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All Episodes

The Marketing Show — 66 episodes

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1

Canva's David Burson On Where Product, Growth & Marketing Intersect, Understanding Customer Behaviour & Building A Career

2

Gerardo's Start Up Journey Final Episode - Reflections On The Antler Journey & What's Next For The Remote Social Team!

3

Gerardo's Start Up Journey Week 6 - Special Guests; Co-Founders Jess & Mike, VC Feedback & Friday Walks!

4

Gerardo's Start Up Journey Week 5 - New Team, Riding The WFH Wave & Growth Marketing

5

Gerardo's Start Up Journey Week 4 - Project Changes, Tough Conversations & Trusting Your Gut!

6

Gerardo's Start Up Journey Week 3 - Tracking Out, Resilience & Virtual Reality!

7

Gerardo's Start Up Journey Week 2 - Potential Co-Founders, Early Idea Pivots & The Importance Of Marketers In Start-Ups!

8

Gerardo's Start Up Journey Week 1 - Introducing Gerardo & Program Expectations

9

Cookies - Retargeting, Spam & Chocolate Chips!

10

Influencer Marketing - Should You Do It? How To Do It & A Marketing Show Gucci Sponsorship?!

11

Brand Distinctive Assets - Logos, Typeface & Pub Trivia?!

12

Small Business Marketing - Budget Tracking, SEO & Spilled Coffee?!

13

Nathan's Start Up Journey Final Week (It's Here!) - Funding Verdict, Reflections & The Future For RightPaw!

14

Building Marketing Strategies - SWOTs, Financials & Competitor Mapping!

15

The Marketing Communications Funnel - See It, Like It, Want It, Have It!

16

Careers In Marketing - Client vs. Agency Side, Role Breakdowns & Optimal Uni Subjects

17

The Marketing Mix - 4 P's, 6 P's & 8 P's!?

18

Nathan's Start Up Journey Week 10 - Equity Splits & Employee Motivation

19

Nathan’s Start Up Journey Week 9 - Introducing A New Co Founder & Talking Pitch Craft!

20

Nathan’s Start Up Journey Week 8 - Building A Winning Team & Setting A Motivating Vision

21

Nathan’s Start Up Journey Week 7 - Demystifying Unit Economics & Talking Business Models

22

Nathan’s Start Up Journey Week 6 - Turning Your Product Into A Brand

23

Nathan's Start Up Journey Week 5 - How To Nail Consumer Research

24

Nathan's Start Up Journey Week 4 - Product Market Fit and Being A Painkiller, Not A Vitamin

25

Nathan's Start Up Journey Week 3 - Design Sprints & Possible Business Models

26

Nathan's Start Up Journey Week 2 - Cofounder Dating & Falling In Love With Problems

27

Nathan’s Start Up Journey Week 1 - Finding The Perfect Cofounder

28

Brand Purpose - Simone Bartley on Authentic Missions, Linking Purpose To Product And Why Nike Are The Masters Of Purpose!

29

Creative Personalisation Using Tech - Caitlin Filmer On Getting The Most Out Of Your Creative, Tech And Consumer Journeys

30

Canva Deep Dive - Customer Acquisition, Product Pivots & Hacks For Marketers

31

Tik Tok - Duets, Hashtag Challenges and Yee Yee Juice?!

32

2019 Year In Review. Key Learnings, Challenges and Behind The Scenes Action!

33

Martech. Building a Martech Stack, Popular Platforms and Trello Boards?!

34

Video Game Marketing. New Business Models, Events and Tony Hawk Pro Skater 2!

35

Repost: Popping Bottles of the Second Cheapest Wine! An Alcohol Marketing Analysis

36

Afra Abdeen, Founder of 'Oh That Be Good' Talks Building Brand Identity, Consistent Design Cues and Sustainability in Business.

37

Film Industry Marketing - Built in Audiences, Building Hype and Big Budget Management

38

Private Label - Consumer Centric Products, The Value Proposition & Brilliant Marketing?!

39

Programmatic Marketing - How It Works, Real-Time Auctions and Asteroid Pizza Investigations??!

40

Health Industry Marketing - Credentials, Amplification Tactics and Golf Days?!

41

Bodhi & Ride Founder Michaela Fellner on Disrupting the Fitness Marketplace and Being a Method Entrepreneur!

42

Cubery Founder Phil Toppi On Tech-Driven Insights And Automation In Market Research!

43

Emotive Founder and CEO Simon Joyce Talks Audience First, Creative Environments and Leadership Lessons!

44

Data Driven Marketing - Predictive Consumer Journeys, Artificial Intelligence and Binge-Watching House of Cards!

45

Repost: Restaurant Marketing Strategies. Avocado Toast, Ice Cream and Profitability!?

46

Media Campaign Optimisation - Understanding The Metrics That Matter And How To Optimise On The Fly For Better Results!

47

Jingles - Mnemonic Devices, Improving Ad Recall and Wheaties Breakfast Cereal!?

48

Financial Services Marketing - Reimagining the Branch Experience, Chat Bots and Banking Advice from Rappers!

49

Audience Segmentation - Data Collection, Generational Understanding and Target's Pregnancy Scare!

50

Social Media Marketing - Consumer Tribes, Mobile Optimisation and Nike Breaking The 2-Hour Marathon Record!

51

Market Research - A/B Testing, Lean Methodologies and McDonalds Zoo Goo?!

52

Sports and Fitness Marketing - Grassroots Sport, Self-Actualisation and the Phenomenon of Leg Day!

53

Fashion Marketing. Supply Chain Complexity, Sales Forecasting and Norm-Core Aesthetics!

54

SEO and SEM Strategies - Ice Cold Norrlands Guld, Internet Spiders and Mattresses?!

55

Limited Edition Sneakers, Mergers and Wisdom Teeth!? Brand Partnership Strategies

56

Concerts, Radiohead and Supply Chain Strategies!? Music Marketing and Branding

57

Formula One, Picnic Baskets and The Shared Economy!? Car Marketing Strategies

58

Steve Jobs, Table Tennis and Subscription Models!? Employer branding and marketing strategies

59

Popping Bottles of the Second Cheapest Wine! An Alcohol Marketing Analysis

60

Iceland, Fancy Hats and Chasing Waterfalls!? Travel Marketing Strategies

61

Avocado Toast, Ice Cream and Profitability!? Restaurant Marketing Strategies

62

Drake, Post Malone and the psychology of visual perception? The role of creative in marketing

63

Dog treats are a rapid growth industry? Pet marketing strategies

64

Microsoft is the biggest company in the world!?

65

What is Daigou and what could it mean for my brand?

66

Uniqlo is a luxury brand!? Luxury Marketing and Branding Strategies