All Episodes

175: Allyson June Smith on why funny has never mattered more

174: Oli Barrett on making the connections that matter most

173: Paul McVeigh on football, psychology and leading without ego

172: Tim Delaney on building one of ad-land’s most brilliant careers

171: Kazeem Jamal on the importance of finding the funny side

170: Marcus du Sautoy on how to see the stories in numbers

169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.

168: Professor Byron Sharp on a lifetime of learning in the marketing world

167: Lisa Parfitt on doing the business for women’s sport.

166: Harriet Knight and Hannah Penn on an agency world that’s open to all

165: Charlie Copsey on bringing fans experiences that aren’t f*ing boring

164: Jo Living on how poker can make you better at business

163: Karen Dobres on a game-changing approach to women’s football

162: Howard Ibach on why better briefs breed better results.

161: Adam Ferrier on why listening to your customers can be bad for your brand

160: Shane Stewart on how to build brands with fizz

159: Alex Smith on the battle to make business strategy better

158: Paul Dervan on a marketing future that embraces mistakes and machines

157: Patrick Freyne is here to save us from a Productive life

156: Tom Fishburne on why the best marketers are the ones who can laugh at themselves

155: The mightiness of mininess with Gus Co-Founders Spencer LaVallee and Graham Douglas

154: Moira Creedon on why marketers must learn to love the language of finance

153: Peter Weinberg on humans, AI and a creative future for B2B

152: Ally Owen on why a more diverse creative industry is better for everyone

151: Christian Edwards on sharing life with a creative alter-ego

150: Mark Denton on why true creatives only get better with age

149: Dave Dye on the philosophy behind creating ads people actually enjoy

148: Dan Nelken on copywriting confidence, creatively winging it and not giving a forklift

147: Kevin Chesters on Shambles to Success via Strategy, Creativity and Muddy Fields

146: Why Brand Matters More Than Ever in B2B Marketing with the Marvellous Mimi Turner of the B2B Institute at LinkedIn

144: [BEST OF] Building a culture of creativity with ex-Burger King CMO, Fernando Machado

146: Why craft is crucial with copywriter Andrew Jolliffe.

145: Why craft is crucial with copywriter Andrew Jolliffe.

143: [BEST OF] Why advertising MUST entertain with Paul Feldwick.

142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.

141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.

140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison

139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye

138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.

137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.

136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.

135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute.

134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1

133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.

132: Feel better about marketing™ with Call to Action® [TRAILER]

131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations.

130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade.

129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School

128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks

127: The current state of creativity in advertising with Alex Jenkins, Contagious

126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin

125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand

124: Mind Your Business: Startle [Episode 3 of 3]

124: Mind Your Business: Startle [Episode 2 of 3]

124: Mind Your Business: Startle [Episode 1 of 3]

123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill

122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls

121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold

120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson

119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny

118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray

117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers

116: How you can create more effective work with Rosie & Faris Yakob

115: Why you SHOULD be a pain in the aris (with compassion) with Charity and Business Leader, Chris Paouros

114: "Why aren't ad agencies advertising themselves?" with Copywriter & Creative Director, David Moore

113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu

112: The man behind the Ad Agency of the Year with Greg Hahn, Mischief

111: "Is advertising changing for better or worse?" with Orlando Wood, System 1

110: How to beat uncertainty and unpredictability with Matt Watkinson, CX consultant & author of Mastering Uncertainty

109: A masterclass in brand health tracking with Jenni Romaniuk, Ehrenberg-Bass Institute & Author of Better Brand Health

108: Meet the woman called in when one of the big consultancies fails with Lisl Macdonald, Marketer & Problem Solver

107: Game of Thrones actor, Tim Plester, on why the Red Wedding stunk & getting his role in After Life

106: How Joe Glover built the loveliest community in marketing, The Marketing Meetup

105: "When will agencies understand the value of account management?!" with Faizan Ali, VMLY&R

104: How to raise your prices with current clients (and not p**s them off in the process) with Blair Enns, Win Without Pitching

103: Meet the man to thank for skippable ads on YouTube; Walter Geer III, VMLY&R HEALTH

102: “Culture is only as strong as the worst behaviour it tolerates” with Sara Tate, former CEO of TBWA London

101: How to practice being lucky with Andy Nairn, Lucky Generals & Author of Go Luck Yourself

100: Mark Ritson unleashes his devilish take on the marketing industry for our 100th episode

99: Steve Harrison & Giles Edwards vent eloquent fire on agencies, pitches, rude clients & the story behind ....Gasp!

98: ‘Client-side or agency-side; a proper marketer could do both?’. A verbal slugfest with Lee Grunnell, Gillian Rightford & Tom Lewis.

97: Beating quick fix mentality through psychedelics with Stefana Bosse & Jennifer Tessler

96: Loud, proud critic (and lover) of the ad industry, Derek Walker, reveals what ad agencies REALLY fear

95: How to explain data in a way people ACTUALLY understand with Dr Grace Kite, Econometrician

94: Top strategist Tom Roach on why siloing creative, strategy, and media is NONSENSE

93: Meet Marc Lewis, the man behind the world's most awarded ad school

92: Industry legend Cameron Day on writing his Advertising Survival Guides

91: How studying songwriting makes you a better copywriter with Carolyn Barclay

90: Why your ad being EXPENSIVE and IGNORED might be a good thing with strategist Alex Murrell

89: Why discounts destroy brands with "revenue architect" Dave Wakeman

88: Why there's never been a more exciting time to be a media planner with Rich Kirk, Zenith

87: TikTok sensation Rob Mayhew on how to win at LinkedIn

86: Why you can't sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair

85: TBWA/Chiat/Day's Chief Creative Officer, Amy Ferguson, on how to hack the Super Bowl

84: How to adopt a 2-speed strategy with professional services marketer, Lee Grunnell

83: Stopping ad agencies becoming the least creative places on earth with Laura Jordan Bambach, Chief Creative Officer at Grey London

82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose

81: Professor Karen Nelson-Field schools us on all things attention

80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.

79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible

78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov

77: Why everyone is BOTH right AND wrong about loyalty with John Lyons

76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm

75: Should your business have a 25 year plan? Consultant & mentor Jess Gregson weighs in

74: The man behind some of Britain’s most famous ads & author of Anatomy of Humbug, Paul Feldwick

73: Why creatives don't do well in captivity with copywriter Andrew Boulton

72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting

71: Meet Thomas Kolster the brand purpose expert who thinks Patagonia is full of sh*t

70: Living under a false name & skirting death (more than once) with one of the all time copywriting greats, Drayton Bird.

69: ADHD as a creative advantage with designer Victoria Rosselli

68: "What's the noose around too many marketer's necks?" with ...Gasp! founder Giles Edwards & JP Castlin

67: Industry legend Steve Harrison on writing “the most provocative advertising book in years”

66: How to win your first client with Freelancer Magazine Editor Sophie Cross

65: A masterclass on how to do better virtual keynotes with Marcus John Henry Brown

64: Why a good craftsperson isn't always a good manager with designer turned strategist Izzi Hays

63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier

62: How to write a creative brief you love with Richard Huntington, CSO at Saatchi & Saatchi

61: Getting creatives to talk about mental health with Laurel Stark Akman, Creative Director at The Sims

60: The story behind the Mouldy Whopper with Fernando Machado, ex-Burger King CMO

59: Red Bull alumni & Formula 1 social media pioneer David Granger on his days in the Paddock

58: "Research is creative as much as it is scientific" with Planning Director Sarah Benson

57: "Is advertising in danger of becoming a hobby for rich people's children?" with strategist Will Humphrey

56: Why ROI is rubbish with top data dog Andrew Willshire

55: Learning how to fail with Harriet Minter, founder of The Guardian's Women in Leadership section

54: An exclusive look at the controversial Castlin Manifesto with JP Castlin

53: How to design for accessibility with Tommy Mason

52: How Gillian Rightford is ridding the world of bad advertising

51: The story behind the world’s most boring advert for a sex toy client with Halo co-founder Nick Ellis

50: Stories from 19 years at JWT with Shekhar Deshpande, Head of Strategy at Meta

49: Why the smartest people ask stupid questions with strategist Zoe Scaman

48: "Should ads be more expensive?" with Andrew Spurrier-Dawes

47: How to write a good headline with one of the most highly awarded copywriters on the planet George Tannenbaum [Part 2 of 2]

46: One of advertising's biggest fish, George Tannenbaum, vents eloquent fire on the state of the industry [Part 1 of 2]

45: Nailing your diversity strategy with ad land's most disruptive Diversity Officer, Doug Melville

44: Brush up on your Survival Skills for Freelancers with copywriter Sarah Townsend

43: One half of the Wellness & Leadership power couple Alex Jamieson and Bob Gower has been Oscar-nominated. Find out who.

42: Find out why the Queen of GIFs & talented writer, Gem Higgins, is the marketing industry's cheerleader.

41: What the business leader learnt from the stripper with entrepreneur and former burlesque dancer Paulina Tenner

40: How businesses can measure and monitor happiness with Friday Pulse founder Nic Marks

39: A masterclass in measuring and managing distinctive brand assets with Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute

38: What the world of medicine can teach marketing with Delusions of Brandeur author Ryan Wallman

37: Listen to Richard Chataway reveal a great Behavioural Science idea from Norwich City F.C.

36: Ten principles of customer experience to follow with Matt Watkinson

35: Thinking of making a move from figure skating to strategic consultancy? Then you need to listen to Liana Dinghile

34: Former Viz Cartoonist Nick Parker on helping brands like PwC & Spotify define their Tone of Voice.

33: From selling blouses on Petticoat Lane to consulting brands like British Airways & Ford, Nicole Yershon is someone to listen to.

32: Decoded author Phil Barden with some unmissable insight for brand managers

31: What makes a good comedy actor with West End and Broadway star of The Play That Goes Wrong, Charlie Russell

30: Big agencies vs small agencies with Kerry O'Connor

29: Vice President of Islamic Marketing at Ogilvy, Shelina Janmohamed, has a theory on the social healing power of chips

28: What Morph is really like with Director and Designer at Aardman Animations, Gavin Strange.

27: Metrics, short-termism and selling Ribena to the North of England with Tom Goodwin

26: The value of education in marketing with Ireland's greatest marketer, Colin Lewis

25: Meet one of the most controversial voices in the industry, Bob Hoffman, Ad Contrarian

24: Want to know more about creating a genuinely special workplace culture? Listen to Di Wilkins

23: How businesses can improve diversity and inclusion with Dr Stefanie Johnson

22: A Guiness-fuelled industry mickey-take with Paul Mellor of Mellor&Smith

21: SPECIAL ANNOUNCEMENT

20: How to brief agencies and more client side tips with B2B marketing's self styled Yoda, Brian Macreadie

19: Stories from ad land's heyday in Australia with Jane Evans

18: Cool dude and professional hell-raiser, James Victore wants you to have a “God damn opinion”

17: Tips for writing magic copy with The Word Man, Dave Harland

16: What3words CMO Giles Rhys Jones talks on how 3 simple words can save lives, deliver pizza and transform the Mongolian postal service.

15: The world's ONLY global tech ethnographer Tricia Wang

14: One of the most talented designers around, Lee Davies talks on Behavioural Science, Signalling and Sheffield

13: Psychologyical hacks for parents with the don of Behavioural Economics, Rory Sutherland [Part 2 of 2]

12: Tips for those who dream of being a writer with multi-talented author, poet, and podcast host Giles Paley-Phillips

11: An hour of Rory Sutherland on all things advertising, marketing, and psychology [Part 1 of 2]

10: The Dutchman with a famous banana, Wiemer Snijders talks on how the scientific approach is helping to turn around marketing

9: A great definition of strategy with Murray Calder

8: Glenn Fisher is a copywriter adept at persuading people to act. Listen to his tips on how you can do the same.

7: Marketing strategy, brand purpose and the problem with online advertising with Fredrik Hallberg

6: Meet one of the best copywriters in the business, Tone of Voice expert, Vikki Ross

5: The Dunning-Kruger effect and how to save marketing with Eaon Pritchard

4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale

3: Using lollipops to deal with noisy clubbers and more stories from the Met Police 'Problem Solving Unit' with Stevyn Colgan

2: "Strategy first, tactics later, brand always" with JP Hanson

1: Author of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertising