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All Episodes

Likely Marketing — 133 episodes

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#136: AI search can’t trust a brand it doesn’t understand. Here’s what to do

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#135: AI browsers are re-writing Marketing - From clicks to decisions

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#131: Instagram caption links for marketing are coming…and “organic” may never be the same

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#130: Why horror genre fans are marketing gold (and how to reach them right)

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#129: What horror movies reveal about attention, emotion, and audience behavior

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#128: Should your content train AI or protect your brand? The Google AI opt-out dilemma

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#127: AI for branding and marketing: In a world of AI noise, human stories win

8

#126: Google Scenario Planner: The CFO-proof engine for smarter marketing decisions

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#125: Is curated advertising ending the era of cheap digital ads?

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#124: Digital equity in M&A: The asset exec boards forget, until the traffic disappears

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#123: 400 million users later — why isn’t Threads a marketing priority yet?

12

#122: Is in-game advertising the most undervalued growth engine in marketing?

13

#121: How brand collaborations (not so) quietly became the new marketing system

14

#120: The real power of Google Labs tools for marketing (and why most marketers will miss it)

15

#119: What OpenAI really wants from Pinterest — Why marketers should care

16

#118: GDPR and EU AI Act impact on marketing in practice: What changes for email, AI content, cookies, and ads

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#117: What I Hope for Marketing in 2026 When AI Meets Trust and Community

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#116: Visibility Broke. Conversion Changed. Creation Exploded. Marketing Tech in 2026 I’m Excited About

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#115: From Feeds to Inner Circles: Why Micro-Communities Are the Future of Marketing

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#114: The Adobe & SEMRush Deal Is a Signal — Your Brand’s Online Visibility Is About to Change

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#113: Brands Are Making You Binge Scripted Social Series — Without Knowing It’s Marketing

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#112: Nobody Is Talking About Live Translation Tech — And It Could Change Everything About Marketing

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#111: Adobe vs Canva & Other Apps: The New Chaos Every Marketer Must Now Navigate

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#110: Inside YouTube’s Masterplan: CTV, Programmatic, and Podcast Domination

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#109: The Sora Effect: Why the Creator Economy Will Never Be the Same Again

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#108: The Sora Effect: How AI Just Flipped Social Media Upside Down

27

#107: ‘The Sora Effect’ on Marketing: How AI Just Broke Video Production

28

#106: AI Browser War & Marketing: The Next Big Shift No Marketer Is Ready For

29

#105: When Browsers Became Culture: The Hidden Story of the Web Browser War

30

#104: The Tango of AI and Marketing: Craft & Calibrate

31

#103: Chat-vertising: Why AI Ads Aren’t Clicking (Yet)

32

#102: Gen Zs and B2B Marketing: A Wake-Up Call for Brands

33

#101: How Spatial Foundation Models Could Reinvent Marketing Forever

34

#100: TL;DR Marketing: How to Hook, Hold & Win Attention

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#99: Shrinking Attention, Bigger Impact: The TL;DR Marketing Shift

36

#98: How Bluesky’s ‘Live Now’ Badge Is Rewriting the Rules of Open Social Media

37

#97: 8 Social Media Strategies for 2025 That Pay Off for Years

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#96: Is This The End of Organic Social Media Marketing? And How The Obsession With Virality and AI Is Breeding Apathy Towards Customers

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#95: From Global to Local: How Could Mesh Networks Change Marketing?

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#94: Inside Bitchat: Jack Dorsey’s Bold Bet on Offline Communication

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#93: Your Next Customer Is Already Searching—On Social (And what it means for your business in 2025)

42

#92: AIO on Social: The New Rules of Discovery, Strategies and Tools

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#91: Ambient Marketing: An Ecosystem for Growth - Agentic AI, AI<>AI Marketing, Social Intelligence & Hyper-Engaged Communities

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#90: Ambient Marketing: How Multimodal + Memory-based AI and New Hardware are Setting the Stage

45

#89: The Experience Shift: 14 Tools to Prove AR Marketing Impact (2/2)

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#88: The Experience Shift: Why AR in Marketing Is the New Competitive Edge (1/2)

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#87: The Silent AI Web Revolution: What Every Marketer Needs to Know (2/2)

48

#86: The Silent AI Web Revolution: What Cloudflare CEO, Meta, Ahrefs and Others Have to Say (1/2)

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#85: Reddit Rewired: From Niche Network to a Strategic Channel?

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#84: The Hidden Cost of Google AI Overviews: Traffic, Ads & SEO Shakeups

51

#83: Will AI bring creators and brands closer?

52

#82: Data-Driven Marketing Is Evolving—Are You Ready?

53

#81: AI Meets the Feed: OpenAI’s Social Media Could Change Everything

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#80: Spotify Ad Exchange and Performance Marketing: Winning in the Age of Walled Gardens

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#79: Reels Going Solo? The Strategic Pivot That Could Change Social Media Marketing

56

#78: V2X Tech for Marketing: Turning Cars into Smart Ad Spaces

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#77: Beyond Forecasts: How Climate Data is Rewriting Marketing

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#76: Permission-First Marketing: Building Trust in the Age of Privacy-Led Social Media

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#75: How Digital PR & Link Building Can Supercharge Your Brand: Insights from Chris Panteli, Co-Founder, Linkifi

60

#74: The Marketing Reality Shift: AI, Search, Social, and Media at a Crossroads

61

#73: AI-Powered. Privacy-Protected. The Next Era of Search Marketing

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#72: Decentralized, Disruptive, Game-Changing: Marketing on Bluesky & AT Protocol

63

#71: The Andromeda Effect: AI-Powered, Hyper-Personalized Meta Ads at Scale

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#70: Effortless Online Advertising: How Agentic AI Could Unlock New Marketing Efficiencies

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#69: Speak Global: How AI Dubbing Can Enhance Reach and Visibility at Scale

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#68: Visual Search & Beyond: Marketing Possibilities with Image Recognition

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#67: Winning the SEO War: How to Tackle JavaScript Challenges for AI Crawlers

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#66: Intelligent Browsing with Dia: A Marketer's New Playground

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#65: The New Shifts in Marketing: 2024 Insights and 2025 Predictions

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#64: Instagram Trial Reels: Innovate, Iterate, Dominate

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#63: Breaking the Ecosystem: What Google Chrome's Sale Could Mean for Marketers

72

#62: Interactive Worlds, Infinite Potential: The New Age of Immersive Marketing

73

#61: Inside Perplexity's AI Shopping: What It Means for Online Retail Marketing

74

#60: Why YouTube Hyperlinked Comments Could Be a Marketer's Best Friend—or Worst Enemy

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#59: AI for B2C and B2B Marketing: 6 Real-World Applications and Unmatched Benefits

76

#58: Text Input in AR/VR: Key to Future Marketing Strategies

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#57: From Data to Delight: How Hyper-Personalization Transforms Customer Experiences!

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#56: Apple Depth Pro for Marketers: Enhance Visual Realism, Boost Engagement

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#55: Content Authenticity: Safeguarding Your Brand’s Reputation

80

#54: Cutting Through the Noise: The Impact of AI on Social Listening Trends

81

#53: Beyond Text: How Using Messaging Apps for Marketing Is Shaping the Future of Consumer Interaction!

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#52: Skin Tone Accuracy Tech: A Potential Game Changer for Boosting Your Brand Reputation!

83

#51: From Clicks to Context: Mapping User Journeys with Chrome's Game-Changing Topics API!

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#50: Maximize Your Reach: 7 Irresistible Employee Advocacy Benefits for B2B Brands!

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#49: From Games to Goldmines: The Marketing Benefits of Roblox for Brands

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#48: Google Display Network + X — A Win-Win with an Asterisk of Brand Safety Concerns

87

#47: How Web Data Restrictions Could Cripple AI—and Your Marketing Efforts!

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#46: AI Content Crackdown: What the ‘No Fakes Act’ Means for Your Business

89

#45: Noplace: Bringing Community Focus Back to Social Media and What It Could Mean for Brands

90

#44: Apple’s WWDC 2024: Paving the Way for Personalized, Trust-Building Marketing

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#43: Google's New AI Tools: The Ultimate 2024 Marketing Guide You Need!

92

#42: Meta's AI Studio: Groundbreaking Tech or Will Leave Creators & Marketers Just 'Whelmed'?

93

#41: Cutting the Cookie Habit: Get Lean with Modern User Tracking and Build Customer Trust

94

#40: Marketing Under Pressure: Strategies for Thriving Amidst Complexity

95

#39: Revolutionize Your Content: How AI Prompt Marketplaces Can Empower Marketers and Creatives

96

#38: Connecting Workforce Like Never Before: The AI Upgrade for Internal Communications

97

#37: The Cookieless Path: Steering Digital Marketing into the Future

98

#36: 'Camerabuds' and Beyond: A New Era in Wearable Marketing

99

#35: Serving Ads for the Users: Harnessing Dynamic Ads to Maximize ROI

100

#34: Stay Connected, Stay Competitive: Potential Business Benefits of rSIM Tech

101

#33: Future-Proofing Your Podcast: Embracing Synthetic Speech for Business Success

102

#32: Apple Vision Pro: A Deep Dive into Marketing the Future

103

#31: B2B Marketing 2.0: Harnessing the Power of Next-Gen CMS Solutions! (2/2)

104

#30: B2B Marketing 2.0: Harnessing the Power of Next-Gen CMS Solutions! (1/2)

105

#29: Google's March 2024 Core Update: Keep it real, keep it human!

106

#28: Cutting the Cord: LiveDrop's offline data transfer and marketing potential!

107

#27: The Power of Play: Elevating B2B marketing with gaming ad techniques?

108

#26: The AI Frontier: Re-shaping Marketing Marketplaces

109

#25: The Future of Video Marketing: Inside ByteDance's Game-Changing Boximator

110

#24: AI is helping marketers more like Hancock, not Dr. Strange!

111

#23: Unveiling the untapped power of meme marketing: B2B's missed goldmine or Next Big Trend?

112

#22: Folding into the future: Exploring how foldables can get marketers into the fold

113

#21: Prepare to rank in Gen AI search responses, today!

114

#20: LAMs need a lot of work to find place in future marketing strategies

115

#19: Prompt engineering is ready for a high-five, are you?

116

#18: Apple Vision Pro: An impressive flag bearer of XR tech and its marketing promise

117

#17: CDP as a potent option for hyper-personalized campaigns

118

#16: Is your website ready for multi-modal generative search?

119

#15: Get ready for tectonic shift in paid search, thanks to Generative AI!

120

#14: How is Gen AI likely to change online search experience and brand discoverability?

121

#13: Winning with 'FOOH' and testing the boundaries of Metaverse

122

#12: Stable Video Diffusion (SVD) - the next cool AI toy in town to look out for!

123

#11: Is re-branding Twitter all X?

124

#10: [Update] Gmail & Yahoo!'s email authentication policy changes

125

#9: ✨Sparkling AI, and its untold marketing story!✨

126

#8: An exc-AI-ting upgrade to YouTube is in the offing!

127

#7: Why are organizations and marketers hesitant to adopt AI?

128

#6: Uploading 15-minute videos on TikTok - Another 'and' for marketers!

129

#5: The likely route to reliable and user-friendly online search

130

#4: AI-generated images - What does it mean for marketers?

131

#3: Why do small to medium sized business struggle with content marketing?

132

#2: The understated vibrant spot on the saturated canvas of webinars

133

#1: Google SGE: The unanswered questions and things to consider for marketers