Road 2 Retail

Episode # 156On today's show the Road 2 Retail team speaks with Caroline Grace, founder and CEO at Product & Prosper. Product & Prosper helps small and emerging brands with brand strategy, product feedback, and sales development on the wholesale platform Faire. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered with Caroline Grace today include: - Why a brand must have vision and a purpose to succeed- What is the 10 P’s methodology used by Product & Prosper?- What an emerging brand must get right at launch?- What mistakes do emerging brands make most frequently?- The best advice Caroline would give to a brand just starting out- Greatest career influences: Grace Beverley, Donald MillerFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comThanks to our sponsor- Floret, a deduction management platformwww://https:tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode #:155 On today's show the Road 2 Retail team speaks with Mary Kate Kloeblen, managing partner and co-founder at Golden Thread Operations. Golden Thread Operations is an outsourced logistics provider and consultant to small, emerging and challenger brands. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics discussed with Mary Kate today include: - When does a brand need to start thinking about hiring an outsourced logistics provider?- Examples of mistakes emerging brands make regarding logistics- Advice to brands when there are issues with their logistics- bad news needs to travel fast!- What is an OTIF score and why does it matter?- What to look for in a logistics provider & how are they compensated?- A fan of Fleetwood Mac & Stevie NicksFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor- Floret, a deduction management platformwww://https:tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode # 154. Today the Road 2 Retail team recaps the recently completed NACDS Annual meeting. The event took place April 18-21 at The Breakers resort in Palm Beach, FL. Details on how to follow the Road 2 Retail show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. The National Association of Chain Drugstores (NACDS) held its annual meeting last week. Key issues and observations include: - The meeting kicked off with several major retailer presentations including Walmart, Target, Walgreens, Amazon, Instacart, and L & R Distributors. Key topics included a call for innovation, caution about brands having too many SKUs, a call to maintain focus on serving the end consumer, and the need for brands to have quality data to manage their business in concert with the retailer- A very interesting talk by presidential historian Doris Kearns Goodwin and another by author Salim Ismail. Evening entertainment by Andy Grammer and The Doobie Brothers (still rockin'!)- With the recent Wonderbelly purchase by P&G and Prestige's purchase of several Foundation Consumer Healthcare brands, the industry feels a new wave of business development activity may be emerging. Kimberly-Clark's purchase of Kenvue will likely result in some smaller brands becoming available- Big news was the retirement of NACDS CEO Steve Anderson. Steve had a long, distinguished 20 year run leading the association. Of special note- was the great work he and the board did leading during COVID.- The search for a new CEO is underway. Great internal candidates exist- highlighted by past and current Board chairs and members. Keeping this organization vibrant is critical and for NACDS to keep manufacturers and retailers focused on bringing healthcare solutions to consumers- A thanks to all the sponsors and NACDS personnel for running an excellent and informative meeting- A call out to The Fighting Irish and the New York Knicks!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #.153 Today the Road 2 Retail team meets with Sean Ogar- Co-founder and CEO of Big Chalk Analytics: a leading insights and analytics firm for CPG brands. On today's show, Sean unveils Big Chalk's new offering to help emerging, small, and challenger brands grow. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Today's discussion points with Sean include: - Sean provides some details around Big Chalk's capabilities and the network they have built of over 1500 people well versed in CPG analytics- The exciting introduction of the Big Chalk 'Emerging Brands Launch & Growth Toolkit'- The toolkit delivers data for emerging brands across four key disciplines: concept testing, package design, pricing, and marketing communications testing- The toolkit delivers this data much faster and at a better price legacy research firms - The Big Chalk output is formatted in slides ready for your retailer presentations and investor meetings.- Included with the toolkit are eight hours of consulting with the Big Chalk team to ensure you and your people are comfortable with the information- A Cubs and who knew there was a #1 fan of Heinz Ketchup?To learn more about the emerging brands tool kit https://www.bigchalk.coe-mail- [email protected] the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 152. On today's episode of the Road 2 Retail, we spend time with Mike Wysong- CEO of CARE Pharmacies. Mike's position with this unique company provides him with a broad view across the healthcare industry. He shares views on how emerging brands can and do drive innovation. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Topics covered today include: - A review of Mike's non-traditional collegiate experience at The Virginia Military Institute and what it taught him- CARE Pharmacies' unique role in the healthcare space and the growth they have enjoyed while serving their customers- Why it is important to offer counsel to the next generation of leaders (brands and people) while also learning from them.- How do large established brands remain relevant and how can emerging brands break through?- Always thinking about ways to break down the silos within the healthcare space- how can we all contribute to closing gaps in healthcare?- An artist and a fan of the Green Bay Packers, The Rolling Stones, and Pink Floyd. Note: Management approves of these selections!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.theemersongroup.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #:151 On today's show the Road 2 Retail team speaks with a returning guest- Brooks Powell. The founder and CEO of the supplement brand Cheers. Brooks shares his insights on how he and the team have rapidly grown the Cheers brand in just four years. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - How aggressive marketing enabled the brand to scale quickly- Tik Tok a key!- What is the ACV Threshold gap, and why it is critical for retail success?- What are the trade-offs between regional and national rollout strategies?- How does the marketing-distribution flywheel work in practice?- How does the company balance long-term vision with profitability and growth discipline?- A fan of Sean Riley and his brand- DUDE WipesFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode #150 The Road 2 Retail team today spends time with Andrew Allen- the Market Development Executive at Fresh Scents. Andrew shares his insights on how he and the team are driving growth and making decisions at this unique, 50 year old overnight success brand! Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Learn more about Fresh Scents here: www.freshscents.com/pages/buyer-guideTopics covered with Andrew today include: - The challenges of working with retailers to optimize the brand's placement within their stores. Which set and why?- The skills and approach they use to work with retailers when the initial placement decision may not be optimal based on history- How they utilize data more often and in different ways to manage and drive their business. Believers in research!- How Fresh Scents utilized data and research to optimize their branding and packaging refresh- How they select business partners to complement their in-house skills- Another Green Bay Packers fan! They are everywhere.....Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to today's sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comFloret- A deduction management platformhttps://www.tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 146. On today's show the Road 2 Retail team provides a recap of the 2026 Expo West show including show trends and best practices for attending this important show. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327.Among the topics covered today include: - Show details by the numbers- Educational sessions- CPG Innovation summit. Speakers and themes.- Retailer meetings- Tough to get at Expo West, RangeMe can help your brand secure meetings with retailers- Trends- The importance of the new food pyramid- Expo West best practices for attendeesThanks to our sponsors:The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comEagle Labs- A contract manufacture for supplement and skin care brandshttps://www.eaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #:149 On today's show the Road 2 Retail team speaks with Harley Sutton, founder and CEO at Thanks! Naturals- a 100% natural + vegan self-care brand. Harley is a third-generation wellness entrepreneur who shares her insights on managing and growing several brands within the Thanks! Naturals portfolio. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The trend she sees in the merging of beauty and wellness products- Driving brand awareness through Tik-Tok- Pros and cons of self-manufacturing- The decisions a brand needs to consider before moving to brick & mortar retail- The challenges of managing a portfolio of brands - Influenced by her mom and Bethanny FrankleFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to today's sponsors:The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comEagle Labs Inc: Contract manufacturing of OTC and HBC products https://www.eaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode #148. On today's show the Road 2 Retail welcomes Todd Johnson - the VP of Sales at Doctor's Best & Viactiv brands. We had a deep discussion about the importance of properly setting and managing pricing for an emerging CPG brand. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Episode Link-https://youtu.be/fGmVgICYM4EAmong the topics covered today include: - Todd's explanation of 'price pack architecture'- The need for a brand to know where they 'fit' within a retailer's category- When negotiating price with a retailer, understand that the real negotiation starts in-house with brand leadership- Some of the best pricing decisions you will ever make occur when you say 'no' to an opportunity- Why understanding each retailer's margin requirements and velocity hurdles is so important—they are not all the same.- Communicating and executing a price increase- A Minnesota Wild fan and his daughter's high school tennis team!Thanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.comFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #147 Today the Road 2 Retail team offers a recap of key topics and presentations covered at the 2026 Consumer Healthcare Products Association Self-Care Leadership Summit (CHPA SLS). The event took place March 16-18 at The Conrad Resort in Orlando, FL. Details on how to follow the Road 2 Retail show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. There was a great deal of fantastic content shared at the CHPA SLS- we encourage you to listen to the entire episode. Some of the key learnings & takeaways: - CHPA Board Chair Greg Bradley (CEO Foundation Consumer Healthcare) and CHPA CEO Scott Melville offered opening remarks highlighting both the "turbulence" and opportunity facing the industry today- 2025 Consumer Healthcare trends and 2026 insights from Circana- Susan Roddy of Perella Weinberg led a panel discussing the state of M&A in the consumer healthcare space- A fantastic discussion with three senior leaders sharing their views on leading organizations through times of change- Let There Be and Sinta discussed ways to use AI to break down the "innovation bottleneck"CHPA is a fantastic organization focused on helping companies provide excellent self-care products to consumers. If you are a brand, ingredient supplier, or offer services supporting the consumer health and wellness space- contact CHPA and see about becoming involved with this community of committed, leading companies and people. For more information about CHPA- https://www.chpa.orgFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 145. Today the Road 2 Retail welcomes John Pinto - the Founder of the nasal stick brand Boom Boom to the show. John was an early guest on the show (episode #19) and is back to update us on their tremendous progress. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Key discussion points today include: - His upbringing exposed him to natural health & living solutions- Trial and error along the way as they built the brand- including a major shift in positioning- The more you sell, the more data you must bring to the table to discuss your business. A great story and passion alone no longer suffice- How utilizing Tik Tok Shop and hiring a professional selling partner served as "major unlocks" for brand growth- Why pricing discipline is vital to the health of an emerging CPG brand- A fan of the musical group OdeszaThanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps:///www.marketperformancegroup.comRetail and Response- A media agencyhttps://www.retailandresponse.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 144. On today's episode of the Road 2 Retail, we spend time with Hayes Reilly, Managing Partner & CPG Practice Leader at PeopleSuite Talent Solutions. Please follow the Road 2 Retail podcast- details below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327.Today we cover four broad topics around executives managing a career change and the challenges that moving to an emerging brand may entail. Specifically, Hayes shares thoughts on the following: - What an executive needs to do when in a career transition or contemplating one. Never let your network grow cold! - Keep your LinkedIn profile sharp, current, and professional- What does an emerging brand leader need to consider when looking to bring on outside talent? Insight: look within your own network first- tap into people you know- What does an executive looking to move from a larger organization to a smaller one truly need to consider? Do they really have what it takes to make this career change?- What should an executive beware of when considering working with a private equity backed company? The sheer pace surprises many. Also, truly understand the wealth creation potential- A staunch supporter of the Ohio State BuckeyeThanks to our sponsor the Emerson Group- A consumer products equity partnerhttps://www.emersongroup.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #143 Today the Road 2 Retail team spends time with Andy Whitman - Managing Partner with the investment firm Loft Growth Partners. Andy shares his experiences over the course of our wide-ranging conversation about investing in Emerging Brands. Please follow the Road 2 Retail podcast- details below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. In today's discussion with Andy Whitman, we cover the following topics: - With EXPO West upon us, Andy discusses the importance of an emerging brand having a specific plan for this show and knowing what your goals are for the show- A recap of the M&A activities in the emerging brand space to date in 2026- lots of action!- The five points a brand must nail down to secure a meeting (let alone a check) from an investment firm- The importance of being aligned with an investor prior to accepting their money. Lack of alignment a major headache for founders and investors alike!- The need to be highly organized throughout the process of looking for funding. Financials must be very specific with regard to current expenses and the allocation of future investment dollars- A Wisconsin Badger fan with a budding interest in Colorado Buffaloes women's basketball as well!Thanks to our sponsors:Eagle Labs Inc: Contract manufacturing of OTC and HBA products https://www.eaglelabsinc.comMarket Performance Group- A sales agency helping brands growhttps://www.marketperfomancegroup.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 142. Today the Road 2 Retail spends time with the Founder & CEO Brian Bethke of the 'clean soda company' - Bear Maple Farms. Details below in how to follow the show. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327.Discussion points today include: - Brian shares is professional history in the music business: guitar pedals and the Supro brand- Why now is the time for clean functional beverages- How a hard 'no' from a supplier at a trade show led to his ultimate success- His multiyear search for the perfect ginseng- CPG lessons learned from an entrepreneur new to the industry- A Pink Floyd and Mikaela Shiffrin fan!Click on the link below for your free trade show tracker from Vismerchhttps://www.vismerch.com/trade-show-trackerSpecial Listener Offer: Get 25% OFF Bear Maple Farms on Amazon — use code ROAD2RETAIL at checkout.👉 Shop here: [Bear Maple Farms on Amazon]Thanks to our sponsor- Retail and Responsehttps://www.retailandresponse.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn

Episode # 141. Today the Road 2 Retail goes through the specifics of how an emerging, small or challenger brand can get the most out of attending a trade show. Trade show season is upon us! Details below in how to follow the show. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com."How to best attend a trade show" tips covered today include: - Consider attending a trade show you are interested in as an attendee FIRST versus paying for booth space. Walk the show and see what is going on and if it matches your objectives- These shows can be very expensive to attend! Be selective, highly organized, and ready to work the show from the opening to the very end. Many times, you will come across interesting people at the end of a day when they are hoping to see things in a calmer setting- Understand the type of trade show you want to attend. Shows have different objectives- not all are "selling" shows- Once you decide to secure a booth at a trade show- don't only select location based on price. Try to locate near a high traffic area or near larger brands in your category- you will pick up some of their traffic by being in the right place!- What materials to have in your booth, how to staff, and the importance of follow up- Create activity and action at your booth- make it interesting! Samples, a game, videos about your business running in a loop on monitors, etcFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327.Managing retail is complex — the review windows, the buyer relationships, the promotions, the distributor coordination, the follow-ups that fall through the cracks. And most brands are juggling all of it across spreadsheets, email threads, and tools that weren't built for the job. Vismerch is the first CRM built specifically for CPG brands — retailers, categories, review cycles, promotions, contacts, all connected in one platform that actually speaks your language. And for Road to Retail listeners, we're offering our Trade Show Tracker for free — plan your targets, capture contacts on the floor, and lock in your follow-ups. Just in time for Expo West. Visit https://www.vismerch.comClick on the Promotional Link: https://www.vismerch.com/trade-show-trackerThanks to our sponsor- Florethttps://www.tryfloret.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Today the Road 2 Retail team speaks with James Pippin, VP at Good Now Foods. James shares with our audience great insight on hiring a broker or sales agent and the benefits and pitfalls of working with one.Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered in detail with James today include: - What should a brand consider when hiring a sales agent or broker - The benefits of working with a sales agent or broker - How Harvest Hub can help small and emerging brands- Mistakes small and emerging brands make when hiring a broker - Understanding the sales process when entering brick and mortar retailThanks to our sponsor: Agency Habitat- https://www.agencyhabitat.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify, or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 139. Today the Road 2 Retail team visits with Greg Vetter- Founder of Tessemae's salad dressing. Please follow the Road 2 Retail podcast (details below). Enjoy the show!Apple podcasts-https://podcasts.apple.com/us/podcast/road-2-retail/id1642173151Spotify- https://open.spotify.com/show/5MmvhUkvFsukmbl1RDzNAJSpecific points covered with Greg today include: - The brand started by getting a Whole Foods Store manager to try a salad out of a Tupperware container! And the manager loved it!- The challenges of being so early to the 'clean eating' trend in the USA- from retailers to searching for manufacturing partners that could meet their standards- "Burn the boats". They were all in on making the brand successful by removing as much risk as possible for retailer taking on the brand- Initial Tessemae's demand created by working with "clean eating mommy bloggers" - When creating your brand- ask people you don't know what they think- these people will tell you the truth- Look at all kinds of funding options before giving away equity- Has jumped on the Indiana Hoosiers football bandwagon!Thanks to our sponsors:Retail and Response-https://www.retailandresponse.comFloret: https//:www.tryfloret.comPlus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please share the show with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Today the Road 2 Retail team speaks with Luke Schneider – CEO and Founder of Fire Department Coffee. Luke shares his journey from the military to being a fire fighter to creating Fire Department coffee and his passion to help fire fighters.Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered in detail with Luke today include: - The key decision considerations to move from a DCT brand into brick-and-mortar retail and how to pick the right retail partner - Managing SKU’s and pricing across multiple platforms- DTC, Amazon, different classes of trade: Food, Mass, Club - How to choose the right broker and how to manage them when issues arise - What to look for in an investor-Must be value added, not just money - The best advice to an entrepreneur wanting to start a CPG brand - A boxing and MMA fanThanks to our sponsors: Market Performance Group-https://www.marketperformancegroup.comRetail & Response-https:///www.retailandresponse.com

Episode #137 Today we speak with Andrea Cherkerzian – CEO & founder of the gluten-free chocolate chip cookie brand PS I Love You. We learn that the inspiration for the brand came from her Grandma Rose! Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the topics covered with Andrea today include: - The story behind the creation of PS I Love (the brand story is so important)- The importance of relationships and clear communication with retailers, brokers and suppliers- What to look for in a contract manufacturer - Andrea’s first retailer- Hy-Vee (a great fit for the brand!)- How she utilizes RangeMe - A fan of the Ralph Lauren brandPlus- give us a follow-on LinkedIn. Want to be on the show? DM us on LinkedIn!

Episode # 136. Today the Road 2 Retail team recaps the SFA Winter FancyFaire show that was held in San Diego this week. We want to thank SFA for asking us to host a sold out "Ask The Expert" session about how to best work with distributors. Please follow the Road 2 Retail podcast (details below). Enjoy the show!Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Observations from the SFA Winter FancyFaire show: - It is always remarkable to see the creative range of specialty food and beverage emerging brands that companies and entrepreneurs are working on- This was a great opportunity for emerging brands to drive awareness and trial (many tasty samples!) for their brands and catch the eye of a retailer. These informal discussions are what lead to future meetings with a buyer- The show was organized into sections in some cases by both region (ie Italy) and by product type (ie coffee) and by truly emerging brands- Learn more about the SFA "Maker Prep" program. A great way to learn about the industry and how to create and sell a CPG brand. Program culminates with a booth for your brand at the summer SFA show in New York City this summer.- The show attracted a wide range of food and beverage brands both domestic and international- Who knew there were so many kinds of cheese in the world!Show links:https://www.specialtyfood.com/https://www.specialtyfood.com/fancy-food-shows/summer/https://www.specialtyfood.com/education/makerprep/

Episode # 135. On today's show we spend time with Michael Law - the Chief Commercial Officer of Eagle Labs Inc. Michael offers his counsel regarding how an emerging brand should think through hiring a contract manufacturer (CMO) as well as stating what a CMO looks for in a client brand. Please follow the Road 2 Retail podcast on :Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Discussion points today include: - The diverse services offered by Eagle Labs Inc to brands working in the OTC/HBA/VMS space- Specific questions to ask and actions to take by a brand when considering hiring a CMO: pay attention to certifications!- The traits a CMO will look for in an emerging brand client- How to best manage and work with your CMO to increase the odds of a successful partnership- A fan of the Toronto Blue Jays! A tip of the cap to Joe Carter!Thanks to our sponsors:Eagle labs-https://www.eaglelabsinc.comMarket Performance Group- https://www.marketperformancegroup.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 134. Today the Road 2 Retail team speaks with Patrick Gibbons - Founding Partner & President of The Emerson Group. Patrick takes us on a deep dive into exactly what a 3PL (Logistics) provider does for a brand, how they work, and why selecting the right one is so important. Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Points covered in detail with Patrick today include: - The three pillars of support a logistics firm provides for their clients- A discussion around what a vendor of record number is and why they are important- Why too much inventory is necessary for an emerging brand- especially at launch- A key set of questions a brand should ask of a potential logistics partner during the vetting process- What will a logistics firm expect from an emerging brand they are thinking of bringing on as a client?- Fan of the Philadelphia Eagles and the bands ELO & The CarsThanks to our sponsors:Eagle Labs-https://www.eaglelabsinc.comAgency Habitat-https://www.agencyhabitat.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

The Road 2 Retail team today spends time with Chris Stanton- Founder of Retail Brand Discovery. Chris shares his views on the importance of properly connecting brands to retailers and the ways this can be done. Please follow the Road 2 Retail podcast on Apple podcasts [insert link], Spotify [insert link] or our YouTube channel [insert link]. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Discussion points with Chris today include: - An overview of his interesting new endeavor- Retail Brand Discovery and how his multi platform business helps connect brands to retailer decision makers- A discussion of the evolution of the Trade Relations Manager and how components of this legacy role within a CPG company still matter a great deal- How the "celebrity entrepreneur" can play a positive role in the establishment of an emerging brand- How emerging brands can effectively utilize the online path to test & learn and build their business before approaching traditional brick & mortar retailers- His belief that retailers WANT emerging brands to winThanks to our sponsors of the episode:Floret- https://www.tryfloret.comMarket Performance Group-https://wwwmarketperformancegroup.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 132On Wednesday of this week, the Road 2 Retail team attended the 2nd Annual Founder's Innovation Day. This event was presented by ECRM, RangeMe, and RetailMedia IQ. The purpose of this very well attended event was to allow emerging brands to hear directly from many of the nation's leading retailers exactly what is expected of them in order to be successful. Rather than try to call out all of the presenters, Wayne Bennett- SVP ECRM & RangeMe- joins us on this event recap episode. Below are brief bullets highlighting some of the major themes covered. Listen to the entire episode on Spotify or Apple podcasts. Time well spent for emerging brand founders and leaders! Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Key Themes from the 2025 Founder's Innovation Day: - The importance of being both Retail Ready AND Supply Chain Ready- Retailers and investors get behind products- not ideas. Are you viable as a brand? Do you have data? Do you understand your target consumer?- A panel of founders discussed why it is best to start small and local so you can keep your hands on everything as you start out. They also discussed the real risk of expanding too fast too soon- An overview of what to look for in a co-manufacturing supplier. The key questions to ask and capabilities to look for as the selection of a co-manufacturer can make or break your business. Choose wisely!- Think through all aspects of your packaging. The design, the physical structure, your shipper configuration. Much more. An impactful design will close sales for you in that critical last three feet of the consumer's decision making process- All of the retailers talked about building bridges beyond your buyer within each retailer you are working with. Be open to feedback. Be very transparent with all communication. Bad news needs to travel faster than good news- discuss the issue, what you are doing to fix it, and when it will be fixed. Don't hope your retailer won't notice- they will.Thanks to our sponsors:Eagle Labs- https://wwweaglelabsinc.comRetail & Response-https://www.retailand response.comEpisode linkshttps://www.rangeme.comhttps://www.ecrm.marketgate.comEnjoy the show! You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 131. Today the Road 2 Retail team spends time with the CEO & Cofounder of the organic plant-based milk brand - Mooala. Give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Topics we cover with Jeff include: - Why he left an investment banking job to found an organic plant based milk brand- Saw a market opening as the limited competition in the category was quite comfortable with the status quo- The challenge of finding a contract manufacturer when you are an emerging brand- The importance of selecting the right broker and building a strong relationship with your broker- Views on the various marketing tactics they have tested and utilized over the years to effectively drive velocities- A fan of Third Eye Blind Thanks to our episode sponsors:Agency Habitat-https://agencyhabitat.comFloret- https://tryfloret.comRetail & Response- https://retailandresponse.comhttps://www.mooala.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 131. On today's show we spend time with Trey Bowles- Cofounder and Managing Partner of 1845 Ventures Studio. As an investor, Trey talks to us about what he and his team look for in a brand before investing, the different types of financing available to emerging brand founders, and comments about the fund raising process. Give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Our discussion points today include: - What does his firm look for in an emerging brand prior to investing?- A run down of the different funding options available to emerging brand- Why the determination of the team (not just the founder) is important in the evaluation process- Send information to a potential investor in advance of a meeting so that the quality of a meeting is higher- Why it is important to understand the investor you are considering approaching- many have areas of expertise versus being 'generalists'- The need to respect the process of trying to raise money- A Crimson Tide fan. Thanks to our sponsors of the episode:https://wwwagencyhabitat.comhttps://marketperformancegroup.comhtpps://www.eaglelabsinc.comhttps://1845studio.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 129. Today we spend quality time with Abby June Richards- Fractional CFO & Founder of The CPG CFO. Abby shares her insights on some of the key points emerging brands need to be highly aware of financially and raises her hand that her firm can help! . Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Topics discussed in detail with Abby today include: - The importance of an emerging brand's 'cash runway'- The difference between accounting and strategic finance- An overview of her firm's "cash fight" framework. A very interesting view --Why understanding your cash conversion cycle is critical to an emerging brand's financial health- Loves the San Antonio Spurs and how they have operated over timeThanks to our sponsors-- Agency Habitat- https://wwwagencyhabitat.com- Eagle Labs-https://wwweaglelabsinc.com-Floret-https://wwwtryfloret.comSubscribe toThe CPG CFO YouTube Channel Watch for more CPG Founder stories Follow Abby on LinkedIn & Instagram (Optional) Download freetools for cash flow optimization and investor prep on www.thecpgcfo.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 128. Today we speak with William Hicks - CEO & Cofounder of Magic Mind. We learn about their very unique inspiration for the brand and the diligence they invested behind sourcing ingredients and putting science behind their brand. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Among the topics covered with William today include: - The story behind the creation of "the world's first mental performance shot"- The importance of feedback loops- including the CEO taking calls from consumers directly- The benefits of launching your brand in the DTC environment- How selling in the DTC and brick & mortar environments can actually support each other- War stories on searching for that first investor- Another fan of the Grateful Dead. Note: there can never be too many!Magic Mind-htpps://www.magicmind.comA special thanks to our sponsors: Agency Habitat- htpps://www.agencyhabitat.comRetail & Response-htpps://www.retailandresponse.comMarket Performance Group htpps://www.marketperformacegroup.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 127. On today's show we speak with John Nunziato - Founder & CEO of branding agency Little Big Brands. John shares how his agency has evolved from its start as a package design firm and offers his thoughts on branding and brand building. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among our discussion points today are: - How Little Big Brands saw a path to offer clients creative services beyond their package design roots- The importance of staying consistent in look and feel across platforms. Imperative for brands and agencies to stay current on all platforms- A view on how to ensure a healthy client/agency relationship - Comments about the interesting early moves Hoka made to set them apart from better financed competition - An offer to the Miami Dolphins to evolve the look of their team brandingThanks to todays sponsor- Eagle Labs-https://www.eaglelabsinc.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 126. Today we speak with Paul Gerner. Paul was a long time HEB merchandising executive and currently a consultant to the CPG industry. Paul shares his views on what a major retailer looks for (and expects from) an emerging brand. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the many topics covered with Paul today include: - How does an emerging or challenger brand get the attention of a major retailer?- What are the core considerations a retailer has when thinking of adding an emerging brand to their assortment?- How should an emerging brand think about their competition?- Why do retailers charge fees? An interesting perspective- What do best in class emerging brands need to do to win at retail? Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 125. On today's show we spend time with Ryan Moore- CEO & Cofounder of Modus Planning. If you don't understand trade spend management and planning- this is a can't miss episode. Even if you are a CPG veteran, you will pick up valuable insights from Ryan today. Trade spending is generally the #2 or #3 line item on a brand P&L. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Discussion points today include: - We cover a definition of trade spending, its reason for being, and define some of the components of this line item- The trade promotion "hierarchy of needs"- The importance of building trust with the buyers at your distributor and the important role they play- How to evaluate your trade spending effectiveness, course correct, and navigate towards efficient promotions- "No one ever regrets taking the time to get their trade spending well organized"Special thanks to our sponsor-Eagle Labs- https://wwweaglelabsinc.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 124. On today’s episode the Road 2 Retail team speaks with Kat Weaver the founder of Power to Pitch. Kat chats with us about the different ways small and emerging brands can raise money and the insights she has gained in helping multiple brands. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Among the topics covered with Kat today include:- The different types of funding available to brand founders- What separates founders who get funded from the those who don’t?- What type of funding is available to brands that are early in the fund raising journey?- How do you use grants to raise money? What is the process?- A fan of Sarah Blakley, the founder of SpanxThanks to our sponsor Markey Performance Group-https://www.marketperformancegroup.com/ Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 123. On today's show we spend time with Allison Ball. Alli is founder of Food Biz Wiz and the creator of Retail Ready. The discussion centers around some of the errors emerging brands tend to make as they move to expand their business to retail. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Topics covered today include: - Don't skip the strategy stage and jump right to selling. Strategy is your road map of what you will, and won't, do to grow- Why a brand can't use their DTC selling approach when dealing with a buyer at a retailer- As a former buyer, Alli shares what she looked for in a brand before bringing it into her set- The importance of persistent, but professional, follow up. 80% of sales take five follow ups to close a sale!- Why she admires the Golden State WarriorsSupport us by supporting our sponsorsEagle Labs: Contract manufacturing of OTC and HBA products: https://www.eaglelabsinc.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 122. On today's show the Road 2 Retail team discusses how a brand should prepare for a line review or category review meeting with a retailer. You worked hard to get into this retailer- but happens as the time to review your brand performance approaches? Based upon our long history working in the CPG industry, we share our views on what to expect, how to prepare, and what the results of this meeting may be. Please follow the Road 2 Retail podcast at:Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Specific topics around the line review process covered today include: - What exactly is a line review? - How to prepare for this meeting? Spoiler alert: bring facts and proof- not opinions alone- If there are issues with your brand- bring them up early and directly. Don't hope no one noticed- they did- Detailed review of your performance versus expectations: sales, margins, service levels- Key questions to ask and the importance of fast, accurate follow up Enjoy the show! Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 121. On today’s episode the Road 2 Retail team speaks with Eli Moore VP of data strategy at Burke, about AI and its potential impact on the CPG industry. Eli shares how AI can best be utilized by emerging CPG brands. Please follow the Road 2 Retail podcast on Apple podcasts, Spotify, or on our YouTube channel. Plus, give us a follow on LinkedIn. Learn more at www.road2retail.com.Among our discussion points, we cover:How AI is changing the CPG industry- including a definition of generative AI and how AI can be harnessed to assist an emerging brand across multiple disciplines. AI is math, not magic!How AI can clean your datasets and can customize the output in the custom manner a specific retailer likes to review brand data. Which AI tool should an emerging brand use? Hint: Start with ChatGPT and just start using it. How AI can help an emerging brand grow by driving speed, scale, and efficiency. Example: Claude.co is a great AI tool for web site development.A fan of Jose Altuve: small, but powerful! Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel-    / @road2retail327  . Plus- give us a follow on LinkedIn. Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 120. On today’s episode the Road 2 Retail team speaks with Alex Gelbert Cofounder and CEO of Let There Be. Alex shares his insights on the importance of innovation in healthcare products and how to best utilize video to communicate innovation to the end consumer. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel-    / @road2retail327  . Plus- give us a follow on LinkedIn. Among the topics covered with Alex today include:The importance of innovation in healthcare products and how best to communicate innovation to the consumer: the art of storytelling and explaining the science clearly are paramount How to best educate the consumer on Amazon. Imagine you are the shopper – what process do you follow and what do you want to learn when in the shopping process? A detailed discussion about how to best utilize video to educate consumers and how you can manage production costs Consumer health trends in 2025: What Alex is seeing and some of the sources his firm finds useful An F1 fan and a Williams supporter. Pulling for the “challenger brand”- just the way we like it! Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 119. On today's show we are joined by Jeff Lovering- Chief Data Scientist at Customer Marketing Group (CMG). Our discussion centers on all things pricing today - one of the most critical elements for any brand to get right.

Episode # 118. On today's show we speak with Raj Shah - Head of Sales Operations at the fast growing collagen brand, Obvi. Raj discusses in detail the highs and lows of bringing their brand from its DTC beginnings into the brick & mortar retail world and what they have learned along the way. Please follow the Road 2 Retail podcast at: Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Learn more at www.road2retail.com.Additional points discussed with Raj today include: - The origin story of the brand led by people that had been helping other DTC brands grow- and saw an opportunity to build their own - What motivated them to move into brick & mortar retail? And how they learned the DTC playbook does not translate perfectly to the brick & mortar environment- Some hard truths about brick & mortar distribution: slotting, trade spending, deductions and other matters a brand will have to deal with- What to look for in a contract manufacturer- and it goes far beyond price alone- Hiring, managing and working through rough patches with your brokers. Hint: treat your brokers like they work inside your company and not as an outside vendor to your company- Finally, a Knicks fan!Enjoy the show! Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 117. Today we spend time with Adam Brown- Founder and President of Sircle Media. Our discussion covers how Sircle Media helps their clients think about, navigate, and drive their business across social networks. Please follow the Road 2 Retail podcast on Apple podcasts , Spotify our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel-https://www.youtube.com/@road2retail327. Among the keys points covered today: - The Sircle Team has a focus on brands in traditional brick & mortar distribution. They are very focused on helping drive sales and hit sales velocity hurdles- We spend time discussing 'social interest' versus 'social media'.- The potential risk to an emerging brand of bringing on creative people that may focus more on art than on creative and content that drives the brand- The benefit of working with boutique marketing agencies that do a very few (or one!) thing VERY well versus a larger integrated agency- Key to work with agencies that not only know the social networks, but they know your category. Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 116. On today's show we speak with Mike Lyons- Vice President at Market Performance Group. The focus of our discussion today is understanding what Tik Tok Shop is, how to drive your brand's business in this environment, and services MPG offers to help emerging brands work effectively with Tik Tok Shop. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the many interesting points Mike shares about working effectively with the booming Tik Tok Shop marketplace: - We ground the discussion with a definition of social commerce: social commerce = selling through others- Tik Tok Shop is "word of mouth on steroids". Sales on the marketplace have grown from basically zero three years ago to $22B+ in past 12 months- What does it take to be successful on Tik Tok Shop? How does Tik Tok Shop get paid?- What is an affiliate, what do they do for a brand, and how do they get paid?- How MPG works with their clients to help them navigate this constantly evolving marketplace and profitably drive business- A Mets fan Enjoy the show! Please follow to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!Running a retail business means making nonstop decisions—inventory, staffing, marketing, tech. The SKUpe is the weekly newsletter designed to help you make smarter calls, faster.Curated by industry experts, The SKUpe delivers clear, trustworthy insights on what’s working for small and mid-sized retailers today. Join 20,000 owners and operators who rely on it to stay sharp and ahead of the game.Subscribe at t-h-e-s-k-u-p-e dot c-o.

Episode # 115. On today's episode we spend time with Tanay Kothari the founder and CEO of the deduction management platform, Floret. Tanay shares with the audience the importance and the labor that goes into managing deductions from both retailers and distributors. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Discussion points today with Tanay include: - How Floret supports brands of all sizes (from Small to large brands) manage their deductions. Understanding the types of deductions- How Floret started, and the gap Tanay saw in the market- What does Floret look for when deciding to work with a brand- How much savings can be realized when working with Floret- How Floret is different from other deduction management platformswww.tryfloret.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be at the show? DM us on LinkedIn!

Episode # 114 Today we speak with David Simnick, the cofounder and CEO of the mission driven personal care brand- Soapbox. David and his team have been building Soapbox for over a dozen years. He candidly shares the highs and lows of starting and running an emerging brand and how the team's desire to 'give back' led to their mission to provide personal cleansing products to those in need. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the many points we cover with David today include: - That no matter how hard they tried in the early days to kill their brand- the team kept plugging away and learning. Eventually evolving to a winning commercial approach- With a mission driven brand- the mission must make sense to the consumer that the tie to the brand is logical- While the brand mission may be a differentiator in the category and help you secure some retailer meetings and distribution- the products must perform and sell in order to remain in distribution- Why it is best to focus on your top skus and to have a unique growth plan with each retailer versus 'getting too clever with your plan'- Counsel on what to expect when taking on an investor- In the very early days of Soapbox, his landlord thought he was up to 'illegal activities'!- David is offering a special discount for listeners of the Road 2 Retail podcast. Go to www.soapboxsoaps.com and enter the promo code: Road2retail20 to save 20% on your purchase!Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 113. On today’s episode the Road 2 Retail team speaks with Kate LaBrosse from the Naturally Network. Kate shares great insight from her vast experience in the natural channel. Give us a follow-on LinkedIn. Learn more at https://www.road2retail.com.Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the topics covered in this episode include:- What is the Naturally Network and how does the Naturally Network help small/emerging brands?- What is the CPG Academy? What does the Academy offer Naturally Network Members?- The introduction of the Retail Launch Pad: An on-line learning platform- Why establishing pricing is critical to brands starting out. Kate shares the definition of COGS and her margin calculator.Enjoy the show! Please follow to the Road 2 Retail podcast on Apple podcast, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 112 Our guest on today's show is Patty Post - Founder and CEO of the at home medical testing firm Checkable. Patty shares her story (and determination!) of working with subject matter experts and the regulatory authorities to bring an at home Strep Test to market. Please follow the Road 2 Retail podcast at Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY or our YouTube channel-    / @road2retail327  . Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Among the many topics covered with Patty today, a few of them include: The genesis of her idea was, that as a mother of three, she was burning a lot of time taking time off from work, going to the doctor, then the pharmacy when it was pretty clear that strep throat may be present. 36MM doctor visits for strep each year- split 50-50 kids and adultsShe highlights the time and expense necessary to get a medical device approvedWhy Checkable is opting to go to brick & mortar right away vs a DTC strategyHow to think through taking on investors when you are a pre-revenue businessA fan of the Cheers brand (note: we are too!) Enjoy the show! Please follow to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn

Episode # 111. On today's episode we spend time with Nick McCoy- Cofounder and Managing Director at Whipstitch Capital. Nick and the Whipstitch Capital team have completed over 170 transactions since 2004 and have worked with both long-established brands as well as becoming a 'go to' investment bank for emerging brands looking to grow or transact. Nick shares his views on emerging brand transactions from the perspective of both the buyer and the seller. Please follow the Road 2 Retail podcast at Apple podcasts-https://lnkd.in/gs3BfXbd or Spotify: https://lnkd.in/ewWcnYpY or our YouTube channel- https://www.youtube.com/@road2retail327 . Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Discussion points today with Nick include: - The dry spell for transactions in the consumer space that may be resolving now and the conditions that drove that environment- A brand that wants to sell needs to demonstrate they have the "head room" to keep growing. If you are a smaller brand- strong profitability is vital- Post covid, unit level economics and profitability are now looked at closely versus simply history of sales growth- What are the steps and approximate timing of a transaction when a brand enters a sell process?- Advice on what profile to look for in an investor when an emerging brand looks to take on outside capital Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #110 Our guest on today's show is Marie Mount - Senior Director of Marketing for the SneakPeek gender reveal brand. Marie takes us through how the team at SneakPeek has taken the brand from DTC into retail and how they have used insights from consumers, retailers and their agencies to position the brand for continued growth. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Discussion points with Marie today include: - 80% of people want to know the sex of their baby in advance- The importance of deeply and truly understanding your consumer and their needs- How they helped to build a new category delivering incremental sales to retailers- How the SneakPeek team used insights to develop new packaging for retail- The changes they have made to their approach to marketing as the brand evolves from DTC only to brick & mortar retail- A Blue Apron fan! Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.

Episode # 109. Our guest on the show today is John Pearson - CEO of Navage. John walks us through the team's disciplined approach to growth, their commitment to solving consumer problems, and working with investors. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Follow on Spotify here: https://lnkd.in/ewWcnYpYFollow on Apple here: https://lnkd.in/gs3BfXbd Among the topics discussed with John today include: - Taking over the business from successful, innovative founder: Martin Hoke - How to position, manage and grow a product that is roughly 5X the cost of most solutions in the category- The point of difference of your product must be clear to both the consumer and potential retail partners- Make a little, sell a little, learn a lot! No learning better than live selling to the consumer- How important it is to control your pricing across channels and retailers- Working with investors, advisors and your Board. Alignment is critical! Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.

Episode # 108. On today’s episode of the Road 2 Retail podcast, the team provides a recap of The Fancy Food show that occurred on June 29th through July 1 in New York City. The team discusses trends, new brands at the show, and the educational programs the Specialty Food Association offers to members. Please follow the Road 2 Retail podcast on Apple podcasts [insert link], Spotify [insert link], or on our YouTube channel [insert link]. Plus, give us a follow-on LinkedIn and learn more at https://www.road2retail.com.Among the topics covered in this episode include:- What is the Specialty Food Association (SFA) and how are they supporting small and emerging brands via their Makers Prep Course? - We discuss all the details around this show and note the next FSA show set for San Diego in early 2026.- What should first time and exhibitors and attendees due to maximize their investment of time and money?- What were the biggest trends at the show?- What were the coolest and most innovative brands at the show?- What are the best practices for following up after the show?https://www.specialtyfood.com/

Episode # 107. Today's guest is Todd Matherly - Executive Vice President of Market Performance Group. Todd talks to us today about MPG's new initiative to help emerging brands achieve business success across all channels and disciplines of commercial operations. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Today's discussion points include: - A recap of Todd's experience as a long time merchant at Walmart and Sam's Club. - The familiar refrain of the importance of differentiation for your brand relative to competitors. - Todd discusses MPG's "end to end solution" his firm offers to help emerging brands manage their business. These services are also offered a la carte so founders can offload certain important tasks to experts in order to spend their valuable time on the aspects of their business they enjoy.- Authenticity and a great story are common characteristics of emerging brands that gain traction with consumers.- A detailed discussion around actions a DTC/Amazon only brand needs to consider (and nail) when considering the move into traditional brick & mortar retail.- And finally- we have found a highly dedicated Mizzou fan. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.