Shelf Talks cover art

All Episodes

Shelf Talks — 149 episodes

#
Title
1

Rapid Retail Questions with Carrie Sporer, Co-Founder of SWAIR Hair

2

From Personal Frustration to Retail Shelves: Carrie Sporer’s Story Behind SWAIR Hair

3

5 Things I'm Loving Right Now Founders are Doing to Drive Awareness, Traffic & Sales to Retail Stores

4

Rapid Retail Questions with Jillian Salinas, Founder of Beach City Coffee & Clara Sieg, Co-Founder of Loonen Water

5

Jillian Salinas of Beach City Coffee: How She Landed Whole Foods First and Scaled to Walmart & Kroger

6

How Clara Sieg Built Loonen Water Through Purity, Transparency & Retail Strategy

7

5 Biggest Mistakes Founders Make After Getting Into Retail (And How to Win on Shelf)

8

Rapid Retail Questions with Samantha Ong, Founder of Joeydolls

9

From Idea to Retail Shelves: How Samantha Ong Built Joeydolls with No Product Experience

10

5 Costly Mistakes That Are Blocking You From Getting In Front of Retail Buyers

11

3 Rapid Retail Questions with Marisa Sergi, CEO of L'uva Bella Wines

12

From Family Business to Retail Powerhouse: How Marisa Sergi Scaled L’uva Bella Wines

13

How to Follow Up With Retail Buyers After a Trade Show

14

Rapid Retail Questions with Jing Gao, Founder of Fly By Jing

15

How Jing Gao Built Fly By Jing From Supper Clubs to 12,000 Retail Stores

16

MINI DIVE TRADE SHOWS: She Didn’t Just Blend In at Cosmoprof...She Built Authority

17

MINI DIVE TRADE SHOWS: She Went to Expo West Without Product...and Landed Retail On the Spot

18

MINI DIVE TRADE SHOWS: How to Use Trade Shows to Get Into Retail (Even With a 10x10 Booth)

19

MINI DIVE TRADE SHOWS: She Almost Didn’t Submit… Then Won Most Innovative Product at a Major Trade Show

20

MINI DIVE TRADE SHOWS: She spent $20K on Her First Expo West Booth (Big Mistake?)

21

3 Rapid Retail Questions with Toni Covington, Co-Founder of Oktane Energy

22

How Toni Covington, Co-Founder of Oktane Energy, Broke Into C-Stores and Hospitals

23

3 Rapid Retail Questions with Julie Smolyansky, CEO of Lifeway Foods

24

How Lifeway Foods Went from Immigrant Startup to National Retail Staple with Julie Smolyansky

25

3 Rapid Retail Questions with Kim Brown, Founder & CEO of CocoXo

26

Pricing, Scaling & Trade Shows: Lessons from Kim Brown, Founder of CocoXo

27

Olivia Abrams Co-Founder of TiCK MiTT Talks Shark Tank

28

3 Rapid Retail Questions with Tina Chamoun, Founder of Terranean Herbs

29

From Law to Lebanese Flavors: How Founder Tina Chamoun Scaled Terranean Herbs in Retail

30

3 Rapid Retail Questions with Psyche Terry, Founder of Urban Hydration

31

Plant-Based Innovation, Retail Strategy & Impact: The Urban Hydration Story with Founder Psyche Terry

32

3 Rapid Retail Questions with Billie Asmus, Creator & Founder of The Repaint Tray

33

From DIY Frustration to Retail Disruption: How Billie Asmus Created The Repaint Tray by Solving One Small Problem

34

FOUNDER'S FLASHBACK: Candice Wu, Co-Founder of Wonder Monday

35

SHELF BITES: How De Soi Won Retail in a Brand-New Category (with Scout Brisson, CEO of De Soi)

36

SHELF BITES: How Jessica Taylor of Ezra Coffee Launched in H-E-B: The Real Strategy Behind Getting on Shelf

37

3 Rapid Retail Questions with Olivia Abrams, Co-Founder of TiCK MiTT

38

Olivia Abrams, Co-Founder of TiCK MiTT on Building a Brand, Shark Tank and Launching in Retail

39

3 Rapid Retail Questions with Rachel Kane, Co-Founder of SprinkleBites

40

The Co-Founder Behind SprinkleBites: Rachel Kane on Creating a New Category

41

The 5 P’s of Retail Success: How to Get Your Product Retail-Ready in 2026

42

5 Retail Metrics Every Founder Should Track (Even if you Hate Numbers)

43

3 Rapid Retail Questions with Maree Glading, Founder of evre. Skincare

44

How a Mom Turned a Skincare Gap Into a Shelf Worthy Brand: The Story of evre. with Founder Maree Glading

45

FOUNDER'S FLASHBACK: Aliett Buttelman, Co-Founder of Fazit Beauty

46

3 Rapid Retail Questions with Shizu Okusa, Founder & CEO of Apothekary

47

How Apothekary’s Shizu Okusa Blends Eastern Traditions with Modern Retail Success

48

Rapid Retail Questions with Lisa Curtis, Founder & CEO of Kuli Kuli Foods

49

Lessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder & CEO of Kuli Kuli Foods

50

One Year of Shelf Talks Podcast! Reflecting on this Amazing Journey

51

3 Rapid Retail Questions with Denise Woodard, Founder and CEO of Partake Foods

52

Partake Foods Founder Denise Woodard on Raising $30M and Scaling Smart in Retail Stores

53

5 Competitive Shopping Tips That Can Make or Break Your Pitch

54

The Art of Continuity in Branding with Laura Viola Maccarone, Founder of Rizbee Studio

55

3 Rapid Retail Questions with Jessica Taylor, Founder of Ezra Coffee

56

Jessica Taylor on Blending Coffee, History, and Heritage with her Brand Ezra Coffee Co.

57

3 Rapid Retail Questions with Nina Lombardo and Anna Kotler, Co-Founders of O'ts Cookies

58

Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand

59

The Local Advantage: 10 Reasons Why Starting in Local Stores Builds Stronger Brands

60

10 Proven Ways to Get in Front of Retail Buyers (and Stay Top of Mind)

61

Pitch Perfect: 4 Keys to Winning over Retail Buyers

62

3 Rapid Retail Questions with Caroline McGinley, Founder of La Gringuita Cookies

63

Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods

64

FOUNDER'S FLASHBACK: Heather Sloan & Enwei Li, Founders of Heali Medical

65

FOUNDER'S FLASHBACK: Jamika Martin, Founder of Rosen Skincare

66

Rapid Retail Questions with Scout Brisson, CEO of De Soi

67

Scaling Smart: Product, Pricing & Pivoting with Scout Brisson CEO of De Soi

68

3 Rapid Retail Questions with Jess Berger, Founder of Bundle & Joy

69

Why Playing Small Doesn’t Serve You: Jess Berger on Betting Big in the Pet Industry with Bundle & Joy

70

3 Rapid Retail Questions with Val Emanuel, Co-Founder of Rif Care

71

How Val Emanuel Co-Founded RIF Care and Disrupted Period Care with Hemp

72

FOUNDER'S FLASHBACK: How Brianna Arps built Moodeaux, a Perfume Brand Taking Up Space and Worth on Shelf

73

3 Rapid Retail Questions with Maxi Heidenblut, Founder of Häppy Candy

74

From Pandemic Idea to Retail Success with Häppy Candy founder Maxi Heidenblut

75

3 Rapid Retail Questions with Taylor Walker, Co-Founder of Spritzal Cookies

76

How Taylor Walker, Co-Founder of Spritzal Cookies, Baked a Brand from Family Recipe to Retail Shelves

77

3 Rapid Retail Questions with Molly Blakeley, Founder of Molly Bz Gourmet Cookies

78

Cookies, Comebacks & Retail Wins with Molly Blakeley, Founder of Molly Bz Gourmet Cookies

79

FOUNDER'S FLASHBACK: Tania Sweis on Building a Clean Cookie Brand

80

FOUNDER'S FLASHBACK: Rachel Klein and the Wellness Journey Behind Revival Food Co

81

3 Rapid Retail Questions with Candice Wu, Co-Founder of Wonder Monday

82

Dessert Disruptor: Candice Wu’s Shelf‑Savvy Lessons with her Brand Wonder Monday

83

3 Rapid Retail Questions with Sarah Vilenskiy, Founder of Blossom Essentials

84

Shelf-Worthy Skincare: Sarah Vilenskiy’s Lessons in Launching and Scaling with Blossom Essentials

85

Press Worthy: Gloria Chou’s No-Fluff PR Tips for Founders

86

3 Rapid Retail Questions with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious Skincare

87

Clean Beauty with a Conscience: Sarah McNamara & Rochelle Jacobs Retail Journey with Naturally Serious Skincare

88

3 Rapid Retail Questions with Mika Shino, Founder of Issei Mochi Gummies

89

How Issei Mochi Gummies Found Its Sweet Spot in Retail with Founder Mika Shino

90

SHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini Macaron

91

3 Rapid Retail Questions with Mehek Khera, Founder of Niramaya Foods

92

Feeding Wellness: How Mehek Khera Built a Brand Rooted in Tradition, Successfully Landing on the Shelves of Sprouts & Albertsons

93

SHELF BITES: Producing Inventory at Scale While Balancing New SKUs in Retail with Brianna Arps, Founder of Moodeaux

94

3 Rapid Retail Questions with Brittany Lo, Founder of Beia

95

The Business of Beauty: Brittany Lo on Retail, Branding & Growth With her Premium Vegan Skincare Brand Beia

96

SHELF BITES: Stand Out & Sell - Differentiation & Consumer Education in Retail with Morgan Potts, Founder of Granarly

97

3 Rapid Retail Questions with Keta Burke-Williams, Founder of Ourside Perfume

98

Inside Ourside: The Fragrance Brand Redefining Luxury & Clean Beauty with Founder Keta Burke-Williams

99

SHELF BITES: Navigating the Ups and Downs of Launching in Major Retail with Rachel Klein, Founder of Revival Food Co

100

3 Rapid Retail Questions with Elina Wang, Co-Founder and CEO of ESW Beauty

101

How Elina Wang’s Life Pivot Led Her to Launch & Scale Her Beauty Brand ESW Beauty into Retail Stores

102

SHELF BITES: Finding People to Help Guide Your Retail Journey with Heather Sloan & Enwei Li, Founders of Heali

103

3 Rapid Retail Questions with Ardean Miller, Founder of Mah Melanin

104

The Power of Representation: Ardean Miller, Founder of Mah Melanin’s Impact on Gift Wrap in Retail Stores

105

SHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen Skincare

106

3 Rapid Retail Questions with Jia Liao, Founder of Hotpot Queen

107

The Secret Spicy Sauce to Getting on Shelves with Hotpot Queen’s founder, Jia Liao

108

SHELF BITES: Winning Over Consumers, Getting Buyers to Say Yes, & Perfecting Your Product with Tania Sweis of Brune Kitchen

109

3 Rapid Retail Questions with Sonia Smith Kang, Founder of Mixed Up Clothing

110

Blending Cultures while Building a Brand: The Mixed Up Clothing Story with Founder Sonia Smith-Kang

111

SHELF BITES: The Realities of Raising Capital as a Female Founder with Rebecca Alvarez-Story, Founder of Bloomi

112

3 Rapid Retail Questions with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth

113

Sip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping Broth

114

3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna Magic

115

Mabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Upcoming Fragrance Venture

116

3 Rapid Retail Questions with Katie Lefkowitz, Founder of Harken Sweets

117

Redefining Candy Aisles: How Katie Lefkowitz, Founder of Harken Sweets, positions her brand on shelf amongst Industry Titans

118

3 Rapid Retail Questions with Camille Bell, Co-Founder of Poundcake

119

The Beauty of Resilience: Camille Bell’s Road to Retail Success Landing her in over 600 Ulta stores

120

3 Rapid Retail Questions with Sarah Kaminski, Founder of Best Ever Granola

121

Community First: Sarah Kaminski on Leveraging Local Partnerships for Retail Success

122

3 Rapid Retail Questions with Aliett Buttelman, Co-Founder of Fazit Beauty

123

Aliett Buttelman’s Blueprint for Turning Viral Moments into Retail Success with Fazit Beauty

124

3 Rapid Retail Questions with Ashley Hunt-Poole, Founder of Mocktails for Mommy

125

Mix, Share, Succeed: Ashley Hunt-Poole’s Path from Mixing Mocktails on Social Media to her own brand Mocktails for Mommy on the shelves of Sam’s Club

126

3 Rapid Retail Questions with Heather Sloan & Enwei Li, Founders of Heali Medical

127

From Dragons' Den to Retail Shelves: The Heali Medical Journey with Founders Heather Sloan & Enwei Li

128

3 Rapid Retail Questions with Christina Kao, Co-Founder & Co-CEO of Le Mini Macaron

129

Building a Global Brand: How Christina Kao Co-Founder of Le Mini Macaron Revolutionized DIY Gel Manicures

130

3 Rapid Retail Questions with Alli Ball, Founder of Food Biz Wiz

131

Win on the Shelf: Food Biz Wiz founder Alli Ball’s Top 5 Moves to Maximize your Products Retail Store Sales

132

3 Rapid Retail Questions with Yelitsa Jean-Charles, Founder of Healthy Roots Dolls

133

Yelitsa Jean-Charles, Founder of Healthy Roots Dolls on Storytelling, Product Design, & Retail Success

134

3 Rapid Retail Questions with April Showers, Founder & CEO of Afro Unicorn

135

The Licensing Playbook: April Showers on Afro Unicorn's Retail Breakthrough

136

3 Rapid Retail Questions with Tania Sweis, Co-Founder and CEO of Brune Kitchen

137

Scaling Clean: Tania Sweis on Building a clean Cookie Brand and Embracing Unplanned Opportunities

138

Recap of the Amazing Female Founders Conversations and their Success Synergy

139

3 Rapid Retail Questions with Brianna Arps, Founder of Moodeaux

140

The Fragrance of Resilience: How Brianna Arps built Moodeaux, a perfume brand taking up space and worth on shelf

141

3 Rapid Retail Questions with Morgan Potts, Founder of Granarly

142

How a Dream One Night Changed Everything: Morgan Potts' Journey from Vision to Granarly on the Shelves of Whole Foods, Target, and Beyond

143

3 Rapid Retail Questions with Jamika Martin, Founder of Rosen Skincare

144

From Formulating in her Apartment to 700 Ulta Shelves - Jamika Martin’s Journey with Rosen Skincare

145

3 Rapid Retail Questions with Rachel Klein, Founder of Revival Food Co.

146

How a Personal Wellness Journey and Magical Delusion led Rachel Klein to start Revival Food Co.

147

3 Rapid Retail Questions with Rebecca Alvarez-Story, Founder of Bloomi

148

Empowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-Story

149

Shelf Talks Trailer - Meet the Host