The Business of Stories with Susan Payton cover art

All Episodes

The Business of Stories with Susan Payton — 38 episodes

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Title
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Episode 37: How to write with personality

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Episode 36: 3 things I know to be true from 59 years on this planet

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Episode 35: Meltdowns and milestones - the stories behind SnoozeShade with Cara Sayer

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Episode 34: A 90-Day Plan to Turn Your Stories Into Sales

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Episode 33: EASTER FUN 2 - More questions from my family

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Episode 32: EASTER FUN 1: Questions from my family

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Episode 31: How understanding your energy can change how you show up in business - with Kelly Vikings

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Episode 30: What stories to share when your business is growing

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Episode 29: How writing a book can change your story - with Lucy McCarraher MBE

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Episode 28: What stories to share when your business is new

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Episode 27: Where does storytelling, connection and authenticity fit in an AI-powered world?

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Episode 26: How I built a 6-figure business with one simple process

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Episode 25: How to make your stories work (even if writing isn’t your thing)

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Episode 24: Stop packing too much into your stories!

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Episode 23: The story your pricing is telling

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Episode 22: Why some people connect with you and others don't

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Episode 21: From debt and bailiffs to building something meaningful - with Natasha Britton

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Episode 20: Your energy is shaping your results - Getting a bit woo!

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Episode 19: Who You Became in 2025 - And the Moments That Shaped You

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Episode 18 - A Christmas Eve story - The gift of being seen

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Episode 17: How to turn your message into a movement

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Episode 16: Turning shame into strength - When you finally stop hiding

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Ep 15: When your story comes with a feeling of shame or failure

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Ep 14: What to do when your offer doesn’t sell - and how to build a business you love

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Ep 13: The secret ingredients that make your business irresistible

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Ep 12: The simple structure behind every great story - and how you can use it

27

Ep 11: How to show up as the person your ideal client is searching for

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Ep 10: The Story You’re Telling Yourself - Is it serving you and your clients?

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Ep 09: Step #7 Your Sweet Spot - Where your stories align and magic happens

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Ep 08: Step #6 Your Value - If you don’t get this one right, no-one will buy!

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Ep 07: Step #5 Your People - How getting specific can transform your story and your success

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Ep 06: Step #4 Your Why - The story behind your why, and why your clients need to hear it

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Ep 05: Step #3 Your Customer Story - What you need to know about them

34

Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell

35

Ep 03: Step #1 Your Personal Story - Ordinary moments, extraordinary impact

36

Ep 02: Where to find the stories that make your clients feel instantly connected to you

37

Ep 01: How sharing my story changed my business - and life!

38

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