The Marketing Show

Modern marketing is more intricate and nuanced than ever. While the traditional 4 P are still relevant, some new areas of expertise have emerged from the tech start-up world, such as Product and Growth marketing. Today we bring in an expert, David Burson, to talk all things Product and Growth. David heads up growth for Canva Pro and also has a wealth of experience other tech companies such as Hotels Combined.  We hope you enjoy the episode. If you do, don't forget to subscribe and leave us a 5 star rating and review while you're there!

It's our final episode of the Gerardo's start-up journey mini-series! In this series, we have been checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.  This week, we are again joined by G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We hear the update from their recent Investor Committee pitch and whether the team secured funding from Antler for their business. We also spend some time reflecting on the Antler accelerator program experience, learnings and advice for anyone looking to join the program. If you would like to learn more about Remote Social you can follow this link: https://www.remotesocial.io or follow them on LinkedIn and Instagram.  If you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 6 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we have special guests on the show as we meet G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We get to know Jess and Mike as we dive into their diverse backgrounds and journeys to the Antler program. We also discuss roles and responsibilities in the team, why 3 co-founders can be better than 2 as well as how the team is using feedback from VCs to refine their approach. If you would like to learn more about Remote Social and even sign up for their alpha test, follow this link: https://www.remotesocial.io Also, if you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney  We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well as his key focus areas. We also touch on how marketing differs in a start up vs. a more traditional business, with a brief mention of the witchcraft known as growth hacking, that we will explore even further in future episodes. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 4 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we catch up with G and find out that he has disbanded from his virtual reality project, deciding to move in a different direction on the program. This is big news! We hear all straight from G to understand what has changed and delve deeper into some of the difficult conversations he's been managing as part of such a pivot.  We also learn more about how G was able to know he was making the right call, weighing up data and emotion to ensure he stays true to himself.  We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 3 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we catch up with G and hear the exciting news that he has found a cofounder and is officially "tracking out". We also learn about G's new cofounder Jane, who will be embarking on this journey with him. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

Over the coming weeks, we are following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week, we are checking in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way. This week, we catch up with G and get the latest news on potential co-founders he has met, an update on his own idea and whether it is still viable as well as some new ideas in the world of VR. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

The start-up mini-series is back baby! The Marketing Show is returning to Antler HQ to follow the journey of our new friend of the show, Gerardo. Over the coming weeks, we will be following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week we will check in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way. This week, we get to know Gerardo as a person to understand his background and journey from marketer to entrepreneur.  We hope you are as excited as we are to go on this awesome start-up adventure! Don't forget to hit subscribe so you can stay up to date with the series.

On this episode of The Marketing Show, we look at Cookies and there use in data driven marketing. But before we even do that, we first break down what a cookie actually is, as it tends to be one of those terms that people use but don't actually understand. Following on from that, we discuss the different ways cookies can be used by marketers before contemplating the future of the humble cookie as 3rd party cookies look to be almost completely phased out by 2022. If you like the episode, make sure you hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we explore the world of influencers and their role in a businesses communication strategy. Influencers have been a buzz word in marketing circles in the last couple of years, so on today's episode we have a look at why you should or shouldn't use influencers and then how you can go about it to ensure you get the most out of your influencer campaign. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we pull back the curtain on brand distinctive assets, or what are sometimes known as brand codes.  A brand's distinctive assets are those parts of the brand that are so recognisable, you wouldn't even need to know the brands name to pick which brand it is from. Think the McDonalds golden arches, the Google "oooo's" or the Pizza Hut phone number jingle that you still remember from back when you were a kid! Once understood, distinctive assets can be an extremely powerful tool to aid the building of memory structures in a consumers mind, creating a short cut between your advertising assets and the consumer being reminded of your brand, even if they weren't paying close attention. What this means is that when that consumer is at the shelf, choosing between brands, they are more likely to pick yours if you have strong distinctive assets. We talk about what distinctive assets can be, how to identify yours and what to do about it once you have identified them. Finally, we also discuss some of the risks of altering your brands distinctive assets or codes. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we enter the world of small business, and it isn't as small as you would think! As a small business, you need to be hyper-aware of your marketing investment, ensuring that every dollar is giving you the maximum return that it can. With that in mind, we explore some tactics that can be used before ever spending a dollar before we move into how you can optimise any money you are investing in paid advertising. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

It is the 11th and final week of Nathan's start up journey through the wild world of the Antler accelerator program, and the question on our lips is; are we celebrating or commiserating? On this week's episode, we get a first hand recount of how the pitch went and what the outcome was for Nathan's business RightPaw.  We also reflect on the mammoth journey that Nathan has been on to date and remind ourselves of some of the key learnings that we have picked up along the way.  We also talk about whether our hypothesis, that marketing is crucial to a successful start up, holds up. If you would like to learn more about Nathan and his business, you can find him on LinkedIn as Nathan Olivieri. If you're interested in RightPaw, check out there webpage https://www.rightpaw.com.au  We hope you enjoyed coming on this journey with us. If you did, don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

On this episode of The Marketing Show, we breakdown how you can start to build a marketing plan or strategy for your business. We dive into the basic elements that we think should be included in any marketing plan, including consumer understanding, consumer journeys, competitor analysis and financials that back up your plans. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we explore the the marketing communications funnel, sometimes known as the comms funnel or sales funnel for short.  The communication funnel is a framework that is over 100 years hold, yet still stacks up today. The tactics may have changed, but the theory holds true! We dive into what the funnel is and how each section relates to each other, as well as how marketers can engineer plans that maximise the opportunity at each stage. We also take a look at how the changing marketing landscape can alter how we use this theory, turning our funnel into more of a matrix. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we explore the different career paths that you can have as a marketer.  Whether you are thinking about your next step, or haven't even left University yet, having a strategy when it comes to your career goals is crucial. But before you start on that journey, it helps to have a clear understanding of the different roles that exist within marketing.  We dive into the key roles that exist and explain what the key activities are in those roles so you can start to see whether the role would be a good fit as part of your journey to the top.  We also discuss some of the diverse skills and university subjects that you can take to help give a leg-up into some of these pathways. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we go back to basics and brush up on the fundamental framework that underpins everything we do as marketers, the marketing mix and the 4 P's of marketing. The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. And the 4 P's is a framework for understanding how to manipulate the marketing mix to achieve success for your product or service. Those P's refer to Product, Price, Place and Promotion.  We look at each P individually as a reminder that no matter what you are working on, having a thorough understanding of each one for your business will serve you well.  If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

It's week 10 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program. On this week's episode, we launch into the topic of equity within a start up. We discuss how you should think about splitting equity between founders. Should it be split evenly? Or are there some cases where an uneven split is called for?  We also talk about how to use equity as a tool to motivate your first employees as the business starts to grow.  We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 9 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program. On this week's episode, we are very lucky to have Nathan’s co-founder and CTO join us, Adelaine Ho. We spend some time learning about her journey before discussing what makes a great pitch. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 8 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this week's episode, we learn about the importance of teamwork in a start up and how it is crucial to set an inspiring vision. The team is often considered the most important part of a start up, with many investors putting a disproportionate focus on it. Once you have a winning team in place, you need to set a vision for the team to work towards. We discuss how achievable your vision should be and whether you should ever consider changing your vision. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 7 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this week's episode, we learn all about unit economics and the importance of breaking down the metrics that matter when deciding on your business model. We also dive into planning an exit for your company so you can begin with the end in mind. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 6 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this week's episode, we talk to Nathan about how you can take your product and start crafting a brand around it to elevate it amongst competitors. Brands allow us to form a deeper emotional connection with consumers and can be the difference between a Craiglist vs. an Air BnB. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 5 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program!  On this week's episode, we talk to Nathan about consumer research and how to really pin down the true consumer pain points. We cover qualitative and quantitative research, and tips on how to get the most out of every consumer interaction. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 4 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this week's episode, we talk to Nathan about Product Market Fit and how it will make or break a business. You could be the best team with the best idea, but if there isn't a market for it, then it will fail. We dive into tactics that will help you understand the market and ensure that you nail product market fit for your business. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 3 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this weeks episode, we talk to Nathan about Design Sprints and how they are a crucial tool for discovering problems, pain points and solutions.  Following on from that, we also discuss business models and how to choose the right one for your business. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 2 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this weeks episode, we talk to Nathan about the importance of having a co founder in a start up, as well as how to find the right partner for you. Following on from that, we also discuss problem definitions and why it is so important to fall in love with problems, not solutions, at this early stage of the journey. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

New Mini-Series Alert! The Marketing Show is taking a deep-dive into the world of start ups and the role that marketing plays! Over the coming 10 weeks, we will be following friend of the show Nathan Olivieri on his journey through the Antler accelerator program, going from ideation to pitching investors all within the 10 week program.  Each week, we catch up with Nathan to discuss key events and focuses of the week, as well as diving into the details of the different phases of building a start up and how marketing can play an important role throughout. In week 1 we talk about the difficult task of finding the perfect cofounder, which is somewhat like finding someone to marry. From complementary skills to personal compatibility, there is a lot to consider.  We hope you enjoy the episode. If you do, don't forget to hit subscribe and leave us a 5-star review wherever you get your podcasts. 

Brand purpose is a phrase that gets thrown around often in marketing circles, so on this episode we dive into what it actually means, and how your business realistically think about bringing it to life in your strategy. What we do know is 91% of consumers are likely to switch to a brand that supports a good cause, given similar price and quality On today's episode of The Marketing Show podcast we’re excited to have Simone Bartley on board to help us understand the role that brand purpose plays in marketing strategy. More specifically, we look at what considerations you should be aware of when you start to think about what your brand's purpose might be, how important it is to link it to your product, service or the category you operate within and how it differs from the altruistic nature of CSR. Simone Is a founder and chief brand officer at The BR&ND Co. (Thebrandandco.com) and has had a massive impact on the marketing and advertising community throughout her career. We are extremely lucky to have her join us and we hope you learn a lot from her. If you like the show, make sure to hit subscribe wherever you get your podcasts and leave us a 5 star review while you are there.

According to McKinsey's Digital Personalisation at Scale report, Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent. 73% of consumers prefer to do business with brands that take their personal preferences into account (digitaltrends.com) On this episode we explore the world of creative personalisation and how tech can play a role in it. To support us on our learning journey, we have a special guest expert to co-host the episode, Caitlin Filmer, who heads up Ad-Lib here in Australia. Ad-Lib is an exciting tech platform that allows marketers to take their core creative and turn that into thousands of personalised ads for your different audiences, platforms and external signals. We dive into the principles of defining your audience segments, the importance of your core creative, consumer journeys and campaign optimisation. If you like this episode, please hit subscribe and leave us a 5 star rating and review! Learn more at themarketingshowpod.com or ad-lib.io

Wondering why everyone is talking about Canva?! Or what it is and why it has been valued at over $4b AUD? Canva is one is the biggest Unicorn company from Australia and is completely reshaping how individuals and businesses do design work. From PowerPoint presentations, to animations, Canva's SAAS drop & drag design tool has you covered for the vast majority of design needs. On this episode we jump into why Canva is such an exciting business and why they deserve such a high company valuation as well as how Canva can help marketers to create great design for their brands. We look at their start up journey and the pivots they have made along the way, their engine of growth, the amazing customer acquisition strategy that is driving penetration for the tool and more. If you like this episode, please leave us a 5 star rating and review on Apple Podcasts. You can also follow our journey by following us on LinkedIn, just search "The Marketing Show Podcast". If you want more, visit our website, Themarketingshowpod.com Thanks for listening!

Tik Tok is THE hot topic in the marketing world right now! And there are no surprises why. In February 2019, TikTok, together with Douyin (it's Chinese Cousin), hit one billion downloads globally and now has 500 million active users. It took Instagram 6 years to achieve what Tik Tok have achieved in 3 years. More importantly, Tik Tok is host to an audience which has a large proportion of the elusive Gen Z, with 41% of users aged between 16 to 24. On this episode of The Marketing Show, we look at how Tik Tok works as a platform, why it is an exciting space for marketers and share some considerations for brands that are considering making a play for Tik Tok. If you like the episode, leave us a review on Apple Podcasts, it will really help us improve!

2019 has been a HUGE year here on The Marketing Show. More importantly, it has been our first year producing the podcast! On this episode, we reflect on the key learnings from the year while also shedding some light on some of the funny and challenging moments behind the scenes. We walk through what it was like setting up a podcast for the first time and how we initially overcame challenges like finding a space to record, getting the right equipment, research methodologies and securing our first interview guests.  We hope you enjoy this episode and will indulge our nostalgic trip down memory lane! If you have any thoughts on how we can improve the podcast in 2020, please reach out on our LinkedIn page (The Marketing Show Podcast) and let us know. Thank you for being part of our learning journey. We hope that you continue to engage with us in 2020!

On this episode of The Marketing Show, we dive into the wonderful world of Martech, where Marketing and Technology collide to deliver improved marketing effectiveness and efficiency. There are over 7000 marketing software options available to marketers in 2019. It is a massively growing space that is modernising and adding some science to the art of marketing.  Among these are solutions for storing and segmenting audience data, tools to implement dynamic and segmented creative solutions for campaigns, data analysis solutions and automised optimisation programs. We dive into how you can assess the needs of your business to build the best Martech stack to grow your business. To exemplify the learnings in this episode, we also have a fantastic local case study from the Cronulla Sharks NRL club, who implemented their own Martech solution to grow audience size, segment campaigns and ultimately increase conversion rates and revenue. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show we pick up our Gameboy's and dive deep into the world of Video Game Marketing. The gaming space is one that is underpinned by an immense culture and nostalgia. From that culture comes an extremely engaged and loyal audience that will spend big to stay up to date with the latest titles, consoles and upgrades. The industry is driven by a drumbeat of physical events like E3 and PAX that hardcore fans learn and sample the latest from the biggest gaming companies. Other key principles we explore are the different business models being employed, the use of hype and esports. We also have a super cool case study from Wendy's on how they were able to leverage a key moment within the game Fortnite to drive a contextual relevant campaign to their target audience in a way that brought their core proposition to life. If you like the show, please leave us a 5 star rating and review on Apple Podcasts!

With the festive season well and truly upon us, we have dug up our analysis of the alcoholic beverages sector from the vault.  On this episode we tap the keg of Alcohol Marketing to understand the principles that make brands succeed in this space. We'll learn about understanding usage occasions, latest trends like craftsmanship, faux-heritage and owning occasions, as well as dive into killer Aperol Spritz and Jack Daniels case studies. If you liked the show, please write us a review and give us a 5 star rating on Apple podcasts!

On this episode of The Marketing Show we have the pleasure of interviewing Afra Abdeen. Afra is the founder of 'Oh That Be Good' which is a bespoke cake design business that also runs workshops on cake design. In this interview we cover many topics relevant to startups and new businesses such as building a brand identity using clear and consistent design and ensuring that your brand is an extension of the people within it.  Afra is the epitome of the brand CEO with 'Oh That Be Good' being an authentic representation of her core values, which makes it even more engaging  to her audience.  If you enjoy this episode of the podcast, please leave us a 5-star rating and review. To stay up to date with The Marketing Show, you can follow us on LinkedIn at The Marketing Show Podcast. 

On this episode of the marketing show we take a trip to Hollywood to study the business of making movies. What is apparent early on is that the film industry is extremely risky and fraught with challenges. We explore the principles of how building a film with a built-in audience genre can help sure-up revenue, while selecting key assets like actors and directors that have cross-market popularity can supplement domestic income streams. Furthermore, we dive into the art of building hype for an upcoming release as well as the importance of ratings and critical reviews. We have a fascinating case study from the recent Pokemon film, which broke the mould in terms of building hype and leveraging brand partnerships to sweat the asset as much as possible. We are exciting to have you along for our learning journey. If you enjoy the show, please leave us a rating and review on Apple Podcasts or Spotify!

On this episode of The Marketing Show we explore the rise of Private Label goods.  On the surface, Private Label doesn't feel like they represent "real marketing", however when you look beneath the surface, there is a lot we can learn from such offerings. Key to Private Label positioning is putting consumers at the heart of product design as there is not usually brand equity to fill in the gaps. Beyond this we explore what value means to a consumer and how Private Label offerings are disrupting the retail landscape through premiumisation and benefitting from changing consumer perceptions. We have a case study on Heinz, who were able to learn from the Private Label goods in their category and improve their product offering through innovation to win back share. As always, we are excited to have you along for our learning journey. If you like the show, please subscribe on Apple Podcasts or Spotify, and give us a 5 star rating while you are there.

On this episode we break down the confusing nature of programmatic marketing to gain an understanding of how programmatic marketing is enhancing the effectiveness of our media campaigns. More specifically, we look at how this digital auction platform drives efficiency in the media buying process and increases the sophistication of our targeting. To go deeper, we also have a case study from IHG, who were able to increase the number of direct bookings are made without the use of third party booking sites through programmatic buying. We are excited to have you along for our learning journey! If you like the show, please leave us a 5 star rating and review.

On this episode of The Marketing Show we put on our lab coats and enter the world of Health Marketing. We breakdown the industry and its segments, like Pharmaceuticals, Wellness and Mental Health to dissect the rule book of regulations and credentials that surround this space. We then expand into the principles that can be manipulated to market health products and services, suggesting a "Credentials - Amplification" model to optimise marketing effectiveness. To finish up, we use a case study to exemplify to principles learnt in the episode, this week looking at Headspace. As always we are extremely excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and review on Apple Podcasts!

On this episode we have the pleasure of interviewing a truly inspiring fitness entrepreneur, Michaela Fellner. Michaela is the founder and CEO of Melbourne boutique cycle studio chain, Bodhi & Ride, born out of the idea that spin classes don't have to be boring and that there is an opportunity to deliver a higher quality product experience. Michaela is a Method Entrepreneur who lives and breathes her business philosophy with a lifestyle that has a heavy focus on health and fitness. She is an absolute marketing weapon who has drawn upon her corporate marketing experience across ANZ Bank, Virgin Media and tech start-up Iglu.com to build a truly differentiated fitness class experience. If you like this episode, don't forget to give us a 5 star rating and a review on Apple Podcasts!

On this episode of The Marketing Show we interview Phil Toppi, the Founder and Managing Director of Cubery. Cubery is a tech-driven research and insights agency, offering end to end expert-led solutions for testing the effectiveness of advertising, new product innovation and packaging. We talk to Phil about the basics of market research including the right questions to ask, removing bias and managing internal politics that could sway the interpretation of results. From there, we progress into how Cubery is simplifying the testing process and optimising it for more uniformity in results that are more easily actionable and comparable. Phil also shares what he has found interesting this week at the end of the podcast! As always, we are excited to have you along on our learning journey. If you enjoy this episode, don't forget to subscribe on Apple Podcasts and leave us a 5 star review.

On this episode of The Marketing Show we have the privilege to interview Simon Joyce, the Founder and CEO of Emotive, one of Australia's leading integrated creative agencies. With a client list that includes Google, Audible, SportsBet, Optus, Hello Fresh and the Australian Turf Club, Simon and his team have been busy turning out memorable pieces of creative that are entertainment led and audience first. We dive into the core ideas that underpin Emotive's value proposition, Simon's personal journey to found his business as well as some of his key learnings in leadership. Simon also talks about the influence of the book Creativity Inc by Ed Catmull, as well as the theories from The Science of Sharing by Professor Karen Nielsen Field - Check out one of her videos. We hope you enjoy our interview with Simon as much as we did. As always, if you like this episode, please leave us a review and a 5 star rating on Apple Podcasts.

On this episode of The Marketing Show we get deep into the Big Data analytics and insights that power business decision making and marketing campaigns. We first do a whistle-stop tour of what you need to know about data collection, interpretation, insight and action before moving into a discussion about how businesses are then using Big Data in a powerful way. We have two case studies to help us put the theory into practice, from GreenPal (like Uber for lawn care), who are optimising their business by predicting who their highest value customers will be, as well as Netflix, who use huge amounts of data to personalise the user experience. As always, we are excited to have you along on our learning journey. If you like the show, please leave us a review and 5 star rating on Apple podcasts!

On this episode we explore the world of restaurant and food marketing! We'll learn how to make avocado toast profitable, why location is everything and discuss how fast food and fine dining strategies can help your business grow! As always, we are excited to have you along for our learning journey here on The Marketing Show. If you like this episode, please leave a 5 star rating and review on Apple Podcasts.

On this episode of The Marketing Show we explore media campaign optimisation with a focus on the key metrics to measure and how you can make decisions on the go to get the most out of your media investment dollars. These metrics include basics such as Reach, Frequency, Awareness and Penetration, as well as some more technical metrics like Audience Retention, Sentiment Scores and Brand Associations. We also have a killer case study from Ikea in Belgium to give us a live example of how one of the biggest companies in the world are measuring basic media metrics to optimise their campaigns to drive better footfall in stores and better efficiency in their media ROI. As always, we are excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and a review on Apple Podcasts.

On this episode of The Marketing Show we dive deep into the fascinating world of jingles. We take a look at the history of Jingles, even having a listen to the first jingle ever, as well as break down the psychology behind jingles to uncover why they work so well and stick in our minds for years after we first hear them. As well as the key principles of jingles, we have a phenomenal local case study from a very well known brand, Aeroplane Jelly. A business that was built on a jingle. As always, we are excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and review!

On this episode of The Marketing Show we take a look into the retail and commercial banking sector to uncover the key principles that marketers must consider to drive brand and business growth. These principles include the importance of the physical bank branch, driving customer satisfaction, direct marketing, the prevalence of chat bots and the use of influencers to educate consumers. We also dissect a case study from Bankwest to uncover how they managed to thrive as a challenger brand to the Big 4 and win market share pre and post the global financial crisis. As always, we are excited to have you along for our learning journey. If you like this episode of the podcast, please leave us a 5 star rating and review on Apple Podcasts.  You can also follow us on LinkedIn, Facebook and Instagram. Just search "The Marketing Show".

On this episode of The Marketing Show, we get granular with audience segmentation and targeting, with a deep focus on the differences between generations, behavioural data points and digital targeting. Some of the targeting methodologies we analyse include re-targeting, lookalike audiences, direct messaging using 1st party data and sequential targeting. We have two case studies to give insight into how these practices can be utilised from Sonos and Target, which not only display how targeting can be implemented, but also the improved business results these methodologies can cultivate. We're excited to have you along for our learning journey and we hope you enjoy the show. Please hit subscribe and give us a 5 star review on Apple Podcasts if you like this episode.

On this episode of The Marketing Show, we dive head first into the world of social media marketing, breaking down principles such as consumer tribes, organic vs. paid posting, content calendars and the metrics that matter.  To exemplify the learnings in this episode, we have 2 case studies from Nike and a Rickshaw Aggregator business out of India. Thank you for listening to The Marketing Show. We hope you enjoy the content. Please leave us a 5 star rating and a review if you like the show!