All Episodes
Customer First Thinking — 67 episodes
Mastering Agentic AI: An Interview with Martin Kihn, Senior Vice President, Strategy at Salesforce
Designing for Emotion: An Interview with Jean-Pierre Lacroix, Founder and President, Shikatani Lacroix Design
True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group
The One-to-One Future Is Here (Almost): An Interview with Jim Sterne, President, Target Marketing
Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud.
Leading with CX: An Interview with Tom DeWitt, Founder and Executive Director of the XMGlobal Collaborative
The Loyalty Puzzle: An Interview with Dr. Yuping Liu-Thompkins, Founder, Loyalty Science Lab
Fixing CX: An Interview with Michael Lowenstein, Founding Principal, The Linkage Group
Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and "Pocket CCO"
Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects
Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn
The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
Frictionless Growth: An Interview with Ryan Hamilton, Associate Professor of Marketing at Emory University, Goizueta Business School
Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business
The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe
The Future of Customer Data Management: An Interview with Chris O'Hara, Global Product Marketing Lead, SAP Data and Analytics
Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group
Marketing Masterminds
The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer
Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester
Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute
Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author
Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce
Digital Transformation: An Interview with Howard Tiersky, CEO of FROM
Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group
Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes
Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog
Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics
The Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy
Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John's University (NYC), CEO of IMC Institute
Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board
E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting
A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System
The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce
The Golden Record: An Interview with David Raab, Founder of the CDP Institute
The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet
The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Editor of Chiefmartec
Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
Retail Reimagined: An Interview with Shawn Stewart, Senior Vice President, Customer and Triangle, Canadian Tire Corporation
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
Agency Transformation: An Interview with Mark Penn, Chairman and CEO, MDC Partners
Context Marketing: An Interview with Mathew Sweezey, Director of Market Strategy at Salesforce
Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs
Reimagining Loyalty Programs: An Interview with Bryan Pearson, Loyalty Marketing Pioneer
Brand Advocacy: An Interview with Jay Baer, President of Convince and Convert
The Content Experience: An Interview with Randy Frisch, President and Co-Founder of Uberflip
Decoding the Future: An Interview with Mitch Joel, Founder of Six Pixels Group, and Digital Seer
Transforming Marketing Strategy: An Interview with Niraj Dawar, Professor of Marketing, Ivey Business School
Experience Thinking: An Interview with Tedde van Gelderen, President at Akendi
The State of Digital Advertising: An Interview with Seraj Bharwani, Chief Strategy Officer, Acuity Ads
1:1 Marketing: An Interview with Don Peppers, Marketing Oracle and CX Expert
Deep Learning: An Interview with Gary Saarenvirta, CEO, Daisy Intelligence Corporation
The State of Relationship Marketing: An Interview with Jagdish Sheth, Professor of Marketing at Emory University, Goizueta Business School
Journey Analytics: An Interview with Lori Bieda, Head of Analytics Centre of Excellence, Bank of Montreal
The Future of Marketing: An Interview with Philip Kotler, the "Father of Modern Marketing"