All Episodes

Is Your Sales Prevention Dept Hard at Work?

When Sales Are Slow, Don’t Cut Prices. Do This Instead

How to Leverage Costco’s $130M Irresistible Offer in Your Marketing

A Simple Strategy To Land Your Very Best Buyers

How to Create Customers for Life: Ritz-Carlton Style

The Curse of Free Water & Why Great Sales People Never Beg

Why Marketing is Just Like Dating

How to Mine the Diamonds in Your Own Back Yard

The Coke Bottle That Changed Everything (Generic Brands, Rest in Peace)

The VW Hippie Bus and a Colossal Corporate Mistake

The Porsche Strategy

Old School Sales is Dead. Here's what's much better.

How to Build a Growth Engine that Sells While You Sleep

Why an Extraordinary Brand is Your Best Weapon in an AI World

How to Build a Billion Dollar Brand in 6 Years

The Innovation Formula

Why SEO is Dead & How to Get Found By AI Search Instead

What Bezos Gets Right That Most Marketers Get Wrong

How to Become the Most Loved Brand in Your Industry

Busting the Complacency Trap

How to Stay Sane & Focused in Crazy Times

The 9 Global Branding Faceplants & How to Avoid Them

What a $499,000 Purse Can Teach You About Marketing to the Affluent

The Wildcard Ad Strategy

The Patagonia Billion Dollar Success Story

How to Avoid Jaguar's Colossal Branding Mistake

Here's to Kobe Bryant

Is Your Sales Prevention Dept Hard at Work?

How to Craft Luxury B2B Experiences that Sell Themselves

How Lemonade Made Insurance Cool

AI and the Sales Revolution

The Art of Exclusivity

The Five Warning Signs It’s Time for a Brand Transformation

Cracking the Code on Attracting More Affluent Buyers to Your Brand

How to Get Super Bowl-Level Buzz Without the $7 Million Price Tag

A Little Known Secret of Marketing to the Affluent

3 Smart Pricing Strategies to Win More Clients Without Discounting

Hello Hare: Why Disruption Is Your Fast Track to Success

#153 How to Double Your Referral Rate (The Happy Customer Factory)

#152 What's Your Brand Worth (and How to Value It)

#151 Don’t Make the Snoop Dogg’s $81 Million Viral Marketing Mistake

#150 3 Ways to Take Your Social Media Strategy Next Level

#149 3 Ways To Help People Realize You're a Genius at What You Do

#148 How to Use Story Selling to Raise Prices (A Story from my Italian Vacation)

#147 Should you be using People or AI influencers to grow sales and leads?

#146 A Secret of Selling Big Ticket Items

#145 Why You Need to "Guinness Beer" Your Brand

#144 Do This to Predict Your Company's Success

#143 The Horse, the Acorn & How to Simplify Marketing for Better Results

#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify

#141 The Art and Science Of Getting the Best Buyers

#140 Can Adding One Small Step Increase Your Sales By 59%?

#139 How To Combat Pricing Pushback

#138 Why Your Affluent Clients Don't Give You More Referrals

#137 How to Find the Extra $2M Hiding (in Plain Sight) in Your Business

#136 How a Billion Dollar Elf Can Teach Your Business to Prosper

#135 How to Easily Sell Your Product for 3x More Than Your Competitors

#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)

#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent

#132 Growth Strategy: Build the Train Tracks First

#131 Make Sales Soar with These eCommerce Insider Secrets

#130 Financial Advisor Marketing with James Pollard

#129 What To Do When A Prospect Says We Can't Afford You

#128 How to Make Clients Value You More

#127 A Marketing Lesson From An African Fisherman

#126 How to Recession-Proof Your Medical Practice With Matt Gillogly

#125 A Simple Secret Behavior To Increase Sales (Ethically)

#124 The Science and Psychology of a Must-Click Headline

#123 Three Big Marketing Fails and How You Can Avoid Them

#122 A Lesson on Leadership: The Soldiers, The Stranger & The Trench

#121 How to Build High-Performance Teams Remotely

#120 Learn From Ferrari's Mistake

#119 Put a Ring On It - How to Save a Luxury, Legacy Brand in Peril

#118 Eighteen Little-Known Ways To Get New Leads

#117 How to Beat Social Media

#116 Four Billion Dollar Success Stories To Fuel You Forward

#114 Twenty-One Ways to Use a Short Thought Leadership Book To Get More Clients

#115 How to Master The Alchemy of Desire

#113 The Secret of Using Evergreen Content To Triple Lead Generation

#112 Our 5 Favorite Kinds of Video To Use In Your Marketing

#111 The Chinese General & a Short Lesson In Strategy

#110 Five Copywriting Mistakes & How To Avoid Them In Your Ads.

#109 Why a $50 Rolex is a Really Bad Idea

#108 How to make people want what you sell

#107 A little known secret of marketing to the affluent

#106 The REAL (surprising) reason prospects are pushing back on your pricing

#105 The 5 digital marketing secrets no digital marketing agency will tell you

#104 If you can't read this, you might need glasses

#103 $170 Mac n'Cheese Please

#102 How to Use Stories to Charge Triple What Your Competitors Charge

#101 Your Personal Branding Cheatsheet

#100 How to Become an Expert to Your Dream Clients and Author a Good Book in 60 Minutes

#98 The 2022 Marketing Report - Top Trends and Predictions To Capitalize on Next Year

#99 The Billionaire Monk

#97 Shrimp cereal? How Not To Handle a PR Crisis in Your Company

#96 Kia or Ferrari? What size is your marketing engine and why you might be wasting budget on marketing gas?

#95 How To Build a Power Brand

#94 Branding Demystified

#93 A Funny Branding Story

#92 The Three Reasons Your Marketing Might Be Stagnant (And How To Fix It)

#91 Keep It Simple - The Hardest Marketing Lesson Of All

#90 How to Improve your Marketing Message in 6 Easy Steps

#89 Pro Tips To Manage Your Customer List

#88 The 3 Secret Copywriting Formulas To Make Price Irrelevant

#87 Twelve Smart Questions to Ask a Website Design or Marketing Agency

#86 The New Way to Win Customers For Well Established Brands

#85 Is Your Sales Prevention Department Secretly At Work?

#84 Futurist Trend: How You'll Use AR (Augmented Reality) To Attract New Clients In The Very Near Future

#83 Why Artists Are Starving (A Story from Ann Arbor)

#82 How a Cow Shaped Rubber Band Made a Fortune and Sparked a Fashion Revolution

#81 How to Make Your Product Irresistible By Creating Word Pictures

#80 Your Direct Response Advertising Checklist

#79 Welcome to the Experience Economy

#78 My 5 Favorite Apps To Grow Your Business

#77 The Three Smart Questions To Find Out About Your Target Market

#76 Old Navy, The Sales Machine

#75 Your Marketing Message - It Ain't About You

#74 How To Do Your Own Marketing Audit

#73 From One Man's Start Up to $5 Billion in Sales

#72 You Really Can Be Too Cheap - What Happens When Cheap Backfires & What To Do Instead

#71 If Ya Ain't First, Yer Last! (Why It's Always Better To Be The First To Market)

#70 The Irish Pocket Money Marketing Lesson

#69 Dread Marketing Your Business? Try This .

#68 WHO you sell to is more important than WHAT you actually sell

#67 Looking For Value in All The Wrong Places

#66 The Gardener's Badge

#65 It's Crowded Down There - Don't Ever Be The Cheapest

#64 Tired of listening to boring on-hold messages? Try one of these in your business

#63 Stop Guessing, Start Tracking (Simple Ways To Find Out What's REALLY Working)

#62 A Luxury Laundromat Strategy To Swipe For Your Business

#61 How To Talk To Women In Your Marketing

#60 The One Word That Doubled The Revenue Of A Major Company Overnight

#59 How Do You Know If You've Got A Really Good Idea?

#58 Why Aren't You Getting More Customers? Here's Why - And A Fix

#57 Why Marketing Budgets Are BS - Here's What's Better

#56 Why TikTok Is The New Advertising Frontier

#55 What Fashion Mogul Kenneth Cole Can Teach Us About Perseverance

#54 How You Deal With Failure Will Determine Your Success

#53 A Simple Strategy To Land Your Very Best Buyers

#52 How The Client Stampede Formula Saved Me

#51 The 9 Words That Created a Billion-Dollar Empire

#50 How To Tell If You're An Entrepreneur - Or Not

#49 How to Sell a $19 Shirt For $189

#48 The Best Little Restaurant You'll Never Eat At

#47 A Marketing Secret From Warren Buffet

#46 Six Smart Ways To Use LinkedIN To Empower Your Brand

#45 Three Marketing Fixes To Get Your Revenue Back On Track

#44 The Secret To Selling Without Selling

#43 How To Create Viral Videos Worth Sharing

#42 How To Fix A Marketing Leaky Bucket And Immediately Improve ROI

#41 You're SO Much Better Than Your Competitors. It's Time More People Realized ...

#40 Key Branding Lessons Learned From The Breakfast Of Champions

#39 How To Grow Your Business Using The 1% Rule

#38 I Hope You're Not Doing Frankenstein Marketing

#37 I Don't Think You're Charging Enough

#36 How a Painted Moose Can Help You In Your Marketing (Seriously!)

#35 The Scientifically Proven Formula For Writing Headlines That Convert

#34 The Art Of The Upsell - Would You Like Insurance With That?

#33 Yes You Can (She Did The Impossible)

#32 A Client Stampede Secret: Blur The Lines Of The Market You're In

#31 The Wealth Management Company Specializing in Millionaires (How To Specialize Not Generalize)

#30 Need More Clients? Let's Do A Consult On This

#29 The Five Warning Signs It's Time To Rebrand Your Business

#28 How To Create Customers For Life Using The Ritz-Carlton "Big Fish" Strategy

#27 You're An Entrepreneur? Welcome To A Treacherous Journey For The Chosen Few (With Massive Rewards)

#26 The Unbearably High Price Of FREE

#25 The $100 Million Dollar Property That Got 16 Offers in 3 Weeks

#24 Saving a Luxury Hotel in Peril

#23 The Disaster Audi Buying Experience

#22 Not Always About The Slam Dunk, Marketing Is About The Pivot

#21 Don't Make Shaquille O'Neal's Multi-Million Dollar Marketing Mistake

#20 SALE!!! Why This Could Be The WORST Strategy For Your Business

#19 Don't Hire a Marketing Agency And Make These Simple (Expensive) Mistakes

#18 How To Write An Ad That Converts Like Crazy

#17 Oops Are You Doing Tactic Marketing?

#16 A Brilliant Beer Strategy For Beer (And Ocean) Lovers

#15 Piggybacking on Other Businesses - How To Make Co-marketing Work For You

#14 Lessons From The Greatest Salesman In The World

#13 How To Write An Ad That Converts Like Crazy

#12 The $3.5 Million Dollar Violin and Your Company's "Packaging". It's a Game Changer.

#11 What To Do When People Aren't Buying

#10 Productivity Tips To Conquer Morning Dread

#9 Walk in Your Client's Moccasins

#8 Why Digital Marketing Is Not Enough

#7 How to Repel Customers

#6 Surprising Grocery Store Lessons For Your Business

#5 How to Avoid Marketing Overwhelm

#4 The Three Biggest Marketing Mistakes You're Probably Making

#3 Think Like The Fish (A Client Stampede Secret)

#2 The Difference Between Success & Failure Is So Very Small

#1 There Is No Power In Playing Small