Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Send us Fan MailWhat if the clients you’re chasing on Instagram are already one introduction away? This episode breaks down how referrals, case studies, and smart ad spend are quietly outperforming the content hamster wheel.What You’ll Learn:What you’ll learn about turning referrals into a predictable client acquisition channelWhat you’ll learn about using client interviews as high-converting case study contentWhat you’ll learn about when to prioritize paid ads over organic posting in 2026Chynna Benton is an Online Business Manager (OBM) and Integrator for creative CEOs who are ready to step out of the weeds and into their true CEO role. As the founder of Byte Bodega, she helps business owners streamline their operations, optimize their teams, and finally get their business running like a well-oiled machine (without being pinged by their team in slack all day).The CEO's Guide to a Chaos-Proof Business (Freebie): https://www.bytebodega.com/chaosproof-your-business-ebook-download/Website: https://www.bytebodega.com/IG: https://www.instagram.com/byte_bodega/Timestamps:00:00 – Introduction01:45 – Integrator vs. Visionary (And Why It Matters for Marketing) 04:20 – The Referral System That Drives Most Revenue 08:05 – Using Social Media as Proof, Not Prospecting 11:30 – Rethinking the Traditional Funnel for Service Providers 15:10 – Case Studies That Sell for You 22:20 – Why Course Creators Are Shifting to AdsSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailShe started filming flea markets for fun. One year later? Airbnb licensed her content for a global campaign.This episode breaks down how documenting what you love can turn into four- and five-figure opportunities — without chasing trends.Faye Whitaker is the Chief Brand Officer and founder of W Signature, where she helps creatives and entrepreneurs build meaningful brands through visibility, consistency, and storytelling. Her work focuses on building trust online and documenting growth in real time.Book a 1:1 brand strategy video consultation focused on visibility, positioning, and building trust online. This session is designed for creatives and entrepreneurs who are building in public and want clear, actionable next steps to strengthen their personal brand.Book here: https://intro.co/fayewhitakerFollow Faye on Instagram & TikTok: @thefayewhitakerLearn more about W Signature: https://wsignatureco.comWhat You’ll Learn:What you’ll learn about turning a niche passion into a monetizable media brandWhat you’ll learn about using content as a funnel (without asking for emails)What you’ll learn about attracting silent viewers who convert into high-ticket dealsTimestamps:00:00 – Introduction05:32 – Monetizing a Niche Passion 06:18 – Airbnb Licensing Deal Breakdown 09:08 – Using Short-Form as a Funnel Strategy 13:00 – Content as Breadcrumbs (Not Just Posts) 18:22 – Why Documentation Beats Perfection 22:00 – How to Start Building Your Personal BrandSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWhy are brands spending millions to miss the point—and what can creators learn from Super Bowl ads and the internet’s obsession with nostalgia? This episode breaks down what actually drives attention, connection, and conversions right now.What You’ll Learn:How Super Bowl advertisers often miss the real buyer—and what that means for your targetingWhy nostalgia and simplicity are outperforming overproduced contentHow to use repetition, teasers, and cultural moments without burning out your audienceTimestamps:00:00 – Introduction01:00 – Why Super Bowl ads aren’t hitting like they used to03:00 – Who actually makes buying decisions (and why brands miss this)09:30 – Teasers, repetition, and why “more exposure” works17:30 – Entertainment vs. education in modern marketing22:45 – “2026 is the new 2016” trend explained28:30 – How nostalgia revives brands, careers, and contentSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailTikTok’s sale is official — and creators are already feeling the fallout. From zero-view videos to data changes and algorithm chaos, here’s what’s actually happening and how to protect your business before the next platform quake.What You’ll Learn:How TikTok’s sale is impacting reach, monetization, and video distributionWhat to do when your core platform suddenly stops performingWhy audience ownership matters more than ever (and how to start diversifying now)Timestamps: 00:00 – Introduction 02:10 – TikTok sale explained: what changed and who owns what 03:45 – New terms, ads data, and what creators should turn off 06:15 – Zero views, stalled videos, and algorithm instability 08:30 – Why relying on one platform is a dangerous business move 11:20 – Algorithm bias, news-heavy feeds, and content control 15:10 – Creator responsibility, misinformation, and brand integritySubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailFrom “getting rejected on purpose” to comment-bait that actually converts, this episode breaks down why messy, participatory content is winning right now and how to use it to build trust, reach, and sales.What You’ll Learn:How challenge-style content pulls audiences into long-term stories instead of one-off postsWhy comment-driven formats outperform “educational” content and how to apply them to your nicheHow community-led, slightly unhinged ideas create outsized reach and real revenue[Subscribe | Leave a Review | Share]👯‍♀️ Connect with UsMichelle Pualani:   / themichellepualani  Joanna Newton:   / joanna_atwork   💪 Work with UsWork with Michelle: https://michellepualani.com/work-with-meWork with Joanna: https://www.millennialmktr.com/🔗 Links*Build a Successful Online Business Using Kajabi: https://app.kajabi.com/r/2PrVLdwK/t/e...33 Proven Ways to Drive Massive Traffic to Your Online Business: https://www.concepttocashflow.com/33-...*10-Day Course Creation Challenge: https://www.millennialmktr.com/a/2147...Gabriella Carr TikTok Video: https://www.tiktok.com/@gabbies1000nos/video/7590947570210409742?_r=1&_t=ZT-932qIBRx4PXVideos 2: https://www.tiktok.com/t/ZThjttvNB/CBS News Segment: https://www.tiktok.com/t/ZThjtp2xB/Timestamps:00:00 – Introduction01:10 – The “Get Rejected” challenge and why process beats polish03:00 – Turning short-form content into long-term audience investment07:00 – Real-time case study: growing from zero with challenge hooks10:30 – Comment bait, drama prompts, and making your audience the star16:30 – In-person stunts, community virality, and why silly sells24:00 – Why bold, unconventional marketing outperforms bland consistency*indicates referral linkSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack:Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow.What You’ll Learn:Why major creators are sunsetting once-iconic offers — and what that signals for 2026How to avoid panic-pivoting just because a “guru” changed directionWhat fulfillment, execution, and client success really mean in the next era of digital businessTimestamps:00:00 – Introduction01:00 – The 2026 creator economy reality check02:15 – Amy Porterfield ends Digital Course Academy06:40 – Why “figure it out” courses are losing trust09:30 – The execution gap killing course completion rates18:45 – Jenna Kutcher ends her podcast — what it actually means26:50 – Opportunity opens when big players pivotReferences & Resources:Amy PorterfieldDigital Course AcademyJenna KutcherJames WedmoreMarie ForleoBrendan BurchardAlex HormoziJustin WelshSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack:Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying).What You’ll Learn:How AI saturation is creating a huge opportunity for human-first creatorsWhy milestone-based planning beats traditional goal setting (especially if you “fall behind”)Which digital products, offers, and formats are gaining traction — and which are losing steamTimestamps:04:45 – Introduction04:45 – Why New Year goal-setting keeps setting creators up to fail06:30 – The milestone mindset that finally gets projects finished14:45 – AI ads, brand laziness, and the authenticity advantage23:10 – “Fly-on-the-wall” content and the rise of voyeur-style marketing27:15 – The slow death of massive async courses31:40 – Simpler funnels, easier buying, and what customers actually wantReferences & Resources:AI-generated adsDigital membershipsOnline communitiesIn-person retreatsHannah Louise PostonSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack:Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle.What You’ll Learn:How to reflect on your year using data and intuition to make smarter decisionsHow the 80/20 rule reveals what’s actually making you money (and what to cut)How to turn big goals into action-based plans that actually convertTimestamps:00:00 – Why goal setting matters more than ever heading into 202601:05 – Why goal setting matters more than ever heading into 202605:45 – Reflection first: using data, metrics, and honest self-review12:10 – The 80/20 rule and cutting what drains your time and revenue18:40 – Taking inventory of business, health, and personal life25:55 – Visioning your future identity and life by design31:20 – Turning goals into 90-day sprints and action-based behaviorsReferences & Resources:Pareto Principle (80/20 Rule)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailGet each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing.What You’ll Learn:How top brands use characters, familiarity, and emotion instead of aggressive CTAsWhy repetition and simplicity outperform over-produced contentHow AI, nostalgia, and pop culture shape modern brand trustTimestamps:00:00 – Introduction01:15 – Why Character-Driven Branding Works (M&M’s)07:45 – Celebrity Nostalgia & Instant Attention (Capital One + Grease)14:30 – Dopamine, Tapping Cards & Emotional Triggers21:00 – Minimalism & Repetition in Holiday Ads (Hershey’s Kisses)26:45 – Coca-Cola, AI Commercials & 30 Years of ConsistencyReferences & Resources:M&M’s Holiday CommercialsCapital One QuicksilverJohn TravoltaHershey’s Kisses Holiday AdCoca-Cola “Holidays Are Coming” CampaignAI-generated advertisingSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what actually sells in 2025.What You’ll Learn:Why scarcity marketing still works—even when customers hate the productHow public backlash impacts brand deals (and the real lesson from the Sydney Sweeney fallout)The shift from celebrity influence to micro-influence and how small creators are quietly winning⏱️ Timestamps00:00 – Introduction02:58 – Why McDonald’s Grinch Meal “sold out” even as everyone complained 06:40 – Backlash vs. brand collabs: which one actually drives sales? 09:15 – Scarcity, perceived value & the psychology behind selling digital products 19:45 – Sydney Sweeney x American Eagle: the fallout, the apology, and the Martha Stewart pivot 33:12 – Is the celebrity-endorsement era dying? 39:10 – Why micro-influencers outperform macro stars (and what this means for your niche) 46:20 – The YouTube pivot and why long-form, search-driven content is the future📚 References & ResourcesMcDonald’s Grinch MealMartha StewartScooter BraunSnoop Dogg75 HardSteven BartlettDiary of a CEOSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and how cultural trends (yes, even Dubai chocolate) can win you customers.What You’ll LearnWhy what you post matters less than how consistently you show upHow to borrow cultural trends to attract fresh eyes to your brandWhich new Instagram features will impact reach, retention, and your 2025 content strategyTimestamps00:00 – Introduction02:40 – The Dubai chocolate takeover & why trend-listening matters 05:55 – Cultural relevance 101: how Mint Mobile scaled using 24-hour response marketing 07:50 – Instagram’s newest UI changes + what they signal for Reels 09:00 – Story scheduling, AI restyling & multi-part Reels explained 14:10 – Hashtag limitations + why SEO-first captions are the new non-negotiable 19:10 – The rise of repeated content & why familiarity boosts retention 20:00 – Case study: How one creator hit 5K on TikTok in 6 months—using pure consistency 23:20 – Experts vs. influencers: choosing the right content style for your business 27:00 – Skill over setup: why delivery outperforms equipment every time 29:40 – A pep talk on failure, pivots, and finding success at any ageReferences & ResourcesRyan ReynoldsMeta Business SuiteInstagram ReelsTikTokSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/If you’ve ever tried shopping for a business owner or creator, you know we’re impossible—because we “don’t need anything”... until we do. This episode gives you the actually useful gift ideas that make creators’ lives easier, content better, and brains less fried.Timestamps00:00 - Introduction03:00 – Why holiday episodes are hitting on Thanksgiving, Christmas & New Year’s 05:45 – The best low-cost tech upgrades for creators (lights, mics, tripods & more) 13:00 – Practical lifestyle gifts that reduce decision fatigue 20:30 – Personal care gifting for service-based business owners 29:45 – Education gifts: books, apps, subscriptions creators genuinely appreciateReferences & ResourcesLume Cube Edge Light 2.0: https://lumecube.com/products/edge-light-2-0-black-led-desk-lampCord & Iron Candles: https://cordandiron.com/collections/candlesHello Fresh: https://www.hellofresh.com/Wireless Microphones: https://store.hollyland.com/products/lark-m2 Yeti MicrophoneBose Noise canceling headphones: https://www.bose.com/p/headphones/quietcomfort-acoustic-noise-cancelling-headphones/QC-HEADPHONEARN-...Kindle UnlimitedBlinkist: https://www.blinkist.com/enSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction).What You’ll Learn:How to use personal branding the way Hollywood franchises and reality TV stars doThe content formats currently outperforming everything else — and whyHow to improve watch time, hooks, POV angles, and “thought reversal” content to boost conversionsTimestamps: 00:00 – Introduction 02:45 – The business lesson behind Costco’s $4 Culture Pop moment 05:58 – What to give away for free (and what not to) in 2025 11:52 – Wicked’s two-part rollout & why it’s a personal branding masterclass 18:40 – Why reality TV villains dominate attention (and how to replicate it ethically) 27:15 – The content formats popping off right now 39:10 – Why your content isn’t performing (and how to fix it)References & Resources:Wicked (movie)Dancing With the StarsSecret Lives of Mormon WivesAlex HormoziCulture PopSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide.What You’ll Learn:Why you are not your customer — and how that shift can 10x your offer strategy.The secret behind Starbucks’ ability to sell “premium” without premium ingredients.How brands like Dove and Crumbl use unexpected collabs to revive relevance and reach.The viral AI dog campaign that proves entertainment still converts.Timestamps:00:00- Introduction04:52 – You Are Not Your Customer: Building Offers Beyond Your Own Preferences 08:45 – Starbucks’ $300 Bearista Cup: Scarcity, Positioning, and Premium Perception 13:10 – Cold Foam Economics: How Starbucks Rebranded Whipped Cream into a $2 Add-On 17:00 – Dove x Crumbl: Turning Cookies into Soap and Collabs into Cash 24:45 – Cutting Through Holiday Noise: Standing Out During Black Friday Chaos 33:00 – AI Dogs, Real Impact: How Dog Pack Used Humor + Honesty to Win 20M DownloadsReferences & Resources:Starbucks “Bearista” Holiday CupCrumbl CookiesDoveDog Pack AppBlack Friday Statistics (2024)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold.What You’ll Learn:What the Sephora x Mariah Carey ad got wrong — and how to avoid tone-deaf marketing during hard timesWhy humor, relatability, and repetition are the real keys to shareable contentHow subscription boxes became a $40B business model (and how coaches and creators can steal their strategy)Timestamps: 00:00- Introduction 03:35 – The controversial Sephora holiday ad: “elves on strike” 07:50 – When “no press is bad press” doesn’t work anymore 15:20 – Uber Eats and Calvin Klein: ads that actually nailed storytelling 25:30 – Double standards in advertising: Sydney Sweeney vs. Calvin Klein 27:45 – Why people share content: the psychology behind “contagious” marketing 31:10 – Real estate agents and car dealerships making viral, personality-driven content 39:10 – Subscription boxes: recurring revenue, retention, and brand loyalty goldmineReferences & Resources:Sephora — Mariah Carey holiday adCalvin Klein — Jeremy Allen White & Jungkook campaignsContagious by Jonah Berger (book)Wildgrain — subscription bakery doing $31M/yearHelloFresh, Stitch Fix, ButcherBox, Above the BarHubSpot’s The Hustle newsletterSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.What You’ll Learn:Why “more” customers, followers, or products might be killing your brand faster than you thinkThe surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perceptionHow grassroots marketing and in-person connection are outperforming viral posts and influencer dealsTimestamps: 00:00 – Introduction 02:30 – Halloween banter & book-to-brand storytelling lessons 09:00 – Subscriber story: how in-person events still outsell Amazon 11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z 16:00 – Borrowing big-brand tactics for small business wins 23:00 – Cracker Barrel backlash: when bots shape public opinion 31:00 – The influencer bubble is bursting — here’s what’s next 41:00 – Instant Pot’s $500M fall: growth gone wrong 47:00 – “More” isn’t more — the profit leaks killing your businessReferences & Resources:Marissa Molson on Substack: https://substack.com/@marissamalsonCracker Barrel Outrage Driven in Part by Bots: https://www.wsj.com/business/the-cracker-barrel-logo-mess-c57d23e8?stInstant Pot Bankruptcy: https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.What You’ll Learn:How to turn tech outages and customer frustration into trust-building momentsThe secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMOThe “Coke Zero” framework for refreshing your offers without burning down your businessTimestamps: 00:00 - Introduction04:00 – AWS outage chaos and what it exposed about online business dependency 07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy) 13:00 – Building loyalty through human-to-human connection 15:00 – Count Chocula & the power of seasonal scarcity marketing 20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling 31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation 35:00 – Pivot permission: why it’s okay to change your offer (strategically)References & Resources:Amazon Web Services (AWS)General Mills — Count Chocula, BooBerry, Frankenberry cerealsCoca-Cola Zero SugarSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.What You’ll Learn:How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from itWhy AI-polished content kills trust and how to re-humanize your marketingThe storytelling frameworks that convert curious scrollers into loyal buyersTimestamps:00:00 - Introduction 03:00 – The “Pastrygate” influencer meltdown explained 09:30 – When negativity becomes a brand strategy (and backfires) 16:00 – Why drama and gossip drive virality 25:00 – AI perfection vs. human imperfection: the new trust factor 38:00 – How to tell stories that sell (without sounding salesy) 46:00 – Document, don’t perform: making authenticity easyReferences & Resources:Aurora “Glamor” (Influencer involved in Pastrygate)Masters of Marketing (HubSpot newsletter)AI actress “Tilly”Google “Parisian” Ad (YouTube)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches.What You’ll Learn:Why “storytelling content” now outperforms how-tos and tutorials—and how to shift your messaging to match.What Taylor Swift’s The Life of a Showgirl reveals about audience expectations, brand alignment, and staying polarizing on purpose.How to adapt your marketing when your email list stops converting—and why on-platform sales are the new frontier.Timestamps: 00:00 - Introduction 03:15 – The blurred line between business and personal life for creators 10:42 – Storytelling vs. teaching: the new era of content marketing 14:25 – Learning YouTube ads in-house (and why most agencies miss the mark) 22:10 – The fall of email marketing for creators and rise of on-platform sales 42:00 – Taylor Swift’s The Life of a Showgirl: pre-launch mismatch and fan expectations 55:20 – The power of polarization and authenticity in personal brandingReferences & Resources:Ramit SethiManyChatThe Life of a Showgirl — Taylor SwiftSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook.What You’ll Learn:How to use podcast guesting and collaborations to “borrow” authority and grow fasterWhy practicing pitching and content delivery beats waiting for perfectionWays to protect your business from TikTok’s turbulence and jump on trending cultureTimestamps: 04:55 – Audience Borrowing: Leverage other people’s platforms 08:20 – Pitching Yourself: Practice, iterate, improve 13:40 – Facing the Cringe: Why bad content leads to better content 18:00 – Presence on Camera: What your listening face says 26:40 – Creativity vs. Views: Content that actually makes impact 33:10 – TikTok Update: Algorithm shifts and platform uncertainty 43:00 – Diversify Channels: Protect your business beyond TikTok 44:30 – Taylor Swift Strategy: Album drops and cultural hijacksReferences & Resources:Taylor Swift – Life of the Showgirl album launchDanielle Fishel (Topanga, Boy Meets World, Dancing With the Stars)Blue Sky Social & Skylight appSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide.What You’ll Learn:What TikTok’s U.S. algorithm split could mean for your reach, engagement, and salesHow the Jimmy Kimmel vs. Disney fallout reveals bigger branding and censorship lessonsA practical framework for choosing when (and how) to engage with cultural conversations in your contentUpdate: After filming this episode, ABC announced that Jimmy Kimmel would be back on air starting September 23rd. This goes to show that we can vote with our wallets to effect the change we want to see in the world. Timestamps:00:00 - Introduction 04:00 – TikTok’s U.S. takeover: what the algorithm shake-up means 08:30 – Jimmy Kimmel pulled: censorship, Disney backlash & brand trust 13:00 – Ethics in marketing: propaganda, press, and personal branding 19:00 – Diversifying platforms: protecting your business beyond TikTok 27:00 – Core values + content pillars: deciding when to join the conversation 34:00 – Playing to your strengths: finding the right content medium for growthReferences & Resources:TikTokDisney / Hulu / Disney+Jimmy KimmelTed CruzSaturday Night Live (SNL)EOS model / Traction (book)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention.What You’ll Learn:What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll learn about how content creators and coaches must approach marketing differentlyWhat you’ll learn about navigating national conversations without derailing your brandTimestamps:00:00 - Introduction 04:00 – The hidden cost of too many client calls 07:00 – Choosing a business model that matches your lifestyle 13:00 – Why complexity kills clarity (and sales) 19:00 – Views vs. conversions: the monetization gap 25:00 – Content creators vs. coaches: why your model matters 31:00 – When national conversations overshadow your launchReferences & Resources:Kauffman Training ProgramJames WedmoreTaylor SwiftCharlie KirkSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch.What You’ll Learn:How to use seasonal or cultural triggers (like pumpkin spice) to drive product demandWhy psychographics beat demographics when building a brand that convertsThe role of authenticity and reality TV energy in creating trust and audience growthTimestamps:00:00 - Introduction 02:15 – Pumpkin spice as a marketing masterclass 06:45 – Caramel macchiato & the power of positioning 10:20 – Using external triggers to fuel sales 15:30 – Selling emotion vs. selling the product 18:40 – Psychographics vs. demographics in funnels 28:10 – Reality TV & influencer branding lessons 33:45 – Kevin Ashton, TikTok sorority chef & authenticity in content 41:20 – Building in public vs. perfectionism in marketingReferences & Resources:StarbucksLove Island (reality TV)Kardashians / Keeping Up with the KardashiansLisa Vanderpump (Vanderpump Rules, Wolf restaurant)Kevin Ashton (TikTok sorority chef)ManyChatSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: https://clickteasepodcast.substack.com/[Get each week’s summary in your inbox — plus on-demand alerts when something big breaks.]When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity.What You’ll Learn:Why brands win (or lose) when they jump on cultural momentsWhat “The Summer I Turned Pretty” nailed about community engagement and content pacingHow AI shifts marketing jobs — and why your creativity still matters more than codeTimestamps: 05:45 – Taylor + Travis engagement: brand reactions and backlash 12:30 – Should every brand jump on viral trends? 18:15 – The Summer I Turned Pretty: Easter eggs, episodic release, and fan frenzy 22:40 – Competition marketing: Team Jeremiah vs. Team Conrad 27:15 – Why AI can’t replace creativity (yet) 32:45 – OpenAI’s $300K job post and what it signals for marketersReferences & Resources:Taylor SwiftTravis KelceJenny HanThe Summer I Turned Pretty (Prime Video)Motion AppOpenAI / ChatGPTSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo.What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving why listening to your audience is the ultimate marketing play.What You’ll Learn:Why rebrands flop when businesses ignore nostalgia and audience identityHow to test brand messaging before launching a risky changeThe simple, no-funnel strategy for creators to grow with just one core offerTimestamps: 04:15 – The Cracker Barrel controversy explained 07:45 – Why audiences revolt when nostalgia gets erased 13:20 – Politics, branding, and why context matters more than ever 18:45 – The power of audience testing in avoiding PR disasters 30:10 – The curse of “new shiny ideas” vs. doubling down on what works 43:30 – The bare minimum you actually need to launch a digital offerReferences & Resources:Cracker BarrelBud Light backlashPoppy (acquired by Pepsi)Malcolm Gladwell, The Tipping PointJonah Berger, ContagiousBossBabeSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.What You’ll Learn:What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participantsWhat you’ll learn from LinkedIn and TikTok trends about staying relevant without selling outTimestamps: 03:15 – Why LinkedIn is the last untapped growth channel 09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign 17:00 – Alex Hormozi’s world record book launch strategy 20:50 – Behind the scenes of Taco Bell’s social team 28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing 33:15 – Listening to your audience: from PopFlex to startup pivots 36:00 – Banana bread TikTok & how to ride trends without bandwagoningMeet our Guest Co-HostAlexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.Connect with Alexis here 👇https://www.Instagram.com/alexiscarrportfolio https://www.linkedin.com/in/alexis-carr-b14796a8References & Resources:Sweet Loren’s (TikTok story)Alex Hormozi – 100M Leads book launchCassie Ho / Blogilates / PopFlexDana Castillo (LinkedIn)Taylor Swift Reputation re-record buzzSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Spark curiosity with the juiciest takeaway, drama, or trendTaylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal.What You’ll Learn:How to borrow “surprise and delight” tactics from pop stars to keep your audience hookedWhy referrals and word of mouth might be your most underused revenue streamThe mindset shift that frees you from doing everything in your businessTimestamps:00:00 - Introduction03:58 – Bootstrapping vs. big-budget business growth06:41 – The real cost of running digital vs. physical businesses17:02 – Taylor Swift’s mystery album drop and genius drip-feed marketing30:59 – Turning declining sales into demand with creative repositioning38:00 – Why only 7% of word-of-mouth happens on social (and how to leverage the rest)44:00 – 10x thinking: leveraging bigger opportunities for exponential growthReferences & Resources:Taylor SwiftTravis Kelce / New Heights PodcastContagious by Jonah Berger10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyStrengthsFinderOlivia RodrigoSabrina CarpenterSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailBrands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire.What You’ll Learn:Why inspiration is overrated (and what your content actually needs instead)The real reason the Sydney Sweeney x American Eagle ad flopped — and what Abercrombie + Old Navy did rightA mindset shift that helps you handle hate, trolls, and online backlash without spiralingTimestamps:03:20 – Why your business problems are system problems06:15 – Creatives vs. structure: can you thrive inside a system?12:00 – Brand backlash: how Abercrombie + Old Navy clapped back at American Eagle17:00 – Sydney Sweeney, Dunkin’ ads, and marketing's obsession with “good genes”34:00 – When trolls attack: neutralizing hate online without losing your mind45:00 – Final reminder: your business ≠ your worthReferences & Resources:Sydney SweeneyAmerican EagleRalph Lauren Oak Bluffs adSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/When American Eagle dropped their Sydney Sweeney “good genes” campaign, the internet exploded… but not just because of her looks. We break down the backlash, what went wrong, and the deeper marketing lessons you need to take from it.What You’ll Learn:Why brand pivots go wrong — and how to do it without losing your audienceThe neuromarketing strategy behind envy, attraction, and sales psychology in this ad (see Michelle TT video here with deeper breakdown)What this campaign teaches us about aligning content with brand voice and cultural contextTimestamps: 03:12 – What actually happened in the Sydney Sweeney x American Eagle ad 06:45 – When “good genes” becomes bad PR 10:22 – Messaging missteps: Where AE strayed from their brand 16:10 – The power (and risk) of propaganda-style marketing 22:40 – Strategic pivots vs. brand betrayal: How to shift without shocking 29:55 – Should you respond to viral moments in your content?References & Resources:Sydney SweeneyAmerican EagleCalvin Klein (Jeremy Allen White ad)Brooke Shields 1980s jeans campaignLola Tung (The Summer I Turned Pretty)Coldplay kiss cam incidentLinks to TT Videos with more information about the ad:sayantanidasguptabooksdrjess21millenial.miaSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Content series aren’t just a vibe — they’re a strategy. In this episode, we unpack why serialized content is outperforming static one-offs, how star quality trumps strategy when you're stuck in scroll-jail, and what K-Pop training camps and The Summer I Turned Pretty can teach you about building brand obsession.If you’ve ever struggled with consistency, camera confidence, or content that actually drives sales — this one’s for you. Get clarity on what makes people follow, binge, and buy.What You’ll Learn:Why series-style content creates bingeable, buildable personal brandsHow to magnetize an audience by leaning into “star quality” over perfectionWhat’s working in content right now (spoiler: it’s not more batching)How Netflix shows and viral cafes are blueprinting the future of brand attentionTimestamps: 05:12 – Social media shifted niche success 10:01 – From Scotland to Substack: modern-day travel marketing 13:11 – 300-view TikToks = $$$ (yep, we said it) 20:45 – Attention vs. systems: which are you missing? 24:08 – Why content series convert 42:10 – “Star quality” and energy in digital business 57:02 – The Summer I Turned Pretty: emotional marketing 101References & Resources:SubstackTikTokLinkedInInstagramJimmy FallonThe Summer I Turned Pretty (Amazon Prime)KATSEYEKajabiSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack:Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: why Substack is the new safe space, LinkedIn’s surprise Reels move, and what a farming game on Roblox can teach you about unhinged community marketing.Learn how to protect your brand (and your brain), hear why creators are pivoting hard away from mass content, and get inspo from a wild, rave-like in-game update that’s pulling 21M users on a Saturday morning.What You’ll Learn:The unethical trend that’s turning AI avatars into fake paid adsWhy UGC is broken—and what it means for personal brands and product marketingHow creators are future-proofing with platforms like Substack and private community buildingWhat a kids’ game can teach you about brand voice, virality, and $5M monthsTimestamps: 03:55 – YouTube demonetizes AI-generated videos 05:12 – LinkedIn quietly adds vertical video feed 07:08 – AI is stealing influencer likenesses for fake ads 12:44 – The rise of AI UGC & what it means for consumer trust 17:10 – Real creators vs. AI scammers: the new digital divide 23:10 – AI makes stuff up (and even Sam Altman says don’t trust it) 28:11 – How AI is eroding critical thinking and online trust 43:18 – Roblox case study: $5M/month from a community-fueled farming game 51:35 – Rethinking personal branding and going all in on realnessSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail✅ Subscribe to our companion Substack:Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Wondering if robots will replace your reels — or if TikTok might vanish overnight? This episode spills the tea on AI tools, a potential U-S-only TikTok, and how Kesha just turned label drama into a branding masterclass.You’ll learn how to protect your audience if platforms shift, why quantity still beats perfection, and the sweet spot where “strategic unhinged” content outperforms polished feeds.Timestamps 08:05 – Algorithm wants an archetype, not perfection 10:45 – Bot-view scam: why fake numbers hurt you 12:20 – 70 videos scheduled: the quantity test 20:15 – Guru gap: advice that ignores starting from zero 23:00 – New U.S. TikTok app? What creators must prep for 40:45 – AI avatars vs human trust: the ethics debateReferences & ResourcesKesha (independent album)TikTok potential U.S. spin-offChatGPT, Gemini, ClaudeCanva AI video featureTaylor Swift re-recordingsLizzo (tour controversy)Zendaya (authentic image)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWhen was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up.If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven brand that gets remembered, and the reason new Instagram features (like Edits) might be your biggest growth hack.Timestamps:08:15 – Why “Marketing is Media” and your funnel is boring12:30 – RYZE Coffee ad breakdown: storytelling over features20:45 – Unfiltered & unhinged: How Alex Cooper hacked attention27:00 – Personal brand ≠ your whole personality33:00 – Use 3 search terms in every video (thanks, Wave)38:15 – Instagram Edits app: what it is + how to use it earlyReferences & Resources:RYZE CoffeeA Simple Favor & Another Simple FavorSabrina CarpenterZohran MamdaniAlex Cooper – Call Her DaddyInstagram Edits AppWave WyldAlex Hormozi InstagramMrBeast YouTubeSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailEvery rejection is a step closer to revolutionizing your industry—just look at Melanie Perkins’s story.In this episode, we unpack the remarkable journey of Melanie Perkins, the female tech CEO who got over 100 rejections before launching Canva, a revolutionary design platform now used by more than 100 million people worldwide. Tune in for actionable insights on handling setbacks, the importance of consistency, building a winning team, and daring to dream big. This episode is a must-listen for female entrepreneurs, coaches, and creatives ready to turn obstacles into opportunities.Time Stamps:01:06 Spotlight on Melanie Perkins and Canva01:37 Overcoming Rejection and Building a Vision04:02 The Revolutionary Impact of Canva06:46 Lessons in Resilience and Rejection11:48 Building the Right Team15:22 Dream Big and Set Goals23:54 Philanthropy and Giving BackSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailUnpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired and empowered to keep going—no matter the setbacks.Time Stamps:02:11 Jamie Kern Lima's Early Career02:45 The Birth of IT Cosmetics04:50 Breaking Beauty Standards10:30 The QVC Breakthrough11:38 Lessons in Authenticity and Persistence18:19 Jamie Kern Lima's Personal BrandSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.Time Stamps00:54 The Debate on AI in Content Creation04:18 The Ethical and Creative Concerns of AI11:44 AI's Environmental Impact14:19 Using AI as a Support Tool20:27 The Risks of Relying on AI24:53 Balancing AI with Human CreativitySubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re getting into the real must-haves for a profitable and aligned digital launch. Whether you’re selling a course, membership, or resource—these are the three things that can’t be skipped if you want sales (and sanity). We share examples, mistakes we’ve seen, and give you a behind-the-scenes peek at Joanna’s client’s $20K pre-launch that didn’t involve a single email or Instagram post.Join Joanna’s Waitlist: https://www.millennialmktr.com/launch-flowTime Stamps:00:00 – $20K Pre-Launch Without Emails or Posts00:59 – 3 Things That Every Launch Needs01:53 – Start with a Shared Problem05:37 – Niche Communities & B2B Examples14:03 – Make Your Offer Crystal Clear25:38 – Why Your Launch Doesn’t Need to Be Complicated29:38 – Evolving Your Offer Over Time36:47 – Launch Strategies That Keep It SimpleSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailLearn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand.Time Stamps:00:55 Pitching Yourself to Podcasts01:50 Positioning Yourself as an Expert03:31 Building Confidence and Authority05:15 Sharing Stories and Case Studies20:56 Technical Tips for Being a Great Guest25:40 Effective Calls to ActionSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re breaking down how to pitch yourself as an expert podcast guest—even if you’re not sure what makes you “the expert.” From crafting a pitch that gets a yes to building a credible digital presence, we’re sharing everything you need to land and leverage podcast features for your brand.Time Stamps: 01:07 The Power of Podcasting for Creators 03:09 Building Trust and Credibility Through Podcasts 04:46 Maximizing Podcast Appearances for Your Brand 06:21 Crafting the Perfect Podcast Pitch 13:18 Finding the Right Podcasts for Your Niche 22:32 Engaging with Podcast Hosts and Communities 24:57 Leveraging Relationships for Podcast SuccessSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re talking about what it really takes to succeed — and why failure is part of the process.Sara Blakely went from selling fax machines to building Spanx into a billion-dollar brand. Her story is a reminder that rejection and missteps are fuel, not flaws. 💥We unpack how failing early builds resilience, why perfection is a myth, and how to keep going when the world says no. Plus, her new venture Sneaks is giving “Sneakers meets stiletto” energy 👟✨Time Stamps:00:45 Sara Blakely: From Humble Beginnings to Billion-Dollar Empire01:35 The Importance of Failure in Entrepreneurship04:41 Sara's Journey: From Disney to Spanx06:38 The Birth of Spanx: Overcoming Rejection08:22 Lessons from Sara's Success17:02 The Role of Failure in Personal Growth29:42 Innovating Beyond Spanx: New VenturesSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re tackling the unspoken rules women face—straight from the storylines of Younger and Running Point on Netflix. Michelle and Joanna dive into the double standards around age, credibility, and perfectionism that hold women to impossible standards while men get more room to stumble and grow.Time Stamps:02:06 Deep Dive into 'Younger'04:16 Ageism in the Workplace07:37 Exploring 'Running Point'09:30 Women in Sports and Media09:57 Age Bias and Internal Narratives16:36 Double Standards and Perfectionism22:00 Appearance and Credibility28:46 Burden of Proof and Opportunity Trajectories34:50 Mindset and Limiting BeliefsSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan Mail🔥 How Reese Witherspoon went from Hollywood A-lister to powerhouse entrepreneur—rewriting the script for women in media & business.Time Stamps:01:10 Breaking Stereotypes and Empowering Women03:01 The Impact of Media on Female Representation08:32 Reese Witherspoon's Strategic Business Moves10:40 Lessons for Digital Business Owners20:25 The Importance of Mission-Driven Business25:09 Thinking Big and Long-Term StrategiesSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.Time Stamps:01:34 The Death and Resurrection of Duo the Owl03:25 The Woman Behind Duolingo's Social Media Success04:11 The Evolution of Social Media Marketing07:02 Zaria Parvez: A Visionary in Social Media09:06 The Impact of Creative Marketing Strategies12:34 Authenticity and Creativity in Personal Branding31:12 Leveraging Social Media Platforms EffectivelySubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailThis week on Her First, we’re pulling back the curtain on how we actually manage our time as business owners, because let’s be real—if your schedule is running you, you’re already losing. We’re breaking down our exact weekly planning process, daily workflows, and the tools that keep us sane (shoutout to Google Workspace, Motion AI, and monday.com). We’re also tackling the sneaky productivity killers—context switching, never-ending to-do lists, and not protecting your energy. Whether you’re a founder, a creator, or just trying to get your life together, this episode is packed with strategies to help you take control of your time and make your schedule work for you, not against you.Time Stamps:01:58 Weekly Planning Process02:50 Daily Routines and Flows07:38 Eliminating Non-Priorities12:01 Client Work and Brand Building13:06 Daily Checklists and Weekend Projects16:03 Context Switching and Deep Work25:28 Using AI and Tools for ProductivitySubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re diving into the magic of CliftonStrengths with none other than Sara Harvey—a Gallup-certified strengths coach and team trainer. We’re breaking down how this tool helps you identify your natural talents, boost productivity, and actually enjoy how you work. We even put ourselves under the microscope, sharing our own strengths profiles and how they shape our personal brands and business moves. This episode is packed with insights to help you lean into your strengths and work smarter, not harder.In addition to being a former C-suite executive and now business owner, Sara Harvey is a Gallup Certified Strengths Coach and Team Trainer.  She helps business leaders at all levels access the natural strengths within them to lead with confidence and authenticity. www.innertelligencecoaching.comhttps://www.linkedin.com/in/sara-harvey-bba8767/https://www.instagram.com/innertelligencecoaching/Time Stamps:01:21 Understanding CliftonStrengths01:45 The Science Behind CliftonStrengths03:42 Applying CliftonStrengths in Business04:26 Personal Experiences with CliftonStrengths06:21 Strengths in Team Dynamics07:23 Balancing Strengths and Weaknesses12:55 Michelle's Strengths Profile24:48 Joanna's Strengths Profile29:11 Balancing Strategic and Activator Strengths29:46 Understanding the Significance Theme30:45 Navigating Chaos with Confidence31:32 The Importance of Clear Communication32:24 Leveraging Strengths for Relationship Building34:46 Exploring Command and Individualization38:12 The Power of Strategic and Arranger Partnership47:17 Applying Strengths to Personal BrandingSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailWe’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.Time Stamps:01:39 Beyonce's Early Career and Rise to Fame02:28 Creative Control and Business Ventures02:51 The Power of Surprise: Beyonce's 2013 Album Drop03:16 Beyonce's Dynamic Persona and Professionalism05:10 Industry Bias and Overcoming Challenges10:26 Ownership and Intellectual Property20:25 Exclusivity and Scarcity in Branding28:01 Cultural Relevance and Making Bold Statements30:43 Content Strategy and Personal BrandingSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailIn this episode of the Her First Podcast, Joanna is joined by Sue McLoughlin, a Kajabi expert and digital nomad, to discuss the pressing issue of burnout among entrepreneurs. Sue shares her personal experiences with burnout, the importance of setting boundaries, and tailoring business strategies to one's own nature. The episode underscores the necessity of self-care, setting up sustainable business practices, and the pitfalls of trying to imitate others' success.Sue is a Kajabi expert and strategist who’s been helping creators build and grow their online businesses since 2019. Sue’s all about making Kajabi work for you, from creating beautiful sites to simplifying your business so you can focus on what you love.Where to Find Sue:Free Kajabi Landing Page TemplatesFree Kajabi TutorialsKajabi ConsultingTime Stamps:01:30 Sue's Digital Nomad Journey02:32 Understanding Burnout02:54 Sue's Burnout Experience04:16 Recovering from Burnout07:45 The Importance of Setting Boundaries09:57 Creating a Sustainable Business21:37 Avoiding the Trap of Digital ConsumerismSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailOn this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is the real flex. Plus, we’re diving into her mindset strategies: handling criticism like a boss, embracing discomfort, and playing the long game when it comes to scaling a business. If you’re ready to level up, hit play.Time Stamps:01:05 Laila's Business Journey02:11 Personal Branding Insights04:12 Lessons from Laila's Success20:11 The Power of Consistency34:50 Mindset Shifts for SuccessSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailOn this week's Her First, we're talking personal branding – the real deal.  We're breaking down how to actually build and grow your brand, not just exist online.  Think auditing your current vibe, creating a visual identity that pops, developing a content strategy that isn't snooze-worthy, and, of course, networking like a pro.  We even pulled inspo from the big leagues – Tim Ferriss, Taylor Swift, Amy Porterfield – you know, the works.  We're getting into what makes content actually engaging, how to chat with your audience (and have them actually listen!), and how to use those platforms to your advantage.  Oh, and don't forget to join the Her First community – we're all in this together!Time Stamps:00:54 Recap of Part One01:08 Action Steps for Building Your Personal Brand02:02 Auditing Your Online Presence04:29 Importance of Consistency Across Platforms15:26 Developing Your Content Strategy23:38 Networking and Collaboration31:30 Common Mistakes in Personal Branding39:04 Sustaining and Growing Your BrandSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

Send us Fan MailPersonal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoiler: “just go viral” is trash advice) and showing you how to build a brand that actually converts. If you’re ready to stop winging it and start treating your brand like a business, this episode is your game plan - Part One with Part Two next week.Time Stamps:02:34 The Importance of Trust in Branding04:07 Defining Your Personal Brand10:04 The Power of Referrals and Word of Mouth12:12 Building a Genuine and Authentic Brand19:39 The Role of Visuals in Personal Branding22:34 Embracing Imperfections in Personal Branding23:28 The Effort Behind Viral Content24:33 Switching Focus to Written Content25:59 The Importance of Research and Testing28:05 Foundational Pillars of Personal Branding29:26 Identifying Core Values and Passions34:29 Defining Your Unique Value Proposition39:34 Clarifying Your Target AudienceSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com