The Employee Advocacy & Influence Podcast cover art

All Episodes

The Employee Advocacy & Influence Podcast — 96 episodes

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Title
1

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean

2

How to Manage Employee Advocacy in Financial Services | Aviva Investors

3

How Meta Scaled Employee Advocacy | Zach Blew

4

Employee Advocacy 2026 Benchmarks: Trends, Data & Takeaways

5

Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand

6

Why Your Consultants Are Your Best Marketing Channel With Efficio’s Vicky Cunningham

7

How Hatch Got Engineers to Post on LinkedIn | Tolulope Aribisala-Tijani

8

How to Build an Employee Advocacy Program in a Regulated Industry | Broadridge’s Lauren Harbury

9

How to Launch an Employee Advocacy Program in Accounting | AICPA & CIMA’s Michela Di Giorgio Martin

10

How BT is Scaling Employee-Generated Content | Robyn Fawcett

11

How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis

12

How Do Employee Advocacy Programs Help Salespeople? | Tipalti’s Nick Martin

13

Co-op’s Matt Eyre: How Do You Build an Authentic Employer Brand in a Member-Owned Business?

14

How TOPdesk Employees Outperform Paid Reach with Suzanne Meijer

15

Amnesty International’s Eleshea Williams: Overcoming fear in Employee Posting

16

Executive-Led Social Media Growth with Megan Batterbury | incident.io

17

How Storyblok Fuels 1M+ Monthly Impressions with Employees

18

AstraZeneca's Secret to Employee Advocacy & Influence with Agata Qanadilo

19

3Shape's Secrets for Encouraging Employee-Generated Content with Erik Frølund

20

How to Source and Scale Employee-Generated Content with Xandrina Allday

21

3 Personal Branding Tips from Signify's Stefanie Del Moral

22

3 Reasons Employees Don't Post on LinkedIn & How to Fix It

23

How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson

24

Proven Tactics to Earn Executive Buy-In for Employee Advocacy with Lyuba Meystelplatz (IDeaS Revenue Solutions)

25

Social Media Influence vs. Amplification with AlixPartners' Barney O'Kelly

26

Adrienne Konecsnik: How to Prove Employee Advocacy Impact

27

Getting Executives Active on LinkedIn

28

Law Meets LinkedIn: Stephens Scown’s Sam Moles on Employee Advocacy

29

The World’s Biggest Employee Advocacy Study: Key Findings

30

Alex Her: AI, Culture & The ROI of Employee Advocacy

31

How to Run an RFP for Employee Advocacy Software

32

Sarah Clay: Building LinkedIn Confidence

33

Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy

34

Celonis' Chris Sheen: How Employee Advocacy Outperforms Brand Channels

35

Tom Boston: Why Salespeople Need a Personal Brand in 2025

36

How Capgemini Built Influence on a Global Scale With Joe Morris

37

Adobe’s Andy Lambert: The Death of Broadcast Social & The Rise of Social 3.0

38

Inside Barclays' Viral Creator Club With Catherine McFarlane

39

Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy

40

From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy

41

Awin's Sarah Ruzgar O'Connell: The New Era of Employee Advocacy

42

Demandbase’s Vahbiz Cooper: Driving User Adoption & Employee Engagement

43

Danfoss’s Eva Baluchova: Empowering Employees to Share Their Stories

44

Clark Hill Law’s Roy Sexton: Scaling Employee Advocacy in Law Firms

45

Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy

46

NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand

47

The Employee Advocacy Benchmark Report

48

How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen

49

5 Ways to Keep Employees Engaged

50

How to build a social media posting habit | w/April Jones

51

“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success

52

Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8

53

Huge News! The Employee Advocacy Certification Launch | DSMN8

54

5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8

55

3 Quick Wins for Employee Advocacy | DSMN8

56

The Best Content Strategy for Employee Advocacy Success | DSMN8

57

HUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming September

58

3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8

59

What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8

60

What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8

61

Creating Your Ideal Advocate Profile | DSMN8

62

Why Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8

63

The 4 Ideal Advocate Profiles | DSMN8

64

How to Sell Employee Advocacy to Your CFO | DSMN8

65

Debunked: Employee Advocacy is JUST for Marketing | DSMN8

66

How to Use Employee Advocacy for Content Idea Generation | DSMN8

67

Stepping Up from Manual Employee Advocacy to a Formal Program | DSMN8

68

The 3 Enemies of Employee Advocacy | DSMN8

69

How Regulated Industries are Leveraging Employee Advocacy

70

What Makes an Enterprise Employee Advocacy Program?

71

Employee Advocacy Masterclass with Dropbox

72

The Key To Community Building | DSMN8

73

Why Some Employee Advocacy Integrations Are Problematic | DSMN8

74

Test, Listen & Learn - Create Your Feedback Loop | DSMN8

75

Don't Force Employee Advocacy + Exciting Announcement! | DSMN8

76

The Anatomy of The Perfect Social Media Post | DSMN8

77

The Power of Scheduling Content | DSMN8

78

The Pyramid of Employee Influence | DSMN8

79

How to Onboard New Users To Your Advocacy Program | DSMN8

80

The Common Misconception with Employee Advocacy | DSMN8

81

Does Employee Advocacy Work for B2C? | DSMN8

82

It’s Time To RE-BOOT Your Employee Advocacy Program | DSMN8

83

Why Salespeople Have The Most Vested Interest In Your Advocacy Program | DSMN8

84

Employee Advocacy Is Your New Career Launch Pad | DSMN8

85

Why You SHOULD Limit Employee Advocacy | DSMN8

86

THIS is Your Secret Marketing Weapon in a Recession! | DSMN8

87

Are Internal Comms and Employee Advocacy the Same Thing? | DSMN8

88

How to Create an ‘Employee-Ready’ Social Media Policy | DSMN8

89

The REALLY Simple Employee Generated Content Framework | DSMN8

90

How To Turn Your CEO Into A Social Media Superstar | DSMN8

91

The BIGGEST Employee Advocacy Blunder! | DSMN8

92

How To Master User Adoption With Your Employee Advocacy Program | DSMN8

93

Social Selling: Employee Advocacy’s Secret Weapon | DSMN8

94

The Great Employee Advocacy Debate: Should You Reward Employees? | DSMN8

95

The 3 C's of Employee Advocacy | DSMN8

96

Do THIS! Before Launching Your Employee Advocacy Program | DSMN8