All Episodes
ppc.zone | New Perspectives and Insights for Digital Marketers — 65 episodes
#64 ppc.zone June 2026: Aashna Makin “The Missing Layer In Most Google Ads Accounts”
#63 ppc.zone June 2026: Joe Williams “Control vs Automation in RSAs: Finding the Right Balance”
#62 ppc.zone June 2026: Kuda Chinhara “Competitor Ads & Landing Page Research for B2B CRO”
#61 ppc.zone April 2026: Nikki Kuhlman “Low Effort, High Impact: Quick Microsoft Ads Wins Most Advertisers Miss”
#60 ppc.zone April 2026: Brian Lasonde “Top Google Ads Trends for Ecommerce Brands in 2026”
#59 ppc.zone April 2026: Sarah Sal “How to Scale Beyond Facebook Using Story-Based Advertising on LinkedIn and TikTok”
#58 In The Zone with Menachem Ani & Jyll Saskin Gales
#57 ppc.zone February 2026: Danny Gavin “Paid Media + CRM = PerfCRMance”
#56 ppc.zone February 2026: Waqas Khokhar “How to work with your Google Ads rep”
#55 ppc.zone February 2026: Breanne Bartlett “When a Conversion Isn’t a Win”
#54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
#53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”
#52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”
#51 In the Zone with Joey Bidner & Jyll Saskin Gales
#50 ppc.zone October 2025: Robyn Johnson “You're Not Crazy, Amazon Is: Unexpected Factors That Will Impact Advertising for Amazon”
#49 ppc.zone October 2025: Melanie Katz “Experiment to Excellence: Designing Marketing Tests that Drive Results”
#48 ppc.zone October 2025: Reva Minkoff “7 Simple Questions for PPC Success”
#47 ppc.zone August 2025: Susan Yen “Still Bleeding Budget? The PPC Mistakes Draining Performance in 2025”
#46 ppc.zone August 2025: Matt Shenton “Using Natural Language Processing to Uncover Performance Opportunities and Insights”
#45 ppc.zone August 2025: Heidi Sturrock “Reaching Customers in Google’s AI Search Experience"
#44 In The Zone with Amalia Fowler and Jyll Saskin Gales
#43 In The Zone with Kirk Williams & Jyll Saskin Gales
#42 ppc.zone April 2025: Duane Brown “Google Ads Audit for Ecom: You're Lighting Money On Fire and You Don't Even Know It”
#41 ppc.zone April 2025: Marjorie Vizethann “Full Funnel Strategy & Managing Your Account Like An Investment Portfolio”
#40 ppc.zone April 2025: John Greenhow “The Lead Generation Equation: Optimizing the post-click experience”
#39 In The Zone with Jyll Saskin Gales & Santosh Kumar
#38 ppc.zone February 2025: Charley Brennand “The importance of storytelling in PPC (The KPI Conundrum)”
#37 ppc.zone February 2025: Tec Tony “Keeping PPC & Digital Marketing Simple”
#36 ppc.zone February 2025: Nikolina Tomaskovic “3 Reports to Save Google Ads Budget for Local Services”
#35 In The Zone with Jyll Saskin Gales & Tomasz Abbott-Wieczorek
#34 ppc.zone December 2024: Ameet Khabra “Transparency & Accountability in AI-Driven PPC Campaigns”
#33 ppc.zone December 2024: Andy Cooney “Ad hijacking in Paid Search”
#32 ppc.zone December 2024: Abby Nelson “Google Ads in the Healthcare Vertical”
#31 ppc.zone November 2024: Lou Kozlevcar “Looking holistically at your online presence for marketing success”
#30 ppc.zone November 2024: Adrienne Shaver “Generative AI for PPC: Automate Workflows and Maximize Impact”
#29 ppc.zone November 2024: Dii Pooler “Optimizing PPC Campaigns with CRO to Increase Conversions”
#28 ppc.zone October 2024: Solange Abraham “Turning Your Google Ads Leads Into Sales”
#27 ppc.zone October 2024: Brooke Abbott “Your New Secret Weapons, Audiences & Creative”
#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”
#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"
#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”
#23 ppc.zone September 2024: Hannah Zora Strong “How to use Google Ads to build your local business”
#22 ppc.zone August 2024: Sophie Fell "PPC Red Flags & How to Fix Them"
#21 ppc.zone August 2024: Santosh Kumar "Scaling Shopping Ads with Product Variants"
#20 ppc.zone August 2024: Nissha Goenka "Metrics/KPIs you need to focus on as a Budding Performance Marketer"
#19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"
#18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"
#17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"
ppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin Gales
ppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”
ppc.zone November 2022: Will Haire “How to prepare your Amazon and Walmart PPC for a more profitable Q4”
ppc.zone November 2022: Veronica Ruiz “The added value of PPC”
ppc.zone September 2022: “What's working now in PPC” panel
ppc.zone September 2022: Amalia Fowler “The most common Google Ads errors and how to avoid them”
ppc.zone September 2022: Ashwin Balakrishnan “3 tests you can run to optimize RSA performance”
ppc.zone September 2022: Luna Rocha “Leveraging UGC in Paid Social”
ppc.zone August 2022 | “Ecommerce PPC: Let's get ready for the holidays” panel
ppc.zone August 2022: Menachem Ani "Making the most of Performance Max this Holiday Shopping Season"
ppc.zone August 2022: Mandeep Kaur "The Current State of Amazon PPC"
ppc.zone August 2022: Cory Henke “Meta and the New Commerce frontier”
ppc.zone July 2022: "Beyond the Platforms" panel
ppc.zone July 2022: Armina Fareed "PPC Stakeholder Management"
ppc.zone July 2022: Doug Thomas "Ethics in PPC Advertising"
ppc.zone July 2022: Sarah Stemen "Returning To PPC In A Time Of Change"
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