business Through Big Data with Thom Gruhler, Founder and CEO at Fjuri

58

The Art of Improvisation in Business with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City

59

Building Trust Through Impactful Storytelling With Tim Fagan, SVP & Chief Revenue Officer at TEGNA

60

Learning How to Strike a Balance Between Personalization & Privacy with Andrew Criezis of NielsenIQ

61

Seeking Out Partners Who Align With Your Business with Kelly Barrett, SVP of Product Management at Comscore

62

Protecting the Email Inbox with Keith Petri, CEO & Founder of lockr

63

How to Meet Customer Expectations With Bob Armour, CMO of M1 Finance

64

Using Value Exchange to Form Lasting Relationships With Customers with Mike Scafidi of Digitas

65

How to Define the Unified Customer Profile with Barry Padgett of Amperity

66

How to Deal With Data Privacy Regulations When Operating Globally With Todd Rose of InMobi

67

Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions

68

A Holistic Approach to Data Governance with Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions

69

Privacy, Security, and Data-Driven Success with Colin Marden, Senior Solutions Architect at Amazon Web Services

70

How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo

71

Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ

72

Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid

73

Using Data to Drive the Success of Your Business with Viva Chu

74

Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce

75

Balancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech Lab

76

Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation

77

Identity Revolution 2021 and What to Look for in the Year Ahead

78

Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

79

How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads

80

Achieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaign

81

How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS

82

How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV

83

Using Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot Health

84

Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan

85

Discussing the Data Integrity with Scott McKinley from Truthset

86

Discussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think Unlimited

87

Discussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis Media

88

Discussing Early-Stage Investing in Marketing and Media Technologies with Eric Franchi

89

Discussing the Positive Correlation Between External Data Sources and Successful Outcomes With Omer Har

90

Discussing the Future of Global Publishing With Matt Barash of Zeotap

91

Discussing the Impact of COVID-19 on Consumer Behavior and Retail with Heidi Bailey

92

Discussing a Future Without Third-Party Cookies with Nick Jordan of Narrative I/O

93

Discussing How UID 2.0 Helps Consumers, Companies with Bill Michels

94

Discussing the Role of Data in the Mortgage Industry with Kenon Chen

95

Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes

96

SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem

97

HubSpot's Scott Brinker Discusses the MarTech Revolution

98

Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space

99

Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media

100

Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday