All Episodes
Marketecture: Get Smart. Fast. — 406 episodes
Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
Episode 184: Ben Edelman Will Send You to Affiliate Jail
Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality
Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
How InMobi Is Reinventing Advertising with AI Agents
Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising
How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising
How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI
Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones
How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss
How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski
Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover
Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart
Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different
Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising
Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio Explained
Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies
Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council
Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology
Deterministic? Prove It.
Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundraise, Agentic Ads, and LiveRamp
How to Reach a Mass Audience When There’s No Mass Media
Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again
ADCP in Action: Let the AIs Rip with PubMatic & MiQ
Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas
How Building With AI Sharply Improves Marketing Performance
Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution
Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan
Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative
From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
The State of Audio Measurement & What The Data Reveals
Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.
Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure
Episode 169: Joe Ligé on Culture and How it Works in Advertising
Signal vs. Static: How We Get to True CTV Transparency
Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Research’s John Hoctor
The Publisher’s Guide to Thriving in the AI Era
Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of AdTech
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Episode 164: Ari and Jeff Green talk about his giant stock purchase, OpenPath, their AI plans, and more
Episode 163: Advertising is Growing Faster than the Economy — We Ask Why with Brian Wieser
Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social Network
Episode 161: The State of AI with eMarketer’s Nate Elliott
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Episode 159: Bob Lord of Horizon on How Indie Agencies Compete
Ari Paparo on the Era of Outcomes in Digital Advertising at Marketecture Live
Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality
Episode 157: Marketing Ad Tech in 2026 with Paul Knegten
Episode 156: Does quality really matter? Erez Levin weighs in
Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub
Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik
Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live
Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and Ari
PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live
Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Episode 142: What’s Going on with the Google Remedies Trial
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies
Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
How Tubi is Embracing Creators and Trying to Shake up Streaming
Episode 134: Brian Wieser Dishes on the Latest Agency Drama
Episode 133: Casey Saran on the intersection between paid and earned media
Stephen Upstone discusses LoopMe’s focus on brands in-app
Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian
Dailymotion’s push into attention measurement and AI
Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO
Episode 129: Justin Evans on “The Little Book of Data”
Episode 128: Everything that happened at Cannes with Ari and Eric
Milly Botes on How Acast is Powering the Business Side of Podcasting
Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency
Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Episode 127: Mark Grether on What PayPal Ads Is Building
Inside Roblox’s Growing Ad Platform with Louqman Parampath
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Episode 125: Serial Marketer David Berkowitz
Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising
Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
How to be Power Collaborator: An Agency Perspective
Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
Episode 122: Inside Taboola’s Strategy for the Open Web
How Dappier Is Building AI Agents for Media Companies
Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
Duration Media on their new business, Curation Media.
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
Sovrn's Signal product gives publishers tools for ad performance
Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
Waymark: AI video creation for traditional media
Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news
Cheq.ai: Anti-fraud for marketers
Episode 112: Ilya Pozin of Telly on why the future of TV is free
Episode 111: Ross Benes on eMarketer and Juggalos
Episode 110: Adalytics finds CSAM and ends up in the crosshairs
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Overwolf: PC Gaming Add-Ons and Monetization
Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Justify Your Existence: AdBridge melds native ads with context
Episode 107: Paige Bilins on what 2025 holds in store for CTV
VidMob: Analyzing and optimizing creatives
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Nada Bradury explains AD-ID. How it works, and why you should care.
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Tercept: Data infrastructure specialist for ad tech
Episode 104: Year in review, awards, and predictions with Ari and Eric
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
IAB Tech Lab Summit: Aashish Takkala of TikTok
Episode 102: Sir Martin Sorrell
IAB Tech Lab Summit: Achim Schlosser from Bertelsmann
Episode 101: Andy Goldberg of PCH
IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Episode 100! Michael Kassan helps us celebrate
IAB Tech Lab Summit: Mathieu Roche of ID5
Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.
IAB Tech Lab Summit: Cadi Jones from Index
Episode 98: Marc Guldimann explains everything about attention
Episode 97: Live from London with the IAB Tech Lab
Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
Advertising Week: Elizabeth Chapman of Nextroll In-Person
Episode 95: Randall Rothenberg, former head of the IAB
Advertising Week: Katie McAdams of Basis In-Person
Episode 94: Dave Otten on the JW-Connatix deal and what's next
Advertising Week: InMobi and Kochava In-Person
Episode 93: What's up with the Amazon DSP? Plus merger mania!
Bonus Episode: The Monopoly Report with Jason Kint
Episode 92: John Battelle on Wired, Web 2.0, and the future of media
Episode 91: Mark Jablonowski on programmatic politics
Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Episode 89: Alan Chappel helps put the antitrust trial in perspective
Symitri: TrustX is reborn with clean room technology from Akamai
Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home
Episode 87: Adam Epstein on the Google search case and possible remedies
Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company
Episode 85: Michael Leavitt on the state of digital travel
Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom
Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens
Episode 82: Mario Diez on the state of contextual post Oracle's exit
Emergency Pod: Google isn't getting rid of cookies after all?
Episode 81: Joe Hirsch on bringing automation to ad ops
Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media
Episode 79: Justify Your Existence Independence Day Special
Episode 78: Rob Leathern's car is spying on him
Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms
Episode 76: David Cohen on the IAB's future and privacy regulation
Episode 75: AdTechGod and Jeremy Bloom join Marketecture
IAB Tech Lab: OMSDK with Joe Ranzenbach
Episode 74: Kerel Cooper on reaching black audiences
IAB Tech Lab: Ads.txt with Neal Richter
Episode 73: Josh Palau on pharma and in-housing
IAB Tech Lab Special: Open RTB
Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive
IAB Tech Lab Special: VAST
Episode 71: Hollis Guerra on how to get PR
IAB Tech Lab Special: The Transparency and Consent Framework
Episode 70: Kym Insana built an agency entirely with remote WFH moms
Episode 69: WPP's CTO spends over $300 million per year on AI
Episode 68: Feed DSPs what they eat with Chris Kane
Episode 67: Why can you buy CTV 214 different ways?
Episode 66: Politics and AI with Richard Raddon of Zefr
Episode 65: Shane Shevlin still believes in customizable DSPs
Episode 64: Listeners Strike Back
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Episode 61: RampUp After Dark
Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
Episode 59: Ad tech is to technology Innovation what porn is to media innovation
Episode 58: All About the Privacy Sandbox with Alex Cone from Google
Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success
Spotify builds a $2 billion audio ads juggernaut through technology and targeting
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.
Episode 50: What's the MRC and why should you care with George Ivie
Episode 49: The guys from Taking Inventory talk social commerce
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising
Justify Your Existence: Vibe.co
Episode 47: Brian Morrissey on how to create a sustainable media model
JYE: Channel99 brings view-through technology and analytics to B2B marketing
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Justify Your Existence: Recess is a Marketplace for Real World Sponsorships
Episode 45: PrograMADic, the Musical with Tom Triscari
Justify Your Existence with Taiv.tv
Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.
Amaze Media Labs - Podcast promotion via contextual display ads
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
Spaceback - Adapting social posts to display and video ads
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding
Captify - Activating search data for contextual buys
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
BrightLine - Interactive and shoppable CTV ad formats
Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)
What flavor is your CDP? With ActionIQ CEO Tasso Argyros
Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news
BlueConic - A CDP built for marketing activations
Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!
Dataseat - A mobile DSP that doesn’t rely on device IDs
Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more
Digital Remedy - Managed services 4EVAH
Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.
Basis - Buying and workflow tools for mid-market agencies
Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.
Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP
Spreaker (from IHeart) - A spectrum of podcast monetization tools
Episode 33: Is fundraising for ad tech companies even possible?
Nexxen - The ultimate ad tech roll-up
Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV
Magellan AI - Ad planning and intelligence tools for podcast media
Episode 31: Lara OReilly on the MediaMath beat
How Lumen Research’s eye-tracking tech measures attention
Episode 30: The TV 📺 Episode with Alan Wolk
Sonnant - AI monetization tools for radio and podcasts
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
BidSwitch offers one API call to rule all bid requests
Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
E🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
MowPod - Ad tools for podcast owners
Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Sovrn gives an update on its 4 ad products for indie publishers
Episode: 24: The one and only Joe Zawadzki
Viant believes DSPs should be DSPs
Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
CoHost - Podcast hosting and analytics with some B2B bells and whistles
Episode 22: Mike Katz Cuts Through the CDP BS
Relo Metrics - Digital-style analytics for sports sponsorships
Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue
MiQ - A global programmatic agency doing $600M+ in revenue
Episode 20: Bow Down Before the Ad Tech God
LinkedIn - B2B ad tech juggernaut
Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Episode 18: Chris Kane's Mission to Kill Bad Supply
Ampersand - Bundling TV inventory across national spot TV, addressable and streaming
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
AdsWizz - An SSP, DSP and ad server geared to audio and podcasts
Episode 16: Marketecture at Possible in Miami
Intentful - AI copywriting tools trained on brand data
Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
The four pillars of Uber’s $500M ad business
Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
605 - Attribution and performance prediction tools for TV advertisers
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
Emodo - A native SSP and DSP backed by Ericsson’s data
Episode 12: How should agencies invest in tech? With Jay Friedman.
Demandbase doubles down on B2B ad tech
Tubi - A deep dive on the AVOD services' audience and ad business
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Clinch - Omnichannel DCO paired with campaign tools
Episode 10: The macro view of the ad environment with Brian Wieser
Vault JS - Assessing the privacy and security of marketing tech vendors
CreativeX - Analyzing and rating creative across a variety of ad types and platforms
Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
Transmit - Non-standard ads for live-streamed content
Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.
Sourcepoint - Privacy and consent tools for media companies (Demo included)
Veritone Voice - An AI-powered voice solution for podcasting, sports and more
Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.
ELotame - Last DMP standing?
Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Taboola bets on OEMs, commerce… and Yahoo
Veritonic - Audio-first measurement for the full funnel
Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
Claritas - A rundown of its segmentation, activation and measurement tools
Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Seedtag - Contextual ads paired with unique formats
Yieldmo - An ad exchange with attention data baked in
Episode 1: CES, AI Creative, Facebook vs GDPR
LifeStreet - A mobile DSP with custom modeling
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Adelaide Metrics - Measuring media quality and audience attention
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
Narrative I/O - A platform for buying and selling raw data
Madhive - A DSP geared to hyper-local CTV campaigns
TikTok talks about its self-serve and performance ad tools
FullThrottle - First-party data solutions and APIs for advertisers and publishers
Mobal - Business listings management for Google, social and other platforms
Zefr - Brand suitability targeting and measurement across walled gardens
MNTN - A performance advertising platform for streaming TV
Special Episode: Ari Paparo on The Rebooting Show
GumGum - A big contextual player pushes into measuring attention
Countable - A community engagement platform for brands’ purpose and social impact initiatives
TripleLift - An SSP supporting video, CTV and native formats
Emergency Episode: Twitter’s Imploding Ad Business
ironSource LevelPlay - App mediation and revenue management
Outbrain Goes SaaS With New Keystone Product
Creatopy - Affordable creative production with a built in ad server
Xandr, Part 2: Up Close With Invest
GeoEdge - Online ad security in a fast-changing environment
Kayzen - A mobile DSP with modular architecture
Jun Group - Rewarded ads in mobile apps
How Sharethrough’s exchange supports a mix of native, video and display formats
JW Player - Publisher video monetization and then some
Xandr - New details on Netflix deal, Microsoft data
Criteo - How the ad tech OG is bridging brands and retail media sellers
SafeGraph - Data on physical places for attribution and product integration
Smadex - A scaled mobile DSP that leans into transparency
NBCU’s One Platform - A full rundown with Krishan Bhatia
LiSA - A live commerce platform for retailers and publishers
Uberall - SEO and listings management for brick-and-mortar businesses
Semcasting - Data and identity tools for highly regulated markets
Lately - AI-assisted social content creation
Ad-Lib - Creative intelligence and DCO for a world with less targeting
Tatari - Ad buying tools for linear and streaming TV
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance
Connatix - Helping publishers create, host and monetize video assets
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement
LiveIntent - A stalwart of “programmatic email” doubles down on identity
Marpipe - Automated creative testing for brands
Hashtag Labs - Publisher ad loading software for non-engineers
The Media Trust - An OG in ad quality
Beachfront - A CTV ad server that works across streaming and traditional inventory
Kochava - A mature MMP with omni-channel chops
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph
Semrush - Robust SEO with extensions to other channels
EDO - Measuring TV ad effectiveness using search and behavioral data
tvScientific - CTV buying with performance metrics at the center
Samba TV - CTV measurement and targeting using ACR data
PebblePost - Digital identity meets direct mail
SparkToro - An index of demographic and behavioral insights
LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity
How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution
How Moloco helps gaming and on-demand apps activate their data
Clean.IO - Protecting publishers and platforms from malicious ads
Singular - Connecting marketing data from many sources
AdMix - Product placement for in-game environments
Celtra - Creative tools for digital ads across platforms
iSpot - A look-up database for TV content and ads
Innovid - A TV and video ad server focused on creative management and measurement
Simulmedia - The OG TV buying platform
Publica - A CTV ad server with support for unified auctions
TV Squared by Innovid - measurement and attribution for converged TV buys
Odeeo - In-game audio advertising
Incrmntal - Helping marketers measure performance on iOS and TV.
Digital Turbine - In-App Ad Tech Embedded On Android Phones
MobileMonkey - Sales outreach automation for the mid market
Optable - A flexible model for clean room tech
ID5 - Identity Without Third-Party Cookies
Branch - Deep linking and attribution tools for apps
What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform
Magnite - Revenue and workflow tools for CTV’s supply side
FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising
IRIS.TV - Structured contextual data for TV and video programming
John Nardone from FlashTalking talks rich media, ad serving and identity solutions
Zach and Ari: What is Marketecture?
Blockgraph - Uniting data and audiences across TV operators
James Avery on how Kevel APIs let you build a custom ad server
LD Mangin on how Confiant protects publishers from the bad guys
A deep dive on Habu’s data clean room software