All episodes

S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders

S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category

S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?

S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"

S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?

S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?

S.7, Ep. 1 - Learning From a Business That Promotes Infidelity

S.6, Ep. 5 - Making a Reverse ROI Argument

S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?

S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

S.6, Ep. 2 - How Can Marketing Prove It's Impact?

S.6, Ep.1 - How To Save Marketing From Budget Cuts

S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?

S5, Ep. 2 - Does Your Business Need a CDMO?

S5, Ep. 1 - Is "Virtual" As Good as "Live"?

S4, Ep. 9 - Trends That Shaped the Last Decade

S4, Ep. 8 - When Should You Commit Brand Heresy?

S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?

S4, Special Edition – The Impact of Coronavirus on B2Bs

S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?

S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience

S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company

S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?

S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches

S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power

S3, Ep. 10 - The Case of the Divergent Paths

S3, Ep. 9 The Case of the Dubious Management Fad (NPS)

S3 Ep.8 The Case of the 19th Century Content Marketer

S3 Ep.7 The Case of the Educated Gamble

S3, EP. 6 The Case of the Hidden Influencer

S3, Ep. 5: The Little Blue Pill That Could

S3, Ep.4: The Cold Case of the Cool Takeover

S3, Ep. 3: The Symbiotic Competitor

S3, Ep2: The Digital Chokepoint

S3, Ep.1: The Case of the One-Way Mirror

S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?

Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?

Season 2, Ep. 8: Should You Protect Your IP At All Costs?

Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?

Season 2 Ep.6: Is B2B Segmentation Impractical?

Season 2 Ep. 5: Why Do Companies Resist Change?

Season 2 Ep. 4: Do B2B Customers Lie to Companies?

Season 2 Ep. 3: Are the 4Ps Still Relevant?

Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?

Season 2 Ep. 1 - Is SWOT Killing Your Business?

Book Chap. 10 -- How To Get The Price You Deserve

Book Chap. 9 -- Own the Mindspace You Want!

Book Chap. 8 - Differentiate and Thrive!

Book Chap. 7 - The Magnetic Effect of Focus

Book Chap. 6 - Measuring Your Uniqueness

Book Chapter 5 - Choosing Attractive Targets

Mystery Topic 3 - Why Don't Companies Differentiate?

Book Chap. 4 - Proactively Defining Your B2B Market

Mystery Topic 2 - B2B Social Media Influencers

Book Chap. 3 - How to Segment in B2B

Mystery Topic 1 -- Will AI "Eat" Strategic Marketing Jobs?

Book Chap. 2 - Finding B2B Customer Insight

Book Chap. 1 - Are You Talking to the Right Customers?

Intro - What Is an Accidental Marketer?