All Episodes
Now that's Significant — 154 episodes · page 2 of 2
How market research helps influence sustainability trends
Why I doubled down on market research with Heather O'Shea
Reimagining the Future of Marketing with AI - An Interview with David Boyle
The return of and recent surge of Qualitative Research with Barbara Gassaway
The intersection of zero-party data and the diversification of the U.S. with Mario Carrasco
The exponential value of insights during challenging times with Febronia Ruocco
Rethinking the role of social media influencers in market research with Kayte Hamilton - Kayte Hamilton
A new era of brand relevance with Emmanuel Probst
Audio rituals: New research from Audacy shows seismic shifts in the media landscape with Idil Cakim
How people are really spending time on their phones and apps with Paul Neto
Change: The good and bad choices market research teams can make in 2023 with Ray Poynter
Invisibility: Why technology in your market research and insights function should be ‘invisible’ with Michael Howard
ResTech is the new normal for insights teams with Mike Stevens from Insights Platforms
Is a different skillset required to be tomorrow’s leader in the field of market research?
Unleashing our curiosity to change the (insights) world
Moving the needle on respondent experience with Anne Brown
What physical product research & insight teams can learn from the world of digital product design
Knowing your place: Cultural nuance in international survey design with Nancy Hernon
Representation matters, WIRe in Colour, ResTech, and more with Marion Elliott
Championing inclusion, diversity, equity, and access in MR with Sherri Dansby & Damon Jones
Generating insights: Better to play than to watch from the stands with Michael Howard
An insider's guide to creating effective messaging with David Paull
Fabricated Frank, who's lurking in our sample data, & survey experience with Jason Buchanan
Enough with the dashboards! Why market researchers don't [always] need another one.
Significance in the margins: Comparing differences in text for rich insights with Ben Hookway
Are these the marketing standards you've been looking for... with Annie Pettit & Elissa Molloy
Politics aside, market researchers have a problem with polls - John Geraci
Are we underestimating the value of incomplete responses - Karine Pepin
We need to stop cleaning our sample data as it's more effective to collect data that's clean with Lynn Pellicano
We need to talk about (MR) data because less is truly more with Jason Jacobson
Using AI to understand 1000s of online reviews & align the company on what matters
Let's get real: There is no silver bullet for cyberfraud with Lisa Wilding-Brown
Remembering our context and humanity in our market research initiatives with Priscilla McKinney
Building a meaningful career in market research with Karen Lynch
Rediscovering the power of in-person market research data collection with Aryn O'Donnell
What to do with your longitudinal studies when there’s a monumental data shift with Kim Short
The role of longitudinal studies in understanding consumer behavior in times of disruption with Shira Horn
The rise (and necessity) of primary research in a cookieless world with Johann Bittner
Market researchers assemble: Fighting fraud in the insights sector with Vignesh Krishnan
The pure delight in nudging and disrupting consumer behavior with Greg Stucky
Imagining a world without market research with Geoff Lowe, Maria Tyrrell, and Murray Campbell
BI tools are for big [business] data what CI tools are for market research data
Reflections on the insights sector over the years with some learnings along the way with Bob Lederer
Why data quality is so much bigger than just the quality of our data with Sabrina Trinquetel
Market research business outcomes: ROI, business impact, conference submissions with Geoff Lowe and Horst Feldaeuser
Insights professionals are burning out, and something’s gonna break with Kristin Luck
Evolving the sampling space to meet new and existing challenges with Jeremy Antoniuk
The future of money - How we make, spend, save, and invest is changing faster than ever with Lilah Raynor
Applying agile neuroscience for better audience understanding with Laura Beavin-Yates
Technology does not bring about change in insights by itself with Simon Chadwick
Turn the tide on our tight labor market by investing in employee morale with Jamin Brazil
Market researchers and the age of data enlightenment with Geoff Lowe
Reimagining the way we approach shopper research with Rebecca Brooks
The ever-blurring line between humans and technology in the Market Research sector with Horst Feldhaeuser