All Episodes
Behind the Pursuit: From Bourbon to Brand — 99 episodes
We've Moved!
097 - Pursuit University Pt. 2
096 - Kentucky Bourbon Festival Recap 2025
095 - The Official Home of Bourbon
094 - Pursuit University Pt. 1
093 - Experimentation
092 - The Checkbox Trap
091 - PursuitPalooza Recap 2025
090 - 30 Days From 30 Days
089 - Navigating the Entrepreneurial Journey
088 - The Year of Pursuit
087 - Allocation
086 - The Squeeze
085 - Meet Stace
084 - Updates! Updates! Updates!
083 - The Launch of P.Club
082 - Building a Team
081 - Social Media & Marketing Strategies
080 - The Biggest Hurdles in 2025
079 - ARCHIVE - 2022 In Review
078 - 2024 Reflections With Ryan
077 - Packaging Update
076 - 10 Years In The Making
075 - Early Goals For 2025
074 - The Mellwood Legacy Collection
073 - Cask Strength
072 - Kentucky Bourbon Festival & Bourbon & Beyond Recap 2024
071 - The Easy Button Pt. 2
070 - Double Oaked Rye Release
069 - The Rye vs Bourbon Debate
068 - The Easy Button
067 - New & Old
066 - The History of Mellwood
065 - PursuitPalooza Recap 2024
064 - Distillery Management Systems
063 - Inconsistencies and Frustrations of Code Interpretations
062 - Starting from Scratch
061 - Will People Get Tired of Kentucky Bourbon?
060 - Taking Time Away
059 - The Hype Factor
058 - Double Oaked Bourbon Release
057 - Maryland/DC Launch Recap
056 - Choosing a Distributor
055 - What is Left to Innovate?
054 - The Big Picture in 2024
053 - Metrics & Early Goals
052 - Reflecting on 2023
051 - New Faces at Pursuit Spirits
050 - Current Focus
049 - The Good & Gather of the Bourbon Trail
048 - Pursuit United Private Selection
047 - The Road to Licensing (or a $50,000 Learning Experience)
046 - Kentucky Bourbon Festival and Bourbon & Beyond Recap
045 - Breaking Down The Batch: Four Roses 135th Anniversary Limited Edition Small Batch
044 - Non-Distilling Producers Vs Contract Distilling
043 - Taxi Cab Confessions on Whiskey Row
042 - Blending Philosophy
041 - Can New Whiskey Brands Become a Lifestyle Brand?
040 - Learnings From the Ambassadors We Didn't Know
039 - How To Divide The Time
038 - A Wrinkle in (Sell-Through) Time
037 - Digital Content and the Funnel to Sales
036 - The Pursuit Concept Follow-Up
035 - Does The Pursuit Concept Matter?
034 - Beyond the Bottle Experience
033 - The Effects of Big Bourbon
032 - Ambassador Program
031 - Expanding the Brand's Portfolio
030 - Learning to Distill
029 - Brand Strategy & Communication
028 - Pricing of Bourbon
027 - 2022 In Review
026 - Oak Collection Bourbon & Rye
025 - Commercial Investment Funding
024 - Road Trip Recap 2022
023 - Media Samples & Content Creators
022 - Brand Loyalty
021 - Reviewing Whiskey with Jay West
020 - Technology & Tradition
019 - Juggling Multiple Jobs
018 - Does Knowing the Source Matter?
017 - Branding Buzzwords and Terminology
016 - The Visitor Experience
015 - Pre-Bottling Updates
014 - PursuitPalooza Recap
013 - Finished Whiskey
012 - Spirits Competitions
011 - What's Happening With Glass?
010 - Favorite Pursuit Series Single Barrels
009 - Brand Recognition
008 - Financial Modeling
007 - Where is the Industry Going?
006 - Managing Single Barrel Selections
005 - Appreciation
E004 - Pursuit United Rye
E003 - Insider Woes The Public Doesn’t Hear About
E002 - Distilling Partners and Laying Down New Make
E001 - Balancing The Brand and the Hobby
EThis is Behind the Pursuit