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All Episodes

Wharton Marketing Matters — 314 episodes

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Title
1

How the NFL Is Winning a New Generation of Fans

2

Archer Roose Wines Is Making Canned Wine Mainstream

3

How Fast-Casual Brands Build Loyalty

4

Marketing Baby Tech to Modern Parents

5

How AG1 Built Trust Through Podcast Marketing

6

Piedmont Healthcare’s Marketing Strategy for Building Trust

7

How Liquid Death Builds Marketing That Wins the Internet

8

Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth

9

Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

10

Ferrero NA's CMO, Chad Stubbs

11

Google's Vice President of AI and Marketing Strategy, Joshua Spanier

12

JP Morgan Asset & Wealth Management's CMO, Rosa Rita

13

Groov Founder Dan Cataldi on Reinventing Custom Orthotics

14

Manscaped CMO, Marcelo Kertész

15

Zillow's VP of Brand and Product Marketing, Beverly Jackson

16

Canva's Global Head of Consumer and Product Marketing, Kristine Segrist

17

Ad Age Editor-in-Chief, Jeanine Poggi

18

CMO of Liquid I.V., Stacey Andrade-Wells

19

CEO of GrowthLoop, Chris O'Neill

20

CMO of HelloFresh, Jorge Samayoa

21

Highlights: Resy, An American Express Company | Fiametta

22

Highlights: Liquid Death | Wilson Sporting Goods Co.

23

Highlights: DoorDash | Take 5 Oil Change

24

Inside Time’s Best Inventions and Innovation Selection Process

25

Best of 2025

26

Highlights: Youth Logic | Think Faster, Talk Smarter

27

Highlights: Adidas Originals | Amgen

28

Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

29

Highlights: Take 5 Oil Change | Think Faster, Talk Smarter

30

Highlights: L’Oréal's Chief Creative Officer for U.S. Brands | Founder of Fiametta

31

Spencer Spirit Holdings CEO, Steven Silverstein

32

Amgen SVP of AI, Engineering and Data Science, Sean Bruich

33

Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

34

L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

35

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

36

Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast

37

Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

38

Highlights: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential

39

Navigating Brand Legacy, Minimalism, and Consumer Identity

40

DoorDash Vice President of Ads, Toby Espinosa

41

Highlights: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

42

CMO of Resy, an American Express company

43

Take 5 Oil Change CMO, Doug Zarkin

44

Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

45

Founder of Fiametta, Merill Hollander

46

Adobe's Chief Communications Officer, Stacy Martinet

47

Highlights: Spotify's Global Consumer Product Marketing Lead

48

Spotify's Global Consumer Product Marketing Lead

49

PhotoRoom's Head of Brand & Content | Co-founder of Ludo

50

Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

51

Ashley Cummings, Owner of Content Connect & SaaS Content Writer

52

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

53

Asa Hiken, Technology Reporter for Ad Age

54

Ryan Heuser, SVP of Experiential for Liquid Death

55

Asa Hiken, Ad Age Technology Reporter

56

David Chriswick, SVP of Brand & Communications at Orangetheory

57

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

58

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

59

Whitney Bonrud, the Director of Marketing and Communications at charity: water

60

Terry Stanley, Senior Editor at Adweek

61

Tim Nudd, Creativity Editor at Ad Age

62

Michael Lee, Oatly North America’s EVP & Executive Creative Director

63

Samantha Baker, VP of Commerce at theSkimm

64

Daphne Howland, Senior Reporter for Retail Dive

65

TL Stanley, Senior Editor at Adweek

66

Megan Darmody, VP of Brand Marketing at UrbanStems

67

Sara Pollack, Pinterest's Global Head of Consumer Marketing

68

Chris Kelly, Senior Reporter for Marketing Dive

69

Linda Dow Cash, CEO, Two Chicks Cocktails

70

Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC

71

Sarah Barrett, Managing Editor at Wine & Spirits Daily

72

Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism

73

Paul Hiebert, Deputy Editor of Special Projects at Adweek

74

Jud Coplan, Vice President, Product Marketing, Airbnb

75

Neil Patel, Founder of NP Digital

76

Peter Adams, Senior Reporter at Marketing Dive

77

Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores

78

Liz Dee, Co-President of Smarties Candy Company

79

Sam Bradley, Senior Reporter, Digiday

80

James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

81

Meagan Loyst, the Founder & CEO of Gen Z VCs

82

James Wade, Senior Director of Marketing for Doritos

83

Erika Wheless, Marketing Reporter, AdAge

84

John Taite, EVP of Brand Partnerships, Made Music Studio

85

Sara Saunders, Chief Marketing Officer at Sazerac

86

Alyssa Meyers, Reporter for Marketing Brew

87

Ryan Joe, Adweek Editor-in-Chief

88

Stacey Andrade-Wells, CMO of Liquid I.V.

89

Jeanelle Teves, Chief Commercial Officer at Bugaboo

90

Daphne Howland, Senior Reporter, Retail Dive

91

Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company

92

Jason Notte, Adweek Staff Writer

93

Nate Hill, Vice President of Marketing at Stouffer's

94

Kimeko McCoy, Sr. Reporter of Marketing for Digiday Media

95

Jake Bullock, CEO and Co-Founder of Cann

96

Peter Adams, Sr. Reporter at Marketing Dive

97

Stephanie Perdue, VP of Brand Marketing at Chipotle

98

Alexander Lee, Gaming & Esports Reporter for Digiday

99

Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters

100

Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp

101

Sabrina Sanchez, Senior Reporter, Creativity at Ad Age

102

Ciara Dilley, VP of Marketing for Global Brands at PepsiCo

103

Victor Blackwell, CNN Correspondent

104

Dante Nicholas, Freelance Social Media Strategist and Writer

105

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

106

David Picioski, Wilson Sporting Goods Co.

107

Kathleen Braine, CMO, Head of Marketing at 818 Spirits

108

Cait Lamberton, Author of Marketplace Dignity

109

Asa Hiken, Technology Reporter for Ad Age

110

Eshan Ponnadurai, Head of Meta’s Consumer Marketing

111

Chris Kelly, Reporter, Marketing Dive

112

Julie Nollet, Chief Marketing Officer at Hennessy (LVMH)

113

Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International

114

Daphne Howland, Senior Reporter, Retail Dive

115

Keith Sheldon from Seminole Gaming and Hard Rock International

116

Peter Adams, Senior Reporter of Marketing Dive

117

Co-Hosts of the Gen Z on Gen Z Podcast

118

Luz Corona, Community Editor at Adweek

119

Charlotte Tansill & Adam Kornblum on CeraVe's Super Bowl Ad Campaign

120

Suzanne Kapner, Reporter at The Wall Street Journal

121

Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead

122

Chip Bergh, Former President & CEO of Levi Strauss & Co

123

Erica Martin, Marketing Communications Manager, Ford Brand

124

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

125

Emily May, President, Co-Founder and Lead Executive Officer of Right To Be

126

Connor Blakley, Founder of Youth Logic

127

Branding & Gen Z with Zora Fabiana Reed

128

Pauline Brown, Longtime Leader in the Luxury Goods Sector

129

Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company

130

Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL

131

Jeff Beer, Sr. Staff Editor at Fast Company

132

Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company

133

Devo Harris, CEO and Founder of Adventr

134

Andre Woolery, Senior Vice President of Branded Content, REVOLT

135

Alyson Griffin, State Farm's Head of Marketing

136

Jameson Fleming, Adweek's Managing Editor of Marketing

137

Andrew Sneyd, EVP of Marketing at Fanduel

138

Jeanine Poggi, Editor in Chief at Ad Age

139

Jordan Yob, Senior Brand Marketing Manager at Saucony

140

Evan Horowitz, CEO & Co-Founder, Movers+Shakers

141

Olivia Morley, Senior Agencies Reporter at Adweek

142

Asa Hiken, technology reporter for Ad Age

143

Dave Reibstein, Wharton Marketing Professor

144

Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food

145

Age in Media/Personal Brands/Musk & Advertisers

146

Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton

147

Suzanne Kapner, Reporter for The Wall Street Journal

148

Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi

149

Gina Hardy, Chief Customer Officer at Drizly

150

Julie Alvin, theSkimm's SVP of Content

151

James Zahn, Editor-in-Chief of The Toy Book

152

Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University

153

Annie Reardon, Co-founder and Co-CEO of Ludo

154

Maggie Malek, President, North America, Crispin Porter + Bogusky

155

Peter Adams, Senior Reporter of Marketing Dive

156

Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora

157

Pamela Danziger, Speaker, Author, and Market Researcher

158

Odette Welling, VP of Halloween at Party City

159

Steven Silverstein, CEO of Spirit Halloween

160

Chris Kelly, Reporter for Marketing Dive

161

Glenn Shimkus, Founder of Prisidio

162

Jenna Lebel, Chief Marketing Officer at Liberty Mutual

163

Julian Cannon, Marketing Reporter at Digiday

164

Thomas Ranese, CMO of Chobani

165

Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream

166

Jay Livingston, Chief Marketing Officer at Shake Shack

167

Marty Swant, a Senior Reporter at Digiday

168

Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal

169

Katie Deighton, Reporter, The Wall Street Journal

170

Peter Adams, Sr. Reporter for Marketing Dive

171

Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America

172

Danielle Wiener-Bronner, Writer for CNN Business

173

Emily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York

174

Lauren Sudworth, Head of Brand and Content at PhotoRoom

175

Adrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age

176

Jake Bullock & Luke Anderson, Founders of CANN

177

Emily Vaca, Founder of MINNIDIP

178

Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen

179

Jeanine Poggi, Editor of Ad Age

180

Vanessa Patrick, Professor and Author

181

Asa Hiken, Technology Reporter for Ad Age

182

Eleanor Hawkins, Communications Strategist and writer at Axios

183

Kevin Keith, Chief Marketing Officer at Edible Brands

184

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

185

Dr. Sheetal Jain, Founder and CEO, Luxe Analytics

186

Raghuram Iyengar, Professor of Marketing at Wharton

187

Mark Gurman, Chief Correspondent at Bloomberg

188

Sean Madison, Director of Business Development for Innovafeed

189

David Benzaquen, US General Manager for Yo Egg

190

Alexander Lee, Gaming and Esports Reporter for DigiDay

191

Vice President of Marketing, Stella Artois

192

Co-Founder, NYC Next and MaryamB

193

Asa Hiken, Technology Reporter at Ad Age

194

Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America

195

Peter Adams, Senior Reporter of Marketing Dive

196

Women’s History Month, Adrianne Pasquarelli, Senior Reporter at Ad Age

197

Janet Lee, Senior VP/CMO, Mobile Experience at Samsung Electronics America

198

Associate Brand Director, Bumble

199

Shannon Miller, Managing Editor of Creativity, The Creator Economy & DEI at Adweek

200

Rakuten Rewards, Chief Marketing Officer

201

Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing

202

Chief Marketing Officer, OURA

203

Asa Hiken, Technology Reporter for Ad Age

204

Chief Marketing Officer and Founder, Cult and Rain

205

Director of Marketing, Obsess

206

Terry Stanley, Senior Editor at Adweek on Marketing News

207

Lee Applbaum, Chief Marketing Officer, Wheels Up

208

Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet

209

Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal

210

Group Vice President, Toyota Motor North America

211

Peter Adams, Senior Reporter of Marketing Dive

212

Spirit Halloween CEO

213

Shannon Miller, Creative & Inclusion Editor, Adweek

214

SVP, Whiskey Portfolio at Diageo

215

Leslie Blount, Adweek Contributor

216

Vice President of Global Marketing for Budweiser

217

Jeff Beer, Staff Editor at Fast Company

218

President of FORVR Mood

219

Daphne Howland, Retail Dive

220

Jason Harris, Co-Founder & CEO Mekanism

221

Marty Swant, Senior Reporter at Digiday

222

Hrish Lotlikar, Co-Founder & CEO, SuperWorld

223

Janine Yorio, CEO of Everyrealm

224

Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse”

225

Chief Marketing Officer, Outback Steakhouse

226

Peter Adams, Senior Reporter of Marketing Dive

227

Hilton SVP, Global Brand & Enterprise Marketing

228

Lauren Thomas, CNBC Retail Reporter

229

Senior Manager, Honda Marketing

230

Daphne Howland, Senior Reporter, Retail Dive

231

Chief Marketing Officer, KFC U.S

232

Chief Marketing Officer, Wheels Up

233

Head of US Marketing, The LEGO Group

234

Head of Brand Marketing, Favor (formerly The Pill Club)

235

Suzanne Kapner, Wall Street Journal

236

Mekanism, Co-Founder & CEO

237

Peter Adams, Reporter of Marketing Dive

238

Avocados From Mexico, VP of Marketing and Innovation

239

Baskin Robbins, VP of Marketing and Culinary

240

Instacart Head of Marketing on their New Brand Identity

241

Lauren Thomas, Reporter for CNBC covering the Retail Industry

242

Head Of Global Marketing, Eat Just, Inc.

243

Liquid Death's SVP of Marketing

244

Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*

245

Decentraland, Head of Metaverse Fashion Week

246

Anheuser-Busch InBev on Marketing In the Metaverse

247

Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries

248

Chief Marketing Officer, Once Upon A Farm & Stevie Clements, Chief Brand Architect from CAVU Venture Partners

249

Kathryn Lundstrom, Adweek's Sustainability Editor

250

PepsiCo, Vice President and Head of Marketing

251

Pressed, Chief Marketing Officer

252

Ulta Beauty, Vice President of Integrated Marketing

253

Hit/Miss of the Week with Rafael Canton, Staff Writer for Adweek

254

Target, Senior Brand Marketing Manager on Black History Month

255

Groupon, Vice President of Brand on Super Bowl and Black History Month

256

Inclusive Marketing with Sonia Thompson, Inclusive Marketing Strategist

257

Snack Nuts for Hormel Foods, Head of Marketing

258

1/19/22: Marketing News with Marketing Dive's Peter Adams

259

Wheelhouse Labs & Speakeasy Co.

260

Retail Trends with Retail Dive's Daphne Howland

261

Vice President of Marketing, Lexus USA

262

12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly

263

Black Friday Special - Marketing Dive & The National Retail Federation

264

Black Friday Special - Butterball & Expedia Group

265

Sephora's Senior Vice President of Integrated Marketing & Brand

266

11/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom

267

Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*

268

CEO, Spirit Halloween

269

General Manager, Sir Kensington's

270

10/20/21 Marketing Hits & Misses with Retail Dive's Daphne Howland

271

9/27/21: Hits & Misses/Retail Dive's Cara Salpini

272

CEO & Co-Founder, Liquid Death

273

Vice President, Marketing - Mars Food (Ben's Original)

274

Senior Brand Director, Absolut Vodka

275

President, Expedia Brands

276

Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce

277

8/18/21: Hits and Misses with Marketing Dive's Peter Adams

278

Head of Sports Marketing, PepsiCo

279

8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School

280

Head of Marketing, Abercrombie & Fitch

281

Retail Dive's Cara Salpini on Reebok's History

282

Chief Marketing Officer, StockX

283

Executive Director, Philadelphia Fashion Incubator

284

7/21/21: Hits and Misses with Retail Dive's Cara Salpini

285

Joseph Turow, University of Pennsylvania Communication Professor

286

7/14/21: Hits and Misses with Adweek's Robert Klara

287

6/30/21: Hits and Misses/Wharton's Katy Milkman

288

Senior Director of Marketing, Cultural Engagement at McDonalds

289

6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester

290

Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks

291

6/9/21: Hits and Misses/Wharton's Cait Lamberton

292

Chief Marketing Officer, OKCupid

293

Shamin Abas, President, Shamin Abas Communications, Brand Marketing & Business Development for Ultra-Luxury Brands

294

5/26/21: Hits and Misses/Lehigh's Ludovica Cesareo

295

Katelyn Watson, Chief Marketing Officer, Nurx Inc

296

5/19/21: Hits & Misses/Retail Dive's Daphne Howland

297

Elizabell Marquez, CMO at Dreyer's Grand Ice Cream

298

5/12/21: Hits & Misses/Marketing Dive's Peter Adams

299

5/5/2021: Hits & Misses/Adweek's Scott Nover

300

Monica Mody, Vice President Marketing at Budweiser

301

Monica Mody, Vice President Marketing, Budweiser

302

5/5/2021: Hits & Misses/Adweek's Scott Nover

303

Jessie Becker, SVP Marketing at Impossible Foods

304

4/28/21: Hits & Misses/Retail Dive's Cara Salpini

305

Barbara Kahn's Book - "The Shopping Revolution"

306

4/21/21: Hits & Misses with Barbara Kahn & Americus Reed

307

Crocs, President Michelle Poole

308

Jimmy John's Chief Marketing Officer

309

The Power of Humor

310

4/14/21: Hits & Misses/CNBC's Lauren Thomas

311

Senior Marketing Director, M&M’S Brand

312

Head of Luxury, Alibaba

313

3/24/21: Hits & Misses/Daphne Howland

314

Toyota Group VP of Marketing