The Business of Jiu Jitsu cover art

All Episodes

The Business of Jiu Jitsu — 111 episodes

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Ep. 111 - The 7 levels of marketing for BJJ Gyms and how to get to the final boss!

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Ep. 110 - Should you care about AI as a BJJ Academy Owner?

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Ep. 109 - Why Paid Ads Don't Work For Most BJJ Academies

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Ep. 108 - Who to hire first, when to fire, and how to build a great team.

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Ep. 107 - The two most important growth levers for BJJ gyms

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Ep. 106 - Stop Guessing: How to Use Your Gym’s Numbers to Grow

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Ep. 105 - Mark Millare - Hart Jiu Jitsu - How to make social media content that doesn't suck for your BJJ Gym

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Ep. 104 - The Essential Weekly Activities for BJJ Academy Owners

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Ep. 103 - Jason Khalips - Embracing your BJJ Gym as a Business

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Ep. 102 - Best Practices for BJJ Gyms

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Ep. 101 - Marketing 101 for Jiu Jitsu Academy Owners

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Ep. 100 - 10 hot button issues for BJJ academies that just keep coming up

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Ep. 99 - The best season to add students to your BJJ gym is here.

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Ep. 98 - The Top 10 Mistakes BJJ Academy Owners Make

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Ep. 97 - The 4 levels of mastery in Jiu Jitsu academy ownership

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Ep. 96 - Andrew Green - How to run a successful kids program in 2026.

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Ep. 95 - Build a new BJJ academy fast with pre-sale offers

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Ep. 94 - The four buckets of growth for BJJ Academy owners

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Ep. 93 - Grow your BJJ academy in 2026 with a simple monthly focus

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Ep. 92 - Don't Wait! Build the systems your BJJ academy needs to grow now.

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Ep 91. - The 5 Layer Approach to building a better Jiu Jitsu Academy - JP Levesque

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Ep. 90 - Run a Black Friday Speical...without shooting yourself in the foot.

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Ep. 89 - Should your Jiu Jitsu academy run a black friday special?

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Ep. 88 - Zach Forrest - How to build an awesome gym and where to start.

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Ep. 87 - What you need to open a successful Jiu Jitsu academy.

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Ep. 86 - Know your numbers, CEO time, and asking the right questions to grow.

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Ep. 85 - Glyn Powditch - SBG Rossendale/Dream Agility

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Ep. 84 - Are you a business white belt?

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Ep. 83 - BJJ Academy Owner Hot Takes - Part 2.

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Ep. 82 - Summer is over, now what?

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Ep. 81 - Starting Small And Building Smart - Deven Needles of Ground Control Academy

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Ep. 80 - BJJ Academy Owner Hot Takes - Part 1.

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Ep. 79 - Joshua Janis - White Lotus Jiu Jitsu

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Ep. 78 - JP Levesque - Everything you want is on the other side of cringe

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Ep. 77 - Bobby & Amanda McMcaster - Open Source BJJ

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Ep. 76 - Bad Drop-ins and Good Business

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Ep. 75 - Jeff Shaw - Bellingham BJJ

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Ep. 74 - JP Levesque - Asking the big question...

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Ep. 73 - Rob Biernacki - Island Top Team

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Ep. 72 - JP Levesque - The systems every BJJ Academy needs for growth.

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Ep. 71 - Jesse Walker - Rough Hands BJJ

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Ep. 70 - Are you a black belt on the mats but a white belt in business?

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Ep.69 - JP Levesque - Keeping students on track for success

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Ep.68 - Mike Sweeney - SBG Calgary

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Ep. 67 - JP Levesaue - Summer Survival Guide

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Ep. 66 - JP Levesque - Policy changes, class hours, and events.

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Ep. 65 - Eli Knight of Knight Jiu Jitsu

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Ep. 64 - The Systems of a Successful Jiu Jitsu Academy

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Ep 63. - Chris Burns - Zero Point Academy

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Ep. 62 - JP Levesque - Planning ahead to ride the seasons

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Ep.61 - JP Levesque - What to do when the season changes.

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Ep. 60 - Josh Mckinney - Competitor, Academy Owner, Podcaster!

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Ep. 59 - JP Levesque - How to turn free trials into new students

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Ep.58 - Ollie Kelly - Mattador Seminars

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Ep. 57 - The Unstuck Academy - Audio Book

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Ep. 56 - Ken "Revoy" - The Old Way Jiu Jitsu

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Ep. 55 - JP Levesque - Unlocking Business Growth

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Ep. 54 - Nico Bajerski - BMA-MMA

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Ep. 53 - JP Levesque - How not to spend your time

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Ep. 52 - Tim Goodwin - TNT Martial Arts

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Ep. 51 - JP Levesque - The red pill of success.

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Ep. 50 - Dan Uyemura - PushPress

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Ep. 49 - Keeping your momentum in business

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Ep. 48 - Jeremy Brick - How Jiu Jitsu changes lives

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Ep. 47 - JP Levesque - You don't have to sell out to sell.

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Ep. 46 - Kyle Scappaticci - PCG Academy

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Ep. 45 - JP Levesque - Launching successful events for your students

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Ep. 44 - Josh Folwer - Black Cat Mixed Martial Arts

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Ep. 43 - New Year, Now What. How to see business growth in 2025

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Ep. 42 - Branden Hudson - SBY MMA and Fitness

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Ep. 41 - JP Levesque - Don't run Facebook Ads - Do this instead.

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Ep. 40 - Jared Gahm - PSF Legacy Jiu-Jitsu

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Ep. 39 - Roger Perez - Wichita Falls Martial Arts, TX

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Ep. 38 - Andrew Green - Innovative Martial Arts

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Ep. 37 - Nader Tannir - Lycan MMA

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Ep. 36 - James Clingerman of Indiana Brazilian Jiu Jitsu Academy

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Ep. 35 - Greg Buck - Push Press

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Ep. 34 - Chris Martin of Jiu Jitsu Insurance

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Ep.33 - Michael Heinz - SBG New Braunfels Texas

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Ep. 32 - Joseph Rodriguez of Guardians of Mt Hood Jiu Jitsu

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Ep. 31 - Calling BS on busy with Andrew Mellen

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Ep.30 - How to run a killer gym VS a Cute gym

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Ep.29 - Dan Kachtik - Helping people and doing hard things.

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Ep. 28 - The Rise of Concept Fit with founder Marcus Astley

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Ep. 27 - What it's like to run a 100K Ultramarathon

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Ep. 26 - Running a successful BJJ Gym with Mike Sweeney - SBG Calgary

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Ep. 25 - Why Most Gym Owner's Hate Sales (and what to do about it).

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Ep. 24 - Front End Offers Explained (Sell a result, not a class)

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Ep. 23 - How the right hire can change everything with Scott Rammage

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Ep. 22 - How to create momentum for your gym with the seaons.

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Ep. 21 - Entrepreneurial growth with Kevin Palmieri

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Ep. 20 - The 5 key traits of successful entrepreneurs with Purdeep Sangha

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Ep. 19 - How Gym Owners can save time using AI with Anca Treefan

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Ep.18 - Should you run a foundations class for your Crossfit Gym?

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Ep.17 - Better sales through better conversations with Dr. Alain Desaulniers

96

How keeping your gym equipment maintained saves you money with - Jim Young (Aka Jim Maintenance)

97

Solving A Huge Problem for Gym Owners with John Prescott (Founder of Wheel Pay)

98

Building the athlete experience with Heidi Campo

99

Turning things around with Joe Cosenza of Marble Strength

100

What's it like to run a gym with your spouse? Featuring my wife Dr. Jane Levesque

101

The Man Behind Fitt Finder - Ahmed AbouElezz

102

A trip down memory lane, and thruster avenue with - Jesse Ward

103

Do gym owner's actually NEED to market?

104

Brazilian Jiu Jitsu - Stupid Questions, and Smart Answers.

105

Gym Owner Stories - How Crossfit ABF has rebounded with retention!

106

Gym Owner Stories - How to become a 10+ year Success with Jason Baron

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How to Run Profitable Facebook Ads for Gyms

108

Things I wish I had know sooner as a gym owner

109

Your Business Model Matters More Than You Think

110

Give More Value, Make More Money - The Profit Ladder

111

Welcome to the Profitable Gyms Podcast!