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All Episodes

Deconstructing Data — 198 episodes

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Title
1

Better Data Drives Better Targeting

2

Why Data, Not AI, Drives Competitive Advantage

3

Most Measurement Models Are Wrong

4

How Data and AI Are Reshaping Search and Discovery

5

Preparing Data for the Quantum and AI Era

6

Turning Financial Data into Actionable Market Intelligence

7

How Identity and Attention Are Changing Media Measurement

8

How Data and AI Are Shaping PPC and SEO

9

What AI Thinks About You and Data Behind Executive Visibility

10

The False Divide Between Brand and Performance Marketing

11

Why Great Marketing Doesn't Show Up in the Dashboard

12

The Attribution Illusion: Why Your Data Looks Better Than It Is

13

How Data and AI Are Reshaping Grocery Retail

14

Data Privacy and Compliance in Modern Marketing

15

AI in Marketing and Lessons for Founders

16

AI Trends, Knowledge Graphs, and Startup Data

17

Data, AI, and the Future of Creative Advertising

18

Scaling Creative Agencies with Profit-Focused Models

19

Data Foundations and Hybrid Teams in Modern Marketing

20

Preparing Enterprise Data for Reliable AI Systems

21

Predictable Innovation Through Smarter Consumer Data

22

How Data and Delivery Are Reshaping Retail

23

Preparing Enterprise Data for the AI Era

24

Driving Product Success with Unified Data Systems

25

Super Bowl Advertising Through the Lens of Data

26

The Data Lies You’re Living and the AI Secrets That Will Blow Them Up

27

AI in the Classroom: Preparing Students for the Future of Work

28

Mastering Marketing Analytics Across Social, Search, and Web

29

Rethinking Paid Media for Smarter Buying

30

How to Prepare Business Data for Automation and Smarter Decisions

31

From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes

32

Full-Funnel Growth: Smarter Attribution and Revenue Optimization

33

From Data to Impact: Driving Behavior, Insights & Personalization

34

Why First-Party Data Beats Silos and Drives Actionable Marketing

35

Smarter Marketing With AI, Insights, and Data Targeting

36

Turning Data Into Stories: Insights, Impact & Tech

37

From Cookies to Consent: Reclaiming Data Power in the New Marketing Economy

38

First-Party Data Power: AI, Personalization, and Event Marketing’s Future

39

From Chaos to Clarity: Mastering Marketing Data in 2025

40

AI Agents Supply Chain and the Future of Retail Logistics

41

Data to Dollars: Fueling AI and Marketing Success

42

The True Cost of Dirty Data in AI, How Bad Data Undermines Business Success

43

AI-Driven Growth: Restructuring, Strategy, and Scale

44

From Clicks to Connections: Data Matching and Scalable Infrastructure

45

Inside the Stacks: How Shopify Brands Enrich Data for Bigger Profits

46

From Conversations to Conversions With Ai

47

Why First-Party Data Is Your Career's Secret Weapon in Marketing

48

Unlocking Local Intelligence: AI Strategies for Hyperlocal Marketing

49

Data and AI Marketing: Empowering Ownership, Transparency, and Innovation

50

AI in Email Marketing: How to Build Better Email Lists and Boost ROI

51

From Leads to Leases: Demand-Side Real Estate Data

52

Authentic Trust in Partner Marketing (Affiliate & Creator Marketing)

53

What’s Next in AI: Beyond Generative and Hype

54

Beyond the Click: Transforming Advertising with Data Mastery

55

Beneath the Iceberg: Smarter Data, Better Marketing Decisions

56

Smarter Data Assets: From Creation to Customization

57

AI-Powered Consumer Insights: Innovation, Ethics, and Impact

58

Strategies Brands Are Using To Attract Customers

59

Revolutionizing Advertising: AI & First-Party Data in a Privacy-First World

60

Turning Data Into Business Impact with Robin Patra, Director of Data, Analytics & AI at ARCO Construction

61

Better Data, Smarter Marketing & Stronger Security with Bill Bruno

62

Matt Spiegel, EVP TruAudience at TransUnion | Data, AI & Identity

63

The AI Super Connector: How Boardy.ai is Changing the Future of Networking

64

The State of AI & Breaking Data Silos with Sav Khetan

65

Humanizing Data: Cyberpsychology and the Future of Martech Innovation

66

AI, Enterprise Transformation & the Future of Intelligent System

67

AI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of Sendoso

68

How Data is Keeping TV King | Deconstructing Data with Justin Rosen

69

Transforming Customer Engagement Through Personalization

70

Mastering Data and AI: Insights, Flow, and Execution with John Telford

71

Leveraging Data for Effective Ad Campaigns with Charles Lai, Director of Analytics at Exverus Media.

72

Uncovering Gold within Dealership Data with Todd Smith, CEO of QoreAI

73

Why Data Enrichment and Identity Resolution Drive Marketing Success with Alexandra Theriault of Lotame

74

Maximizing Location-Based Advertising Success with Ezra Doty, CEO of Quorum

75

Data Driven Decisions with David Boice, CEO and Co-Founder of Team Velocity.

76

AI, Data Quality, and Consumer Perspectives with Stephen Zisk of Redpoint Global

77

Dial Smarter: Strategic Metrics & Analytics for Reliable Telephony Results with Chris Sorensen⁠, CEO of ⁠PhoneBurner⁠.

78

Marketing Impact: Attribution, Web Traffic and Conversions and Contact Saturation with Daniel Cmejla

79

Outsourcing as a Strategic Tool to Optimize and Scale with Craig Crisler, CEO of SupportNinja!

80

Brand Level Storytelling Founded in Data Insights Kaitlin Pike, VP of Corporate Marketing at Sigma Computing

81

How to Make Data-Driven Marketing Decisions with Lindsey Carnett, CEO and President of Marketing Maven

82

Keep a Grip on AI: Do You Really Need It? Exploring Data & AI Culture with Nash Bober Head of Analytics, AI, & Data Advisory at BJSS

83

How to Unify Your Data and Marketing Team to Maximize Revenue and Grow Faster with Chris Sell, Co-Founder of GrowthLoop

84

Make Your Marketing Dollars Go Farther with Real Data with Amanda Sherry, Director of Marketing at Western Computer.

85

Solving the Data Trust Crisis: Insights to Improve Data Quality with Kamal Maheshwari , Co-Founder of Decube.

86

Podcasting Growth Strategies: Expansion, AI and Profit with Jeremy Ryan Slate, CEO of Command Your Brand

87

Data Revolution: Leading with Analytics and Winning from Day One with Collin Graves, CEO of North Labs

88

Title: Make Your Marketing Dollars Go Farther with Real Data with Bob Audet, Partner at Guidehouse

89

Raw to Refined Data: Insights, Benefits, and Future Trends of Enrichment with Aaron Dix, Founder & CEO of BettrData

90

Data Integrations: Marketing, Models and CRM Campaigns with Taylor Gobar a User Privacy Advocate and Mobile Marketing Growth Leader

91

Decoding Your Marketplace: Unveiling the DNA of Your Industry with Paul Boynton Co-Founder of Company Search Incorporated

92

Evaluating Podcasts: AI, Sponsorships and Brands with Pat LaCroix, EVP at Seekr Technologies

93

Best Data Tips for Fast Growth to Finish 2024 with DJ Kim a Multi-passionate Entrepreneur and Founder of Cherry Assistant

94

Strategy in Motion: AI, ML, First-Party and B2C Data with Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence

95

Revolutionizing Marketing: The Power of Incrementality & Data Insight featuring Nick Stoltz Chief Strategy Officer at Measured

96

Utilizing Data: Simplifying Marketing and Advertising Workflows with Jamie Thomas, CEO and Co-Founder of Cognito Forms

97

Creative Testing: Brand, Advertising and Data with Kylie Kullack, Head of Client Engagement at Struck

98

Data-Driven Core Values for Marketing Success with Narine Galstian, CMO of SADA

99

Retail: What Drives Buying Behaviors with Chris Daly, Founder of I Want That!

100

Advancing an Identity Power Shift with Rod Boothby, CEO and Co-Founder of ⁠IDPartner Systems⁠

101

High Growth Firms Excel in Marketing, R&D, and Data Utilization with Elizabeth Harr, Managing Partner at Hinge Marketing

102

Data Dive: Human-Centered Digital Modeling with Dr. Kyle Allison, The Doctor of Digital Strategy

103

Breaking Down The Buzzwords of Data Science with Amit Deshpande, Global Chief Marketing Sciences Officer at RAPP

104

AI Marketing Leadership: Balancing Bold Ambition with Accountability with Jacqueline Woods, CMO of Teradata

105

Mastering GTM Strategy with Intent Data with Jeff Marcoux former CMO at Bombora

106

Data Architecture: Target the Right Customer with Max Gomez Montejo, CMO at Next Net Media

107

Audiences, Middleware, CX and the Automotive Industry with Atul Patel, CEO and Co-Founder of Orbee

108

Measuring Inclusivity: KPIs for Gender Equality with Latha Sarathy, Chief Research Officer of The ANA (Association of National Advertisers)

109

Boost Efficiency: Data Quality & Continuous Improvement with Sara Hanks, Senior Director, Project Management at GE Transportation, a Wabtec company

110

Humanizing Data-Driven Agency Leadership Techniques with Barbara Cavness, CEO of (Un)Common Logic

111

How You Can Utilize Data To Appear Higher on Google Search in 2024 with Chris Rodgers, CEO & Founder of CSP

112

Addressable Advertising: Growth, Innovation & Future Trends with Larry Allen VP & GM, Data & Addressable Enablement, Comcast Advertising

113

Data Insights: Opting in to a Conversation on Data Privacy with Rico Dittrich Project Lead and Privacy Ambassador at Fifty-Five.

114

Just the Right Amount of Data for Real Results with Louis Lombardi, CEO of Wallet Group & Founder of Insider Data 360

115

Deconstructing Data: 2023 Year in Review

116

Data-Driven Marketing: How the Growth Formula Framework Solves Challenges with Samuel Thimothy, founder of OneIMS

117

Mastering SMS: The Future of Marketing in a Privacy-First World with Jeremy Levitan, CEO, NewText

118

Hold 'Em or Fold 'Em: Identifying and Organizing Your Data with Christina Inge author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

119

Leveraging Public Web Data in Marketing with Yanay Sela, CMO of Bright Data

120

Master Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.

121

AI & Marketing Analytics: Ethics, Privacy, and Data-Driven Cultures with Melinda Byerley, CEO of Fiddlehead Marketing

122

Using Alternative Data To Transform Your Business Practices with Jonathan Chin, Co-Founder of Facteus

123

First Party Data and the Machines: Creating Lasting Differentiation for your Brand with Jason Downie of Making Science

124

How Privacy is Influencing Modern First-Party Digital Marketing Strategies with Ted Sfikas of Tealium

125

Tailoring Tomorrow: ML's Role in Future Personalization with Joe Wheeler, CEO of CX/Digital

126

Practical Innovation Paths for Leveraging Value of AI with Michael Cohen, CD&AO of Plus Company

127

Unlocking the Shift: From Audiences to Algorithms with Adam Heimlich

128

Maximizing Marketing ROI: AI, Multi-Channel Attribution & Centralized Data with Vibhor Kapoor, President of AdRoll

129

Centralized Data, Decentralized Consumption with DeVaris Brown

130

Data in the Influencer Marketing Space with Alessandra Angelini

131

B2B2C Customer Journeys: Zero and First-Party Data with Ana Mourao

132

How marketing data gathered by companies can potentially lead to hacks and cybersecurity threats with Harry Maugans

133

Generative AI, ChatGPT and the future of ProptTech with Kamal Shaik

134

The importance of 1st party data and how to manage your level of personalization in your marketing efforts depending on the audience and the data in hand with Cory Munchbach, CEO of BlueConic.

135

Empowering Marketers with Data Through AI with Ariel Geifman, Chief Revenue Officer at Dealtale

136

Discussing Smart TV Data, Addressability and Reach with Fariba Zamaniyan, VP of Data and Advertising at TiVo

137

Deconstructing Data with Bob Audet, Partner, Guidehouse

138

Deconstructing Data with Michelle Bacharach, CEO & Co-Founder, FindMine

139

Programatic Advertising: Identity, Attribution, & AI with special guest Matt Prohaska, CEO & Principal of Prohaska Consulting

140

Pros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQ

141

The Convergence of Data Analytics, AI Chatbots, and Customer Experience with Ivan Ostojic, CBO of Infobip

142

Integrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregor

143

Data Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of Uptempo

144

Tying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of Phonexa

145

Using Data to Fight Racism in Ads with special guest Larry Adams, CEO & Founder of X_STEREOTYPE

146

Revolutionizing Real Estate with AI | Rich Swier, Founder of Offrs.com

147

The Cookieless World Is Not Really Cookieless with special guest Aaron Edwards, CEO of The Charles NYC

148

How AI is Revolutionizing Email Marketing with special guest Przemysław Depka Prondzinski from GetResponse

149

Reaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribe

150

Happy Birthday Deconstructing Data!!!

151

How To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus Analytics

152

Privacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTech

153

The Growing Importance of 1st Party Data | Conor McKenna, Director at LUMA Partners

154

Google Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem Buzz

155

Using CRM Data To Improve Sales with special guest Mona Akmal, CEO at Falkon

156

Reinventing Consumer Insights With Artificial Intelligence with special guest Nihal Advani, CEO of QualSights

157

Using Tech To Promote Creativity, Innovation, & Data Driven Results with special guest Veronica Buitron CEO of Chassis

158

Enabling Timely Access to Trusted Data with special guest Bob Audet, Partner at Guidehouse

159

Data Targeting, Triggers, & Channel Validating with special guest Adem Manderovic, Founder and CEO of Disruptur.co

160

Special Edition Deconstructing Data - Interviewing Gina (AKA ChatGPT) All About Artificial Intelligence

161

Improve Marketing Profitability With Predictive Intent & LTV Capabilities with special guest Ido Weisenberg, Co-Founder and CEO of Voyantis

162

The Evolution Of AI In Marketing with special guest Jeremy Fain, Co-founder and CEO of Cognitiv

163

How AI Can Help Your Marketing and Customer Support with special guest May Habib, Co-Founder & CEO at Writer

164

Improving User Experience Through Privacy Data with special guest Joe Karasin, CMO at CircleIt Inc.

165

The Value Of Traditional SEO And Enterprise SEO with special guest Chris Rodgers, Founder & CEO of Colorado SEO Pros

166

Outcome Driven Marketing Through Data with special guest Damian Garbaccio. Episode 33

167

Inside The Buyers Brain and Preparing Your Marketing For 2023 with special guest Elizabeth Harr. Episode 32

168

The Future Of CTV Advertising Is Interoperability with special guest Fariba Zamaniyan. Episode 31

169

Media Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30

170

How iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29

171

The Future Of Apps Is Real Time Data with special guest DeVaris Brown. Episode 28

172

The Power of First-Party Customer Data with special guest John Baudino. Episode 27

173

Breaking Down Analytic Failures with special guest Jesse Oulette. Episode 26

174

The What and Why of Data Governance with special guest Sharad Varshney. Episode 25

175

Death of the Cookie with special guest Fariba Zaminiyan. Episode 24

176

The Evolution of Data to Fuel Change with special guest John Loury. Episode 23

177

3rd-Party Cookies Are Detrimental with special guest Matt Hertig. Episode 22

178

Data Quality Challenges in Machine Learning and AI with special guest Jay Bartot. Episode 21

179

Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20

180

Data-Based Decision Making in DTC Advertising with special guest David Tiberia. Episode 19

181

Authentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18

182

Building Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17

183

Infusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16

184

The Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15

185

Winning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14

186

Challenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13

187

Accurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12

188

Data-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11

189

Evan Chaisson - VP of Product at Written Word Media

190

Jesse Ouellette - Founder and CEO of Lead Magic

191

Chris Daly - President and CMO at TBG Marketing

192

Daniel Pages Chacon - Data and Software Engineer at BDEX

193

Vitaly Kovrigin - Software Engineer at BDEX

194

Fariba Zamaniyan - Vice President at Xperi Corporation

195

Hector Cen - Data Engineer at BDEX

196

David Wellborn - Chief Technology Officer at BDEX

197

Michael Aronov - Cofounder of BDEX

198

David Finkelstein