All Episodes
The Business of Stories with Susan Payton — 57 episodes
Episode 56: How your flaws could be your crazy advantage - with John Spencer Williams
Episode 55: How to Do Less and Grow More - with Emma Hine
Episode 54: Thinking of starting a podcast? Listen to this
Episode 53: SUMMER REWIND - The story that’s holding you back
Episode 52: SUMMER REWIND - How to turn your message into a movement
Episode 51: SUMMER REWIND - The story your pricing is telling
Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story
Episode 49: SUMMER REWIND - The stories you already have that will build trust
Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)
Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards
Episode 46: What I did when I needed to make £20K in 30 days
Episode 45: The simple 7-step process that turns stories into sales
Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German
Episode 43: Sticking to one thing when you have an ADHD brain
Episode 42: The 7 basic story plots - and how to use them in business
Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe
Episode 40: How to get known for what you do
Episode 39: The messy journey to finding your niche
Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin
Episode 37: How to write with personality
Episode 36: 3 things I know to be true from 59 years on this planet
Episode 35: Meltdowns and milestones - the stories behind SnoozeShade with Cara Sayer
Episode 34: A 90-Day Plan to Turn Your Stories Into Sales
Episode 33: EASTER FUN 2 - More questions from my family
Episode 32: EASTER FUN 1: Questions from my family
Episode 31: How understanding your energy can change how you show up in business - with Kelly Vikings
Episode 30: What stories to share when your business is growing
Episode 29: How writing a book can change your story - with Lucy McCarraher MBE
Episode 28: What stories to share when your business is new
Episode 27: Where does storytelling, connection and authenticity fit in an AI-powered world?
Episode 26: How I built a 6-figure business with one simple process
Episode 25: How to make your stories work (even if writing isn’t your thing)
Episode 24: Stop packing too much into your stories!
Episode 23: The story your pricing is telling
Episode 22: Why some people connect with you and others don't
Episode 21: From debt and bailiffs to building something meaningful - with Natasha Britton
Episode 20: Your energy is shaping your results - Getting a bit woo!
Episode 19: Who You Became in 2025 - And the Moments That Shaped You
Episode 18 - A Christmas Eve story - The gift of being seen
Episode 17: How to turn your message into a movement
Episode 16: Turning shame into strength - When you finally stop hiding
Ep 15: When your story comes with a feeling of shame or failure
Ep 14: What to do when your offer doesn’t sell - and how to build a business you love
Ep 13: The secret ingredients that make your business irresistible
Ep 12: The simple structure behind every great story - and how you can use it
Ep 11: How to show up as the person your ideal client is searching for
Ep 10: The Story You’re Telling Yourself - Is it serving you and your clients?
Ep 09: Step #7 Your Sweet Spot - Where your stories align and magic happens
Ep 08: Step #6 Your Value - If you don’t get this one right, no-one will buy!
Ep 07: Step #5 Your People - How getting specific can transform your story and your success
Ep 06: Step #4 Your Why - The story behind your why, and why your clients need to hear it
Ep 05: Step #3 Your Customer Story - What you need to know about them
Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell
Ep 03: Step #1 Your Personal Story - Ordinary moments, extraordinary impact
Ep 02: Where to find the stories that make your clients feel instantly connected to you
Ep 01: How sharing my story changed my business - and life!
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