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All Episodes

Brandformance — 55 episodes

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Title
1

How to talk about AI when your audience doesn't really care about AI ft. Samyutha Reddy

2

How a former neuroscientist built a smarter way to think about email targeting ft. Daniel Brady

3

How Eucalyptus's CEO thinks about measurement, creative bets, and why brand vs. performance is a false choice

4

How Patrick Moran ran growth at Robinhood by speaking the language of finance

5

How Carta's CMO builds brand in a category no one thinks is emotional ft. Nicole Baer

6

How the ex-Head of Paid Media at Hubspot drives growth ft. Rex Gelb

7

How neuroscience can make your marketing more memorable ft. Pranav Yadav

8

How "Teach First, Sell Second" can help you close more deals ft. Matt Hammel

9

How to use LinkedIn creators to shape perception, build trust, and speed up sales cycles ft. Aneesh Lal

10

How to reach people who are tired of being marketed to feat. Carolyn Pollock

11

How UserEvidence’s first in-person event generated $2M+ in pipeline ft. Mark Huber

12

How to turn creative risk into a $1B brand ft. Sylvia LePoidevin

13

How to Become a Courageous Marketer ft. Udi Ledergor

14

How Next-Gen TV Advertising Can Expand Your Audience ft. Tara Silha

15

How LinkedIn Drove 841% Conversion Lift ft. Jae Oh

16

How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant

17

How Grammarly Made YouTube Ads a Hit ft. Shanik Patel

18

Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)

19

Confluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on Branding

20

What MoEngage Learned From Apple, Amazon — and the DTC Playbook

21

Brand vs. Performance: The Truth B2B Marketers Ignore

22

How Netflix, Nike, and Startups Win with Customer Lifetime Value

23

The Real Reason Startups Don’t Scale (It’s Not Product)

24

How Cash App Scaled to 9 Figures — Without Wasting a Dollar

25

How This Team Launches 1,000 Ads a Week — and Finds the Winners

26

The Growth Myth Every Startup Needs to Unlearn

27

Why Creative Is Still Media’s Biggest Blind Spot

28

How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon

29

Why 97% of B2B Leads Fail—And What to Do Instead

30

How to Stop Wasting Ad Spend and Prove Marketing ROI

31

Marketers Are Wasting Money—Here’s the Fix!

32

How AI-Driven Experiments are Changing Growth Marketing!

33

The SECRET to SaaS Growth No One Talks About

34

Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann

35

The great debate: Marketing's role in B2B with Bill Macaitis

36

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

37

Growing a business without invading privacy with Matt Henderson, Sentry

38

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

39

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

40

Navigating CMO Challenges and AI in Marketing with Drew Neisser

41

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

42

Optimizing your marketing mix with Rand Fishkin (SparkToro)

43

Making an impact with your brand with Sujani Dwarak (Thumbtack)

44

Longevity in marketing leadership positions with Matt Kaufman (Qualia)

45

Creativity in modern marketing with Ben Dutter (Power Digital)

46

Behind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)

47

How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)

48

Navigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)

49

Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)

50

How to make testing fun with Mustafa Ibrahim (HelloFresh)

51

The growing awareness of gaps in attribution with Barbara Galiza

52

First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)

53

Why you should invest in social proof with Mark Huber (UserEvidence)

54

What is behavioral science and experimentation with Shirin Oreizy

55

The Best Definition of Marketing with Seth Matlins (Forbes)