Brandformance

In this episode, Samyutha Reddy shares what it was actually like to build messaging for a brand new category during the early days of generative AI at Jasper, including how the whole narrative had to change once ChatGPT showed up. She also gets into why press coverage has less to do with reporter relationships than most people think, why you can only really move the needle on one audience at a time, and what she got wrong about how fast enterprise would actually adopt AI.About the guest:Samyutha Reddy is a marketing and communications consultant who specializes in helping AI companies build trust with their users. She was head of product marketing, comms, and growth at Jasper, where she helped the company navigate its pivot from a consumer AI tool to an enterprise product. Before Jasper, she worked at WalkMe, which she helped take public. She now works with startups and consumer tech companies, including one of North America's fastest-growing dating apps, helping them figure out how to talk about AI in a way that actually lands.

In this episode, we dig into how Daniel Brady applies machine learning and neuroscience to a problem most email marketers underestimate: not what to say, but who is actually ready to hear it. He shares how Orita helped a brand make more money by emailing 40% fewer people, why deliverability is a high-stakes risk channel and not a cheap one, and why personalization only moves the needle in the middle of your CRM list. Along the way, Daniel makes the case that surprise and habituation are more useful marketing frameworks than most people realize, and shares where he wants to take ML next: data-driven decisions about billboards and sponsorships.About the guest:Daniel Brady is the co-CEO of Orita, an ML-powered platform that helps e-commerce brands get more out of their existing customer lists through smarter targeting and experimentation. Before Orita, he trained as a neuroscientist at Harvard and went on to work as a machine learning engineer in routing and logistics. He brings a hard science lens to lifecycle marketing, making sophisticated experimentation accessible to brands with no data science team.

In this episode, Tim Doyle makes the case that attribution systems create false precision and that the real job of marketing is moving people from one state to another. He talks through how Eucalyptus found early wins by spotting mispriced channels before anyone else, from long-form YouTube to outdoor to Grindr. He's also pretty skeptical of Meta's self-reported incrementality, and explains why this moment, more than any before it, rewards people who are good at ideas.About the guest:Tim Doyle is the CEO of Eucalyptus, the Australian health and wellness company behind brands including Juniper, Pilot, and Software, which was acquired by Hims & Hers in early 2026. He grew up in marketing before moving into the CEO role and brings an unusually hands-on perspective on measurement, creative strategy, and capital allocation. He is one of the few CEOs who can credibly hold both the marketing and finance conversation at once.

In this episode, we dig into how Patrick Moran thinks about growth marketing as a discipline rooted in unit economics, not just distribution. He shares how he approaches CAC, LTV, and incrementality as a shared language across marketing, product, and finance, why finding your anchor channel matters more than testing ten at once, and what it took for Netflix to rebuild its brand after Quickster. Along the way, Patrick reflects on the Yik Yak failure and what it taught him about the limits of marketing when product-market fit breaks down. About the guest:Patrick Moran is the VP of Marketing at SoFi, the personal finance company. Before SoFi, he held senior marketing and growth roles at Robinhood, Spotify, Netflix, and Yik Yak. He brings a distinctly financial lens to growth marketing, with a track record of building marketing organizations inside companies navigating major transitions.

In this episode, we dig into how Nicole Baer thinks about B2B marketing as an emotional discipline, not a rational one. She shares how she rebuilt Carta's brand through customer storytelling, why brand investment shouldn't be sacrificed for performance marketing, and how AI is reshaping Carta's go-to-market from sales call analysis to synthetic market research. Along the way, Nicole reflects on launching a product during the pandemic at Logitech, the philosophy of "specificity" she and Carta's CEO use to guide creative decisions, and what she'd do with unlimited budget and a full-bore OOH experiment.About the guest:Nicole Baer is the CMO at Carta, the ERP for private capital, where she leads brand, demand generation, content, and go-to-market. Before Carta, she held CMO and senior marketing roles at Logitech, Zendesk, and Aon Hewitt. She is known for her belief that B2B marketing is just as emotional as consumer marketing and for building brand strategies that earn affinity rather than just attention.

In this Brandformance Office Hours episode, we dig into why clicks don't always turn into pipeline and what B2B marketers should actually be optimizing for. Rex walks through how to feed the right conversion signals back to ad platforms, why proxy metrics matter early on, and how to earn more budget by proving out cost per MQL before moving down funnel. We cover channel selection — why Google search is a no-brainer most B2B companies skip, why Meta is wildly misunderstood, and when Bing actually makes sense — plus the case for leaning into AI bidding instead of fighting it, why creative diversity is now table stakes, and where incrementality and AI search ads are headed in 2026.About the guest:Rex is the founder of Summit Chase, a paid media agency, and previously led paid media at HubSpot for over a decade. He also advises companies on paid media strategy. His work focuses on helping B2B teams move beyond vanity metrics and build paid programs that actually drive pipeline.

In this episode, we dig into how the brain actually processes marketing and why most “attention” metrics fail to capture what really drives behavior. We talk about the difference between being seen and being remembered, why subconscious decision-making matters more than post-purchase rationalizations, and how brands build long-term relevance by encoding meaning into memory. Along the way, we unpack why personalization isn’t the same as connection, what marketers get wrong about measurement, and how neuroscience can help teams design creative that doesn’t just perform, but sticks.About the guest:Pranav Yadav is the founder and CEO of Neuro-Insight, a neuromarketing research company focused on measuring subconscious response to advertising and brand experiences. His work sits at the intersection of neuroscience, culture, and behavior, helping marketers understand how people form emotional associations, encode memory, and make decisions long before they can explain them. 

In this live Brandformance Office Hours episode, Matt Hammel digs into what “teach first, sell second” actually looks like in practice and why education has become one of the most effective growth levers in modern go to market. He breaks down how AirOps uses clear value exchange, genuinely useful content, and systematic reuse to build trust in crowded markets, then connects that approach to how AI search is changing discovery. Along the way, we cover information gain content, why freshness now matters more than volume, when to refresh or prune old posts, and why the teams winning in AEO and GEO are pairing technical systems thinking with real marketing taste.About the guest:Matt Hammel is the co-founder and CEO of AirOps, an end to end platform helping teams win in AI search. He is also a well-known LinkedIn creator with a clear voice on what is changing in SEO, AEO, and content operations. At AirOps, Matt has helped shape a teach-first growth model built around expert led webinars, AirOps University, and first party research, all designed to help marketers stay ahead as organic discovery continues to change.

In this episode, we dig into how LinkedIn creators shape perception, trust, and buying behavior in B2B — and why one-off influencer posts rarely work. We talk about LinkedIn as the modern “water cooler,” how creator credibility can shorten sales cycles, and why repetition across formats matters more than reach. Along the way, we unpack what brands get wrong about creator marketing, how the algorithm actually affects outcomes, and why the best campaigns change how a category is talked about, not just how a product is promoted.About the guest:Aneesh Lal is the founder and CEO of the Wishly Group, an agency representing some of the most trusted B2B creators on LinkedIn. With a background in media sales at companies like Coca-Cola and Pinterest, Aneesh brings an operator’s perspective on what works in practice. As the “Jerry Maguire of LinkedIn,” he’s built Wishly by focusing on trust, credibility, and long-term partnerships over hype.

In this episode, we tackle one of the biggest challenges facing marketers today: how do you break through when people no longer trust what brands are saying? We dig into why traditional marketing feels hollow to many audiences, how expectations for authenticity and relevance have evolved — and what it really takes to rebuild trust, long-term. Expect real talk about balancing data-driven campaigns with human-first storytelling, shifting from “selling” to “serving,” and how to adapt when attention is scarce but scrutiny is high.About the guest:Carolyn Pollock is the former CMO of Tailored Brands, where she helped guide a set of legacy retail brands through major shifts in the market. She has a grounded, practical view of what marketing looks like when things get messy, and she’s honest about what it actually takes to earn trust. Carolyn brings a clear eye, a steady hand, and a lot of lived experience to this conversation.

On this episode of Brandformance, Pranav digs into the real work behind UserEvidence’s first Highline conference — a 100-person, invite-only B2B event in Jackson, Wyoming. Mark walks through how he evaluated third-party events, built conviction for running their own, pitched it internally, set hard attendee criteria, and designed an experience-first format that included wildlife tours, rafting, and a mountain-top content day. He shares the decisions, tradeoffs, and logistics that turned a risky idea into a major pipeline-generating moment for UserEvidence.About the guest:Mark Huber is the VP of Marketing at UserEvidence. His unusual path through consulting and multiple marketing functions gives him a holistic view of how teams operate and why they can break. Mark’s curiosity, breadth of experience, and willingness to take smart swings (like Highline) shape the way he builds brand, community, and pipeline. 

In this episode of Brandformance, Paramark CEO Pranav Piyush sits down with Sylvia LePoidevin, a B2B SaaS marketing leader who helped scale two startups from the ground up into multi billion dollar businesses. Sylvia shares what she has learned about building a brand that people remember well before they ever enter a buying cycle.She explains why relying on polished, helpful content is no longer enough in the age of AI, how personality and lived experience create real differentiation, and why brands that take risks with creativity will win trust faster.What you’ll take away:The “unfiltered” version of building the first marketing muscle at a startup.How to align your messaging and GTM so your brand becomes the asset, not just the logo.Why remembering your buyer when they’re not buying matters as much as when they are.How to inject grit, honest storytelling and purpose into a category crowded with safe choices.About the guest:Sylvia LePoidevin is a B2B marketing leader recognized by Pavilion as one of the Top 50 CMOs to Watch in 2025. She writes often about brand, go to market strategy, and buyer centric creativity on LinkedIn, where she has built a strong community around sharing real insights from the field.

In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing.About the guest:Udi Ledergor is the Chief Evangelist at Gong, where he helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. A five-time marketing leader at B2B startups, he's known for his bold, human-centric approach to branding and storytelling.

In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating TV into your growth engine.About the guest:  Tara Silha is a media executive with 20+ years of experience leading investment strategy and media buying across top brands. Currently Director of Media Strategy and Buying at Angi, Tara has also held leadership roles at Quince, Carewell, and The RealReal, where she drove impactful campaigns across both TV and digital channels.

In this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad performance. He explains why LinkedIn's new Conversion Lift Testing—which compares exposed and control groups—is more accurate than the traditional attribution used by many brands. Reporting conversion lift as high as 841%, Oh argues that everything in marketing is incremental: each action drives an outcome, the key is defining exactly which actions deliver value.About the guest: Jae Oh develops products that empower marketers to effectively measure campaign performance, improving marketing strategies through data-driven decisions that optimize for future buyers & revenue growth. With over 11 years of product management experience across health-tech, digital advertising, and search, he's passionate about building great products and impactful teams.

In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action model" predicted consumer spending with 80-85% confidence.About the guest: Josh Grant is Head of Growth at Webflow, and an award-winning marketing executive at the intersection of AI, Growth, and Brand. He's built and sold agencies, taken products from launch to acquisition, and led organizations from lean early squads to 100+ person global teams.

In this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He explains how to decide if YouTube could be a winning platform for your brand, and how to build your strategy—from targeting to bidding and structuring. He also decodes platform-specific nuances like post-click optimization, and how to measure the true ROI of your YouTube campaigns. About the guest:Shanik Patel scaled Grammarly's YouTube advertising from zero to hundreds of millions in profitable ad spend. Now, he helps ambitious brands unlock breakthrough growth through strategic YouTube advertising. His specialty is in producing creatives that not only grab attention, but also convert viewers into customers at scale.

In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and keep the content flywheel spinning.About the guests:Leila Woodington is CMO of VEED.io, having spent the past 20 years building and scaling marketing teams at Snap Inc., Meta, and PayPal. Roberto Wong is VEED.io's VP of Growth, and a pro at building high-performance teams by connecting strategy, processes, and culture.  

In this episode of the Marketing Scientists Podcast, Rucha Fulay, Data VP at Confluent, discusses how real-time data can drive resilient growth for B2Bs. Drawing from her journey at Chime, Credit Karma, and now Confluent’s data streaming platform, she explains why AI makes batch processing obsolete––and real-time data a necessity. Rucha recounts a jaw-dropping $40M rebranding flop that ignored data, shares why even smaller companies should hire full-stack talent, and advocates for B2B marketers to measure success on leads vs. revenue.About the guest: Rucha Fulay is a seasoned data leader with over 20 years of experience––from Series A startups like Invoice2go to late-stage companies such as Credit Karma and Chime. Currently VP of Data at Confluent, she excels at driving growth with data-driven decisions.

In this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust.He also dives into why most companies fail at category creation, how to win mindshare with brand-first messaging, and why emotional resonance is the real growth unlock in crowded markets.About the guest: Aditya Vempaty is VP of Marketing at MoEngage, a leading customer engagement platform. With a background spanning high-growth SaaS and a passion for narrative-led marketing, Aditya brings a fresh, strategic lens to B2B go-to-market and brand building.

In this episode of the Marketing Scientists Podcast, Peep Laja breaks down why most B2B marketers are stuck chasing performance metrics — while ignoring the brand fundamentals that actually drive long-term growth. Peep explains why mental availability matters more than MQLs, how category size can make or break your entire business, and why most B2B companies are still decades behind their B2C peers.We dive into the real relationship between brand and performance, how to design category entry points that influence buying decisions, and why tracking brand lift is the smartest marketing investment you can make.About the guest: Peep Laja is the founder of Wynter, CXL, and Speero, and one of the most outspoken voices in B2B growth. With a no-BS approach to brand, positioning, and messaging, he’s on a mission to help companies stop wasting money on short-term hacks and start building brands that actually sell.

In this episode of the Marketing Scientists Podcast, Daniel McCarthy breaks down how top brands like Netflix and Nike use customer lifetime value (CLV) to drive smarter growth decisions — and why most startups are still stuck on outdated metrics.We dive into the science behind CLV modeling, what CAC doesn’t tell you, and how to use predictive analytics to scale efficiently. Daniel also shares how CLV can shape everything from brand strategy to investor valuation, and why cohort retention is the growth metric that actually matters.About the guest: Daniel McCarthy is an Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He’s one of the world’s leading voices on CLV, customer analytics, and predictive modeling — with research that’s influenced startups, Fortune 500s, and VCs alike.#CustomerLifetimeValue #CLV #StartupGrowth #MarketingScience #MarketingPodcast

In this episode of the Marketing Scientists Podcast, Elaine Zelby shares the real levers behind startup growth — and it’s not just product or GTM strategy. Elaine dives into how culture, hiring, and operational systems shape whether a marketing engine can actually scale.From building trust and clarity across teams to designing systems that don’t break at $10M ARR, Elaine breaks down what most founders miss. She also shares why brand is often an output of culture, how to hire for execution and alignment, and why growth marketing fails without shared values at the core.About the guest: Elaine Zelby is the Co-Founder and CRO of TofuHQ, and a growth advisor to early-stage startups. With leadership experience spanning marketing, operations, and product, she brings rare clarity to the intersection of brand, culture, and scale.

In this episode of the Marketing Scientists Podcast, Dyan Khor shares the strategy behind Cash App’s explosive growth, and why true scale requires more than channel hacks. Dyan built Cash App’s full-funnel growth engine, developed user-level LTV models, and implemented incrementality testing before iOS 14 changed the game.We dive into how brand, creative, and product come together to drive results; why “growth” isn’t a department , it’s a company strategy; and how AI is reshaping team workflows, content pipelines, and experimentation velocity.About the guest:Dyan Khor is a growth advisor and fractional marketing leader who scaled Cash App through its hypergrowth phase. With deep experience in data modeling, cross-functional growth, and performance strategy, she’s now helping top tech startups build marketing systems that last.

In this episode of the Marketing Scientists Podcast, Nik Sharma and Ari Murray of Sharma Brands break down how they manage one of the most creative and data-driven growth machines in e-commerce. From launching up to 1,000 ads a week to testing across every stage of the funnel, they share how smart systems — not just instincts — drive results.We dive into the shift from DTC to retail, why attribution is mostly noise, how incrementality testing is changing everything, and why creative velocity (done right) beats any channel hack. They also unpack the impact of AI on workflows, how they keep a swipe file in Slack, and why truly understanding your customer is still the ultimate unlock.About the guests: Nik Sharma and Ari Murray lead Sharma Brands, a full-service growth engine helping consumer brands scale through sharp creative, efficient media buying, and relentless experimentation. Their work spans eComm, retail, and content — and they’ve built one of the most respected voices in the DTC space.

In this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned truths about startup growth, product-market fit, and why creativity — not just tactics — drives sustainable success.Amrita challenges the common myths around growth hacking, breaks down why product strategy is inseparable from marketing strategy, and explains how smart brands are navigating the AI disruption without losing their edge. She also dives into the importance of differentiation, the hidden power of creative obsession, and why building your own brand “universes” is the future of marketing.About the guest: Amrita Mathur has scaled some of the fastest-growing SaaS companies in the world and now advises early-stage startups on brand, marketing, and growth strategy. With deep hands-on experience from 0 to 1 and beyond, she brings a rare, practical lens to what really works — and what’s just noise.

In this episode of the Marketing Scientists Podcast, Ian Martins, Managing Director of Zenith, joins us for a no-filter look at the modern agency world. Ian unpacks why the creative/media divide is still costing brands big money, how the traditional agency model is ripe for reinvention, and why the current obsession with AI-driven cost savings is missing the point.We explore the rise of "Power of One" models, why media teams need a seat at the creative table, and how smart brands are blending brand + performance thinking. Ian also shares practical insights on creative testing, algorithmic buying, and why most media metrics are still chasing the wrong goals.About the guest: Ian Martens is the Managing Director of Zenith , part of the Publicis Groupe. With a career that spans scrappy independents to global HoldCos, Ian brings a uniquely candid perspective on what’s broken — and what’s possible — in media, creative, and marketing leadership today.

In this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targeting across channels like TikTok, Instagram, and even Amazon. He unpacks the limitations of traditional ad targeting, the misconceptions around "dead" channels, and why marketers need to rethink attribution and incrementality. Keith also dives into the evolving role of AI in advertising, shares a spicy take on LinkedIn ads, and explains how creative and audience experimentation is still the ultimate unlock.About the guest: Keith Putnam-Delaney is the co-founder and CEO of Primer, a fast-growing startup transforming how B2B marketers activate audiences across social and programmatic platforms. With a background in data and growth strategy, Keith brings a sharp and opinionated view on what’s broken in modern marketing—and what’s coming next. From holdout tests to AI-driven targeting, he's helping companies navigate the future of ad performance with clarity and precision.

In this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken state of B2B marketing. He explains why most MQLs are a dead-end, how the concept of “buying groups” is transforming the demand funnel, and how third-party intent data—when combined with AI—can actually deliver real insight. Kerry also shares the backstory behind the famous Demand Unit Waterfall, reveals what most marketers get wrong about in-market signals, and offers a data-backed strategy for winning more high-intent buyers.About the Guest:Kerry Cunningham is a leading B2B marketing strategist and researcher, currently serving as Head of Research at 6sense. Previously, he helped design the Demand Unit Waterfall during his time at SiriusDecisions and Forrester. With decades of experience in B2B marketing innovation, Kerry brings unmatched insight into intent data, marketing measurement, and the science of modern revenue generation.

In this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why Incrementality Testing is the key to smarter budget decisions. He explains why Multi-Touch Attribution (MTA) often misleads marketers, how Marketing Mix Modeling (MMM) compares, and why most brands are wasting money on ad spend without realizing it.Pranav shares insights on why marketers should rethink their brand search ad spend, how to run effective marketing experiments, and the role of causality in measurement. He also discusses how top brands are using incrementality testing to prove real ROI, optimize budgets, and drive efficient growth.

In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever.Tune in to learn how innovative brands are leveraging Fairing’s insights to optimize ad spend, improve customer trust, and drive revenue growth.About the Guest:Matt Bahr is the CEO and co-founder of Fairing, a leading post-purchase survey platform that helps brands unlock better attribution insights and optimize their marketing spend. With a background in e-commerce and logistics, Matt transitioned from being an operator to building a SaaS company that serves thousands of DTC and SaaS brands. Under his leadership, Fairing has pioneered new approaches to measuring marketing effectiveness using first-party data. Passionate about data science and consumer insights, Matt is on a mission to help brands make smarter, data-driven decisions.

In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.About the Guest:Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle teams. Previously, she led growth and retention at Twitter and Pinterest, where she pioneered large-scale messaging optimization strategies. With deep expertise in user engagement and AI-driven marketing, Neha is at the forefront of innovation in the growth space.

In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth.  He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt.  Additionally, Kyle shares his insights on the critical role of customer success in driving SaaS growth and the importance of early customer adoption.    About the guest:Kyle Poyar, a former VC at OpenView and the author behind Growth Unhinged, is a leading voice in the SaaS growth space.  With his extensive experience working with startups and his deep understanding of growth metrics, Kyle offers invaluable insights for businesses looking to scale.    

In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing.  About the guest:David Herrmann, President of Herrmann Digital, has managed billions of dollars in ad spend across various platforms like Facebook, Google, TikTok, and more. David shares his incredible journey from the music industry to becoming a seasoned media buying expert.

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How Lifecycle is embedded in everything that Atlassian does.

Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website.-How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing. 

Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT.Three things that I think you'll enjoy in this episode:1. How all the privacy changes have changed the game for brands2. The right and the wrong way to experiment in marketing3. More discussion on brand and performance when it comes to measurement

Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today.  Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?

Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing

Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: Switching careers from engineering to marketing The four eras of marketing How to balance brand and performance, including a behind the scenes of the F1 sponsorship 

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.

Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing. 

Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.How adaptability, mediation, and advocacy helped him during his time at QualiaHis go-to motions for Qualia: thought leadership, events, and customer and community marketing.The comeback of the First Principles Thinking

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:How he led Power Digital's transformation after his arrival. If 95% of marketing tasks are going to be done by AI.The importance of creativity in modern marketing.

Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:What makes an event successfulHow events, content, and video are morphing into one unitWhere AI is having the most impact in video and events

Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:The difference between a vendor and a partner when it comes to marketing agenciesSerendipity through diversityA structured process for naming

Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp,  and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:Significant changes in the MarTech landscape  Resetting expectations on what is trackable in marketingHow the traditional concept of the Customer Data Platform is evolving 

Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:Embracing unconventional paths Timing & stage sensitivity for brand investments Hyper-regional out-of-home advertising strategies

Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:How different sectors approach marketing scienceAgility over specializationEducating teams about the significance of testing in marketing strategies