All Episodes
ppc.zone | New Perspectives and Insights for Digital Marketers — 68 episodes
Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]
Search Ads Fundamentals: Site Links - Dianna Huff [PPC Zone August 2026]
Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]
The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]
Paid Media + CRM = PerfCRMance - Danny Gavin [PPC Zone Feb 2026]
How to work with your Google Ads rep - Waqas Khokhar [PPC Zone Feb 2026]
When a Conversion Isn’t a Win - Breanne Bartlett [PPC Zone Feb 2026]
Using YouTube to boost B2B paid search performance - Melissa Mackey [PPC Zone Dec 2025]
3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]
B2B Microsoft Advertising - Matt Beswick [PPC Zone Dec 2025]
In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025]
Unexpected Factors That Hurt Amazon Ad Results - Robyn Johnson [PPC Zone Oct 2025]
Designing Marketing Tests that Drive Results - Melanie Katz [PPC Zone Oct 2025]
7 Simple Questions for PPC Success - Reva Minkoff [PPC Zone Oct 2025]
The PPC Mistakes Draining Performance in 2025 - Susan Yen [PPC Zone Aug 2025]
Using Natural Language Processing to Find Opportunities - Matt Shenton [PPC Zone Aug 2025]
Reaching Customers in Google’s AI Search Experience - Heidi Sturrock [PPC Zone Aug 2025]
In The Zone! Amalia Fowler and Jyll Saskin Gales [PPC Zone Jul 2025]
In The Zone! Kirk Williams & Jyll Saskin Gales [PPC Zone May 2025]
Google Ads Audit for Ecommerce - Duane Brown [PPC Zone Apr 2025]
Managing Your Ads Like An Investment Portfolio - Marjorie Vizethann [PPC Zone Apr 2025]
The Lead Generation Equation - John Greenhow [PPC Zone Apr 2025]
In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025]
The importance of storytelling in PPC - Charley Brennand [PPC Zone Feb 2025]
Keeping PPC & Digital Marketing Simple - Tec Tony [PPC Zone Feb 2025]
3 Ways to Save Money: Local Google Ads - Nikolina Tomaskovic [PPC Zone Feb 2025]
In The Zone! Jyll Saskin Gales & Tomasz Abbott-Wieczorek [PPC Zone Jan 2025]
Transparency & Accountability in AI-Driven PPC - Ameet Khabra [PPC Zone Dec 2024]
Ad hijacking in Paid Search - Andy Cooney [PPC Zone Dec 2024]
Google Ads in the Healthcare Vertical - Abby Nelson [PPC Zone Dec 2024]
Looking holistically at your online presence - Lou Kozlevcar [PPC Zone Nov 2024]
Generative AI for PPC: How to Maximize Impact - Adrienne Shaver [PPC Zone Nov 2024]
Optimizing PPC Campaigns to Increase Conversions - Dii Pooler [PPC Zone Nov 2024]
Turning Your Google Ads Leads Into Sales - Solange Abraham [PPC Zone Oct 2024]
Your New Secret Weapons, Audiences & Creative - Brooke Abbott [PPC Zone Oct 2024]
How to leverage SEO data to improve PPC performance - Sonia Beroud [PPC Zone Oct 2024]
How to have fun with B2B Lead Gen - Sophie Logan [PPC Zone Sep 2024]
Leveraging ChatGPT for PPC - Alfred Simon [PPC Zone Sep 2024]
Build your local business with Google Ads - Hannah Zora Strong [PPC Zone Sep 2024]
PPC Red Flags & How to Fix Them - Sophie Fell [PPC Zone Aug 2024]
Scaling Shopping Ads with Product Variants - Santosh Kumar [PPC Zone Aug 2024]
Metrics to focus on as a New Performance Marketer - Nissha Goenka [PPC Zone Aug 2024]
Top Tips for Optimising Your Merchant Feed - Meriem Nacer [PPC Zone Jul 2024]
How to bake business objectives into your Google Ads - Chris Ridley [PPC Zone Jul 2024]
Google Analytics 4 tips for PPC - Thuha Wright [PPC Zone Jul 2024]
ppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin Gales
Why community is important for your PPC career - Anu Adegbola [PPC Zone Nov 2022]
How to prepare Amazon & Walmart PPC for Q4 - Will Haire [PPC Zone Nov 2022]
The added value of PPC - Veronica Ruiz [PPC Zone Nov 2022]
ppc.zone September 2022: “What's working now in PPC” panel
How to avoid the most common Google Ads errors - Amalia Fowler [PPC Zone Sep 2022]
3 tests you can run to optimize RSA performance - Ashwin Balakrishnan [PPC Zone Sep 2022]
Leveraging UGC in Paid Social - Luna Rocha [PPC Zone Sep 2022]
ppc.zone August 2022 | “Ecommerce PPC: Let's get ready for the holidays” panel
Making the most of PMax this Holiday Shopping Season - Menachem Ani [PPC Zone Aug 2022]
The Current State of Amazon PPC - Mandeep Kaur [PPC Zone Aug 2022]
Meta and the New Commerce frontier - Cory Henke [PPC Zone Aug 2022]
ppc.zone July 2022: "Beyond the Platforms" panel
PPC Stakeholder Management - Armina Fareed [PPC Zone Jul 2022]
Ethics in PPC Advertising - Doug Thomas [PPC Zone Jul 2022]
Returning To PPC In A Time Of Change - Sarah Stemen [PPC Zone Jul 2022]
Introduction: What is PPC Zone?