Circana Unpacked cover art

All Episodes

Circana Unpacked — 104 episodes

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Title
1

Complexity, Clarity, and Culture: How Marketing Builds Brands and Businesses

2

#7 - Look Now: What’s Trending in Apparel, Footwear, and Accessories

3

#6 - Retail Media Unpacked

4

#5 - Unpacking CPG Trends — from GLP-1s to New Pockets of Growth

5

#4 - Serving Up the Future of Foodservice

6

#3 - Navigating the Seismic Shifts in TV Viewing

7

#2 - How 7 Generations are Shaping Demand – and What that Means for Brands and Retailers

8

#1 - Why Success in 2026 Will Go to Organizations Grounded in Truth

9

#179 - Harnessing the Power of Social Media: Launching New CPG Products with Impact

10

#178 - Sustainability: What the U.S. Can Learn From EMEA

11

#177 - The Convenience Channel: Trends, Challenges, and Opportunities

12

#176 - Navigating Consumer Uncertainty: The Role of CPG and Retail

13

#175 - Exploring Winning Strategies of CPG Growth Leaders

14

#174 - Licensing’s Growth Opportunity

15

#173 - Global Insights: The Rise of CPG Private Brands Across Regions

16

#172 - Time to Refresh Fresh Grocery: Identifying Opportunities for Growth

17

#171 - Innovation is Back at CES 2025, and It’s More than AI

18

#170 - Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior

19

#169 - Discover the Nuances of Beverage Consumers

20

#168 - Sipping Success: Total Beverage Trends and Opportunities

21

#167 - Consumer Optimism Brightens the Holiday Outlook

22

#166 - An Audit of America’s Kitchen Reveals a Shift to “Just-In-Time” Inventories

23

#165 - Spice Up Q4 2024 Holidays with CPG Inspiration

24

#164 - Social Media Is Driving Demand for Fresh

25

#163 - Expanding the Lens on Well-Being for New Opportunities

26

#162 - Younger Shoppers Are Upending Traditional Grocery. Think of It as an Opportunity.

27

#161 - How Industry Should Adapt to Changing Approaches to Meals

28

#160 - The Food and Beverage Chronicles: Learning from Eating Patterns in America

29

#159 - Innovation and Inspiration: Takeaways from the IDDBA Show

30

#158 - What’s the Deal with Dupes?

31

#157 - Lean Into Consumers’ Desire to Escape

32

#156 - Strategies to Maintain New Product Momentum

33

#155 - Emotions and Inflation Impact Consumer Choices

34

#154 - Beverage Alcohol Consumption Reveals a Generational Divide

35

#153 - CPG Growth Leaders: Learn From the Best

36

#152 - How Private Brands Are Gaining Share

37

#151 - CPG Retail Is Rethinking the Competition

38

#150 - The Diversity Advantage

39

#149 - Leaning into Generational Differences at CPG Retail

40

#148 - Retailers Recognize the Value of SNAP Shoppers

41

#147 - How To Win the Trip in Grocery Retail

42

#146 - Improvements Outnumber New Consumer Tech Products at CES 2024

43

#145 - Opting for Linear or Connected TV? The Answer Might be Both

44

#144 - Pre-CES 2024: Looking for What’s Possible with Tech

45

#143 - Black Friday Week Sales: Naughty or Nice?

46

#142 - Strengthening Retailer Differentiation

47

#141 - Small Appliances Reflect Our Need for Speed

48

#140 - Consumer Tech Industry Pulse and Outlook

49

Talking Turkey and the Reality of a Challenging Economy

50

Causal and Consumer Factors Fuel Demand Forecasting

51

Frozen Foods Accelerate the Speed to Table

52

How Digital is Defining Grocery’s Long Game

53

Busting the Myth that We’re Consuming Less

54

A Sneak Peek into “Inside America’s Kitchen”

55

Redefining Discovery for Cash-strapped Consumers

56

What Books Tell Us About the New Normal

57

The Value of the Plus-one Purchase

58

Turning the Tide of Tech

59

How CPG Retailers Can Rewrite Their Summer Playbook

60

Bold, Healthy Options Lead the Sweets & Snacks Innovation Awards

61

Complete Wallet’s Total Omni Shopper View

62

CPG Retail’s Role in Lifting Consumer Confidence

63

Consumer Insights from Mobility and Transportation

64

Leveraging the Complete View of the Beauty Market

65

Observations and Insights Across the Retail Landscape

66

Food and Beverage Consumer Trends — Frugal Fatigue

67

Fresh Pulse: Strategies Amid Declining Volume

68

The Future of Snacking

69

Fresh Pulse: Addressing the Challenges of 2023

70

Consumer Demand Revealed in Book Sales

71

CES Podcast No. 4: How Tech is Enhancing the Consumer Experience

72

CES Podcast No. 3: IT and TV Highlights from CES

73

CES Podcast No. 2: Technology for a Better Life

74

C-Suite Conversations: Creating a Sustainable Industry to Nurture Future Generations

75

CES #1: Where Consumer Products Meet Their Future

76

Dairy Discovery

77

Innovation Brightens the Outlook for Frozen Foods

78

In-store Bakery Is Back

79

Fresh Pulse: Meal Making and Mood Lifting

80

Forecasting with Confidence

81

A Thanksgiving Outlook

82

The Shifting Protein Landscape

83

The Sustainability Growth Opportunity

84

The Customer is Key in Multicultural Marketing

85

Private Brands in an Inflationary Period

86

Beverage Alcohol Trends and Outlook

87

The Silver Lining of CPG Inflation

88

C-Suite Conversations: Operating in a Purpose-driven Culture

89

Fresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split Trip

90

Fresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of Value

91

Fresh Produce in an Era of Inflation

92

Mine the Private Label and National Brand Gap

93

Retailers Are Dialing Up Innovation and Curation

94

C-Suite Conversations: Nurturing Happy and Healthy Homes

95

Achieving and Winning with Accurate Portrayals of Women and Girls in Media

96

More on Meats the Eye

97

March 2022’s Fresh Pulse

98

The Dairy Case: Our Recovery Barometer

99

Cannabis Outlook 2022 and Beyond

100

February 2022’s Fresh Pulse

101

CPG Demand, Supply and Inflation Outlook

102

Private Brand Landscape

103

C-Suite Conversations: Directing Digital Transformation

104

January 2022’s Fresh Pulse