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All Episodes

The Collective — 77 episodes

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Title
1

#078 - Google’s Rich Content Update, Uber Can’t Track AI ROI & Thiel Leaves for Argentina

2

#077 - The Most Important Aspect of Paid Ads in 2026

3

#076 - GEO Tools Lied to You. Google Responds.

4

#075 - Structured Schema: Legit or AI Snake Oil?

5

#074 - Is Reclassifying Marijuanna Good for Ad Agencies?

6

#073 - How Our Agency Generates Inbound with AI Search

7

#072 - TBPN Cashes $100 Mill & Who Actually Uses Whoop?

8

#071 - Ad Reports using AI + Running Miles

9

#070 - AI Programmatic SEO + Running Miles

10

#069 - Is Reddit King for LLM Traffic?

11

#067 - We Got AI Data From Bing Webmasters!

12

#066 - Local Search Ads Eating Organic?

13

#065 - Google’s AI Moat?

14

#064 - Podcasting & Prepping

15

#063 - Agency Struggle: Finding Contractors Who Do It All

16

#062 - Client’s Search Console Impressions Fall Off a Cliff

17

#061 - Google Survives Antitrust & Implications for Search

18

#060 - Is AI Increasing your Energy Bills?

19

#059 - Is AI Overviews Killing Website Traffic?

20

#058 - We Tested OpenAI’s Operator Live

21

#057 - Maximize Pipeline with Broad Match Keywords & 1st Party Data

22

#056 - Speed & Vetting Prospects for Agency Growth

23

#055 - SEO Experiments that Worked (Today)

24

#054 - Is Gen AI Snake Oil?

25

#053 - Google Launches AI Mode

26

#052 - AI Noise in Digital Marketing

27

#051 - Are LLMs Destroying Google Search?

28

S3 #050 - How ChatGPT Ranks Websites

29

S3 #049 - How We Handle Attribution in Ecommerce

30

S3 #048 - AI Impacts to SEO & Reporting Attribution

31

S3 #047 - Be Productive: Future Looking, Backwards Planning.

32

S3 #046 - Drive Sales & Close Deals

33

S3 #045 - Growing Our Viewership on YouTube & Spotify

34

S3 #044 - How to Master SEO for Shopify Ecommerce Sites

35

S3 #043 - Nostalgia for the Early Internet Marketing Days

36

S3 #042 - How we are thinking about AI within our Agency business

37

S2 #041 - Meta Ad Headaches & Why I hate AI Note takers

38

S2 #040 - Maintaining Your Composure in the Consulting World

39

S2 #039 - AI Tools for Non-Coders & Elon Musk is a Top Gamer

40

S2 #038 - How to Survive the SEO Algo Update

41

S2 #037 - How To Rank Your Brand in ChatGPT & LLMs

42

S2 #036 - Use these AI Tools for your Social Content

43

S2 #035 - Google’s Ad Marketshare Below 50% by 2025 & The Dead Internet Theory

44

S2 #034 - Google Hides Your Search Term Data

45

S2 #033 - OpenAi’s Leadership Team is Out

46

S2 #032 - LinkedIn is Your Personal Consulting Business’s Website

47

S2 #031 - Using PPC for Agency Inbound & the Struggles of Keyword Bidding Campaigns

48

S2 #030 - How to Build a Cash Flowing Agency & Invest in other Businesses - Leon Hitchen’s Story as an Agency Founder

49

S2 #029 - Balancing Authenticity While Posting Organic Social Content to Grow Your Agency’s Pipeline

50

S2 #028 - WooBound’s Founder Joins to Talk Running an Agency, Programmatic SEO & SEO Best Practices in the World of AI

51

S2 #027 - Harris Campaign’s Controversial Google Ads Strategy

52

S2 #026 - Lending Tree Deploys tons of “Sub” Brands for Their Marketing Funnel

53

S2 #025 - Is AI a Net Positive for Society?

54

S2 #024 - We Audited CrowdStrike’s PPC & SEO Approach

55

S2 #023 - Digital Marketing Tools we use

56

S2 #022 - Agency Service Offerings that create long lasting client relationships

57

S2 #021 - Overreactions: “Find out before you flip out”

58

S2 #020 - Our Content Diet

59

S2 #019 - Our Daily Routines, Workout Splits, Spirituality, Personal Responsibility

60

S2 #018 - Klarna Saves $25 Mill/Yr with AI & How We Use AI In Digital Marketing on the Day to Day

61

S2 #017 - Bots vs. Budgets: Why CPC Quality Sucks (& What to Do About It)

62

#016 - How to Make Monthly Reporting Suck less

63

#015 - One Man Running 2 Mill ARR Agency, OpenAI’s Sora Unveil & Microsoft Ads Brings Back LinkedIn Audiences

64

#014 - How to Stay Up to Date in This Fast Paced Media Industry

65

#013 - How to Generate Business As an Agency Owner

66

#012 - Google’s Creepy Policy Update, Google’s Auto Updates to be Weary of, Shopify Partners with X & Social Posting Declines

67

#011 - How Plunge Scaled to $100 mill in 3 Years Using Influencers & Hacks To Be More Productive in the Agency Game

68

#010 - Newsletters Are Blowing Up, Founder of Beehiiv’s Story, SNPL & Economic Trends, Top YouTube Content & Shorts on Social

69

#009 - Wil Reynolds Joins & We Talk All Things AI, SGE, How Seer is Adapting and Marathon Training

70

#008 - Another Google Core Update, Backlinks Deep Dive, Starlink Update & The Importance of Companies Driving Innovation

71

#007 - Holiday Season Ad Prep, Keywords are Dying, Pmax Search Themes Beta, How Recessions Impact Agencies

72

#006 - Tik Tok & Google Partnership, ChatGPT Can See & Hear, $84 Bill in Ad Fraud

73

#005 - Google Admits to Inflating CPCs, Bard 2.0, Bing launched Connected TV ads

74

#004 - Tik Tok for Search, Using AI to Create Content, We Hate Bing's Audience Network

75

#003 - GA4 Reporting Confusion Explained with Workshop Digital's Chris LaRoche, Performance Max Campaigns, Zero-click Content

76

#002 - Exploring Zero-Click Content, LinkedIn's Algorithm, and Shopify's Holiday Readiness

77

#001 - The Inception